BAUER (SCOTLAND) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 6542 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 4.47m · unweighted sample 5,545
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 1.56m | 35.0% | 10.3 | 100.0% |
| ADULTS 15-24 | 207k | 33.0% | 7.1 | 13.3% |
| ADULTS 25-34 | 228k | 32.0% | 8.3 | 14.6% |
| ADULTS 35-44 | 261k | 38.0% | 8.1 | 16.8% |
| ADULTS 45-54 | 264k | 42.0% | 9.8 | 17.0% |
| ADULTS 55-64 | 316k | 42.0% | 14.8 | 20.3% |
| ADULTS 65-74 | 221k | 33.0% | 12.2 | 14.2% |
| ADULTS 75+ | 60k | 16.0% | 11.0 | 3.8% |
| ADULTS 15-34 | 434k | 32.0% | 7.7 | 27.9% |
| ADULTS 15-44 | 695k | 34.0% | 7.9 | 44.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 716k | 33.0% | 10.7 | 46.0% |
| MEN 15-24 | 111k | 35.0% | 10.6 | 7.1% |
| MEN 25-34 | 109k | 31.0% | 9.3 | 7.0% |
| MEN 35-44 | 123k | 36.0% | 10.5 | 7.9% |
| MEN 45-54 | 112k | 36.0% | 8.5 | 7.2% |
| MEN 55-64 | 145k | 40.0% | 14.9 | 9.3% |
| MEN 65-74 | 84k | 28.0% | 9.7 | 5.4% |
| MEN 75+ | 33k | 19.0% | 9.1 | 2.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 840k | 36.0% | 10.0 | 54.0% |
| WOMEN 15-24 | 96k | 30.0% | 3.0 | 6.2% |
| WOMEN 25-34 | 118k | 33.0% | 7.4 | 7.6% |
| WOMEN 35-44 | 139k | 39.0% | 6.0 | 8.9% |
| WOMEN 45-54 | 152k | 47.0% | 10.8 | 9.8% |
| WOMEN 55-64 | 172k | 44.0% | 14.8 | 11.0% |
| WOMEN 65-74 | 137k | 37.0% | 13.8 | 8.8% |
| WOMEN 75+ | 27k | 13.0% | 13.3 | 1.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 786k | 33.0% | 8.6 | 50.5% |
| C2DE ADULTS | 770k | 37.0% | 12.1 | 49.5% |
| ABC1 MEN | 342k | 31.0% | 8.2 | 22.0% |
| ABC1 WOMEN | 444k | 34.0% | 9.0 | 28.5% |
| C2DE MEN | 374k | 36.0% | 13.0 | 24.0% |
| C2DE WOMEN | 396k | 39.0% | 11.2 | 25.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 22.9% | 1.40m |
06.00-09.00 | 21.5% | 656k |
06.00-12.00 | 23.4% | 999k |
06.00-18.00 | 24.1% | 1.29m |
06.00-24.00 | 23.4% | 1.38m |
09.00-12.00 | 24.7% | 840k |
12.00-15.00 | 24.7% | 829k |
15.00-18.00 | 24.9% | 771k |
18.00-21.00 | 23.4% | 504k |
21.00-24.00 | 12.0% | 172k |
24.00-06.00 | 10.2% | 128k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 19.4% | 215k |
06.00-12.00 | 21.0% | 412k |
06.00-18.00 | 19.7% | 588k |
06.00-24.00 | 19.6% | 657k |
06.00-06.00 | 19.6% | 660k |
09.00-12.00 | 21.8% | 352k |
12.00-15.00 | 18.7% | 291k |
15.00-18.00 | 18.3% | 234k |
18.00-21.00 | 18.8% | 156k |
21.00-24.00 | 20.8% | 98k |
24.00-06.00 | 18.0% | 36k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 15.6% | 134k |
06.00-12.00 | 18.5% | 328k |
06.00-18.00 | 19.6% | 531k |
06.00-24.00 | 19.3% | 571k |
06.00-06.00 | 18.9% | 604k |
09.00-12.00 | 19.7% | 301k |
12.00-15.00 | 20.9% | 319k |
15.00-18.00 | 19.9% | 235k |
18.00-21.00 | 19.6% | 136k |
21.00-24.00 | 13.8% | 52k |
24.00-06.00 | 11.4% | 55k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (SCOTLAND) (EXC PARTNERS) Groupthis station | 1.56m | 35.0% | 16.1m | 10.3 | 22.0% |
| BBC RADIO 2 | 837k | 19.0% | 8.0m | 9.6 | 10.9% |
| BBC RADIO 4 | 473k | 11.0% | 4.7m | 9.9 | 6.4% |
| BBC RADIO 1 | 459k | 10.0% | 2.5m | 5.5 | 3.4% |
| GREATEST HITS RADIO | 436k | 10.0% | 4.1m | 9.5 | 5.6% |
| BBC RADIO 5 LIVE | 348k | 8.0% | 1.8m | 5.2 | 2.5% |
| CLASSIC FM | 293k | 7.0% | 2.9m | 9.8 | 3.9% |
| TALKSPORT | 211k | 5.0% | 1.7m | 8.3 | 2.4% |
| BBC 6 MUSIC | 209k | 5.0% | 2.2m | 10.7 | 3.1% |
| HITS RADIO | 198k | 4.0% | 439k | 2.2 | 0.6% |
| ABSOLUTE 80S | 166k | 4.0% | 814k | 4.9 | 1.1% |
| ABSOLUTE RADIO | 152k | 3.0% | 725k | 4.8 | 1.0% |
| HEART 80S | 144k | 3.0% | 674k | 4.7 | 0.9% |
| GOLD RADIO UK | 129k | 3.0% | 708k | 5.5 | 1.0% |
| PLANET ROCK | 115k | 3.0% | 1.1m | 9.2 | 1.4% |
| MAGIC | 105k | 2.0% | 454k | 4.3 | 0.6% |
| BBC RADIO 3 | 101k | 2.0% | 803k | 7.9 | 1.1% |
| ABSOLUTE RADIO COUNTRY | 95k | 2.0% | 630k | 6.6 | 0.9% |
| HEART DANCE | 89k | 2.0% | 310k | 3.5 | 0.4% |
| VIRGIN RADIO | 87k | 2.0% | 465k | 5.4 | 0.6% |
| HEART 90S | 76k | 2.0% | 215k | 2.8 | 0.3% |
| CAPITAL DANCE | 72k | 2.0% | 566k | 7.9 | 0.8% |
| BBC RADIO 4 EXTRA | 71k | 2.0% | 375k | 5.3 | 0.5% |
| BBC WORLD SERVICE | 71k | 2.0% | 442k | 6.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 69k | 2.0% | 192k | 2.8 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 66k | 1.0% | 457k | 6.9 | 0.6% |
| KISSTORY | 66k | 1.0% | 162k | 2.4 | 0.2% |
| ABSOLUTE RADIO 90S | 65k | 1.0% | 179k | 2.8 | 0.2% |
| ABSOLUTE RADIO 00S | 63k | 1.0% | 216k | 3.4 | 0.3% |
| CAPITAL XTRA (UK) | 58k | 1.0% | 118k | 2.0 | 0.2% |
| VIRGIN RADIO 80S | 56k | 1.0% | 169k | 3.0 | 0.2% |
| KERRANG! | 54k | 1.0% | 361k | 6.7 | 0.5% |
| KISS | 54k | 1.0% | 166k | 3.1 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 54k | 1.0% | 96k | 1.8 | 0.1% |
| HEART 70S | 53k | 1.0% | 129k | 2.4 | 0.2% |
| GB NEWS RADIO | 45k | 1.0% | 266k | 5.9 | 0.4% |
| BOOM RADIO | 41k | 1.0% | 449k | 10.9 | 0.6% |
| TALK (WAS TALKRADIO) | 36k | 1.0% | 466k | 12.9 | 0.6% |
| TALKSPORT2 | 36k | 1.0% | 71k | 2.0 | 0.1% |
| HITS RADIO PRIDE | 35k | 1.0% | 69k | 2.0 | 0.1% |
| TIMES RADIO | 35k | 1.0% | 410k | 11.8 | 0.6% |
| VIRGIN RADIO CHILLED | 34k | 1.0% | 63k | 1.8 | 0.1% |
| SMOOTH RELAX | 31k | 1.0% | 67k | 2.1 | 0.1% |
| MELLOW MAGIC | 28k | 1.0% | 105k | 3.8 | 0.1% |
| ABSOLUTE RADIO 10S | 27k | 1.0% | 21k | 0.8 | 0.0% |
| JAZZ FM | 26k | 1.0% | 121k | 4.7 | 0.2% |
| ABSOLUTE RADIO 70S | 25k | 1.0% | 39k | 1.5 | 0.1% |
| SMOOTH CHILL | 24k | 1.0% | 197k | 8.3 | 0.3% |
| BBC ASIAN NETWORK UK | 22k | 0.0% | 152k | 6.9 | 0.2% |
| BBC RADIO 1XTRA | 21k | 0.0% | 156k | 7.6 | 0.2% |
| RADIO X CLASSIC ROCK | 21k | 0.0% | 126k | 5.9 | 0.2% |
| NATION 80S | 20k | 0.0% | 77k | 4.0 | 0.1% |
| HEAT | 18k | 0.0% | 15k | 0.8 | 0.0% |
| MAGIC CLASSICAL | 18k | 0.0% | 207k | 11.5 | 0.3% |
| KISSTORY R&B | 16k | 0.0% | 45k | 2.8 | 0.1% |
| MAGIC SOUL | 16k | 0.0% | 26k | 1.7 | 0.0% |
| HITS RADIO CHILLED | 15k | 0.0% | 13k | 0.9 | 0.0% |
| CAPITAL CHILL | 14k | 0.0% | 67k | 4.9 | 0.1% |
| SMOOTH COUNTRY | 13k | 0.0% | 16k | 1.2 | 0.0% |
| CAPITAL XTRA RELOADED | 10k | 0.0% | 12k | 1.1 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 6,000 | 1.4 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SCOTLAND) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)