RAJAR Dashboard

BAUER (WALES) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 6541 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
467k
▲ 14k vs prev. quarter
% reach
17.0%
▬ 0.0% vs prev. quarter
Total hours
3.8m
▼ 141k vs prev. quarter
Average hours
8.1
▼ 0.5 vs prev. quarter
Market share
7.3%
▼ 0.1% vs prev. quarter

TSA population 2.75m · unweighted sample 4,498

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+467k17.0%8.1100.0%
ADULTS 15-2461k15.0%3.913.0%
ADULTS 25-3479k20.0%5.416.9%
ADULTS 35-4457k14.0%5.012.2%
ADULTS 45-5493k25.0%9.020.0%
ADULTS 55-6489k20.0%11.619.0%
ADULTS 65-7467k17.0%12.314.3%
ADULTS 75+22k7.0%5.94.6%
ADULTS 15-34140k18.0%4.729.9%
ADULTS 15-44196k16.0%4.842.1%
MenReach% reachAvg hrs% of audience
ALL MEN 15+220k16.0%9.747.2%
MEN 15-2437k18.0%4.37.9%
MEN 25-3424k12.0%6.45.2%
MEN 35-4423k12.0%5.45.0%
MEN 45-5442k22.0%7.98.9%
MEN 55-6444k20.0%14.69.5%
MEN 65-7439k20.0%16.08.3%
MEN 75+11k8.0%8.02.5%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+247k18.0%6.652.8%
WOMEN 15-2424k13.0%3.25.1%
WOMEN 25-3455k27.0%4.911.7%
WOMEN 35-4434k16.0%4.67.2%
WOMEN 45-5452k27.0%9.811.1%
WOMEN 55-6444k19.0%8.79.5%
WOMEN 65-7428k14.0%7.36.0%
WOMEN 75+10k6.0%3.62.2%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS226k16.0%6.548.4%
C2DE ADULTS241k18.0%9.551.6%
ABC1 MEN100k15.0%7.321.4%
ABC1 WOMEN126k18.0%5.927.1%
C2DE MEN121k18.0%11.625.8%
C2DE WOMEN120k17.0%7.425.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
7.4%412k
06.00-09.00
▸
5.8%160k
06.00-12.00
▸
7.5%297k
06.00-18.00
▸
7.8%388k
06.00-24.00
▸
7.5%411k
09.00-12.00
▸
8.8%245k
12.00-15.00
▸
7.7%219k
15.00-18.00
▸
8.5%212k
18.00-21.00
▸
6.3%125k
21.00-24.00
▸
5.4%45k
24.00-06.00
▸
5.0%21k
SaturdayShareReach
06.00-09.00
▸
5.7%43k
06.00-12.00
▸
7.5%130k
06.00-18.00
▸
7.4%188k
06.00-24.00
▸
7.2%198k
06.00-06.00
▸
7.0%200k
09.00-12.00
▸
8.3%117k
12.00-15.00
▸
7.4%88k
15.00-18.00
▸
7.1%70k
18.00-21.00
▸
6.2%34k
21.00-24.00
▸
6.1%16k
24.00-06.00
▸
3.5%7,000
SundayShareReach
06.00-09.00
▸
6.9%42k
06.00-12.00
▸
7.5%102k
06.00-18.00
▸
7.3%155k
06.00-24.00
▸
6.8%165k
06.00-06.00
▸
6.5%167k
09.00-12.00
▸
7.7%89k
12.00-15.00
▸
7.3%82k
15.00-18.00
▸
6.8%57k
18.00-21.00
▸
4.6%25k
21.00-24.00
▸
2.3%10k
24.00-06.00
▸
2.4%8,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 810k29.0%9.8m12.118.8%
BAUER (WALES) (INC PARTNERS) Groupthis station467k17.0%3.8m8.17.3%
BBC RADIO 4 414k15.0%4.8m11.69.3%
BBC RADIO 1 356k13.0%2.6m7.24.9%
BBC RADIO 5 LIVE 211k8.0%1.3m6.12.5%
CLASSIC FM 192k7.0%1.8m9.53.5%
HITS RADIO 191k7.0%762k4.01.5%
GREATEST HITS RADIO 162k6.0%1.8m11.03.5%
TALKSPORT 143k5.0%1.1m7.92.2%
BBC 6 MUSIC 95k3.0%803k8.51.6%
MAGIC 84k3.0%308k3.70.6%
KISS 80k3.0%452k5.70.9%
BBC RADIO 3 77k3.0%630k8.11.2%
PLANET ROCK 72k3.0%531k7.41.0%
KISSTORY 67k2.0%312k4.70.6%
GOLD RADIO UK 65k2.0%474k7.30.9%
BBC RADIO 4 EXTRA 64k2.0%399k6.20.8%
HEART 80S 62k2.0%167k2.70.3%
ABSOLUTE 80S 60k2.0%201k3.40.4%
ABSOLUTE RADIO 60k2.0%392k6.50.8%
HEART 70S 49k2.0%226k4.60.4%
BBC RADIO 5 SPORTS EXTRA 48k2.0%90k1.90.2%
HEART DANCE 46k2.0%157k3.40.3%
VIRGIN RADIO 46k2.0%193k4.20.4%
CAPITAL DANCE 44k2.0%117k2.60.2%
BBC WORLD SERVICE 41k1.0%220k5.40.4%
CAPITAL XTRA (UK) 41k1.0%133k3.20.3%
HEAT 38k1.0%110k2.90.2%
HEART 90S 35k1.0%106k3.00.2%
ABSOLUTE CLASSIC ROCK 33k1.0%170k5.10.3%
BOOM RADIO 33k1.0%342k10.30.7%
KERRANG! 32k1.0%380k11.70.7%
NATION 80S 32k1.0%98k3.10.2%
TALKSPORT2 32k1.0%91k2.90.2%
BBC RADIO 1XTRA 31k1.0%253k8.30.5%
ABSOLUTE RADIO 90S 28k1.0%196k6.90.4%
GB NEWS RADIO 27k1.0%197k7.30.4%
TIMES RADIO 25k1.0%199k7.90.4%
CAPITAL XTRA RELOADED 24k1.0%97k4.10.2%
ABSOLUTE RADIO COUNTRY 23k1.0%312k13.70.6%
MELLOW MAGIC 22k1.0%126k5.60.2%
SMOOTH RELAX 21k1.0%125k6.00.2%
ABSOLUTE RADIO 70S 19k1.0%41k2.10.1%
KISSTORY R&B 19k1.0%76k3.90.1%
ABSOLUTE RADIO 00S 18k1.0%50k2.70.1%
HITS RADIO PRIDE 18k1.0%42k2.30.1%
TALK (WAS TALKRADIO) 18k1.0%275k15.00.5%
CAPITAL CHILL 15k1.0%33k2.30.1%
BBC ASIAN NETWORK UK 14k1.0%16k1.20.0%
JAZZ FM 14k1.0%37k2.60.1%
RADIO X CLASSIC ROCK 12k0.0%72k6.10.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 12k0.0%20k1.70.0%
SMOOTH CHILL 11k0.0%46k4.10.1%
MAGIC SOUL 10k0.0%25k2.50.0%
VIRGIN RADIO CHILLED 10k0.0%9,0000.90.0%
VIRGIN RADIO 80S 9,0000.0%7,0000.80.0%
KISS XTRA 8,0000.0%13k1.60.0%
ABSOLUTE RADIO 10S 7,0000.0%4,0000.60.0%
HITS RADIO CHILLED 6,0000.0%5,0000.70.0%
MAGIC CLASSICAL 4,0000.0%28k6.60.1%
SMOOTH COUNTRY 2,0000.0%3,0001.30.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (WALES) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)