BAUER (CAMBRIDGESHIRE) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 6515 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 602k · unweighted sample 808
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 73k | 12.0% | 8.4 | 100.0% |
| ADULTS 15-24 | 6,000 | 7.0% | 2.6 | 8.6% |
| ADULTS 25-34 | 13k | 13.0% | 3.5 | 18.0% |
| ADULTS 35-44 | 12k | 12.0% | 2.8 | 16.1% |
| ADULTS 45-54 | 8,000 | 8.0% | 7.2 | 10.4% |
| ADULTS 55-64 | 17k | 20.0% | 13.4 | 23.9% |
| ADULTS 65-74 | 11k | 15.0% | 17.4 | 14.7% |
| ADULTS 75+ | 6,000 | 10.0% | 6.9 | 8.4% |
| ADULTS 15-34 | 19k | 10.0% | 3.2 | 26.6% |
| ADULTS 15-44 | 31k | 11.0% | 3.1 | 42.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 32k | 11.0% | 9.7 | 43.2% |
| MEN 15-24 | 2,000 | 5.0% | 0.8 | 3.2% |
| MEN 25-34 | 5,000 | 9.0% | 7.6 | 6.4% |
| MEN 35-44 | 3,000 | 5.0% | 0.9 | 3.6% |
| MEN 45-54 | 4,000 | 9.0% | 12.1 | 5.7% |
| MEN 55-64 | 8,000 | 18.0% | 13.1 | 10.9% |
| MEN 65-74 | 7,000 | 23.0% | 11.8 | 9.7% |
| MEN 75+ | 3,000 | 8.0% | 10.7 | 3.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 42k | 14.0% | 7.4 | 56.8% |
| WOMEN 15-24 | 4,000 | 9.0% | 3.7 | 5.4% |
| WOMEN 25-34 | 8,000 | 17.0% | 1.3 | 11.6% |
| WOMEN 35-44 | 9,000 | 18.0% | 3.3 | 12.5% |
| WOMEN 45-54 | 3,000 | 7.0% | 1.3 | 4.7% |
| WOMEN 55-64 | 9,000 | 21.0% | 13.7 | 13.0% |
| WOMEN 65-74 | 4,000 | 9.0% | 28.4 | 5.0% |
| WOMEN 75+ | 3,000 | 12.0% | 4.0 | 4.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 52k | 11.0% | 7.9 | 71.3% |
| C2DE ADULTS | 21k | 15.0% | 9.6 | 28.7% |
| ABC1 MEN | 20k | 9.0% | 7.3 | 26.9% |
| ABC1 WOMEN | 32k | 14.0% | 8.3 | 44.4% |
| C2DE MEN | 12k | 18.0% | 13.8 | 16.2% |
| C2DE WOMEN | 9,000 | 12.0% | 4.1 | 12.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 5.7% | 66k |
06.00-09.00 | 4.9% | 26k |
06.00-12.00 | 6.2% | 40k |
06.00-18.00 | 5.9% | 56k |
06.00-24.00 | 5.9% | 65k |
09.00-12.00 | 7.4% | 36k |
12.00-15.00 | 6.5% | 33k |
15.00-18.00 | 4.6% | 31k |
18.00-21.00 | 6.5% | 22k |
21.00-24.00 | 3.6% | 11k |
24.00-06.00 | 3.2% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.9% | 13k |
06.00-12.00 | 6.1% | 22k |
06.00-18.00 | 5.1% | 30k |
06.00-24.00 | 4.9% | 33k |
06.00-06.00 | 4.7% | 33k |
09.00-12.00 | 6.2% | 17k |
12.00-15.00 | 4.1% | 14k |
15.00-18.00 | 4.1% | 9,000 |
18.00-21.00 | 3.8% | 10k |
21.00-24.00 | 2.7% | 4,000 |
24.00-06.00 | 1.0% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.1% | 8,000 |
06.00-12.00 | 6.2% | 18k |
06.00-18.00 | 6.9% | 27k |
06.00-24.00 | 7.2% | 28k |
06.00-06.00 | 7.0% | 28k |
09.00-12.00 | 7.2% | 15k |
12.00-15.00 | 7.2% | 16k |
15.00-18.00 | 8.0% | 8,000 |
18.00-21.00 | 9.7% | 8,000 |
21.00-24.00 | 8.0% | 5,000 |
24.00-06.00 | 2.2% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 172k | 29.0% | 2.1m | 12.4 | 20.0% |
| BBC RADIO 4 | 149k | 25.0% | 1.4m | 9.3 | 13.0% |
| BBC RADIO 5 LIVE | 92k | 15.0% | 697k | 7.6 | 6.5% |
| BBC RADIO 1 | 84k | 14.0% | 351k | 4.2 | 3.3% |
| BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) Groupthis station | 73k | 12.0% | 614k | 8.4 | 5.8% |
| GREATEST HITS RADIO | 48k | 8.0% | 495k | 10.2 | 4.6% |
| CLASSIC FM | 44k | 7.0% | 390k | 8.8 | 3.7% |
| BBC 6 MUSIC | 40k | 7.0% | 338k | 8.4 | 3.2% |
| TALKSPORT | 39k | 6.0% | 223k | 5.8 | 2.1% |
| BBC RADIO 3 | 32k | 5.0% | 181k | 5.6 | 1.7% |
| HITS RADIO | 32k | 5.0% | 142k | 4.4 | 1.3% |
| BBC RADIO 5 SPORTS EXTRA | 25k | 4.0% | 58k | 2.3 | 0.5% |
| BBC RADIO 4 EXTRA | 21k | 4.0% | 392k | 18.3 | 3.7% |
| GOLD RADIO UK | 21k | 4.0% | 147k | 7.0 | 1.4% |
| MAGIC | 20k | 3.0% | 58k | 2.9 | 0.5% |
| ABSOLUTE RADIO 90S | 15k | 2.0% | 42k | 2.9 | 0.4% |
| BBC WORLD SERVICE | 15k | 3.0% | 32k | 2.1 | 0.3% |
| HEART 80S | 14k | 2.0% | 30k | 2.1 | 0.3% |
| KISS | 14k | 2.0% | 75k | 5.4 | 0.7% |
| ABSOLUTE RADIO | 13k | 2.0% | 114k | 8.7 | 1.1% |
| ABSOLUTE RADIO 70S | 13k | 2.0% | 3,000 | 0.3 | 0.0% |
| JAZZ FM | 13k | 2.0% | 110k | 8.6 | 1.0% |
| VIRGIN RADIO | 12k | 2.0% | 85k | 7.3 | 0.8% |
| ABSOLUTE 80S | 10k | 2.0% | 33k | 3.4 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 10k | 2.0% | 133k | 13.7 | 1.2% |
| CAPITAL XTRA (UK) | 10k | 2.0% | 85k | 8.8 | 0.8% |
| KISS XTRA | 10k | 2.0% | 12k | 1.3 | 0.1% |
| BOOM RADIO | 9,000 | 2.0% | 111k | 11.7 | 1.0% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 37k | 4.6 | 0.3% |
| SMOOTH RELAX | 7,000 | 1.0% | 32k | 4.8 | 0.3% |
| TIMES RADIO | 7,000 | 1.0% | 69k | 10.3 | 0.6% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 26k | 4.2 | 0.2% |
| BBC RADIO 1XTRA | 6,000 | 1.0% | 21k | 3.3 | 0.2% |
| CAPITAL DANCE | 6,000 | 1.0% | 64k | 11.4 | 0.6% |
| HEART 90S | 6,000 | 1.0% | 13k | 2.2 | 0.1% |
| KISSTORY | 6,000 | 1.0% | 55k | 9.8 | 0.5% |
| KERRANG! | 5,000 | 1.0% | 36k | 7.1 | 0.3% |
| PLANET ROCK | 5,000 | 1.0% | 5,000 | 1.0 | 0.1% |
| CAPITAL CHILL | 4,000 | 1.0% | 11k | 2.6 | 0.1% |
| KISSTORY R&B | 4,000 | 1.0% | 15k | 3.5 | 0.1% |
| TALK (WAS TALKRADIO) | 4,000 | 1.0% | 101k | 28.7 | 0.9% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 1.0% | 28k | 6.3 | 0.3% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| HEART DANCE | 3,000 | 1.0% | 6,000 | 1.8 | 0.1% |
| MELLOW MAGIC | 3,000 | 0.0% | 6,000 | 2.2 | 0.1% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 3,000 | 0.9 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 2,000 | 0.0% | 3,000 | 1.3 | 0.0% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 4,000 | 2.1 | 0.0% |
| HEART 70S | 2,000 | 0.0% | 3,000 | 1.3 | 0.0% |
| HEAT | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 21k | 10.9 | 0.2% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 6,000 | 4.1 | 0.1% |
| GB NEWS RADIO | 1,000 | 0.0% | 4,000 | 2.9 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 3,000 | 3.1 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| RADIO X CLASSIC ROCK | — | — | — | — | — |
| SMOOTH CHILL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (CAMBRIDGESHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (CAMBRIDGESHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)