BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 6219 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 959k · unweighted sample 1,254
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 185k | 19.0% | 11.3 | 100.0% |
| ADULTS 15-24 | 13k | 11.0% | 6.7 | 7.0% |
| ADULTS 25-34 | 29k | 21.0% | 3.6 | 15.8% |
| ADULTS 35-44 | 25k | 17.0% | 5.3 | 13.7% |
| ADULTS 45-54 | 39k | 29.0% | 12.7 | 21.1% |
| ADULTS 55-64 | 30k | 18.0% | 15.4 | 16.0% |
| ADULTS 65-74 | 37k | 23.0% | 19.1 | 19.8% |
| ADULTS 75+ | 12k | 13.0% | 8.6 | 6.5% |
| ADULTS 15-34 | 42k | 16.0% | 4.5 | 22.8% |
| ADULTS 15-44 | 68k | 17.0% | 4.8 | 36.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 89k | 19.0% | 11.6 | 48.0% |
| MEN 15-24 | 5,000 | 7.0% | 11.7 | 2.5% |
| MEN 25-34 | 12k | 16.0% | 2.9 | 6.3% |
| MEN 35-44 | 11k | 15.0% | 6.2 | 5.8% |
| MEN 45-54 | 18k | 27.0% | 11.3 | 9.6% |
| MEN 55-64 | 21k | 27.0% | 15.5 | 11.4% |
| MEN 65-74 | 20k | 23.0% | 14.6 | 10.7% |
| MEN 75+ | 3,000 | 9.0% | 19.7 | 1.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 96k | 20.0% | 10.9 | 52.0% |
| WOMEN 15-24 | 8,000 | 14.0% | 3.8 | 4.5% |
| WOMEN 25-34 | 18k | 25.0% | 4.0 | 9.5% |
| WOMEN 35-44 | 15k | 20.0% | 4.6 | 7.9% |
| WOMEN 45-54 | 21k | 32.0% | 13.9 | 11.5% |
| WOMEN 55-64 | 9,000 | 10.0% | 15.3 | 4.6% |
| WOMEN 65-74 | 17k | 23.0% | 24.4 | 9.1% |
| WOMEN 75+ | 9,000 | 15.0% | 5.0 | 4.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 79k | 19.0% | 9.4 | 42.6% |
| C2DE ADULTS | 106k | 20.0% | 12.7 | 57.4% |
| ABC1 MEN | 35k | 20.0% | 10.6 | 19.1% |
| ABC1 WOMEN | 44k | 18.0% | 8.4 | 23.5% |
| C2DE MEN | 53k | 18.0% | 12.3 | 28.9% |
| C2DE WOMEN | 53k | 21.0% | 13.1 | 28.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 11.4% | 170k |
06.00-09.00 | 12.1% | 87k |
06.00-12.00 | 12.0% | 132k |
06.00-18.00 | 11.6% | 162k |
06.00-24.00 | 11.6% | 170k |
09.00-12.00 | 11.9% | 110k |
12.00-15.00 | 10.3% | 110k |
15.00-18.00 | 12.1% | 89k |
18.00-21.00 | 15.3% | 53k |
21.00-24.00 | 5.0% | 28k |
24.00-06.00 | 5.4% | 22k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 10.7% | 33k |
06.00-12.00 | 11.9% | 61k |
06.00-18.00 | 12.0% | 77k |
06.00-24.00 | 12.8% | 81k |
06.00-06.00 | 12.7% | 87k |
09.00-12.00 | 12.6% | 46k |
12.00-15.00 | 11.9% | 37k |
15.00-18.00 | 12.6% | 31k |
18.00-21.00 | 21.3% | 23k |
21.00-24.00 | 12.4% | 16k |
24.00-06.00 | 10.8% | 11k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 13.9% | 26k |
06.00-12.00 | 11.3% | 41k |
06.00-18.00 | 11.7% | 56k |
06.00-24.00 | 12.5% | 59k |
06.00-06.00 | 12.6% | 63k |
09.00-12.00 | 10.0% | 34k |
12.00-15.00 | 11.1% | 37k |
15.00-18.00 | 13.4% | 34k |
18.00-21.00 | 21.6% | 27k |
21.00-24.00 | 9.0% | 6,000 |
24.00-06.00 | 13.4% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 220k | 23.0% | 2.2m | 9.9 | 12.2% |
| BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) Groupthis station | 185k | 19.0% | 2.1m | 11.3 | 11.7% |
| GREATEST HITS RADIO | 174k | 18.0% | 2.0m | 11.3 | 11.0% |
| BBC RADIO 4 | 105k | 11.0% | 1.1m | 10.2 | 6.0% |
| HITS RADIO | 103k | 11.0% | 768k | 7.5 | 4.3% |
| BBC RADIO 1 | 101k | 11.0% | 603k | 6.0 | 3.4% |
| BBC RADIO 5 LIVE | 79k | 8.0% | 880k | 11.1 | 4.9% |
| TALKSPORT | 70k | 7.0% | 444k | 6.3 | 2.5% |
| CLASSIC FM | 57k | 6.0% | 446k | 7.9 | 2.5% |
| ABSOLUTE RADIO | 41k | 4.0% | 148k | 3.6 | 0.8% |
| GOLD RADIO UK | 34k | 4.0% | 195k | 5.7 | 1.1% |
| HEART 80S | 33k | 3.0% | 94k | 2.8 | 0.5% |
| MAGIC | 31k | 3.0% | 232k | 7.4 | 1.3% |
| ABSOLUTE 80S | 30k | 3.0% | 209k | 6.9 | 1.2% |
| HEART DANCE | 30k | 3.0% | 92k | 3.1 | 0.5% |
| ABSOLUTE RADIO 00S | 29k | 3.0% | 234k | 8.0 | 1.3% |
| ABSOLUTE RADIO 90S | 29k | 3.0% | 266k | 9.2 | 1.5% |
| ABSOLUTE CLASSIC ROCK | 27k | 3.0% | 90k | 3.4 | 0.5% |
| HEART 90S | 27k | 3.0% | 66k | 2.4 | 0.4% |
| BBC RADIO 4 EXTRA | 26k | 3.0% | 203k | 7.9 | 1.1% |
| CAPITAL DANCE | 25k | 3.0% | 90k | 3.5 | 0.5% |
| CAPITAL XTRA (UK) | 24k | 3.0% | 69k | 2.9 | 0.4% |
| PLANET ROCK | 24k | 3.0% | 195k | 8.0 | 1.1% |
| KISS | 23k | 2.0% | 64k | 2.8 | 0.4% |
| BBC 6 MUSIC | 22k | 2.0% | 278k | 12.5 | 1.6% |
| KISSTORY | 21k | 2.0% | 66k | 3.1 | 0.4% |
| HITS RADIO PRIDE | 20k | 2.0% | 65k | 3.2 | 0.4% |
| VIRGIN RADIO | 18k | 2.0% | 56k | 3.2 | 0.3% |
| TIMES RADIO | 16k | 2.0% | 216k | 13.6 | 1.2% |
| HEART 70S | 15k | 2.0% | 67k | 4.4 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 1.0% | 46k | 3.3 | 0.3% |
| SMOOTH COUNTRY | 14k | 1.0% | 146k | 10.4 | 0.8% |
| BBC RADIO 3 | 13k | 1.0% | 25k | 1.9 | 0.1% |
| BBC WORLD SERVICE | 13k | 1.0% | 100k | 7.9 | 0.6% |
| BOOM RADIO | 13k | 1.0% | 351k | 26.5 | 2.0% |
| SMOOTH RELAX | 12k | 1.0% | 74k | 6.0 | 0.4% |
| BBC RADIO 1XTRA | 11k | 1.0% | 16k | 1.5 | 0.1% |
| GB NEWS RADIO | 10k | 1.0% | 66k | 6.8 | 0.4% |
| KISSTORY R&B | 10k | 1.0% | 20k | 1.9 | 0.1% |
| TALKSPORT2 | 10k | 1.0% | 12k | 1.2 | 0.1% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 30k | 3.3 | 0.2% |
| CAPITAL XTRA RELOADED | 9,000 | 1.0% | 25k | 2.7 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 1.0% | 59k | 7.0 | 0.3% |
| HEAT | 8,000 | 1.0% | 21k | 2.6 | 0.1% |
| HITS RADIO CHILLED | 8,000 | 1.0% | 5,000 | 0.7 | 0.0% |
| JAZZ FM | 8,000 | 1.0% | 14k | 1.9 | 0.1% |
| MELLOW MAGIC | 8,000 | 1.0% | 20k | 2.4 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 6,000 | 0.8 | 0.0% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 75k | 12.0 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 16k | 2.6 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 5,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 5,000 | 1.0% | 14k | 2.8 | 0.1% |
| SMOOTH CHILL | 5,000 | 1.0% | 12k | 2.3 | 0.1% |
| KERRANG! | 3,000 | 0.0% | 18k | 5.2 | 0.1% |
| KISS XTRA | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| MAGIC SOUL | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 5,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 5,000 | 2.7 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (EAST YORKSHIRE & NORTHERN LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)