RAJAR Dashboard

BAUER (SOUTH COAST) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 6217 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
443k
▲ 3,000 vs prev. quarter
% reach
18.0%
▼ 1.0% vs prev. quarter
Total hours
5.5m
▲ 472k vs prev. quarter
Average hours
12.5
▲ 1.0 vs prev. quarter
Market share
11.5%
▲ 0.6% vs prev. quarter

TSA population 2.42m · unweighted sample 3,103

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+443k18.0%12.5100.0%
ADULTS 15-2447k14.0%4.810.7%
ADULTS 25-3468k20.0%5.315.4%
ADULTS 35-4443k12.0%4.89.7%
ADULTS 45-5471k21.0%16.316.0%
ADULTS 55-6495k25.0%18.521.5%
ADULTS 65-7490k23.0%18.020.2%
ADULTS 75+28k10.0%7.26.4%
ADULTS 15-34116k17.0%5.126.1%
ADULTS 15-44158k15.0%5.035.8%
MenReach% reachAvg hrs% of audience
ALL MEN 15+192k16.0%11.043.5%
MEN 15-2421k12.0%5.64.8%
MEN 25-3427k16.0%6.46.0%
MEN 35-4413k7.0%2.73.0%
MEN 45-5429k18.0%16.66.5%
MEN 55-6445k25.0%16.410.1%
MEN 65-7440k24.0%11.39.0%
MEN 75+17k12.0%7.33.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+250k20.0%13.656.5%
WOMEN 15-2426k16.0%4.15.9%
WOMEN 25-3442k24.0%4.79.4%
WOMEN 35-4430k16.0%5.66.7%
WOMEN 45-5442k24.0%16.09.5%
WOMEN 55-6450k25.0%20.411.4%
WOMEN 65-7450k22.0%23.411.2%
WOMEN 75+11k8.0%7.02.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS235k16.0%9.753.0%
C2DE ADULTS208k22.0%15.647.0%
ABC1 MEN109k15.0%7.424.6%
ABC1 WOMEN126k17.0%11.728.4%
C2DE MEN84k18.0%15.818.9%
C2DE WOMEN124k26.0%15.528.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
11.7%385k
06.00-09.00
▸
10.4%204k
06.00-12.00
▸
11.8%294k
06.00-18.00
▸
12.5%367k
06.00-24.00
▸
11.8%380k
09.00-12.00
▸
12.9%249k
12.00-15.00
▸
13.5%237k
15.00-18.00
▸
13.1%235k
18.00-21.00
▸
7.5%136k
21.00-24.00
▸
5.2%39k
24.00-06.00
▸
8.9%54k
SaturdayShareReach
06.00-09.00
▸
9.1%75k
06.00-12.00
▸
10.7%152k
06.00-18.00
▸
10.3%189k
06.00-24.00
▸
10.3%199k
06.00-06.00
▸
10.4%203k
09.00-12.00
▸
11.7%133k
12.00-15.00
▸
9.8%103k
15.00-18.00
▸
9.8%77k
18.00-21.00
▸
10.5%45k
21.00-24.00
▸
10.0%24k
24.00-06.00
▸
11.4%26k
SundayShareReach
06.00-09.00
▸
11.1%68k
06.00-12.00
▸
12.3%142k
06.00-18.00
▸
12.7%196k
06.00-24.00
▸
11.9%200k
06.00-06.00
▸
11.6%204k
09.00-12.00
▸
12.9%127k
12.00-15.00
▸
12.5%112k
15.00-18.00
▸
13.9%90k
18.00-21.00
▸
7.3%37k
21.00-24.00
▸
6.5%18k
24.00-06.00
▸
6.2%19k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 612k25.0%6.5m10.713.6%
BBC RADIO 4 518k21.0%7.1m13.714.7%
BAUER (SOUTH COAST) (INC PARTNERS) Groupthis station443k18.0%5.5m12.511.5%
BBC RADIO 1 390k16.0%2.8m7.25.9%
GREATEST HITS RADIO 341k14.0%4.3m12.58.9%
CLASSIC FM 197k8.0%1.5m7.53.0%
BBC RADIO 5 LIVE 185k8.0%989k5.32.1%
BBC 6 MUSIC 125k5.0%1.1m9.22.4%
HITS RADIO 105k4.0%340k3.20.7%
BBC RADIO 3 98k4.0%717k7.31.5%
TALKSPORT 98k4.0%633k6.51.3%
KISSTORY 87k4.0%450k5.20.9%
BBC RADIO 4 EXTRA 86k4.0%673k7.91.4%
ABSOLUTE RADIO 83k3.0%672k8.11.4%
GOLD RADIO UK 79k3.0%246k3.10.5%
MAGIC 72k3.0%828k11.51.7%
VIRGIN RADIO 59k2.0%464k7.91.0%
BBC WORLD SERVICE 52k2.0%148k2.90.3%
CAPITAL DANCE 52k2.0%171k3.30.4%
HEART 80S 52k2.0%314k6.10.7%
KISS 51k2.0%173k3.40.4%
PLANET ROCK 46k2.0%313k6.80.7%
HEART 90S 45k2.0%375k8.40.8%
HEART DANCE 37k2.0%130k3.50.3%
ABSOLUTE 80S 36k2.0%128k3.50.3%
BBC RADIO 5 SPORTS EXTRA 36k1.0%98k2.80.2%
TALKSPORT2 32k1.0%75k2.30.2%
KISSTORY R&B 29k1.0%77k2.60.2%
BOOM RADIO 28k1.0%592k20.81.2%
KERRANG! 28k1.0%145k5.10.3%
HEART 70S 26k1.0%125k4.80.3%
TIMES RADIO 26k1.0%283k10.80.6%
VIRGIN RADIO CHILLED 26k1.0%64k2.50.1%
ABSOLUTE CLASSIC ROCK 25k1.0%247k9.90.5%
CAPITAL XTRA (UK) 25k1.0%67k2.70.1%
BBC RADIO 1XTRA 24k1.0%46k1.90.1%
ABSOLUTE RADIO COUNTRY 22k1.0%87k3.90.2%
GB NEWS RADIO 22k1.0%113k5.10.2%
JAZZ FM 22k1.0%83k3.70.2%
SMOOTH RELAX 22k1.0%228k10.60.5%
ABSOLUTE RADIO 90S 21k1.0%39k1.90.1%
HEAT 19k1.0%55k2.90.1%
MELLOW MAGIC 17k1.0%86k5.20.2%
SMOOTH CHILL 17k1.0%80k4.60.2%
SMOOTH COUNTRY 15k1.0%57k3.90.1%
TALK (WAS TALKRADIO) 14k1.0%171k12.50.4%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 14k1.0%36k2.60.1%
ABSOLUTE RADIO 10S 13k1.0%12k0.90.0%
ABSOLUTE RADIO 70S 13k1.0%47k3.70.1%
KISS XTRA 13k1.0%122k9.40.3%
HITS RADIO CHILLED 11k0.0%9,0000.80.0%
VIRGIN RADIO 80S 11k0.0%13k1.10.0%
CAPITAL CHILL 10k0.0%130k13.60.3%
HITS RADIO PRIDE 10k0.0%6,0000.60.0%
ABSOLUTE RADIO 00S 8,0000.0%11k1.40.0%
MAGIC SOUL 8,0000.0%55k7.30.1%
CAPITAL XTRA RELOADED 7,0000.0%16k2.50.0%
MAGIC CLASSICAL 7,0000.0%37k5.60.1%
RADIO X CLASSIC ROCK 6,0000.0%47k7.50.1%
BBC ASIAN NETWORK UK 5,0000.0%18k3.20.0%
NATION 80S 5,0000.0%74k14.60.2%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH COAST) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (SOUTH COAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)