BAUER (SOUTH COAST) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 6215 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.93m · unweighted sample 2,317
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 305k | 16.0% | 10.3 | 100.0% |
| ADULTS 15-24 | 36k | 13.0% | 4.3 | 11.7% |
| ADULTS 25-34 | 49k | 18.0% | 3.4 | 16.1% |
| ADULTS 35-44 | 33k | 12.0% | 2.6 | 10.8% |
| ADULTS 45-54 | 41k | 16.0% | 11.9 | 13.6% |
| ADULTS 55-64 | 56k | 18.0% | 15.8 | 18.2% |
| ADULTS 65-74 | 71k | 23.0% | 17.7 | 23.2% |
| ADULTS 75+ | 20k | 9.0% | 5.7 | 6.4% |
| ADULTS 15-34 | 85k | 16.0% | 3.8 | 27.8% |
| ADULTS 15-44 | 118k | 14.0% | 3.4 | 38.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 126k | 13.0% | 9.3 | 41.3% |
| MEN 15-24 | 16k | 12.0% | 5.0 | 5.2% |
| MEN 25-34 | 19k | 14.0% | 6.0 | 6.2% |
| MEN 35-44 | 9,000 | 7.0% | 3.5 | 2.9% |
| MEN 45-54 | 18k | 13.0% | 14.4 | 5.8% |
| MEN 55-64 | 20k | 14.0% | 15.9 | 6.6% |
| MEN 65-74 | 33k | 26.0% | 10.2 | 10.7% |
| MEN 75+ | 12k | 10.0% | 3.2 | 3.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 179k | 18.0% | 11.0 | 58.7% |
| WOMEN 15-24 | 20k | 14.0% | 3.7 | 6.5% |
| WOMEN 25-34 | 30k | 23.0% | 1.7 | 9.9% |
| WOMEN 35-44 | 24k | 16.0% | 2.3 | 7.9% |
| WOMEN 45-54 | 24k | 18.0% | 10.0 | 7.8% |
| WOMEN 55-64 | 36k | 22.0% | 15.8 | 11.7% |
| WOMEN 65-74 | 38k | 21.0% | 24.1 | 12.5% |
| WOMEN 75+ | 8,000 | 7.0% | 9.6 | 2.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 160k | 14.0% | 6.7 | 52.4% |
| C2DE ADULTS | 145k | 19.0% | 14.2 | 47.6% |
| ABC1 MEN | 73k | 13.0% | 5.0 | 24.0% |
| ABC1 WOMEN | 87k | 14.0% | 8.2 | 28.4% |
| C2DE MEN | 53k | 14.0% | 15.2 | 17.3% |
| C2DE WOMEN | 92k | 24.0% | 13.7 | 30.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 8.2% | 259k |
06.00-09.00 | 6.0% | 114k |
06.00-12.00 | 7.9% | 184k |
06.00-18.00 | 8.8% | 245k |
06.00-24.00 | 8.2% | 255k |
09.00-12.00 | 9.6% | 164k |
12.00-15.00 | 10.1% | 152k |
15.00-18.00 | 9.6% | 147k |
18.00-21.00 | 4.6% | 68k |
21.00-24.00 | 3.6% | 27k |
24.00-06.00 | 7.5% | 28k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.7% | 33k |
06.00-12.00 | 7.2% | 86k |
06.00-18.00 | 7.1% | 112k |
06.00-24.00 | 6.6% | 115k |
06.00-06.00 | 6.8% | 116k |
09.00-12.00 | 8.6% | 73k |
12.00-15.00 | 7.0% | 66k |
15.00-18.00 | 7.3% | 45k |
18.00-21.00 | 4.0% | 16k |
21.00-24.00 | 1.8% | 8,000 |
24.00-06.00 | 10.5% | 17k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.9% | 34k |
06.00-12.00 | 8.2% | 77k |
06.00-18.00 | 8.3% | 109k |
06.00-24.00 | 7.8% | 113k |
06.00-06.00 | 7.6% | 116k |
09.00-12.00 | 8.8% | 72k |
12.00-15.00 | 8.5% | 64k |
15.00-18.00 | 8.4% | 44k |
18.00-21.00 | 4.2% | 17k |
21.00-24.00 | 4.6% | 13k |
24.00-06.00 | 4.5% | 11k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 490k | 25.0% | 5.3m | 10.9 | 13.5% |
| BBC RADIO 4 | 423k | 22.0% | 6.1m | 14.4 | 15.5% |
| BBC RADIO 1 | 311k | 16.0% | 2.4m | 7.6 | 6.0% |
| BAUER (SOUTH COAST) (EXC PARTNERS) Groupthis station | 305k | 16.0% | 3.1m | 10.3 | 8.0% |
| GREATEST HITS RADIO | 264k | 14.0% | 3.4m | 12.7 | 8.5% |
| CLASSIC FM | 150k | 8.0% | 1.2m | 7.7 | 2.9% |
| BBC RADIO 5 LIVE | 146k | 8.0% | 804k | 5.5 | 2.0% |
| BBC 6 MUSIC | 96k | 5.0% | 920k | 9.6 | 2.3% |
| HITS RADIO | 95k | 5.0% | 284k | 3.0 | 0.7% |
| BBC RADIO 3 | 85k | 4.0% | 595k | 7.0 | 1.5% |
| TALKSPORT | 71k | 4.0% | 428k | 6.0 | 1.1% |
| BBC RADIO 4 EXTRA | 68k | 4.0% | 543k | 8.0 | 1.4% |
| KISSTORY | 61k | 3.0% | 326k | 5.3 | 0.8% |
| ABSOLUTE RADIO | 60k | 3.0% | 416k | 6.9 | 1.1% |
| GOLD RADIO UK | 59k | 3.0% | 202k | 3.4 | 0.5% |
| VIRGIN RADIO | 53k | 3.0% | 440k | 8.3 | 1.1% |
| MAGIC | 46k | 2.0% | 634k | 13.9 | 1.6% |
| BBC WORLD SERVICE | 44k | 2.0% | 107k | 2.4 | 0.3% |
| CAPITAL DANCE | 44k | 2.0% | 149k | 3.4 | 0.4% |
| HEART 90S | 40k | 2.0% | 364k | 9.1 | 0.9% |
| KISS | 39k | 2.0% | 115k | 3.0 | 0.3% |
| HEART 80S | 36k | 2.0% | 234k | 6.4 | 0.6% |
| PLANET ROCK | 33k | 2.0% | 237k | 7.2 | 0.6% |
| HEART DANCE | 27k | 1.0% | 111k | 4.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 1.0% | 55k | 2.1 | 0.1% |
| TALKSPORT2 | 24k | 1.0% | 66k | 2.7 | 0.2% |
| BOOM RADIO | 23k | 1.0% | 501k | 21.8 | 1.3% |
| ABSOLUTE 80S | 22k | 1.0% | 101k | 4.5 | 0.3% |
| KISSTORY R&B | 22k | 1.0% | 66k | 3.0 | 0.2% |
| CAPITAL XTRA (UK) | 21k | 1.0% | 58k | 2.7 | 0.1% |
| VIRGIN RADIO CHILLED | 21k | 1.0% | 28k | 1.4 | 0.1% |
| KERRANG! | 20k | 1.0% | 126k | 6.1 | 0.3% |
| HEART 70S | 19k | 1.0% | 109k | 5.7 | 0.3% |
| BBC RADIO 1XTRA | 18k | 1.0% | 30k | 1.7 | 0.1% |
| TIMES RADIO | 18k | 1.0% | 202k | 11.1 | 0.5% |
| GB NEWS RADIO | 16k | 1.0% | 104k | 6.5 | 0.3% |
| SMOOTH CHILL | 16k | 1.0% | 79k | 5.0 | 0.2% |
| ABSOLUTE RADIO 90S | 15k | 1.0% | 27k | 1.8 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 15k | 1.0% | 54k | 3.7 | 0.1% |
| HEAT | 15k | 1.0% | 43k | 2.9 | 0.1% |
| JAZZ FM | 15k | 1.0% | 73k | 4.8 | 0.2% |
| MELLOW MAGIC | 14k | 1.0% | 81k | 5.9 | 0.2% |
| SMOOTH COUNTRY | 13k | 1.0% | 52k | 3.9 | 0.1% |
| SMOOTH RELAX | 12k | 1.0% | 182k | 15.0 | 0.5% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 162k | 13.8 | 0.4% |
| ABSOLUTE RADIO 10S | 11k | 1.0% | 10k | 0.9 | 0.0% |
| HITS RADIO CHILLED | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| HITS RADIO PRIDE | 9,000 | 0.0% | 5,000 | 0.6 | 0.0% |
| KISS XTRA | 9,000 | 0.0% | 120k | 12.8 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 9,000 | 0.0% | 32k | 3.5 | 0.1% |
| CAPITAL CHILL | 8,000 | 0.0% | 105k | 13.1 | 0.3% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 7,000 | 1.0 | 0.0% |
| CAPITAL XTRA RELOADED | 6,000 | 0.0% | 16k | 2.9 | 0.0% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 0.0% | 23k | 4.4 | 0.1% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 32k | 7.0 | 0.1% |
| MAGIC SOUL | 5,000 | 0.0% | 17k | 3.6 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 74k | 15.0 | 0.2% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 44k | 9.3 | 0.1% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 13k | 4.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH COAST) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH COAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)