RAJAR Dashboard

GREATEST HITS RADIO (MIDLANDS)

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Local / regional · RAJAR code 6180 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
926k
▲ 26k vs prev. quarter
% reach
11.0%
▬ 0.0% vs prev. quarter
Total hours
8.4m
▲ 45k vs prev. quarter
Average hours
9.1
▼ 0.2 vs prev. quarter
Market share
6.0%
▲ 0.2% vs prev. quarter

TSA population 8.50m · unweighted sample 9,279

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+926k11.0%9.1100.0%
ADULTS 15-24106k8.0%4.611.5%
ADULTS 25-34104k8.0%2.911.2%
ADULTS 35-44130k9.0%5.514.1%
ADULTS 45-54155k13.0%13.116.8%
ADULTS 55-64204k16.0%9.522.0%
ADULTS 65-74148k13.0%12.216.0%
ADULTS 75+78k9.0%14.78.4%
ADULTS 15-34210k8.0%3.722.7%
ADULTS 15-44341k8.0%4.436.8%
MenReach% reachAvg hrs% of audience
ALL MEN 15+487k12.0%9.852.6%
MEN 15-2462k9.0%4.16.7%
MEN 25-3448k7.0%2.45.1%
MEN 35-4459k9.0%8.16.3%
MEN 45-5483k14.0%12.18.9%
MEN 55-64118k18.0%10.812.8%
MEN 65-7463k13.0%12.96.8%
MEN 75+54k14.0%15.55.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+439k10.0%8.347.4%
WOMEN 15-2444k7.0%5.44.8%
WOMEN 25-3457k8.0%3.36.1%
WOMEN 35-4472k10.0%3.37.7%
WOMEN 45-5473k12.0%14.27.8%
WOMEN 55-6486k13.0%7.89.2%
WOMEN 65-7485k14.0%11.89.2%
WOMEN 75+24k5.0%12.82.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS427k10.0%9.646.1%
C2DE ADULTS499k12.0%8.753.9%
ABC1 MEN205k10.0%10.222.1%
ABC1 WOMEN222k10.0%9.023.9%
C2DE MEN282k14.0%9.530.4%
C2DE WOMEN218k11.0%7.723.5%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
5.4%439k
10.00-13.00
▸
8.2%535k
10.30-11.00
▸
9.6%351k
13.00-16.00
▸
6.8%440k
16.00-19.00
▸
6.5%342k
19.00-22.00
▸
5.6%156k
22.00-01.00
▸
3.3%73k
01.00-06.00
▸
3.3%71k
SaturdayShareReach
06.00-09.00
▸
4.3%86k
09.00-13.00
▸
5.2%208k
13.00-17.00
▸
5.1%164k
17.00-19.00
▸
3.8%65k
19.00-22.00
▸
4.7%45k
22.00-01.00
▸
3.0%19k
01.00-06.00
▸
2.3%13k
SundayShareReach
06.00-09.00
▸
3.1%68k
09.00-13.00
▸
5.6%187k
13.00-16.00
▸
5.7%139k
16.00-19.00
▸
5.4%95k
19.00-22.00
▸
6.3%48k
22.00-01.00
▸
2.7%18k
01.00-06.00
▸
3.7%13k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.82m21.0%20.1m11.014.4%
BBC RADIO 4 1.22m14.0%13.2m10.89.4%
BBC RADIO 1 1.11m13.0%7.2m6.45.1%
GREATEST HITS RADIO 932k11.0%8.6m9.26.1%
GREATEST HITS RADIO (MIDLANDS) Combothis station926k11.0%8.4m9.16.0%
BBC RADIO 5 LIVE 760k9.0%4.8m6.33.4%
HITS RADIO 720k8.0%3.4m4.82.5%
CLASSIC FM 543k6.0%4.1m7.52.9%
TALKSPORT 509k6.0%4.2m8.33.0%
ABSOLUTE RADIO 323k4.0%2.4m7.31.7%
KISSTORY 300k4.0%1.3m4.20.9%
GOLD RADIO UK 282k3.0%2.3m8.11.6%
BBC 6 MUSIC 257k3.0%2.5m9.91.8%
CAPITAL XTRA (UK) 254k3.0%1.0m4.00.7%
BBC RADIO 4 EXTRA 238k3.0%1.7m7.21.2%
BBC RADIO 3 224k3.0%1.5m6.71.1%
HEART 80S 224k3.0%970k4.30.7%
MAGIC 220k3.0%1.1m4.90.8%
ABSOLUTE 80S 198k2.0%933k4.70.7%
KISS 176k2.0%511k2.90.4%
PLANET ROCK 176k2.0%1.4m7.91.0%
BBC ASIAN NETWORK UK 174k2.0%1.6m9.01.1%
BBC RADIO 1XTRA 161k2.0%816k5.10.6%
CAPITAL DANCE 153k2.0%752k4.90.5%
HEART DANCE 147k2.0%582k4.00.4%
ABSOLUTE CLASSIC ROCK 142k2.0%811k5.70.6%
BBC WORLD SERVICE 140k2.0%556k4.00.4%
KISSTORY R&B 140k2.0%536k3.80.4%
HEART 90S 139k2.0%385k2.80.3%
VIRGIN RADIO 136k2.0%879k6.50.6%
BBC RADIO 5 SPORTS EXTRA 135k2.0%253k1.90.2%
ABSOLUTE RADIO 90S 133k2.0%541k4.10.4%
KERRANG! 124k1.0%890k7.20.6%
BOOM RADIO 123k1.0%1.6m13.41.2%
CAPITAL XTRA RELOADED 108k1.0%544k5.00.4%
TALKSPORT2 107k1.0%571k5.30.4%
GB NEWS RADIO 106k1.0%1.0m9.60.7%
TALK (WAS TALKRADIO) 98k1.0%842k8.60.6%
HEAT 74k1.0%123k1.70.1%
TIMES RADIO 74k1.0%430k5.80.3%
SMOOTH RELAX 73k1.0%283k3.90.2%
ABSOLUTE RADIO 00S 71k1.0%254k3.60.2%
HEART 70S 67k1.0%261k3.90.2%
MAGIC SOUL 59k1.0%325k5.50.2%
SMOOTH COUNTRY 54k1.0%257k4.80.2%
ABSOLUTE RADIO COUNTRY 50k1.0%620k12.40.4%
RADIO X CLASSIC ROCK 47k1.0%377k8.00.3%
MELLOW MAGIC 45k1.0%163k3.60.1%
SMOOTH CHILL 45k1.0%197k4.30.1%
VIRGIN RADIO CHILLED 45k1.0%80k1.80.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 44k1.0%98k2.20.1%
KISS XTRA 38k0.0%69k1.80.0%
HITS RADIO PRIDE 37k0.0%36k1.00.0%
JAZZ FM 36k0.0%125k3.50.1%
VIRGIN RADIO 80S 36k0.0%61k1.70.0%
HITS RADIO CHILLED 35k0.0%148k4.30.1%
ABSOLUTE RADIO 10S 34k0.0%80k2.40.1%
CAPITAL CHILL 25k0.0%84k3.40.1%
ABSOLUTE RADIO 70S 23k0.0%82k3.60.1%
MAGIC CLASSICAL 23k0.0%144k6.30.1%
NATION 80S 20k0.0%40k2.00.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (MIDLANDS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — GREATEST HITS RADIO (MIDLANDS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)