BAUER (NORTHERN IRELAND) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4897 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.58m · unweighted sample 1,816
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 998k | 63.0% | 12.7 | 100.0% |
| ADULTS 15-24 | 137k | 60.0% | 5.5 | 13.7% |
| ADULTS 25-34 | 166k | 71.0% | 12.9 | 16.6% |
| ADULTS 35-44 | 196k | 76.0% | 12.9 | 19.7% |
| ADULTS 45-54 | 186k | 76.0% | 15.7 | 18.6% |
| ADULTS 55-64 | 157k | 62.0% | 16.6 | 15.8% |
| ADULTS 65-74 | 118k | 51.0% | 12.0 | 11.8% |
| ADULTS 75+ | 38k | 30.0% | 7.5 | 3.8% |
| ADULTS 15-34 | 303k | 65.0% | 9.6 | 30.3% |
| ADULTS 15-44 | 499k | 69.0% | 10.9 | 50.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 443k | 57.0% | 12.2 | 44.3% |
| MEN 15-24 | 66k | 56.0% | 5.1 | 6.6% |
| MEN 25-34 | 70k | 60.0% | 15.0 | 7.0% |
| MEN 35-44 | 84k | 67.0% | 11.4 | 8.5% |
| MEN 45-54 | 83k | 69.0% | 13.9 | 8.3% |
| MEN 55-64 | 74k | 59.0% | 16.7 | 7.4% |
| MEN 65-74 | 49k | 46.0% | 12.1 | 4.9% |
| MEN 75+ | 16k | 27.0% | 5.4 | 1.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 556k | 69.0% | 13.0 | 55.7% |
| WOMEN 15-24 | 71k | 64.0% | 5.8 | 7.1% |
| WOMEN 25-34 | 96k | 82.0% | 11.4 | 9.6% |
| WOMEN 35-44 | 112k | 83.0% | 14.1 | 11.2% |
| WOMEN 45-54 | 103k | 83.0% | 17.2 | 10.3% |
| WOMEN 55-64 | 84k | 64.0% | 16.4 | 8.4% |
| WOMEN 65-74 | 69k | 55.0% | 11.9 | 6.9% |
| WOMEN 75+ | 22k | 32.0% | 9.1 | 2.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 475k | 64.0% | 10.7 | 47.6% |
| C2DE ADULTS | 523k | 63.0% | 14.5 | 52.4% |
| ABC1 MEN | 232k | 59.0% | 10.7 | 23.3% |
| ABC1 WOMEN | 243k | 68.0% | 10.8 | 24.3% |
| C2DE MEN | 210k | 55.0% | 14.0 | 21.1% |
| C2DE WOMEN | 313k | 69.0% | 14.8 | 31.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 41.4% | 931k |
06.00-09.00 | 38.2% | 565k |
06.00-12.00 | 39.0% | 763k |
06.00-18.00 | 41.6% | 897k |
06.00-24.00 | 42.0% | 919k |
09.00-12.00 | 39.5% | 610k |
12.00-15.00 | 42.7% | 605k |
15.00-18.00 | 46.4% | 618k |
18.00-21.00 | 48.2% | 444k |
21.00-24.00 | 33.3% | 166k |
24.00-06.00 | 21.8% | 91k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 36.0% | 140k |
06.00-12.00 | 39.9% | 358k |
06.00-18.00 | 42.1% | 511k |
06.00-24.00 | 43.0% | 545k |
06.00-06.00 | 42.1% | 549k |
09.00-12.00 | 41.4% | 321k |
12.00-15.00 | 42.9% | 300k |
15.00-18.00 | 45.6% | 242k |
18.00-21.00 | 48.3% | 172k |
21.00-24.00 | 45.3% | 75k |
24.00-06.00 | 23.0% | 29k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 28.3% | 86k |
06.00-12.00 | 34.0% | 244k |
06.00-18.00 | 40.0% | 429k |
06.00-24.00 | 40.7% | 456k |
06.00-06.00 | 40.1% | 471k |
09.00-12.00 | 36.3% | 218k |
12.00-15.00 | 43.3% | 274k |
15.00-18.00 | 45.6% | 232k |
18.00-21.00 | 48.3% | 155k |
21.00-24.00 | 32.2% | 47k |
24.00-06.00 | 23.0% | 32k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 215k | 14.0% | 1.9m | 8.9 | 6.3% |
| BBC RADIO 1 | 171k | 11.0% | 1.2m | 6.8 | 3.8% |
| BBC RADIO 4 | 169k | 11.0% | 1.6m | 9.7 | 5.4% |
| BBC RADIO 5 LIVE | 152k | 10.0% | 1.1m | 7.1 | 3.5% |
| CLASSIC FM | 111k | 7.0% | 635k | 5.7 | 2.1% |
| TALKSPORT | 87k | 6.0% | 286k | 3.3 | 0.9% |
| GREATEST HITS RADIO | 60k | 4.0% | 519k | 8.7 | 1.7% |
| HEART 80S | 50k | 3.0% | 139k | 2.8 | 0.5% |
| MAGIC | 49k | 3.0% | 277k | 5.7 | 0.9% |
| BBC RADIO 3 | 37k | 2.0% | 240k | 6.6 | 0.8% |
| HITS RADIO | 36k | 2.0% | 108k | 3.0 | 0.4% |
| ABSOLUTE 80S | 35k | 2.0% | 151k | 4.4 | 0.5% |
| KISS | 32k | 2.0% | 56k | 1.7 | 0.2% |
| PLANET ROCK | 29k | 2.0% | 417k | 14.4 | 1.4% |
| KISSTORY | 28k | 2.0% | 207k | 7.3 | 0.7% |
| GOLD RADIO UK | 27k | 2.0% | 64k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 26k | 2.0% | 107k | 4.1 | 0.3% |
| ABSOLUTE RADIO | 26k | 2.0% | 232k | 9.1 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 34k | 1.3 | 0.1% |
| CAPITAL DANCE | 26k | 2.0% | 108k | 4.2 | 0.4% |
| VIRGIN RADIO | 26k | 2.0% | 202k | 7.8 | 0.7% |
| BBC 6 MUSIC | 25k | 2.0% | 167k | 6.7 | 0.5% |
| BBC WORLD SERVICE | 25k | 2.0% | 54k | 2.2 | 0.2% |
| HEART DANCE | 25k | 2.0% | 87k | 3.4 | 0.3% |
| CAPITAL XTRA (UK) | 24k | 2.0% | 55k | 2.3 | 0.2% |
| ABSOLUTE RADIO 90S | 22k | 1.0% | 73k | 3.3 | 0.2% |
| HEART 70S | 22k | 1.0% | 84k | 3.9 | 0.3% |
| KERRANG! | 19k | 1.0% | 134k | 7.0 | 0.4% |
| TIMES RADIO | 19k | 1.0% | 179k | 9.4 | 0.6% |
| BBC RADIO 4 EXTRA | 18k | 1.0% | 73k | 4.0 | 0.2% |
| TALK (WAS TALKRADIO) | 18k | 1.0% | 136k | 7.4 | 0.4% |
| HEART 90S | 17k | 1.0% | 34k | 2.0 | 0.1% |
| HEAT | 16k | 1.0% | 9,000 | 0.5 | 0.0% |
| MELLOW MAGIC | 13k | 1.0% | 41k | 3.0 | 0.1% |
| TALKSPORT2 | 12k | 1.0% | 21k | 1.8 | 0.1% |
| HITS RADIO PRIDE | 11k | 1.0% | 7,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 79k | 8.1 | 0.3% |
| BBC RADIO 1XTRA | 10k | 1.0% | 54k | 5.3 | 0.2% |
| GB NEWS RADIO | 10k | 1.0% | 78k | 7.5 | 0.3% |
| SMOOTH RELAX | 9,000 | 1.0% | 27k | 3.1 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 7,000 | 0.7 | 0.0% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 13k | 1.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 6,000 | 0.9 | 0.0% |
| KISSTORY R&B | 6,000 | 0.0% | 10k | 1.7 | 0.0% |
| SMOOTH CHILL | 6,000 | 0.0% | 16k | 2.5 | 0.1% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 00S | 5,000 | 0.0% | 26k | 5.4 | 0.1% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| BOOM RADIO | 5,000 | 0.0% | 82k | 15.0 | 0.3% |
| JAZZ FM | 5,000 | 0.0% | 6,000 | 1.1 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 9,000 | 2.5 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 39k | 10.2 | 0.1% |
| CAPITAL CHILL | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 4,000 | 3.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTHERN IRELAND) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (NORTHERN IRELAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)