RAJAR Dashboard

BAUER (SCOTLAND) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4896 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.70m
▼ 131k vs prev. quarter
% reach
36.0%
▼ 2.0% vs prev. quarter
Total hours
18.4m
▼ 1.6m vs prev. quarter
Average hours
10.8
▼ 0.2 vs prev. quarter
Market share
23.4%
▼ 1.5% vs prev. quarter

TSA population 4.76m · unweighted sample 5,782

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.70m36.0%10.8100.0%
ADULTS 15-24220k33.0%6.912.9%
ADULTS 25-34255k35.0%10.015.0%
ADULTS 35-44276k38.0%8.316.3%
ADULTS 45-54281k41.0%9.816.5%
ADULTS 55-64346k43.0%15.320.4%
ADULTS 65-74251k33.0%12.914.8%
ADULTS 75+69k17.0%11.04.1%
ADULTS 15-34474k34.0%8.627.9%
ADULTS 15-44750k35.0%8.544.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+788k34.0%11.446.4%
MEN 15-24115k35.0%10.56.8%
MEN 25-34128k36.0%12.37.6%
MEN 35-44128k36.0%10.87.6%
MEN 45-54119k36.0%8.27.0%
MEN 55-64156k41.0%15.89.2%
MEN 65-74101k29.0%9.95.9%
MEN 75+40k21.0%8.92.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+910k37.0%10.453.6%
WOMEN 15-24104k32.0%3.06.1%
WOMEN 25-34126k34.0%7.77.4%
WOMEN 35-44148k40.0%6.18.7%
WOMEN 45-54162k46.0%10.99.5%
WOMEN 55-64189k46.0%15.011.2%
WOMEN 65-74151k36.0%14.98.9%
WOMEN 75+30k14.0%13.91.7%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS842k33.0%9.049.6%
C2DE ADULTS855k39.0%12.650.4%
ABC1 MEN363k31.0%8.621.4%
ABC1 WOMEN479k35.0%9.428.2%
C2DE MEN424k38.0%13.825.0%
C2DE WOMEN431k39.0%11.525.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
24.6%1.54m
06.00-09.00
▸
24.8%749k
06.00-12.00
▸
26.2%1.12m
06.00-18.00
▸
26.0%1.43m
06.00-24.00
▸
25.1%1.52m
09.00-12.00
▸
27.2%938k
12.00-15.00
▸
26.0%928k
15.00-18.00
▸
25.5%867k
18.00-21.00
▸
23.3%554k
21.00-24.00
▸
12.4%189k
24.00-06.00
▸
12.6%156k
SaturdayShareReach
06.00-09.00
▸
21.0%249k
06.00-12.00
▸
22.3%467k
06.00-18.00
▸
20.5%658k
06.00-24.00
▸
20.3%728k
06.00-06.00
▸
20.2%732k
09.00-12.00
▸
23.0%398k
12.00-15.00
▸
19.6%329k
15.00-18.00
▸
17.9%258k
18.00-21.00
▸
18.6%168k
21.00-24.00
▸
20.8%105k
24.00-06.00
▸
18.1%39k
SundayShareReach
06.00-09.00
▸
16.2%151k
06.00-12.00
▸
19.4%366k
06.00-18.00
▸
19.9%583k
06.00-24.00
▸
19.6%623k
06.00-06.00
▸
19.4%669k
09.00-12.00
▸
20.7%334k
12.00-15.00
▸
20.7%349k
15.00-18.00
▸
19.7%260k
18.00-21.00
▸
20.1%145k
21.00-24.00
▸
14.5%55k
24.00-06.00
▸
14.7%70k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BAUER (SCOTLAND) (INC PARTNERS) Groupthis station1.70m36.0%18.4m10.823.4%
BBC RADIO 2 921k19.0%9.4m10.212.0%
BBC RADIO 4 532k11.0%5.3m10.06.8%
BBC RADIO 1 528k11.0%2.8m5.43.6%
GREATEST HITS RADIO 455k10.0%4.2m9.25.3%
BBC RADIO 5 LIVE 380k8.0%2.0m5.22.5%
CLASSIC FM 296k6.0%2.9m9.73.7%
HITS RADIO 235k5.0%678k2.90.9%
TALKSPORT 217k5.0%1.7m8.12.2%
BBC 6 MUSIC 213k4.0%2.3m10.62.9%
ABSOLUTE 80S 170k4.0%823k4.81.0%
ABSOLUTE RADIO 156k3.0%791k5.11.0%
HEART 80S 149k3.0%684k4.60.9%
GOLD RADIO UK 135k3.0%735k5.40.9%
PLANET ROCK 125k3.0%1.1m8.91.4%
BBC RADIO 3 110k2.0%840k7.61.1%
MAGIC 110k2.0%467k4.20.6%
ABSOLUTE RADIO COUNTRY 101k2.0%717k7.10.9%
HEART DANCE 90k2.0%311k3.40.4%
VIRGIN RADIO 88k2.0%466k5.30.6%
BBC RADIO 4 EXTRA 83k2.0%394k4.70.5%
HEART 90S 78k2.0%216k2.80.3%
BBC WORLD SERVICE 77k2.0%450k5.90.6%
BBC RADIO 5 SPORTS EXTRA 76k2.0%202k2.70.3%
ABSOLUTE CLASSIC ROCK 74k2.0%610k8.30.8%
CAPITAL DANCE 72k2.0%566k7.90.7%
ABSOLUTE RADIO 90S 67k1.0%182k2.70.2%
KISSTORY 66k1.0%162k2.40.2%
ABSOLUTE RADIO 00S 63k1.0%216k3.40.3%
KISS 60k1.0%175k2.90.2%
CAPITAL XTRA (UK) 58k1.0%118k2.00.1%
HEART 70S 57k1.0%140k2.50.2%
VIRGIN RADIO 80S 57k1.0%169k3.00.2%
KERRANG! 55k1.0%362k6.60.5%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 55k1.0%100k1.80.1%
GB NEWS RADIO 47k1.0%268k5.70.3%
BOOM RADIO 41k1.0%450k10.90.6%
TALKSPORT2 39k1.0%75k1.90.1%
TIMES RADIO 39k1.0%424k10.90.5%
TALK (WAS TALKRADIO) 36k1.0%466k12.90.6%
HITS RADIO PRIDE 35k1.0%69k2.00.1%
VIRGIN RADIO CHILLED 35k1.0%64k1.80.1%
SMOOTH RELAX 34k1.0%73k2.20.1%
MELLOW MAGIC 29k1.0%106k3.70.1%
SMOOTH CHILL 29k1.0%282k9.80.4%
ABSOLUTE RADIO 70S 28k1.0%42k1.50.1%
ABSOLUTE RADIO 10S 27k1.0%37k1.30.0%
JAZZ FM 26k1.0%121k4.70.2%
BBC ASIAN NETWORK UK 22k0.0%152k6.90.2%
BBC RADIO 1XTRA 21k0.0%156k7.50.2%
RADIO X CLASSIC ROCK 21k0.0%126k5.90.2%
NATION 80S 20k0.0%77k4.00.1%
HEAT 19k0.0%15k0.80.0%
MAGIC CLASSICAL 18k0.0%207k11.50.3%
SMOOTH COUNTRY 17k0.0%153k8.90.2%
KISSTORY R&B 16k0.0%45k2.80.1%
MAGIC SOUL 16k0.0%26k1.70.0%
HITS RADIO CHILLED 15k0.0%13k0.90.0%
CAPITAL CHILL 14k0.0%67k4.90.1%
CAPITAL XTRA RELOADED 10k0.0%12k1.10.0%
KISS XTRA 4,0000.0%6,0001.40.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (SCOTLAND) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)