RAJAR Dashboard

HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS)

HNetwork

Aggregate / network · RAJAR code 4894 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.41m
▼ 126k vs prev. quarter
% reach
30.0%
▼ 2.0% vs prev. quarter
Total hours
14.1m
▼ 1.7m vs prev. quarter
Average hours
10.0
▼ 0.3 vs prev. quarter
Market share
18.0%
▼ 1.8% vs prev. quarter

TSA population 4.74m · unweighted sample 5,710

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.41m30.0%10.0100.0%
ADULTS 15-24193k29.0%6.613.7%
ADULTS 25-34228k31.0%10.016.2%
ADULTS 35-44262k36.0%8.218.6%
ADULTS 45-54238k35.0%9.416.9%
ADULTS 55-64257k32.0%14.018.2%
ADULTS 65-74184k24.0%11.513.0%
ADULTS 75+48k12.0%9.43.4%
ADULTS 15-34420k30.0%8.429.8%
ADULTS 15-44682k32.0%8.448.4%
MenReach% reachAvg hrs% of audience
ALL MEN 15+658k29.0%10.746.7%
MEN 15-24103k31.0%10.07.3%
MEN 25-34109k31.0%12.17.8%
MEN 35-44123k35.0%10.78.8%
MEN 45-54100k30.0%6.97.1%
MEN 55-64119k31.0%15.78.4%
MEN 65-7473k21.0%8.15.2%
MEN 75+31k16.0%7.42.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+751k31.0%9.453.3%
WOMEN 15-2490k27.0%2.76.4%
WOMEN 25-34118k32.0%8.18.4%
WOMEN 35-44139k37.0%6.09.8%
WOMEN 45-54138k40.0%11.29.8%
WOMEN 55-64138k34.0%12.49.8%
WOMEN 65-74111k27.0%13.87.9%
WOMEN 75+18k8.0%12.81.3%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS688k27.0%8.548.8%
C2DE ADULTS721k33.0%11.551.2%
ABC1 MEN294k25.0%8.120.8%
ABC1 WOMEN394k29.0%8.728.0%
C2DE MEN364k33.0%12.825.8%
C2DE WOMEN357k32.0%10.125.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
19.0%1.28m
06.00-09.00
▸
20.7%623k
06.00-12.00
▸
20.5%913k
06.00-18.00
▸
20.0%1.18m
06.00-24.00
▸
19.4%1.26m
09.00-12.00
▸
20.4%754k
12.00-15.00
▸
19.5%738k
15.00-18.00
▸
19.4%706k
18.00-21.00
▸
19.5%456k
21.00-24.00
▸
8.6%156k
24.00-06.00
▸
9.2%128k
SaturdayShareReach
06.00-09.00
▸
16.1%180k
06.00-12.00
▸
16.6%351k
06.00-18.00
▸
15.3%510k
06.00-24.00
▸
15.3%569k
06.00-06.00
▸
15.4%573k
09.00-12.00
▸
16.9%303k
12.00-15.00
▸
14.1%250k
15.00-18.00
▸
14.2%201k
18.00-21.00
▸
14.4%127k
21.00-24.00
▸
17.1%88k
24.00-06.00
▸
16.4%34k
SundayShareReach
06.00-09.00
▸
12.7%114k
06.00-12.00
▸
14.7%275k
06.00-18.00
▸
14.8%447k
06.00-24.00
▸
14.6%474k
06.00-06.00
▸
14.5%513k
09.00-12.00
▸
15.5%252k
12.00-15.00
▸
15.4%272k
15.00-18.00
▸
14.4%195k
18.00-21.00
▸
15.5%110k
21.00-24.00
▸
9.5%40k
24.00-06.00
▸
11.0%57k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 913k19.0%9.3m10.211.9%
BBC RADIO 4 529k11.0%5.3m10.16.8%
BBC RADIO 1 525k11.0%2.8m5.33.6%
GREATEST HITS RADIO 450k9.0%4.1m9.15.2%
BBC RADIO 5 LIVE 379k8.0%2.0m5.22.5%
CLASSIC FM 294k6.0%2.9m9.73.6%
HITS RADIO 235k5.0%678k2.90.9%
TALKSPORT 217k5.0%1.7m8.12.2%
BBC 6 MUSIC 213k5.0%2.3m10.62.9%
ABSOLUTE 80S 170k4.0%823k4.81.1%
ABSOLUTE RADIO 156k3.0%791k5.11.0%
HEART 80S 149k3.0%683k4.60.9%
GOLD RADIO UK 135k3.0%735k5.40.9%
PLANET ROCK 125k3.0%1.1m8.91.4%
BBC RADIO 3 109k2.0%837k7.71.1%
MAGIC 109k2.0%466k4.30.6%
ABSOLUTE RADIO COUNTRY 101k2.0%717k7.10.9%
HEART DANCE 90k2.0%311k3.40.4%
VIRGIN RADIO 88k2.0%466k5.30.6%
BBC RADIO 4 EXTRA 82k2.0%391k4.80.5%
HEART 90S 78k2.0%216k2.80.3%
BBC RADIO 5 SPORTS EXTRA 76k2.0%202k2.70.3%
BBC WORLD SERVICE 76k2.0%450k5.90.6%
ABSOLUTE CLASSIC ROCK 74k2.0%610k8.30.8%
CAPITAL DANCE 72k2.0%566k7.90.7%
ABSOLUTE RADIO 90S 67k1.0%182k2.70.2%
KISSTORY 66k1.0%162k2.40.2%
ABSOLUTE RADIO 00S 63k1.0%216k3.40.3%
KISS 60k1.0%175k2.90.2%
CAPITAL XTRA (UK) 58k1.0%118k2.00.2%
HEART 70S 57k1.0%140k2.50.2%
VIRGIN RADIO 80S 57k1.0%169k3.00.2%
KERRANG! 55k1.0%362k6.60.5%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 55k1.0%100k1.80.1%
GB NEWS RADIO 47k1.0%268k5.70.3%
BOOM RADIO 41k1.0%450k10.90.6%
TALKSPORT2 39k1.0%75k1.90.1%
TIMES RADIO 39k1.0%424k10.90.5%
TALK (WAS TALKRADIO) 36k1.0%466k12.90.6%
HITS RADIO PRIDE 35k1.0%69k2.00.1%
VIRGIN RADIO CHILLED 35k1.0%64k1.80.1%
SMOOTH RELAX 34k1.0%73k2.20.1%
MELLOW MAGIC 29k1.0%106k3.70.1%
SMOOTH CHILL 29k1.0%282k9.80.4%
ABSOLUTE RADIO 70S 28k1.0%42k1.50.1%
ABSOLUTE RADIO 10S 27k1.0%37k1.30.0%
JAZZ FM 26k1.0%121k4.70.2%
BBC ASIAN NETWORK UK 22k0.0%152k6.90.2%
RADIO X CLASSIC ROCK 21k0.0%126k5.90.2%
BBC RADIO 1XTRA 20k0.0%156k7.70.2%
NATION 80S 20k0.0%77k4.00.1%
HEAT 19k0.0%15k0.80.0%
MAGIC CLASSICAL 18k0.0%207k11.50.3%
SMOOTH COUNTRY 17k0.0%153k8.90.2%
KISSTORY R&B 16k0.0%45k2.80.1%
HITS RADIO CHILLED 15k0.0%13k0.90.0%
MAGIC SOUL 15k0.0%24k1.60.0%
CAPITAL CHILL 14k0.0%67k4.90.1%
CAPITAL XTRA RELOADED 10k0.0%12k1.10.0%
KISS XTRA 4,0000.0%6,0001.40.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)