RAJAR Dashboard

BAUER (GLASGOW) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4893 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
787k
▼ 45k vs prev. quarter
% reach
38.0%
▼ 2.0% vs prev. quarter
Total hours
8.6m
▼ 1.0m vs prev. quarter
Average hours
10.9
▼ 0.7 vs prev. quarter
Market share
23.7%
▼ 1.0% vs prev. quarter

TSA population 2.07m · unweighted sample 2,299

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+787k38.0%10.9100.0%
ADULTS 15-24108k37.0%9.913.7%
ADULTS 25-34125k37.0%8.415.8%
ADULTS 35-44135k42.0%9.517.2%
ADULTS 45-54133k45.0%9.016.9%
ADULTS 55-64161k46.0%15.720.4%
ADULTS 65-74109k35.0%12.613.9%
ADULTS 75+17k11.0%6.92.1%
ADULTS 15-34232k37.0%9.129.5%
ADULTS 15-44367k39.0%9.246.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+401k40.0%10.650.9%
MEN 15-2480k54.0%12.610.2%
MEN 25-3462k38.0%7.47.9%
MEN 35-4471k45.0%12.39.0%
MEN 45-5460k42.0%7.37.7%
MEN 55-6474k44.0%14.79.4%
MEN 65-7446k33.0%7.15.8%
MEN 75+8,00010.0%5.21.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+386k36.0%11.349.1%
WOMEN 15-2428k19.0%1.93.5%
WOMEN 25-3462k36.0%9.47.9%
WOMEN 35-4464k39.0%6.48.2%
WOMEN 45-5472k47.0%10.59.2%
WOMEN 55-6487k49.0%16.511.1%
WOMEN 65-7463k36.0%16.68.1%
WOMEN 75+9,00011.0%8.41.2%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS366k34.0%8.446.5%
C2DE ADULTS421k42.0%13.253.5%
ABC1 MEN179k35.0%7.622.8%
ABC1 WOMEN187k33.0%9.123.7%
C2DE MEN221k46.0%12.928.1%
C2DE WOMEN199k39.0%13.425.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
24.7%710k
06.00-09.00
▸
22.8%298k
06.00-12.00
▸
25.0%476k
06.00-18.00
▸
25.6%633k
06.00-24.00
▸
25.4%690k
09.00-12.00
▸
26.5%408k
12.00-15.00
▸
26.7%387k
15.00-18.00
▸
25.9%372k
18.00-21.00
▸
28.4%279k
21.00-24.00
▸
13.9%86k
24.00-06.00
▸
10.4%72k
SaturdayShareReach
06.00-09.00
▸
21.1%88k
06.00-12.00
▸
21.3%181k
06.00-18.00
▸
20.2%278k
06.00-24.00
▸
21.1%325k
06.00-06.00
▸
21.4%326k
09.00-12.00
▸
21.4%161k
12.00-15.00
▸
17.4%125k
15.00-18.00
▸
21.3%125k
18.00-21.00
▸
24.4%95k
21.00-24.00
▸
26.6%64k
24.00-06.00
▸
26.6%28k
SundayShareReach
06.00-09.00
▸
15.1%58k
06.00-12.00
▸
18.6%154k
06.00-18.00
▸
20.0%256k
06.00-24.00
▸
20.3%270k
06.00-06.00
▸
19.7%289k
09.00-12.00
▸
19.9%146k
12.00-15.00
▸
20.3%151k
15.00-18.00
▸
21.9%113k
18.00-21.00
▸
24.3%76k
21.00-24.00
▸
18.3%31k
24.00-06.00
▸
8.1%27k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BAUER (GLASGOW) (INC PARTNERS) Groupthis station787k38.0%8.6m10.923.7%
BBC RADIO 2 364k18.0%3.3m9.19.1%
BBC RADIO 1 204k10.0%990k4.92.7%
BBC RADIO 4 202k10.0%2.0m9.85.5%
GREATEST HITS RADIO 182k9.0%1.4m7.83.9%
BBC RADIO 5 LIVE 129k6.0%643k5.01.8%
CLASSIC FM 124k6.0%1.2m9.53.3%
TALKSPORT 103k5.0%800k7.72.2%
HITS RADIO 94k5.0%90k1.00.2%
BBC 6 MUSIC 93k5.0%977k10.52.7%
ABSOLUTE 80S 91k4.0%508k5.61.4%
HEART 80S 76k4.0%341k4.50.9%
ABSOLUTE RADIO 74k4.0%364k4.91.0%
ABSOLUTE RADIO COUNTRY 62k3.0%375k6.11.0%
PLANET ROCK 59k3.0%631k10.61.7%
GOLD RADIO UK 52k3.0%229k4.40.6%
HEART DANCE 50k2.0%133k2.70.4%
VIRGIN RADIO 47k2.0%202k4.30.6%
MAGIC 46k2.0%182k4.00.5%
ABSOLUTE RADIO 00S 44k2.0%118k2.70.3%
ABSOLUTE CLASSIC ROCK 39k2.0%229k5.80.6%
HEART 90S 39k2.0%73k1.90.2%
KISSTORY 39k2.0%77k2.00.2%
ABSOLUTE RADIO 90S 38k2.0%90k2.40.2%
BBC RADIO 3 38k2.0%360k9.41.0%
CAPITAL DANCE 38k2.0%209k5.40.6%
BBC WORLD SERVICE 37k2.0%152k4.10.4%
KERRANG! 35k2.0%193k5.60.5%
CAPITAL XTRA (UK) 33k2.0%91k2.80.3%
BBC RADIO 4 EXTRA 32k2.0%196k6.20.5%
BBC RADIO 5 SPORTS EXTRA 32k2.0%121k3.80.3%
HEART 70S 32k2.0%75k2.40.2%
VIRGIN RADIO 80S 31k1.0%39k1.20.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 30k1.0%61k2.00.2%
VIRGIN RADIO CHILLED 25k1.0%56k2.20.2%
BOOM RADIO 24k1.0%201k8.60.6%
HITS RADIO PRIDE 23k1.0%60k2.50.2%
KISS 23k1.0%64k2.80.2%
SMOOTH RELAX 22k1.0%54k2.50.1%
BBC ASIAN NETWORK UK 18k1.0%99k5.50.3%
GB NEWS RADIO 15k1.0%65k4.40.2%
RADIO X CLASSIC ROCK 15k1.0%83k5.60.2%
TALK (WAS TALKRADIO) 15k1.0%282k18.80.8%
TIMES RADIO 15k1.0%186k12.10.5%
KISSTORY R&B 14k1.0%44k3.10.1%
TALKSPORT2 14k1.0%30k2.20.1%
ABSOLUTE RADIO 10S 13k1.0%26k2.00.1%
HEAT 13k1.0%11k0.80.0%
ABSOLUTE RADIO 70S 12k1.0%12k1.00.0%
BBC RADIO 1XTRA 11k1.0%115k10.90.3%
JAZZ FM 11k1.0%29k2.60.1%
MAGIC CLASSICAL 11k1.0%147k12.80.4%
NATION 80S 11k1.0%55k5.20.2%
SMOOTH CHILL 11k1.0%36k3.40.1%
SMOOTH COUNTRY 10k0.0%8,0000.80.0%
CAPITAL CHILL 8,0000.0%11k1.40.0%
MAGIC SOUL 8,0000.0%17k2.00.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
MELLOW MAGIC 7,0000.0%27k4.10.1%
CAPITAL XTRA RELOADED 4,0000.0%6,0001.50.0%
KISS XTRA 2,0000.0%1,0000.50.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (GLASGOW) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (GLASGOW) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)