BAUER (EDINBURGH) (INC PARTNERS)
HGroup
Aggregate / network · RAJAR code 4891 · · Local
Headline figures · JUN 2026
Weekly reach
406k
6,000vs prev. quarter
% reach
32.0%
1.0%vs prev. quarter
Total hours
4.4m
418kvs prev. quarter
Average hours
10.8
0.9vs prev. quarter
Market share
22.9%
1.2%vs prev. quarter
TSA population 1.28m · unweighted sample 1,564
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | 27.4% | 208k |
09.00-12.00 | 24.2% | 242k |
12.00-15.00 | 24.7% | 238k |
15.00-18.00 | 25.7% | 211k |
18.00-21.00 | 20.4% | 132k |
21.00-24.00 | 15.7% | 60k |
24.00-06.00 | 8.3% | 42k |
06.00-12.00 | 25.6% | 295k |
06.00-18.00 | 25.4% | 352k |
06.00-24.00 | 24.4% | 371k |
06.00-06.00 | 23.7% | 371k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 23.4% | 76k |
09.00-12.00 | 26.3% | 114k |
12.00-15.00 | 21.3% | 103k |
15.00-18.00 | 16.6% | 64k |
18.00-21.00 | 19.0% | 41k |
21.00-24.00 | 20.9% | 25k |
24.00-06.00 | 5.0% | 6,000 |
06.00-12.00 | 25.3% | 130k |
06.00-18.00 | 22.0% | 178k |
06.00-24.00 | 21.6% | 190k |
06.00-06.00 | 21.0% | 192k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 16.3% | 44k |
09.00-12.00 | 22.3% | 103k |
12.00-15.00 | 24.1% | 101k |
15.00-18.00 | 17.4% | 74k |
18.00-21.00 | 20.4% | 44k |
21.00-24.00 | 13.9% | 16k |
24.00-06.00 | 17.8% | 16k |
06.00-12.00 | 20.5% | 111k |
06.00-18.00 | 20.8% | 164k |
06.00-24.00 | 20.4% | 172k |
06.00-06.00 | 20.3% | 178k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 406k | 32.0% | 10.8 | 100.0% |
| ADULTS 15-24 | 36k | 19.0% | 1.6 | 8.9% |
| ADULTS 25-34 | 60k | 28.0% | 6.5 | 14.7% |
| ADULTS 35-44 | 72k | 35.0% | 8.3 | 17.8% |
| ADULTS 45-54 | 73k | 40.0% | 13.2 | 17.9% |
| ADULTS 55-64 | 80k | 40.0% | 13.8 | 19.8% |
| ADULTS 65-74 | 67k | 35.0% | 15.7 | 16.4% |
| ADULTS 75+ | 18k | 17.0% | 11.3 | 4.4% |
| ADULTS 15-34 | 96k | 24.0% | 4.6 | 23.6% |
| ADULTS 15-44 | 168k | 28.0% | 6.2 | 41.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 182k | 30.0% | 10.4 | 44.9% |
| MEN 15-24 | 19k | 20.0% | 2.4 | 4.7% |
| MEN 25-34 | 26k | 26.0% | 7.7 | 6.4% |
| MEN 35-44 | 33k | 33.0% | 11.5 | 8.1% |
| MEN 45-54 | 36k | 40.0% | 7.6 | 8.9% |
| MEN 55-64 | 34k | 36.0% | 13.5 | 8.4% |
| MEN 65-74 | 30k | 32.0% | 17.6 | 7.3% |
| MEN 75+ | 4,000 | 11.0% | 1.9 | 1.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 224k | 33.0% | 11.1 | 55.1% |
| WOMEN 15-24 | 17k | 18.0% | 0.7 | 4.2% |
| WOMEN 25-34 | 34k | 30.0% | 5.5 | 8.3% |
| WOMEN 35-44 | 40k | 37.0% | 5.6 | 9.8% |
| WOMEN 45-54 | 37k | 39.0% | 18.6 | 9.1% |
| WOMEN 55-64 | 46k | 45.0% | 14.1 | 11.4% |
| WOMEN 65-74 | 37k | 37.0% | 14.2 | 9.1% |
| WOMEN 75+ | 13k | 22.0% | 14.5 | 3.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 241k | 32.0% | 11.4 | 59.4% |
| C2DE ADULTS | 165k | 32.0% | 9.8 | 40.6% |
| ABC1 MEN | 99k | 28.0% | 11.1 | 24.4% |
| ABC1 WOMEN | 142k | 35.0% | 11.7 | 35.0% |
| C2DE MEN | 83k | 32.0% | 9.5 | 20.5% |
| C2DE WOMEN | 82k | 31.0% | 10.0 | 20.1% |
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.11m | 86.0% | 19.0m | 17.2 | 100.0% |
| ANY COMMER CIAL | 939k | 73.0% | 12.2m | 13.0 | 63.9% |
| ANY BBC | 602k | 47.0% | 6.5m | 10.9 | 34.4% |
| BAUER (EDINB- URGH) (INC PART NERS) | 406k | 32.0% | 4.4m | 10.8 | 22.9% |
| OTHER BBC LOCAL | 226k | 18.0% | 913k | 4.0 | 4.8% |
| BBC RADIO 2 | 191k | 15.0% | 1.7m | 8.9 | 9.0% |
| HEART NET WORK (UK) | 155k | 12.0% | 696k | 4.5 | 3.7% |
| BBC RADIO 4 | 154k | 12.0% | 1.4m | 8.9 | 7.2% |
| CAPITAL NET WORK (UK) | 141k | 11.0% | 579k | 4.1 | 3.0% |
| BBC RADIO 5 LIVE | 132k | 10.0% | 580k | 4.4 | 3.0% |
| OTHER NATION AL COMMER CIAL | 125k | 10.0% | 510k | 4.1 | 2.7% |
| BBC RADIO 1 | 114k | 9.0% | 447k | 3.9 | 2.3% |
| OTHER LOCAL COMM. | 110k | 9.0% | 777k | 7.1 | 4.1% |
| CLASSIC FM | 105k | 8.0% | 928k | 8.8 | 4.9% |
| GREAT- EST HITS RADIO | 95k | 7.0% | 1.1m | 11.6 | 5.8% |
| OTHER STATION | 85k | 7.0% | 316k | 3.7 | 1.7% |
| SMOOTH RADIO NET WORK (UK) | 82k | 6.0% | 285k | 3.5 | 1.5% |
| BBC 6 MUSIC | 80k | 6.0% | 881k | 11.0 | 4.6% |
| LBC BRAND (UK) | 54k | 4.0% | 307k | 5.7 | 1.6% |
| TALK SPORT | 52k | 4.0% | 384k | 7.4 | 2.0% |
| ABSO LUTE RADIO | 49k | 4.0% | 250k | 5.1 | 1.3% |
| GOLD RADIO UK | 46k | 4.0% | 212k | 4.6 | 1.1% |
| ABSO LUTE 80S | 36k | 3.0% | 192k | 5.3 | 1.0% |
| HITS RADIO | 35k | 3.0% | 56k | 1.6 | 0.3% |
| BBC RADIO 3 | 33k | 3.0% | 215k | 6.4 | 1.1% |
| HEART 80S | 32k | 3.0% | 161k | 5.0 | 0.8% |
| MAGIC | 29k | 2.0% | 108k | 3.7 | 0.6% |
| RADIO X NET WORK (UK) | 27k | 2.0% | 66k | 2.4 | 0.3% |
| ABSO LUTE RADIO 90S | 27k | 2.0% | 109k | 4.0 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 68k | 2.6 | 0.4% |
| CAPITAL DANCE | 23k | 2.0% | 62k | 2.7 | 0.3% |
| PLANET ROCK | 23k | 2.0% | 208k | 9.1 | 1.1% |
| BBC RADIO 4 EXTRA | 22k | 2.0% | 68k | 3.2 | 0.4% |
| ABSO LUTE RADIO COUN TRY | 22k | 2.0% | 221k | 10.1 | 1.2% |
| ABSO LUTE RADIO 00S | 19k | 1.0% | 126k | 6.6 | 0.7% |
| CAPITAL XTRA (UK) | 18k | 1.0% | 77k | 4.2 | 0.4% |
| BBC WORLD SERVICE | 17k | 1.0% | 133k | 7.7 | 0.7% |
| ABSO LUTE CLASSIC ROCK | 17k | 1.0% | 214k | 12.4 | 1.1% |
| KISS | 16k | 1.0% | 81k | 5.1 | 0.4% |
| HEART 90S | 15k | 1.0% | 162k | 10.5 | 0.8% |
| HEART DANCE | 15k | 1.0% | 40k | 2.7 | 0.2% |
| KISS TORY | 14k | 1.0% | 34k | 2.5 | 0.2% |
| TALK SPORT2 | 14k | 1.0% | 21k | 1.4 | 0.1% |
| GB NEWS RADIO | 12k | 1.0% | 114k | 9.5 | 0.6% |
| VIRGIN RADIO LE- GENDS | 12k | 1.0% | 13k | 1.1 | 0.1% |
| VIRGIN RADIO | 12k | 1.0% | 26k | 2.1 | 0.1% |
| HEART 70S | 11k | 1.0% | 34k | 3.1 | 0.2% |
| KER RANG! | 11k | 1.0% | 19k | 1.7 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 176k | 16.3 | 0.9% |
| TIMES RADIO | 11k | 1.0% | 75k | 6.9 | 0.4% |
| VIRGIN RADIO 80S | 11k | 1.0% | 22k | 1.9 | 0.1% |
| ABSO LUTE RADIO 70S | 9,000 | 1.0% | 38k | 4.3 | 0.2% |
| RADIO X CLASSIC ROCK | 9,000 | 1.0% | 45k | 5.0 | 0.2% |
| ABSO LUTE RADIO 10S | 8,000 | 1.0% | 5,000 | 0.6 | — |
| CAPITAL CHILL | 8,000 | 1.0% | 11k | 1.4 | 0.1% |
| MAGIC SOUL | 7,000 | 1.0% | 45k | 6.5 | 0.2% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 20k | 2.8 | 0.1% |
| BBC ASIAN NET WORK | 6,000 | — | 6,000 | 1.0 | — |
| NATION 80S | 6,000 | — | 23k | 3.6 | 0.1% |
| SMOOTH RELAX | 6,000 | — | 11k | 1.7 | 0.1% |
| TALK | 6,000 | — | 32k | 5.4 | 0.2% |
| BBC RADIO 1XTRA | 5,000 | — | 8,000 | 1.4 | — |
| HITS RADIO PRIDE | 5,000 | — | 3,000 | 0.7 | — |
| JAZZ FM | 5,000 | — | 60k | 13.1 | 0.3% |
| KISS TORY R&B | 5,000 | — | 5,000 | 1.1 | — |
| BOOM RADIO | 4,000 | — | 7,000 | 1.7 | — |
| CAPITAL XTRA RELOAD ED | 4,000 | — | 3,000 | 0.7 | — |
| HEAT | 4,000 | — | 58k | 14.3 | 0.3% |
| HITS RADIO CHILLED | 3,000 | — | 3,000 | 0.9 | — |
| MELLOW MAGIC | 3,000 | — | 4,000 | 1.4 | — |
| MAGIC CLASSIC AL | 2,000 | — | 15k | 7.8 | 0.1% |
| SMOOTH COUN TRY | 2,000 | — | 1,000 | 0.7 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)