BAUER (EDINBURGH) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4891 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.27m · unweighted sample 1,615
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 400k | 31.0% | 9.9 | 100.0% |
| ADULTS 15-24 | 39k | 20.0% | 2.0 | 9.9% |
| ADULTS 25-34 | 54k | 26.0% | 7.0 | 13.5% |
| ADULTS 35-44 | 76k | 38.0% | 7.4 | 18.9% |
| ADULTS 45-54 | 68k | 37.0% | 11.8 | 16.9% |
| ADULTS 55-64 | 80k | 40.0% | 12.3 | 20.0% |
| ADULTS 65-74 | 68k | 36.0% | 14.6 | 16.9% |
| ADULTS 75+ | 16k | 16.0% | 9.7 | 3.9% |
| ADULTS 15-34 | 93k | 23.0% | 4.9 | 23.3% |
| ADULTS 15-44 | 169k | 28.0% | 6.0 | 42.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 171k | 28.0% | 11.0 | 42.7% |
| MEN 15-24 | 13k | 14.0% | 3.1 | 3.4% |
| MEN 25-34 | 28k | 28.0% | 9.2 | 7.1% |
| MEN 35-44 | 27k | 28.0% | 11.0 | 6.8% |
| MEN 45-54 | 29k | 33.0% | 8.0 | 7.3% |
| MEN 55-64 | 38k | 39.0% | 13.9 | 9.4% |
| MEN 65-74 | 28k | 32.0% | 17.4 | 7.1% |
| MEN 75+ | 6,000 | 14.0% | 3.1 | 1.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 230k | 35.0% | 9.0 | 57.3% |
| WOMEN 15-24 | 26k | 26.0% | 1.5 | 6.5% |
| WOMEN 25-34 | 26k | 24.0% | 4.6 | 6.4% |
| WOMEN 35-44 | 48k | 46.0% | 5.4 | 12.1% |
| WOMEN 45-54 | 38k | 41.0% | 14.8 | 9.6% |
| WOMEN 55-64 | 42k | 41.0% | 10.9 | 10.5% |
| WOMEN 65-74 | 39k | 39.0% | 12.6 | 9.9% |
| WOMEN 75+ | 9,000 | 17.0% | 14.0 | 2.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 245k | 32.0% | 10.1 | 61.2% |
| C2DE ADULTS | 155k | 30.0% | 9.4 | 38.8% |
| ABC1 MEN | 94k | 28.0% | 10.5 | 23.5% |
| ABC1 WOMEN | 151k | 36.0% | 9.9 | 37.7% |
| C2DE MEN | 77k | 28.0% | 11.6 | 19.1% |
| C2DE WOMEN | 79k | 32.0% | 7.3 | 19.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 22.8% | 357k |
06.00-09.00 | 22.6% | 179k |
06.00-12.00 | 24.3% | 266k |
06.00-18.00 | 24.4% | 338k |
06.00-24.00 | 23.4% | 356k |
09.00-12.00 | 25.6% | 224k |
12.00-15.00 | 24.3% | 231k |
15.00-18.00 | 24.8% | 207k |
18.00-21.00 | 19.5% | 128k |
21.00-24.00 | 10.5% | 52k |
24.00-06.00 | 6.5% | 25k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 19.4% | 74k |
06.00-12.00 | 22.1% | 124k |
06.00-18.00 | 20.2% | 170k |
06.00-24.00 | 19.0% | 179k |
06.00-06.00 | 18.5% | 180k |
09.00-12.00 | 23.5% | 107k |
12.00-15.00 | 21.4% | 99k |
15.00-18.00 | 14.8% | 58k |
18.00-21.00 | 11.8% | 30k |
21.00-24.00 | 15.4% | 20k |
24.00-06.00 | 3.5% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 14.0% | 39k |
06.00-12.00 | 17.8% | 90k |
06.00-18.00 | 19.2% | 144k |
06.00-24.00 | 18.4% | 159k |
06.00-06.00 | 18.2% | 165k |
09.00-12.00 | 19.3% | 84k |
12.00-15.00 | 23.2% | 93k |
15.00-18.00 | 16.9% | 67k |
18.00-21.00 | 17.3% | 36k |
21.00-24.00 | 5.0% | 6,000 |
24.00-06.00 | 11.3% | 11k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (EDINBURGH) (INC PARTNERS) Groupthis station | 400k | 31.0% | 3.9m | 9.9 | 21.7% |
| BBC RADIO 2 | 208k | 16.0% | 2.0m | 9.4 | 10.8% |
| BBC RADIO 4 | 151k | 12.0% | 1.4m | 9.3 | 7.7% |
| BBC RADIO 5 LIVE | 121k | 9.0% | 604k | 5.0 | 3.3% |
| GREATEST HITS RADIO | 111k | 9.0% | 976k | 8.8 | 5.4% |
| BBC RADIO 1 | 104k | 8.0% | 384k | 3.7 | 2.1% |
| CLASSIC FM | 95k | 7.0% | 868k | 9.1 | 4.8% |
| BBC 6 MUSIC | 69k | 5.0% | 810k | 11.7 | 4.4% |
| TALKSPORT | 53k | 4.0% | 324k | 6.1 | 1.8% |
| ABSOLUTE RADIO | 48k | 4.0% | 334k | 6.9 | 1.8% |
| GOLD RADIO UK | 43k | 3.0% | 184k | 4.3 | 1.0% |
| ABSOLUTE 80S | 42k | 3.0% | 214k | 5.2 | 1.2% |
| HITS RADIO | 40k | 3.0% | 57k | 1.4 | 0.3% |
| BBC RADIO 3 | 35k | 3.0% | 272k | 7.8 | 1.5% |
| HEART 80S | 33k | 3.0% | 123k | 3.7 | 0.7% |
| MAGIC | 32k | 3.0% | 89k | 2.8 | 0.5% |
| HEART DANCE | 24k | 2.0% | 102k | 4.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 114k | 5.0 | 0.6% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 27k | 1.2 | 0.1% |
| ABSOLUTE RADIO 90S | 21k | 2.0% | 47k | 2.3 | 0.3% |
| BBC WORLD SERVICE | 21k | 2.0% | 114k | 5.5 | 0.6% |
| BBC RADIO 4 EXTRA | 19k | 1.0% | 61k | 3.3 | 0.3% |
| PLANET ROCK | 19k | 1.0% | 137k | 7.3 | 0.8% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 170k | 9.4 | 0.9% |
| CAPITAL DANCE | 16k | 1.0% | 83k | 5.3 | 0.5% |
| GB NEWS RADIO | 15k | 1.0% | 43k | 2.9 | 0.2% |
| KISS | 15k | 1.0% | 64k | 4.2 | 0.3% |
| TALKSPORT2 | 15k | 1.0% | 30k | 1.9 | 0.2% |
| HEART 90S | 14k | 1.0% | 57k | 4.2 | 0.3% |
| VIRGIN RADIO | 13k | 1.0% | 41k | 3.1 | 0.2% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 82k | 6.7 | 0.4% |
| HEART 70S | 12k | 1.0% | 32k | 2.8 | 0.2% |
| KERRANG! | 12k | 1.0% | 137k | 11.5 | 0.8% |
| KISSTORY | 12k | 1.0% | 25k | 2.1 | 0.1% |
| SMOOTH CHILL | 12k | 1.0% | 169k | 13.9 | 0.9% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 155k | 13.3 | 0.9% |
| VIRGIN RADIO 80S | 12k | 1.0% | 78k | 6.4 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 176k | 15.8 | 1.0% |
| TIMES RADIO | 11k | 1.0% | 129k | 12.3 | 0.7% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 1.0% | 12k | 1.1 | 0.1% |
| JAZZ FM | 10k | 1.0% | 85k | 8.8 | 0.5% |
| SMOOTH RELAX | 10k | 1.0% | 36k | 3.8 | 0.2% |
| BOOM RADIO | 9,000 | 1.0% | 29k | 3.2 | 0.2% |
| MELLOW MAGIC | 9,000 | 1.0% | 31k | 3.4 | 0.2% |
| ABSOLUTE RADIO 10S | 8,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| NATION 80S | 6,000 | 1.0% | 21k | 3.3 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 22k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 12k | 2.0 | 0.1% |
| CAPITAL XTRA RELOADED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 0.0% | 4,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 34k | 7.7 | 0.2% |
| MAGIC SOUL | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 8,000 | 3.0 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 34k | 13.6 | 0.2% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (EDINBURGH) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (EDINBURGH) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)