BAUER (SOUTH WALES) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4887 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.00m · unweighted sample 3,102
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 297k | 15.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 36k | 12.0% | 4.5 | 12.2% |
| ADULTS 25-34 | 59k | 19.0% | 5.5 | 20.0% |
| ADULTS 35-44 | 36k | 12.0% | 4.2 | 12.3% |
| ADULTS 45-54 | 50k | 18.0% | 6.3 | 16.9% |
| ADULTS 55-64 | 59k | 19.0% | 13.8 | 19.8% |
| ADULTS 65-74 | 44k | 16.0% | 11.0 | 14.8% |
| ADULTS 75+ | 12k | 6.0% | 4.8 | 4.0% |
| ADULTS 15-34 | 96k | 16.0% | 5.1 | 32.2% |
| ADULTS 15-44 | 132k | 15.0% | 4.9 | 44.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 138k | 14.0% | 10.4 | 46.6% |
| MEN 15-24 | 25k | 16.0% | 5.9 | 8.4% |
| MEN 25-34 | 13k | 9.0% | 9.9 | 4.4% |
| MEN 35-44 | 16k | 11.0% | 4.7 | 5.4% |
| MEN 45-54 | 22k | 17.0% | 7.5 | 7.5% |
| MEN 55-64 | 31k | 20.0% | 17.5 | 10.4% |
| MEN 65-74 | 25k | 19.0% | 13.3 | 8.5% |
| MEN 75+ | 5,000 | 6.0% | 6.7 | 1.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 159k | 15.0% | 5.5 | 53.4% |
| WOMEN 15-24 | 11k | 8.0% | 1.4 | 3.8% |
| WOMEN 25-34 | 46k | 30.0% | 4.2 | 15.5% |
| WOMEN 35-44 | 20k | 13.0% | 3.9 | 6.9% |
| WOMEN 45-54 | 28k | 20.0% | 5.3 | 9.4% |
| WOMEN 55-64 | 28k | 17.0% | 9.8 | 9.4% |
| WOMEN 65-74 | 19k | 13.0% | 7.9 | 6.3% |
| WOMEN 75+ | 7,000 | 5.0% | 3.2 | 2.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 152k | 15.0% | 6.6 | 51.1% |
| C2DE ADULTS | 145k | 15.0% | 9.0 | 48.9% |
| ABC1 MEN | 68k | 14.0% | 8.9 | 22.8% |
| ABC1 WOMEN | 84k | 16.0% | 4.7 | 28.3% |
| C2DE MEN | 71k | 14.0% | 11.7 | 23.8% |
| C2DE WOMEN | 75k | 15.0% | 6.5 | 25.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 6.3% | 261k |
06.00-09.00 | 5.4% | 100k |
06.00-12.00 | 6.9% | 195k |
06.00-18.00 | 6.9% | 249k |
06.00-24.00 | 6.6% | 261k |
09.00-12.00 | 8.1% | 163k |
12.00-15.00 | 6.5% | 142k |
15.00-18.00 | 7.5% | 120k |
18.00-21.00 | 4.2% | 68k |
21.00-24.00 | 3.5% | 23k |
24.00-06.00 | 1.9% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.7% | 23k |
06.00-12.00 | 6.3% | 80k |
06.00-18.00 | 6.0% | 114k |
06.00-24.00 | 5.8% | 120k |
06.00-06.00 | 5.6% | 121k |
09.00-12.00 | 7.0% | 73k |
12.00-15.00 | 5.9% | 50k |
15.00-18.00 | 5.2% | 36k |
18.00-21.00 | 5.4% | 20k |
21.00-24.00 | 3.2% | 6,000 |
24.00-06.00 | 2.2% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.5% | 25k |
06.00-12.00 | 6.1% | 61k |
06.00-18.00 | 5.7% | 89k |
06.00-24.00 | 5.3% | 97k |
06.00-06.00 | 5.0% | 98k |
09.00-12.00 | 6.3% | 54k |
12.00-15.00 | 5.6% | 49k |
15.00-18.00 | 4.7% | 31k |
18.00-21.00 | 3.2% | 15k |
21.00-24.00 | 2.2% | 5,000 |
24.00-06.00 | 0.5% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 583k | 29.0% | 7.0m | 12.1 | 18.5% |
| BBC RADIO 4 | 306k | 15.0% | 3.6m | 11.6 | 9.3% |
| BAUER (SOUTH WALES) (INC PARTNERS) Groupthis station | 297k | 15.0% | 2.3m | 7.8 | 6.1% |
| BBC RADIO 1 | 254k | 13.0% | 1.8m | 7.0 | 4.7% |
| HITS RADIO | 156k | 8.0% | 701k | 4.5 | 1.8% |
| BBC RADIO 5 LIVE | 145k | 7.0% | 954k | 6.6 | 2.5% |
| CLASSIC FM | 126k | 6.0% | 1.4m | 10.7 | 3.6% |
| GREATEST HITS RADIO | 118k | 6.0% | 1.4m | 12.2 | 3.8% |
| TALKSPORT | 97k | 5.0% | 650k | 6.7 | 1.7% |
| KISS | 75k | 4.0% | 448k | 6.0 | 1.2% |
| BBC 6 MUSIC | 68k | 3.0% | 566k | 8.3 | 1.5% |
| MAGIC | 64k | 3.0% | 207k | 3.3 | 0.5% |
| PLANET ROCK | 61k | 3.0% | 480k | 7.8 | 1.3% |
| KISSTORY | 59k | 3.0% | 277k | 4.7 | 0.7% |
| BBC RADIO 3 | 55k | 3.0% | 477k | 8.6 | 1.3% |
| BBC RADIO 4 EXTRA | 50k | 2.0% | 313k | 6.3 | 0.8% |
| ABSOLUTE 80S | 49k | 2.0% | 177k | 3.6 | 0.5% |
| GOLD RADIO UK | 49k | 2.0% | 394k | 8.0 | 1.0% |
| HEART 80S | 44k | 2.0% | 94k | 2.1 | 0.2% |
| ABSOLUTE RADIO | 42k | 2.0% | 273k | 6.5 | 0.7% |
| HEART 70S | 41k | 2.0% | 214k | 5.2 | 0.6% |
| HEART DANCE | 37k | 2.0% | 138k | 3.7 | 0.4% |
| VIRGIN RADIO | 35k | 2.0% | 151k | 4.3 | 0.4% |
| HEAT | 32k | 2.0% | 99k | 3.1 | 0.3% |
| KERRANG! | 30k | 1.0% | 371k | 12.5 | 1.0% |
| NATION 80S | 30k | 1.0% | 90k | 3.0 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 28k | 1.0% | 65k | 2.3 | 0.2% |
| CAPITAL XTRA (UK) | 28k | 1.0% | 95k | 3.4 | 0.2% |
| HEART 90S | 28k | 1.0% | 91k | 3.2 | 0.2% |
| CAPITAL DANCE | 25k | 1.0% | 73k | 3.0 | 0.2% |
| BBC WORLD SERVICE | 24k | 1.0% | 114k | 4.8 | 0.3% |
| BOOM RADIO | 23k | 1.0% | 238k | 10.2 | 0.6% |
| TIMES RADIO | 22k | 1.0% | 176k | 8.1 | 0.5% |
| GB NEWS RADIO | 21k | 1.0% | 146k | 7.1 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 20k | 1.0% | 71k | 3.5 | 0.2% |
| ABSOLUTE RADIO 90S | 20k | 1.0% | 102k | 5.1 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 20k | 1.0% | 292k | 14.5 | 0.8% |
| BBC RADIO 1XTRA | 20k | 1.0% | 149k | 7.5 | 0.4% |
| CAPITAL XTRA RELOADED | 19k | 1.0% | 82k | 4.4 | 0.2% |
| MELLOW MAGIC | 19k | 1.0% | 119k | 6.2 | 0.3% |
| SMOOTH RELAX | 19k | 1.0% | 120k | 6.4 | 0.3% |
| ABSOLUTE RADIO 70S | 18k | 1.0% | 40k | 2.2 | 0.1% |
| TALKSPORT2 | 18k | 1.0% | 29k | 1.6 | 0.1% |
| KISSTORY R&B | 17k | 1.0% | 72k | 4.2 | 0.2% |
| TALK (WAS TALKRADIO) | 15k | 1.0% | 237k | 16.3 | 0.6% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 34k | 2.8 | 0.1% |
| CAPITAL CHILL | 12k | 1.0% | 31k | 2.5 | 0.1% |
| HITS RADIO PRIDE | 12k | 1.0% | 35k | 2.9 | 0.1% |
| BBC ASIAN NETWORK UK | 11k | 1.0% | 16k | 1.4 | 0.0% |
| SMOOTH CHILL | 10k | 0.0% | 43k | 4.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 12k | 1.2 | 0.0% |
| JAZZ FM | 9,000 | 0.0% | 20k | 2.2 | 0.1% |
| VIRGIN RADIO 80S | 9,000 | 0.0% | 7,000 | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 8,000 | 0.0% | 7,000 | 0.9 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 12k | 1.7 | 0.0% |
| MAGIC SOUL | 6,000 | 0.0% | 6,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 4,000 | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 28k | 6.1 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 28k | 6.6 | 0.1% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH WALES) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH WALES) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)