BAUER (WEST) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 4886 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.67m · unweighted sample 2,845
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 408k | 15.0% | 9.4 | 100.0% |
| ADULTS 15-24 | 41k | 11.0% | 3.8 | 10.2% |
| ADULTS 25-34 | 71k | 17.0% | 6.9 | 17.5% |
| ADULTS 35-44 | 53k | 13.0% | 4.5 | 13.1% |
| ADULTS 45-54 | 74k | 19.0% | 11.8 | 18.0% |
| ADULTS 55-64 | 84k | 20.0% | 14.2 | 20.7% |
| ADULTS 65-74 | 66k | 18.0% | 10.1 | 16.2% |
| ADULTS 75+ | 18k | 6.0% | 12.1 | 4.3% |
| ADULTS 15-34 | 113k | 14.0% | 5.8 | 27.6% |
| ADULTS 15-44 | 166k | 14.0% | 5.4 | 40.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 217k | 17.0% | 11.5 | 53.2% |
| MEN 15-24 | 32k | 16.0% | 4.4 | 7.8% |
| MEN 25-34 | 30k | 14.0% | 9.5 | 7.3% |
| MEN 35-44 | 25k | 12.0% | 5.3 | 6.2% |
| MEN 45-54 | 44k | 24.0% | 12.8 | 10.8% |
| MEN 55-64 | 39k | 19.0% | 18.7 | 9.6% |
| MEN 65-74 | 35k | 19.0% | 14.1 | 8.7% |
| MEN 75+ | 12k | 10.0% | 12.0 | 2.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 191k | 14.0% | 7.0 | 46.8% |
| WOMEN 15-24 | 10k | 5.0% | 2.0 | 2.3% |
| WOMEN 25-34 | 42k | 20.0% | 4.9 | 10.2% |
| WOMEN 35-44 | 28k | 13.0% | 3.9 | 6.9% |
| WOMEN 45-54 | 30k | 15.0% | 10.2 | 7.2% |
| WOMEN 55-64 | 45k | 21.0% | 10.4 | 11.1% |
| WOMEN 65-74 | 31k | 17.0% | 5.5 | 7.5% |
| WOMEN 75+ | 6,000 | 3.0% | 12.1 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 195k | 11.0% | 7.4 | 47.9% |
| C2DE ADULTS | 212k | 23.0% | 11.2 | 52.1% |
| ABC1 MEN | 98k | 11.0% | 8.1 | 24.0% |
| ABC1 WOMEN | 98k | 11.0% | 6.7 | 23.9% |
| C2DE MEN | 119k | 26.0% | 14.3 | 29.2% |
| C2DE WOMEN | 93k | 19.0% | 7.4 | 22.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 7.5% | 365k |
06.00-09.00 | 5.2% | 161k |
06.00-12.00 | 7.3% | 271k |
06.00-18.00 | 7.9% | 345k |
06.00-24.00 | 7.5% | 361k |
09.00-12.00 | 9.0% | 232k |
12.00-15.00 | 8.9% | 214k |
15.00-18.00 | 8.3% | 218k |
18.00-21.00 | 5.4% | 107k |
21.00-24.00 | 4.4% | 38k |
24.00-06.00 | 6.7% | 26k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.7% | 37k |
06.00-12.00 | 5.4% | 91k |
06.00-18.00 | 5.7% | 141k |
06.00-24.00 | 5.9% | 145k |
06.00-06.00 | 5.9% | 145k |
09.00-12.00 | 6.4% | 79k |
12.00-15.00 | 5.4% | 76k |
15.00-18.00 | 6.9% | 67k |
18.00-21.00 | 7.1% | 44k |
21.00-24.00 | 6.5% | 17k |
24.00-06.00 | 6.0% | 8,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.3% | 34k |
06.00-12.00 | 6.0% | 100k |
06.00-18.00 | 6.4% | 143k |
06.00-24.00 | 6.2% | 150k |
06.00-06.00 | 6.2% | 153k |
09.00-12.00 | 6.8% | 87k |
12.00-15.00 | 8.2% | 83k |
15.00-18.00 | 5.0% | 63k |
18.00-21.00 | 4.4% | 33k |
21.00-24.00 | 5.6% | 12k |
24.00-06.00 | 6.6% | 13k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 759k | 28.0% | 8.8m | 11.6 | 16.3% |
| BBC RADIO 4 | 599k | 22.0% | 8.8m | 14.7 | 16.4% |
| BBC RADIO 1 | 412k | 15.0% | 2.6m | 6.4 | 4.9% |
| BAUER (WEST) (EXC PARTNERS) Groupthis station | 408k | 15.0% | 3.8m | 9.4 | 7.1% |
| GREATEST HITS RADIO | 314k | 12.0% | 3.1m | 10.0 | 5.9% |
| BBC RADIO 5 LIVE | 292k | 11.0% | 1.8m | 6.3 | 3.4% |
| CLASSIC FM | 223k | 8.0% | 1.9m | 8.6 | 3.6% |
| BBC 6 MUSIC | 182k | 7.0% | 1.4m | 7.8 | 2.6% |
| HITS RADIO | 150k | 6.0% | 759k | 5.1 | 1.4% |
| TALKSPORT | 136k | 5.0% | 733k | 5.4 | 1.4% |
| KISS | 115k | 4.0% | 410k | 3.6 | 0.8% |
| BBC RADIO 4 EXTRA | 112k | 4.0% | 948k | 8.5 | 1.8% |
| BBC RADIO 3 | 100k | 4.0% | 1.0m | 10.4 | 1.9% |
| KISSTORY | 100k | 4.0% | 304k | 3.0 | 0.6% |
| ABSOLUTE RADIO | 92k | 3.0% | 518k | 5.6 | 1.0% |
| MAGIC | 85k | 3.0% | 392k | 4.6 | 0.7% |
| BBC WORLD SERVICE | 82k | 3.0% | 463k | 5.7 | 0.9% |
| HEART 80S | 78k | 3.0% | 503k | 6.4 | 0.9% |
| CAPITAL XTRA (UK) | 64k | 2.0% | 286k | 4.4 | 0.5% |
| ABSOLUTE 80S | 56k | 2.0% | 321k | 5.7 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 56k | 2.0% | 122k | 2.2 | 0.2% |
| GOLD RADIO UK | 55k | 2.0% | 609k | 11.0 | 1.1% |
| VIRGIN RADIO | 50k | 2.0% | 325k | 6.6 | 0.6% |
| PLANET ROCK | 49k | 2.0% | 611k | 12.6 | 1.1% |
| TIMES RADIO | 45k | 2.0% | 488k | 10.9 | 0.9% |
| TALK (WAS TALKRADIO) | 42k | 2.0% | 811k | 19.4 | 1.5% |
| KISSTORY R&B | 39k | 1.0% | 160k | 4.1 | 0.3% |
| ABSOLUTE RADIO 90S | 37k | 1.0% | 139k | 3.8 | 0.3% |
| BBC RADIO 1XTRA | 37k | 1.0% | 129k | 3.5 | 0.2% |
| HEART 90S | 37k | 1.0% | 103k | 2.8 | 0.2% |
| HEART DANCE | 36k | 1.0% | 384k | 10.6 | 0.7% |
| GB NEWS RADIO | 35k | 1.0% | 326k | 9.3 | 0.6% |
| CAPITAL DANCE | 34k | 1.0% | 101k | 3.0 | 0.2% |
| TALKSPORT2 | 34k | 1.0% | 59k | 1.8 | 0.1% |
| BOOM RADIO | 32k | 1.0% | 414k | 13.1 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 30k | 1.0% | 288k | 9.5 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 28k | 1.0% | 142k | 5.0 | 0.3% |
| KERRANG! | 27k | 1.0% | 83k | 3.1 | 0.2% |
| VIRGIN RADIO CHILLED | 25k | 1.0% | 97k | 3.9 | 0.2% |
| JAZZ FM | 24k | 1.0% | 82k | 3.4 | 0.2% |
| SMOOTH CHILL | 21k | 1.0% | 149k | 7.2 | 0.3% |
| HEART 70S | 20k | 1.0% | 83k | 4.2 | 0.2% |
| MELLOW MAGIC | 17k | 1.0% | 57k | 3.3 | 0.1% |
| SMOOTH RELAX | 17k | 1.0% | 84k | 5.0 | 0.2% |
| HEAT | 16k | 1.0% | 66k | 4.1 | 0.1% |
| KISS XTRA | 16k | 1.0% | 43k | 2.7 | 0.1% |
| CAPITAL XTRA RELOADED | 14k | 1.0% | 133k | 9.4 | 0.2% |
| SMOOTH COUNTRY | 12k | 0.0% | 33k | 2.8 | 0.1% |
| RADIO X CLASSIC ROCK | 11k | 0.0% | 38k | 3.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 0.0% | 16k | 1.7 | 0.0% |
| ABSOLUTE RADIO 70S | 9,000 | 0.0% | 25k | 2.7 | 0.0% |
| MAGIC SOUL | 9,000 | 0.0% | 37k | 4.0 | 0.1% |
| ABSOLUTE RADIO 00S | 8,000 | 0.0% | 9,000 | 1.2 | 0.0% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 8,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 22k | 3.0 | 0.0% |
| BBC ASIAN NETWORK UK | 6,000 | 0.0% | 9,000 | 1.5 | 0.0% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 9,000 | 1.9 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 14k | 3.4 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 14k | 6.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (WEST) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)