BAUER (DEVON) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4885 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.07m · unweighted sample 1,621
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 176k | 17.0% | 9.0 | 100.0% |
| ADULTS 15-24 | 25k | 17.0% | 3.6 | 13.9% |
| ADULTS 25-34 | 20k | 14.0% | 5.0 | 11.1% |
| ADULTS 35-44 | 23k | 15.0% | 6.3 | 13.1% |
| ADULTS 45-54 | 20k | 14.0% | 9.6 | 11.5% |
| ADULTS 55-64 | 41k | 23.0% | 11.5 | 23.4% |
| ADULTS 65-74 | 31k | 17.0% | 9.5 | 17.6% |
| ADULTS 75+ | 16k | 12.0% | 17.9 | 9.3% |
| ADULTS 15-34 | 44k | 15.0% | 4.3 | 25.0% |
| ADULTS 15-44 | 67k | 15.0% | 4.9 | 38.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 79k | 15.0% | 9.7 | 44.7% |
| MEN 15-24 | 13k | 17.0% | 5.0 | 7.3% |
| MEN 25-34 | 10k | 15.0% | 7.1 | 5.8% |
| MEN 35-44 | 9,000 | 13.0% | 5.4 | 5.3% |
| MEN 45-54 | 4,000 | 6.0% | 1.3 | 2.5% |
| MEN 55-64 | 18k | 21.0% | 9.9 | 10.3% |
| MEN 65-74 | 12k | 14.0% | 11.0 | 6.8% |
| MEN 75+ | 12k | 20.0% | 21.8 | 6.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 97k | 18.0% | 8.4 | 55.3% |
| WOMEN 15-24 | 12k | 16.0% | 2.1 | 6.7% |
| WOMEN 25-34 | 9,000 | 13.0% | 2.8 | 5.4% |
| WOMEN 35-44 | 14k | 18.0% | 6.8 | 7.8% |
| WOMEN 45-54 | 16k | 21.0% | 11.9 | 9.0% |
| WOMEN 55-64 | 23k | 25.0% | 12.7 | 13.2% |
| WOMEN 65-74 | 19k | 20.0% | 8.5 | 10.8% |
| WOMEN 75+ | 4,000 | 6.0% | 7.6 | 2.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 104k | 17.0% | 8.8 | 59.0% |
| C2DE ADULTS | 72k | 16.0% | 9.4 | 41.0% |
| ABC1 MEN | 43k | 14.0% | 9.3 | 24.2% |
| ABC1 WOMEN | 61k | 19.0% | 8.4 | 34.8% |
| C2DE MEN | 36k | 16.0% | 10.2 | 20.5% |
| C2DE WOMEN | 36k | 16.0% | 8.6 | 20.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 8.4% | 162k |
06.00-09.00 | 6.0% | 76k |
06.00-12.00 | 8.6% | 126k |
06.00-18.00 | 9.1% | 159k |
06.00-24.00 | 8.8% | 162k |
09.00-12.00 | 10.9% | 108k |
12.00-15.00 | 10.5% | 102k |
15.00-18.00 | 8.8% | 86k |
18.00-21.00 | 6.6% | 45k |
21.00-24.00 | 6.3% | 19k |
24.00-06.00 | 2.8% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.1% | 22k |
06.00-12.00 | 5.9% | 44k |
06.00-18.00 | 5.7% | 57k |
06.00-24.00 | 5.8% | 65k |
06.00-06.00 | 5.5% | 65k |
09.00-12.00 | 7.1% | 36k |
12.00-15.00 | 6.1% | 30k |
15.00-18.00 | 4.5% | 15k |
18.00-21.00 | 5.0% | 11k |
21.00-24.00 | 7.2% | 10k |
24.00-06.00 | 1.3% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.7% | 19k |
06.00-12.00 | 7.7% | 47k |
06.00-18.00 | 7.3% | 60k |
06.00-24.00 | 6.8% | 66k |
06.00-06.00 | 6.5% | 67k |
09.00-12.00 | 9.3% | 41k |
12.00-15.00 | 7.8% | 34k |
15.00-18.00 | 5.4% | 24k |
18.00-21.00 | 3.6% | 11k |
21.00-24.00 | 5.7% | 8,000 |
24.00-06.00 | 1.8% | 4,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 268k | 25.0% | 2.8m | 10.4 | 13.8% |
| BBC RADIO 4 | 240k | 22.0% | 3.3m | 13.7 | 16.1% |
| BAUER (DEVON) (INC PARTNERS) Groupthis station | 176k | 17.0% | 1.6m | 9.0 | 7.8% |
| BBC RADIO 1 | 170k | 16.0% | 1.3m | 7.8 | 6.5% |
| GREATEST HITS RADIO | 124k | 12.0% | 1.1m | 8.7 | 5.3% |
| CLASSIC FM | 110k | 10.0% | 907k | 8.3 | 4.5% |
| BBC RADIO 5 LIVE | 87k | 8.0% | 517k | 6.0 | 2.5% |
| BBC RADIO 3 | 63k | 6.0% | 416k | 6.6 | 2.0% |
| BBC RADIO 4 EXTRA | 54k | 5.0% | 396k | 7.3 | 2.0% |
| BBC 6 MUSIC | 51k | 5.0% | 405k | 8.0 | 2.0% |
| KISSTORY | 36k | 3.0% | 163k | 4.6 | 0.8% |
| ABSOLUTE RADIO | 35k | 3.0% | 265k | 7.5 | 1.3% |
| HITS RADIO | 32k | 3.0% | 118k | 3.7 | 0.6% |
| GOLD RADIO UK | 29k | 3.0% | 213k | 7.4 | 1.0% |
| MAGIC | 29k | 3.0% | 95k | 3.3 | 0.5% |
| BBC WORLD SERVICE | 28k | 3.0% | 150k | 5.4 | 0.7% |
| HEART 80S | 27k | 3.0% | 110k | 4.0 | 0.5% |
| TALKSPORT | 26k | 2.0% | 143k | 5.5 | 0.7% |
| KISS | 23k | 2.0% | 119k | 5.1 | 0.6% |
| HEART 90S | 20k | 2.0% | 30k | 1.5 | 0.1% |
| ABSOLUTE 80S | 18k | 2.0% | 91k | 5.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 57k | 3.1 | 0.3% |
| CAPITAL DANCE | 18k | 2.0% | 56k | 3.1 | 0.3% |
| PLANET ROCK | 15k | 1.0% | 75k | 5.0 | 0.4% |
| ABSOLUTE RADIO 90S | 14k | 1.0% | 64k | 4.6 | 0.3% |
| KISSTORY R&B | 14k | 1.0% | 58k | 4.1 | 0.3% |
| SMOOTH COUNTRY | 13k | 1.0% | 32k | 2.4 | 0.2% |
| VIRGIN RADIO | 13k | 1.0% | 188k | 14.7 | 0.9% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 43k | 3.9 | 0.2% |
| GB NEWS RADIO | 11k | 1.0% | 40k | 3.6 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 120k | 12.6 | 0.6% |
| BOOM RADIO | 10k | 1.0% | 93k | 9.2 | 0.5% |
| HEART DANCE | 10k | 1.0% | 28k | 2.8 | 0.1% |
| HEAT | 10k | 1.0% | 55k | 5.3 | 0.3% |
| KERRANG! | 10k | 1.0% | 42k | 4.3 | 0.2% |
| TIMES RADIO | 10k | 1.0% | 78k | 7.6 | 0.4% |
| BBC RADIO 1XTRA | 9,000 | 1.0% | 36k | 3.8 | 0.2% |
| SMOOTH CHILL | 8,000 | 1.0% | 35k | 4.4 | 0.2% |
| HEART 70S | 7,000 | 1.0% | 56k | 8.1 | 0.3% |
| JAZZ FM | 7,000 | 1.0% | 27k | 4.2 | 0.1% |
| MELLOW MAGIC | 7,000 | 1.0% | 29k | 4.1 | 0.1% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 74k | 11.4 | 0.4% |
| TALKSPORT2 | 7,000 | 1.0% | 13k | 2.0 | 0.1% |
| CAPITAL XTRA (UK) | 6,000 | 1.0% | 26k | 4.0 | 0.1% |
| SMOOTH RELAX | 6,000 | 1.0% | 18k | 2.9 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 8,000 | 1.8 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.6 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 10k | 2.8 | 0.1% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 12k | 2.9 | 0.1% |
| VIRGIN RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 8,000 | 2.7 | 0.0% |
| KISS XTRA | 3,000 | 0.0% | 6,000 | 2.0 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 16k | 6.5 | 0.1% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 5,000 | 2.9 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (DEVON) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (DEVON) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)