RAJAR Dashboard

BAUER (SOUTH OF ENGLAND) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4882 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
672k
▲ 43k vs prev. quarter
% reach
18.0%
▲ 1.0% vs prev. quarter
Total hours
8.7m
▲ 1.2m vs prev. quarter
Average hours
13.0
▲ 1.0 vs prev. quarter
Market share
11.7%
▲ 1.7% vs prev. quarter

TSA population 3.69m · unweighted sample 4,628

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+672k18.0%13.0100.0%
ADULTS 15-2473k15.0%8.710.8%
ADULTS 25-3490k18.0%6.513.4%
ADULTS 35-4462k11.0%5.09.3%
ADULTS 45-54103k19.0%15.515.3%
ADULTS 55-64143k24.0%17.421.3%
ADULTS 65-74149k26.0%18.322.2%
ADULTS 75+51k12.0%7.27.7%
ADULTS 15-34163k16.0%7.524.2%
ADULTS 15-44225k15.0%6.833.5%
MenReach% reachAvg hrs% of audience
ALL MEN 15+314k18.0%12.646.7%
MEN 15-2436k14.0%13.45.3%
MEN 25-3443k17.0%8.66.3%
MEN 35-4419k7.0%4.92.8%
MEN 45-5449k19.0%15.87.3%
MEN 55-6459k21.0%15.48.8%
MEN 65-7474k29.0%15.011.0%
MEN 75+35k16.0%6.55.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+359k19.0%13.353.3%
WOMEN 15-2437k15.0%4.15.5%
WOMEN 25-3448k19.0%4.77.1%
WOMEN 35-4444k16.0%5.06.5%
WOMEN 45-5454k20.0%15.38.0%
WOMEN 55-6484k27.0%18.712.5%
WOMEN 65-7475k23.0%21.511.2%
WOMEN 75+17k8.0%8.72.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS343k15.0%10.651.0%
C2DE ADULTS329k23.0%15.549.0%
ABC1 MEN157k14.0%9.323.4%
ABC1 WOMEN186k16.0%11.727.6%
C2DE MEN156k23.0%15.923.2%
C2DE WOMEN173k24.0%15.025.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
12.1%598k
06.00-09.00
▸
10.3%329k
06.00-12.00
▸
11.9%470k
06.00-18.00
▸
12.8%574k
06.00-24.00
▸
12.3%591k
09.00-12.00
▸
13.2%395k
12.00-15.00
▸
14.0%371k
15.00-18.00
▸
13.7%375k
18.00-21.00
▸
10.6%218k
21.00-24.00
▸
5.0%65k
24.00-06.00
▸
7.5%70k
SaturdayShareReach
06.00-09.00
▸
8.7%108k
06.00-12.00
▸
10.1%231k
06.00-18.00
▸
10.3%287k
06.00-24.00
▸
10.3%307k
06.00-06.00
▸
10.2%311k
09.00-12.00
▸
11.0%203k
12.00-15.00
▸
10.7%165k
15.00-18.00
▸
10.1%126k
18.00-21.00
▸
10.9%84k
21.00-24.00
▸
8.7%36k
24.00-06.00
▸
8.2%27k
SundayShareReach
06.00-09.00
▸
9.8%98k
06.00-12.00
▸
10.8%202k
06.00-18.00
▸
11.4%281k
06.00-24.00
▸
11.0%293k
06.00-06.00
▸
10.8%301k
09.00-12.00
▸
11.3%174k
12.00-15.00
▸
11.6%159k
15.00-18.00
▸
12.7%132k
18.00-21.00
▸
9.4%66k
21.00-24.00
▸
5.8%26k
24.00-06.00
▸
6.4%26k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.01m27.0%11.0m10.914.7%
BBC RADIO 4 806k22.0%10.6m13.114.2%
BBC RADIO 1 589k16.0%4.6m7.96.2%
GREATEST HITS RADIO 455k12.0%5.9m13.07.9%
BBC RADIO 5 LIVE 310k8.0%1.6m5.02.1%
CLASSIC FM 303k8.0%2.2m7.12.9%
BBC 6 MUSIC 224k6.0%2.2m9.82.9%
BBC RADIO 3 164k4.0%1.1m6.71.5%
HITS RADIO 148k4.0%390k2.60.5%
ABSOLUTE RADIO 147k4.0%1.1m7.31.4%
KISSTORY 141k4.0%707k5.00.9%
TALKSPORT 135k4.0%805k6.01.1%
BBC RADIO 4 EXTRA 127k3.0%941k7.41.3%
GOLD RADIO UK 127k3.0%554k4.40.7%
MAGIC 120k3.0%1.2m10.01.6%
HEART 80S 106k3.0%574k5.40.8%
VIRGIN RADIO 95k3.0%665k7.00.9%
BBC WORLD SERVICE 91k2.0%429k4.70.6%
KISS 91k2.0%447k4.90.6%
CAPITAL DANCE 83k2.0%348k4.20.5%
HEART 90S 73k2.0%474k6.50.6%
ABSOLUTE 80S 71k2.0%354k5.00.5%
BBC RADIO 5 SPORTS EXTRA 69k2.0%191k2.80.3%
PLANET ROCK 69k2.0%359k5.20.5%
HEART DANCE 59k2.0%212k3.60.3%
BOOM RADIO 50k1.0%874k17.51.2%
TALKSPORT2 46k1.0%101k2.20.1%
ABSOLUTE CLASSIC ROCK 42k1.0%275k6.50.4%
ABSOLUTE RADIO 90S 40k1.0%157k4.00.2%
JAZZ FM 40k1.0%125k3.10.2%
KISSTORY R&B 40k1.0%95k2.40.1%
TIMES RADIO 40k1.0%404k10.10.5%
HEART 70S 37k1.0%149k4.10.2%
CAPITAL XTRA (UK) 35k1.0%104k3.00.1%
GB NEWS RADIO 34k1.0%188k5.50.3%
HEAT 34k1.0%86k2.50.1%
ABSOLUTE RADIO COUNTRY 33k1.0%118k3.60.2%
KERRANG! 33k1.0%193k5.80.3%
MELLOW MAGIC 33k1.0%150k4.50.2%
SMOOTH RELAX 32k1.0%250k7.90.3%
BBC RADIO 1XTRA 31k1.0%65k2.10.1%
SMOOTH COUNTRY 31k1.0%151k4.90.2%
VIRGIN RADIO CHILLED 29k1.0%66k2.30.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 25k1.0%102k4.10.1%
SMOOTH CHILL 24k1.0%95k4.00.1%
HITS RADIO PRIDE 21k1.0%12k0.60.0%
TALK (WAS TALKRADIO) 21k1.0%198k9.60.3%
ABSOLUTE RADIO 00S 20k1.0%38k1.90.1%
HITS RADIO CHILLED 19k1.0%19k1.00.0%
ABSOLUTE RADIO 70S 17k0.0%51k3.00.1%
KISS XTRA 17k0.0%125k7.30.2%
ABSOLUTE RADIO 10S 16k0.0%14k0.90.0%
VIRGIN RADIO 80S 16k0.0%22k1.30.0%
MAGIC SOUL 14k0.0%71k5.10.1%
CAPITAL CHILL 11k0.0%131k12.40.2%
BBC ASIAN NETWORK UK 9,0000.0%26k2.70.0%
CAPITAL XTRA RELOADED 9,0000.0%17k2.00.0%
MAGIC CLASSICAL 9,0000.0%41k4.40.1%
RADIO X CLASSIC ROCK 9,0000.0%54k6.20.1%
NATION 80S 7,0000.0%75k10.80.1%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH OF ENGLAND) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (SOUTH OF ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)