BAUER (SOUTH OF ENGLAND) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 4881 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 3.40m · unweighted sample 4,178
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 494k | 15.0% | 11.8 | 100.0% |
| ADULTS 15-24 | 57k | 12.0% | 9.7 | 11.5% |
| ADULTS 25-34 | 66k | 14.0% | 5.5 | 13.3% |
| ADULTS 35-44 | 42k | 9.0% | 2.9 | 8.5% |
| ADULTS 45-54 | 70k | 14.0% | 11.9 | 14.1% |
| ADULTS 55-64 | 91k | 17.0% | 15.0 | 18.5% |
| ADULTS 65-74 | 129k | 24.0% | 18.4 | 26.0% |
| ADULTS 75+ | 40k | 10.0% | 5.9 | 8.0% |
| ADULTS 15-34 | 123k | 13.0% | 7.5 | 24.8% |
| ADULTS 15-44 | 165k | 12.0% | 6.3 | 33.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 230k | 14.0% | 12.2 | 46.6% |
| MEN 15-24 | 29k | 12.0% | 15.3 | 5.8% |
| MEN 25-34 | 31k | 14.0% | 9.7 | 6.4% |
| MEN 35-44 | 10k | 4.0% | 3.2 | 2.1% |
| MEN 45-54 | 36k | 15.0% | 14.8 | 7.3% |
| MEN 55-64 | 31k | 12.0% | 13.3 | 6.3% |
| MEN 65-74 | 66k | 28.0% | 15.0 | 13.3% |
| MEN 75+ | 27k | 13.0% | 3.5 | 5.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 264k | 15.0% | 11.5 | 53.4% |
| WOMEN 15-24 | 28k | 13.0% | 4.1 | 5.7% |
| WOMEN 25-34 | 34k | 15.0% | 1.7 | 6.9% |
| WOMEN 35-44 | 32k | 12.0% | 2.8 | 6.5% |
| WOMEN 45-54 | 34k | 14.0% | 8.8 | 6.8% |
| WOMEN 55-64 | 60k | 21.0% | 15.9 | 12.2% |
| WOMEN 65-74 | 63k | 20.0% | 21.9 | 12.7% |
| WOMEN 75+ | 13k | 6.0% | 10.8 | 2.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 251k | 12.0% | 9.0 | 50.8% |
| C2DE ADULTS | 243k | 19.0% | 14.7 | 49.2% |
| ABC1 MEN | 114k | 11.0% | 7.9 | 23.1% |
| ABC1 WOMEN | 137k | 13.0% | 9.9 | 27.8% |
| C2DE MEN | 116k | 18.0% | 16.5 | 23.5% |
| C2DE WOMEN | 127k | 19.0% | 13.2 | 25.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 8.8% | 436k |
06.00-09.00 | 6.3% | 217k |
06.00-12.00 | 8.2% | 330k |
06.00-18.00 | 9.2% | 417k |
06.00-24.00 | 8.9% | 431k |
09.00-12.00 | 9.8% | 286k |
12.00-15.00 | 10.7% | 267k |
15.00-18.00 | 10.2% | 266k |
18.00-21.00 | 7.8% | 140k |
21.00-24.00 | 3.5% | 49k |
24.00-06.00 | 5.6% | 42k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.8% | 57k |
06.00-12.00 | 6.8% | 149k |
06.00-18.00 | 7.3% | 191k |
06.00-24.00 | 7.0% | 202k |
06.00-06.00 | 7.0% | 203k |
09.00-12.00 | 7.9% | 130k |
12.00-15.00 | 7.9% | 117k |
15.00-18.00 | 7.7% | 86k |
18.00-21.00 | 6.0% | 49k |
21.00-24.00 | 3.2% | 21k |
24.00-06.00 | 6.4% | 19k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.1% | 57k |
06.00-12.00 | 7.0% | 125k |
06.00-18.00 | 7.5% | 179k |
06.00-24.00 | 7.3% | 190k |
06.00-06.00 | 7.1% | 197k |
09.00-12.00 | 7.4% | 111k |
12.00-15.00 | 8.3% | 105k |
15.00-18.00 | 7.9% | 79k |
18.00-21.00 | 6.2% | 40k |
21.00-24.00 | 4.2% | 20k |
24.00-06.00 | 4.6% | 17k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 942k | 28.0% | 10.4m | 11.0 | 14.8% |
| BBC RADIO 4 | 761k | 22.0% | 10.2m | 13.4 | 14.6% |
| BBC RADIO 1 | 540k | 16.0% | 4.4m | 8.1 | 6.2% |
| GREATEST HITS RADIO | 421k | 12.0% | 5.6m | 13.2 | 7.9% |
| BBC RADIO 5 LIVE | 294k | 9.0% | 1.5m | 5.0 | 2.1% |
| CLASSIC FM | 276k | 8.0% | 2.0m | 7.2 | 2.8% |
| BBC 6 MUSIC | 203k | 6.0% | 2.0m | 10.0 | 2.9% |
| BBC RADIO 3 | 162k | 5.0% | 1.1m | 6.7 | 1.5% |
| HITS RADIO | 141k | 4.0% | 357k | 2.5 | 0.5% |
| ABSOLUTE RADIO | 136k | 4.0% | 946k | 6.9 | 1.4% |
| KISSTORY | 127k | 4.0% | 618k | 4.9 | 0.9% |
| BBC RADIO 4 EXTRA | 116k | 3.0% | 825k | 7.1 | 1.2% |
| GOLD RADIO UK | 115k | 3.0% | 528k | 4.6 | 0.8% |
| TALKSPORT | 113k | 3.0% | 628k | 5.6 | 0.9% |
| MAGIC | 107k | 3.0% | 1.1m | 10.2 | 1.6% |
| HEART 80S | 93k | 3.0% | 501k | 5.4 | 0.7% |
| VIRGIN RADIO | 91k | 3.0% | 660k | 7.2 | 0.9% |
| BBC WORLD SERVICE | 89k | 3.0% | 426k | 4.8 | 0.6% |
| KISS | 83k | 2.0% | 397k | 4.8 | 0.6% |
| CAPITAL DANCE | 77k | 2.0% | 331k | 4.3 | 0.5% |
| HEART 90S | 71k | 2.0% | 467k | 6.6 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 64k | 2.0% | 187k | 2.9 | 0.3% |
| PLANET ROCK | 64k | 2.0% | 318k | 5.0 | 0.5% |
| ABSOLUTE 80S | 62k | 2.0% | 344k | 5.5 | 0.5% |
| HEART DANCE | 52k | 2.0% | 202k | 3.9 | 0.3% |
| BOOM RADIO | 49k | 1.0% | 850k | 17.5 | 1.2% |
| TALKSPORT2 | 41k | 1.0% | 97k | 2.3 | 0.1% |
| ABSOLUTE RADIO 90S | 36k | 1.0% | 146k | 4.0 | 0.2% |
| TIMES RADIO | 36k | 1.0% | 349k | 9.6 | 0.5% |
| CAPITAL XTRA (UK) | 34k | 1.0% | 104k | 3.0 | 0.1% |
| HEART 70S | 34k | 1.0% | 144k | 4.2 | 0.2% |
| JAZZ FM | 34k | 1.0% | 116k | 3.4 | 0.2% |
| KISSTORY R&B | 34k | 1.0% | 85k | 2.5 | 0.1% |
| MELLOW MAGIC | 31k | 1.0% | 147k | 4.8 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 30k | 1.0% | 156k | 5.3 | 0.2% |
| GB NEWS RADIO | 30k | 1.0% | 182k | 6.1 | 0.3% |
| HEAT | 30k | 1.0% | 74k | 2.4 | 0.1% |
| SMOOTH COUNTRY | 30k | 1.0% | 148k | 5.0 | 0.2% |
| BBC RADIO 1XTRA | 29k | 1.0% | 64k | 2.2 | 0.1% |
| KERRANG! | 29k | 1.0% | 188k | 6.6 | 0.3% |
| VIRGIN RADIO CHILLED | 29k | 1.0% | 65k | 2.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 27k | 1.0% | 94k | 3.5 | 0.1% |
| SMOOTH RELAX | 27k | 1.0% | 217k | 8.1 | 0.3% |
| SMOOTH CHILL | 24k | 1.0% | 95k | 4.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 24k | 1.0% | 101k | 4.2 | 0.1% |
| HITS RADIO PRIDE | 21k | 1.0% | 12k | 0.6 | 0.0% |
| HITS RADIO CHILLED | 19k | 1.0% | 19k | 1.0 | 0.0% |
| TALK (WAS TALKRADIO) | 19k | 1.0% | 189k | 10.2 | 0.3% |
| ABSOLUTE RADIO 00S | 18k | 1.0% | 36k | 2.0 | 0.1% |
| ABSOLUTE RADIO 70S | 17k | 0.0% | 51k | 3.0 | 0.1% |
| VIRGIN RADIO 80S | 16k | 0.0% | 21k | 1.4 | 0.0% |
| ABSOLUTE RADIO 10S | 15k | 0.0% | 13k | 0.8 | 0.0% |
| KISS XTRA | 14k | 0.0% | 124k | 8.6 | 0.2% |
| MAGIC SOUL | 11k | 0.0% | 67k | 5.9 | 0.1% |
| CAPITAL CHILL | 9,000 | 0.0% | 106k | 11.8 | 0.2% |
| MAGIC CLASSICAL | 9,000 | 0.0% | 41k | 4.5 | 0.1% |
| CAPITAL XTRA RELOADED | 8,000 | 0.0% | 17k | 2.3 | 0.0% |
| RADIO X CLASSIC ROCK | 8,000 | 0.0% | 52k | 6.8 | 0.1% |
| BBC ASIAN NETWORK UK | 7,000 | 0.0% | 21k | 3.0 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 75k | 10.8 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH OF ENGLAND) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH OF ENGLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)