BAUER (EAST MIDLANDS) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 4874 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.60m · unweighted sample 3,142
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 383k | 15.0% | 6.7 | 100.0% |
| ADULTS 15-24 | 49k | 12.0% | 4.8 | 12.7% |
| ADULTS 25-34 | 70k | 17.0% | 2.6 | 18.3% |
| ADULTS 35-44 | 48k | 12.0% | 3.5 | 12.5% |
| ADULTS 45-54 | 70k | 19.0% | 7.7 | 18.2% |
| ADULTS 55-64 | 75k | 19.0% | 7.7 | 19.6% |
| ADULTS 65-74 | 42k | 13.0% | 7.4 | 10.9% |
| ADULTS 75+ | 30k | 11.0% | 18.5 | 7.9% |
| ADULTS 15-34 | 119k | 14.0% | 3.5 | 31.0% |
| ADULTS 15-44 | 166k | 13.0% | 3.5 | 43.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 175k | 14.0% | 8.2 | 45.6% |
| MEN 15-24 | 28k | 13.0% | 6.1 | 7.4% |
| MEN 25-34 | 30k | 15.0% | 1.9 | 7.9% |
| MEN 35-44 | 13k | 6.0% | 3.9 | 3.3% |
| MEN 45-54 | 35k | 19.0% | 9.2 | 9.2% |
| MEN 55-64 | 33k | 17.0% | 9.8 | 8.7% |
| MEN 65-74 | 15k | 10.0% | 6.9 | 4.0% |
| MEN 75+ | 19k | 16.0% | 20.3 | 5.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 208k | 16.0% | 5.4 | 54.4% |
| WOMEN 15-24 | 20k | 10.0% | 3.1 | 5.3% |
| WOMEN 25-34 | 40k | 19.0% | 3.1 | 10.3% |
| WOMEN 35-44 | 35k | 17.0% | 3.3 | 9.2% |
| WOMEN 45-54 | 34k | 18.0% | 6.1 | 9.0% |
| WOMEN 55-64 | 42k | 21.0% | 6.1 | 10.9% |
| WOMEN 65-74 | 26k | 15.0% | 7.7 | 6.8% |
| WOMEN 75+ | 11k | 8.0% | 15.3 | 2.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 193k | 14.0% | 5.7 | 50.4% |
| C2DE ADULTS | 190k | 16.0% | 7.7 | 49.6% |
| ABC1 MEN | 73k | 11.0% | 6.2 | 19.1% |
| ABC1 WOMEN | 120k | 16.0% | 5.4 | 31.3% |
| C2DE MEN | 101k | 16.0% | 9.6 | 26.5% |
| C2DE WOMEN | 88k | 15.0% | 5.4 | 23.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 5.8% | 343k |
06.00-09.00 | 5.2% | 136k |
06.00-12.00 | 6.5% | 234k |
06.00-18.00 | 6.1% | 325k |
06.00-24.00 | 5.9% | 341k |
09.00-12.00 | 7.5% | 187k |
12.00-15.00 | 5.9% | 181k |
15.00-18.00 | 5.5% | 155k |
18.00-21.00 | 4.7% | 88k |
21.00-24.00 | 3.4% | 36k |
24.00-06.00 | 4.5% | 34k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.4% | 27k |
06.00-12.00 | 5.6% | 94k |
06.00-18.00 | 5.7% | 141k |
06.00-24.00 | 5.6% | 150k |
06.00-06.00 | 5.4% | 152k |
09.00-12.00 | 6.7% | 80k |
12.00-15.00 | 6.8% | 64k |
15.00-18.00 | 4.5% | 47k |
18.00-21.00 | 4.8% | 27k |
21.00-24.00 | 4.3% | 12k |
24.00-06.00 | 0.7% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.2% | 17k |
06.00-12.00 | 5.0% | 72k |
06.00-18.00 | 6.0% | 110k |
06.00-24.00 | 5.9% | 116k |
06.00-06.00 | 5.7% | 118k |
09.00-12.00 | 6.2% | 66k |
12.00-15.00 | 7.3% | 66k |
15.00-18.00 | 6.4% | 44k |
18.00-21.00 | 5.6% | 24k |
21.00-24.00 | 4.7% | 11k |
24.00-06.00 | 2.1% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 557k | 21.0% | 6.5m | 11.7 | 14.6% |
| BBC RADIO 4 | 392k | 15.0% | 4.8m | 12.1 | 10.7% |
| BAUER (EAST MIDLANDS) (EXC PARTNERS) Groupthis station | 383k | 15.0% | 2.6m | 6.7 | 5.7% |
| GREATEST HITS RADIO | 302k | 12.0% | 2.3m | 7.8 | 5.3% |
| BBC RADIO 1 | 285k | 11.0% | 2.2m | 7.7 | 4.9% |
| BBC RADIO 5 LIVE | 220k | 8.0% | 1.6m | 7.3 | 3.6% |
| CLASSIC FM | 141k | 5.0% | 979k | 6.9 | 2.2% |
| TALKSPORT | 125k | 5.0% | 971k | 7.8 | 2.2% |
| HITS RADIO | 122k | 5.0% | 527k | 4.3 | 1.2% |
| GOLD RADIO UK | 119k | 5.0% | 1.1m | 8.9 | 2.4% |
| ABSOLUTE RADIO | 107k | 4.0% | 982k | 9.2 | 2.2% |
| BBC 6 MUSIC | 94k | 4.0% | 1.0m | 10.9 | 2.3% |
| KISSTORY | 89k | 3.0% | 463k | 5.2 | 1.0% |
| CAPITAL XTRA (UK) | 78k | 3.0% | 209k | 2.7 | 0.5% |
| BBC RADIO 4 EXTRA | 73k | 3.0% | 573k | 7.9 | 1.3% |
| MAGIC | 67k | 3.0% | 307k | 4.6 | 0.7% |
| HEART 80S | 64k | 2.0% | 227k | 3.6 | 0.5% |
| BBC ASIAN NETWORK UK | 62k | 2.0% | 824k | 13.2 | 1.8% |
| CAPITAL DANCE | 54k | 2.0% | 147k | 2.7 | 0.3% |
| KISS | 54k | 2.0% | 187k | 3.5 | 0.4% |
| ABSOLUTE 80S | 49k | 2.0% | 265k | 5.4 | 0.6% |
| HEART DANCE | 49k | 2.0% | 263k | 5.3 | 0.6% |
| PLANET ROCK | 49k | 2.0% | 553k | 11.4 | 1.2% |
| HEART 90S | 47k | 2.0% | 147k | 3.1 | 0.3% |
| VIRGIN RADIO | 47k | 2.0% | 181k | 3.9 | 0.4% |
| CAPITAL XTRA RELOADED | 45k | 2.0% | 259k | 5.8 | 0.6% |
| KISSTORY R&B | 45k | 2.0% | 161k | 3.6 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 43k | 2.0% | 93k | 2.2 | 0.2% |
| BBC WORLD SERVICE | 43k | 2.0% | 113k | 2.6 | 0.3% |
| BBC RADIO 3 | 41k | 2.0% | 294k | 7.2 | 0.7% |
| BBC RADIO 1XTRA | 34k | 1.0% | 103k | 3.0 | 0.2% |
| BOOM RADIO | 34k | 1.0% | 670k | 19.9 | 1.5% |
| ABSOLUTE RADIO 90S | 32k | 1.0% | 172k | 5.4 | 0.4% |
| KERRANG! | 32k | 1.0% | 195k | 6.1 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 31k | 1.0% | 175k | 5.6 | 0.4% |
| SMOOTH RELAX | 23k | 1.0% | 46k | 2.0 | 0.1% |
| TALKSPORT2 | 23k | 1.0% | 50k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 22k | 1.0% | 263k | 12.0 | 0.6% |
| VIRGIN RADIO CHILLED | 20k | 1.0% | 20k | 1.0 | 0.0% |
| SMOOTH CHILL | 19k | 1.0% | 107k | 5.7 | 0.2% |
| MELLOW MAGIC | 18k | 1.0% | 91k | 5.0 | 0.2% |
| TIMES RADIO | 18k | 1.0% | 106k | 5.8 | 0.2% |
| ABSOLUTE RADIO 00S | 17k | 1.0% | 72k | 4.3 | 0.2% |
| GB NEWS RADIO | 15k | 1.0% | 83k | 5.5 | 0.2% |
| JAZZ FM | 15k | 1.0% | 30k | 2.0 | 0.1% |
| MAGIC SOUL | 13k | 1.0% | 69k | 5.3 | 0.2% |
| CAPITAL CHILL | 12k | 0.0% | 44k | 3.6 | 0.1% |
| RADIO X CLASSIC ROCK | 12k | 0.0% | 86k | 7.2 | 0.2% |
| SMOOTH COUNTRY | 12k | 0.0% | 46k | 3.8 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 12k | 0.0% | 37k | 3.0 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 9,000 | 0.0% | 29k | 3.1 | 0.1% |
| HEAT | 9,000 | 0.0% | 8,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 9,000 | 0.0% | 40k | 4.4 | 0.1% |
| ABSOLUTE RADIO 10S | 8,000 | 0.0% | 12k | 1.6 | 0.0% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 65k | 8.1 | 0.1% |
| HEART 70S | 8,000 | 0.0% | 31k | 3.8 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 0.0% | 9,000 | 1.1 | 0.0% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 6,000 | 0.0% | 19k | 3.1 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 6,000 | 1.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (EAST MIDLANDS) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (EAST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)