RAJAR Dashboard

BAUER (NORTH WEST) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4861 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.17m
▼ 84k vs prev. quarter
% reach
20.0%
▼ 1.0% vs prev. quarter
Total hours
9.7m
▼ 781k vs prev. quarter
Average hours
8.3
▼ 0.1 vs prev. quarter
Market share
9.3%
▼ 0.7% vs prev. quarter

TSA population 5.98m · unweighted sample 5,797

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.17m20.0%8.3100.0%
ADULTS 15-24115k13.0%2.69.9%
ADULTS 25-34192k20.0%5.316.5%
ADULTS 35-44211k22.0%5.718.1%
ADULTS 45-54166k20.0%9.814.3%
ADULTS 55-64229k25.0%15.019.7%
ADULTS 65-74191k22.0%8.716.4%
ADULTS 75+61k12.0%7.15.2%
ADULTS 15-34308k16.0%4.326.4%
ADULTS 15-44519k18.0%4.944.5%
MenReach% reachAvg hrs% of audience
ALL MEN 15+562k19.0%9.648.2%
MEN 15-2455k12.0%2.84.7%
MEN 25-3478k16.0%3.16.7%
MEN 35-4495k20.0%6.58.1%
MEN 45-5486k21.0%10.87.4%
MEN 55-64108k24.0%19.19.2%
MEN 65-74103k26.0%10.98.8%
MEN 75+39k17.0%6.73.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+604k20.0%7.151.8%
WOMEN 15-2461k14.0%2.35.2%
WOMEN 25-34114k24.0%6.89.8%
WOMEN 35-44117k23.0%5.010.0%
WOMEN 45-5480k19.0%8.76.9%
WOMEN 55-64122k26.0%11.310.4%
WOMEN 65-7488k20.0%6.17.6%
WOMEN 75+22k8.0%7.91.9%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS535k17.0%6.145.8%
C2DE ADULTS632k22.0%10.154.2%
ABC1 MEN262k17.0%6.922.5%
ABC1 WOMEN273k17.0%5.423.4%
C2DE MEN300k21.0%11.925.7%
C2DE WOMEN332k22.0%8.528.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
9.6%1.03m
06.00-09.00
▸
9.4%442k
06.00-12.00
▸
10.8%712k
06.00-18.00
▸
10.3%954k
06.00-24.00
▸
9.8%1.02m
09.00-12.00
▸
11.8%596k
12.00-15.00
▸
10.4%572k
15.00-18.00
▸
9.3%524k
18.00-21.00
▸
7.1%275k
21.00-24.00
▸
3.8%100k
24.00-06.00
▸
6.6%105k
SaturdayShareReach
06.00-09.00
▸
7.5%97k
06.00-12.00
▸
8.1%238k
06.00-18.00
▸
8.5%361k
06.00-24.00
▸
8.0%389k
06.00-06.00
▸
7.7%396k
09.00-12.00
▸
8.4%199k
12.00-15.00
▸
9.3%202k
15.00-18.00
▸
8.1%158k
18.00-21.00
▸
6.9%79k
21.00-24.00
▸
3.2%26k
24.00-06.00
▸
3.1%18k
SundayShareReach
06.00-09.00
▸
6.0%74k
06.00-12.00
▸
7.1%217k
06.00-18.00
▸
8.1%363k
06.00-24.00
▸
8.2%389k
06.00-06.00
▸
8.2%403k
09.00-12.00
▸
7.5%180k
12.00-15.00
▸
9.0%200k
15.00-18.00
▸
9.1%159k
18.00-21.00
▸
8.8%89k
21.00-24.00
▸
8.1%38k
24.00-06.00
▸
7.5%35k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.20m20.0%12.6m10.512.0%
BAUER (NORTH WEST) (INC PARTNERS) Groupthis station1.17m20.0%9.7m8.39.3%
BBC RADIO 4 732k12.0%8.6m11.78.2%
BBC RADIO 1 698k12.0%4.2m6.14.0%
GREATEST HITS RADIO 689k12.0%6.3m9.16.0%
BBC RADIO 5 LIVE 617k10.0%4.3m7.04.1%
HITS RADIO 580k10.0%3.3m5.73.2%
TALKSPORT 498k8.0%2.9m5.82.8%
CLASSIC FM 399k7.0%3.2m8.13.1%
ABSOLUTE RADIO 208k3.0%1.3m6.31.3%
BBC 6 MUSIC 202k3.0%1.5m7.41.4%
CAPITAL XTRA (UK) 200k3.0%757k3.80.7%
KISSTORY 182k3.0%851k4.70.8%
KISS 179k3.0%1.3m7.21.2%
ABSOLUTE 80S 174k3.0%950k5.50.9%
GOLD RADIO UK 163k3.0%1.5m9.31.5%
CAPITAL DANCE 160k3.0%802k5.00.8%
HEART 80S 159k3.0%579k3.60.6%
MAGIC 154k3.0%783k5.10.7%
BBC RADIO 3 146k2.0%1.1m7.41.0%
HEART DANCE 134k2.0%619k4.60.6%
BBC RADIO 4 EXTRA 127k2.0%685k5.40.7%
PLANET ROCK 126k2.0%1.1m8.81.1%
HEART 90S 110k2.0%516k4.70.5%
BBC RADIO 5 SPORTS EXTRA 109k2.0%185k1.70.2%
BBC RADIO 1XTRA 105k2.0%737k7.00.7%
VIRGIN RADIO 99k2.0%333k3.40.3%
ABSOLUTE RADIO 90S 98k2.0%264k2.70.3%
ABSOLUTE CLASSIC ROCK 96k2.0%545k5.70.5%
BOOM RADIO 90k2.0%1.6m17.71.5%
ABSOLUTE RADIO 00S 87k1.0%430k4.90.4%
GB NEWS RADIO 84k1.0%393k4.70.4%
CAPITAL XTRA RELOADED 80k1.0%218k2.70.2%
SMOOTH RELAX 80k1.0%511k6.40.5%
TALKSPORT2 77k1.0%199k2.60.2%
BBC ASIAN NETWORK UK 76k1.0%461k6.10.4%
KISSTORY R&B 75k1.0%245k3.30.2%
BBC WORLD SERVICE 69k1.0%305k4.40.3%
SMOOTH CHILL 65k1.0%230k3.60.2%
TALK (WAS TALKRADIO) 64k1.0%880k13.80.8%
KERRANG! 61k1.0%255k4.20.2%
HEAT 59k1.0%287k4.80.3%
SMOOTH COUNTRY 58k1.0%458k7.90.4%
HEART 70S 53k1.0%157k2.90.1%
ABSOLUTE RADIO COUNTRY 52k1.0%335k6.50.3%
HITS RADIO PRIDE 49k1.0%296k6.10.3%
HITS RADIO CHILLED 48k1.0%303k6.40.3%
MAGIC SOUL 44k1.0%405k9.20.4%
ABSOLUTE RADIO 10S 39k1.0%91k2.30.1%
JAZZ FM 38k1.0%409k10.90.4%
RADIO X CLASSIC ROCK 38k1.0%353k9.30.3%
VIRGIN RADIO CHILLED 36k1.0%55k1.50.1%
MELLOW MAGIC 35k1.0%131k3.80.1%
TIMES RADIO 30k0.0%169k5.70.2%
CAPITAL CHILL 27k0.0%72k2.70.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 26k0.0%27k1.00.0%
ABSOLUTE RADIO 70S 24k0.0%96k4.00.1%
KISS XTRA 22k0.0%41k1.90.0%
NATION 80S 17k0.0%42k2.40.0%
VIRGIN RADIO 80S 16k0.0%11k0.70.0%
MAGIC CLASSICAL 1,0000.0%00.30.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTH WEST) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (NORTH WEST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)