BAUER (MANCHESTER) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4860 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.81m · unweighted sample 2,245
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 492k | 18.0% | 8.3 | 100.0% |
| ADULTS 15-24 | 50k | 11.0% | 2.7 | 10.2% |
| ADULTS 25-34 | 69k | 14.0% | 7.6 | 14.1% |
| ADULTS 35-44 | 79k | 16.0% | 4.1 | 16.1% |
| ADULTS 45-54 | 87k | 21.0% | 8.4 | 17.6% |
| ADULTS 55-64 | 95k | 23.0% | 15.5 | 19.3% |
| ADULTS 65-74 | 80k | 22.0% | 9.8 | 16.3% |
| ADULTS 75+ | 31k | 15.0% | 4.1 | 6.4% |
| ADULTS 15-34 | 120k | 13.0% | 5.6 | 24.3% |
| ADULTS 15-44 | 199k | 14.0% | 5.0 | 40.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 250k | 18.0% | 9.3 | 50.9% |
| MEN 15-24 | 29k | 13.0% | 3.4 | 5.9% |
| MEN 25-34 | 18k | 7.0% | 2.3 | 3.6% |
| MEN 35-44 | 40k | 17.0% | 3.3 | 8.1% |
| MEN 45-54 | 40k | 20.0% | 11.0 | 8.2% |
| MEN 55-64 | 52k | 26.0% | 17.8 | 10.6% |
| MEN 65-74 | 52k | 33.0% | 11.7 | 10.6% |
| MEN 75+ | 19k | 18.0% | 4.2 | 3.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 242k | 17.0% | 7.3 | 49.1% |
| WOMEN 15-24 | 21k | 10.0% | 1.7 | 4.2% |
| WOMEN 25-34 | 52k | 21.0% | 9.4 | 10.5% |
| WOMEN 35-44 | 39k | 16.0% | 5.0 | 8.0% |
| WOMEN 45-54 | 46k | 23.0% | 6.2 | 9.4% |
| WOMEN 55-64 | 43k | 21.0% | 12.7 | 8.7% |
| WOMEN 65-74 | 28k | 14.0% | 6.2 | 5.8% |
| WOMEN 75+ | 12k | 12.0% | 3.9 | 2.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 232k | 16.0% | 5.7 | 47.1% |
| C2DE ADULTS | 260k | 19.0% | 10.7 | 52.9% |
| ABC1 MEN | 118k | 17.0% | 7.0 | 24.1% |
| ABC1 WOMEN | 113k | 16.0% | 4.3 | 23.0% |
| C2DE MEN | 132k | 19.0% | 11.4 | 26.8% |
| C2DE WOMEN | 128k | 18.0% | 10.0 | 26.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 8.8% | 444k |
06.00-09.00 | 9.2% | 188k |
06.00-12.00 | 11.1% | 315k |
06.00-18.00 | 9.7% | 410k |
06.00-24.00 | 9.0% | 440k |
09.00-12.00 | 12.5% | 272k |
12.00-15.00 | 9.0% | 244k |
15.00-18.00 | 7.5% | 219k |
18.00-21.00 | 5.4% | 115k |
21.00-24.00 | 2.1% | 31k |
24.00-06.00 | 5.5% | 47k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.6% | 34k |
06.00-12.00 | 6.8% | 101k |
06.00-18.00 | 7.2% | 143k |
06.00-24.00 | 7.0% | 153k |
06.00-06.00 | 6.6% | 155k |
09.00-12.00 | 7.3% | 86k |
12.00-15.00 | 7.9% | 80k |
15.00-18.00 | 7.2% | 62k |
18.00-21.00 | 7.9% | 42k |
21.00-24.00 | 2.0% | 7,000 |
24.00-06.00 | 0.9% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.1% | 27k |
06.00-12.00 | 7.8% | 108k |
06.00-18.00 | 9.2% | 181k |
06.00-24.00 | 9.7% | 188k |
06.00-06.00 | 9.4% | 194k |
09.00-12.00 | 9.1% | 97k |
12.00-15.00 | 10.0% | 103k |
15.00-18.00 | 10.7% | 84k |
18.00-21.00 | 11.7% | 50k |
21.00-24.00 | 13.4% | 25k |
24.00-06.00 | 5.1% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 538k | 19.0% | 5.4m | 10.0 | 11.3% |
| BAUER (MANCHESTER) (INC PARTNERS) Groupthis station | 492k | 18.0% | 4.1m | 8.3 | 8.6% |
| BBC RADIO 4 | 338k | 12.0% | 4.0m | 11.8 | 8.4% |
| BBC RADIO 5 LIVE | 314k | 11.0% | 2.8m | 9.0 | 5.9% |
| GREATEST HITS RADIO | 302k | 11.0% | 2.7m | 8.9 | 5.7% |
| BBC RADIO 1 | 285k | 10.0% | 1.4m | 5.0 | 3.0% |
| HITS RADIO | 265k | 9.0% | 1.7m | 6.3 | 3.5% |
| TALKSPORT | 215k | 8.0% | 1.4m | 6.6 | 3.0% |
| CLASSIC FM | 169k | 6.0% | 1.2m | 6.9 | 2.4% |
| CAPITAL XTRA (UK) | 124k | 4.0% | 485k | 3.9 | 1.0% |
| KISSTORY | 107k | 4.0% | 372k | 3.5 | 0.8% |
| BBC 6 MUSIC | 101k | 4.0% | 550k | 5.5 | 1.2% |
| GOLD RADIO UK | 94k | 3.0% | 1.0m | 11.0 | 2.2% |
| ABSOLUTE RADIO | 86k | 3.0% | 498k | 5.8 | 1.0% |
| KISS | 81k | 3.0% | 260k | 3.2 | 0.5% |
| CAPITAL DANCE | 78k | 3.0% | 474k | 6.0 | 1.0% |
| HEART 80S | 72k | 3.0% | 173k | 2.4 | 0.4% |
| MAGIC | 68k | 2.0% | 358k | 5.2 | 0.8% |
| ABSOLUTE 80S | 65k | 2.0% | 163k | 2.5 | 0.3% |
| BBC RADIO 3 | 64k | 2.0% | 546k | 8.5 | 1.1% |
| CAPITAL XTRA RELOADED | 59k | 2.0% | 150k | 2.6 | 0.3% |
| BBC RADIO 1XTRA | 57k | 2.0% | 557k | 9.8 | 1.2% |
| HEART DANCE | 54k | 2.0% | 245k | 4.5 | 0.5% |
| KISSTORY R&B | 54k | 2.0% | 181k | 3.3 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 53k | 2.0% | 82k | 1.6 | 0.2% |
| BBC RADIO 4 EXTRA | 51k | 2.0% | 222k | 4.3 | 0.5% |
| BBC ASIAN NETWORK UK | 47k | 2.0% | 414k | 8.9 | 0.9% |
| TALK (WAS TALKRADIO) | 47k | 2.0% | 755k | 16.1 | 1.6% |
| PLANET ROCK | 45k | 2.0% | 440k | 9.7 | 0.9% |
| GB NEWS RADIO | 44k | 2.0% | 180k | 4.1 | 0.4% |
| ABSOLUTE RADIO 00S | 42k | 2.0% | 261k | 6.1 | 0.5% |
| HEART 90S | 42k | 1.0% | 98k | 2.3 | 0.2% |
| VIRGIN RADIO | 41k | 1.0% | 80k | 1.9 | 0.2% |
| ABSOLUTE RADIO 90S | 37k | 1.0% | 96k | 2.6 | 0.2% |
| BOOM RADIO | 37k | 1.0% | 1.0m | 27.4 | 2.1% |
| HEAT | 35k | 1.0% | 77k | 2.2 | 0.2% |
| SMOOTH RELAX | 35k | 1.0% | 283k | 8.1 | 0.6% |
| TALKSPORT2 | 33k | 1.0% | 59k | 1.8 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 32k | 1.0% | 232k | 7.2 | 0.5% |
| SMOOTH COUNTRY | 31k | 1.0% | 275k | 8.8 | 0.6% |
| HITS RADIO PRIDE | 28k | 1.0% | 30k | 1.1 | 0.1% |
| HITS RADIO CHILLED | 27k | 1.0% | 187k | 6.9 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 26k | 1.0% | 199k | 7.7 | 0.4% |
| HEART 70S | 25k | 1.0% | 35k | 1.4 | 0.1% |
| SMOOTH CHILL | 23k | 1.0% | 57k | 2.4 | 0.1% |
| MELLOW MAGIC | 22k | 1.0% | 100k | 4.6 | 0.2% |
| KERRANG! | 21k | 1.0% | 67k | 3.2 | 0.1% |
| MAGIC SOUL | 21k | 1.0% | 250k | 11.7 | 0.5% |
| RADIO X CLASSIC ROCK | 21k | 1.0% | 257k | 12.3 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 19k | 1.0% | 23k | 1.2 | 0.0% |
| TIMES RADIO | 17k | 1.0% | 97k | 5.7 | 0.2% |
| BBC WORLD SERVICE | 16k | 1.0% | 44k | 2.8 | 0.1% |
| JAZZ FM | 15k | 1.0% | 211k | 14.2 | 0.4% |
| ABSOLUTE RADIO 10S | 14k | 1.0% | 26k | 1.8 | 0.1% |
| VIRGIN RADIO CHILLED | 13k | 0.0% | 24k | 1.9 | 0.1% |
| KISS XTRA | 11k | 0.0% | 14k | 1.2 | 0.0% |
| ABSOLUTE RADIO 70S | 6,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| CAPITAL CHILL | 6,000 | 0.0% | 11k | 1.8 | 0.0% |
| NATION 80S | 6,000 | 0.0% | 7,000 | 1.1 | 0.0% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 2,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (MANCHESTER) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (MANCHESTER) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)