RAJAR Dashboard

BAUER (LIVERPOOL) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4859 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
381k
▼ 50k vs prev. quarter
% reach
19.0%
▼ 2.0% vs prev. quarter
Total hours
3.5m
▼ 514k vs prev. quarter
Average hours
9.1
▼ 0.1 vs prev. quarter
Market share
9.1%
▼ 1.6% vs prev. quarter

TSA population 2.05m · unweighted sample 2,344

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+381k19.0%9.1100.0%
ADULTS 15-2432k10.0%2.88.3%
ADULTS 25-3463k20.0%4.416.7%
ADULTS 35-4474k23.0%6.519.3%
ADULTS 45-5455k19.0%14.514.3%
ADULTS 55-6478k24.0%13.620.4%
ADULTS 65-7465k22.0%9.217.0%
ADULTS 75+15k7.0%11.64.0%
ADULTS 15-3495k15.0%3.924.9%
ADULTS 15-44169k18.0%5.044.3%
MenReach% reachAvg hrs% of audience
ALL MEN 15+171k17.0%10.645.0%
MEN 15-2413k8.0%2.73.4%
MEN 25-3428k18.0%4.07.2%
MEN 35-4433k21.0%9.38.7%
MEN 45-5428k20.0%15.77.3%
MEN 55-6432k20.0%16.38.4%
MEN 65-7429k20.0%11.07.6%
MEN 75+9,00011.0%10.82.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+210k20.0%7.855.0%
WOMEN 15-2419k12.0%2.94.9%
WOMEN 25-3436k23.0%4.89.4%
WOMEN 35-4441k25.0%4.310.7%
WOMEN 45-5427k18.0%13.27.0%
WOMEN 55-6446k27.0%11.712.0%
WOMEN 65-7436k24.0%7.79.4%
WOMEN 75+6,0005.0%12.81.7%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS169k16.0%7.544.4%
C2DE ADULTS212k22.0%10.355.6%
ABC1 MEN75k15.0%7.919.6%
ABC1 WOMEN95k16.0%7.324.8%
C2DE MEN97k20.0%12.825.4%
C2DE WOMEN115k24.0%8.330.2%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
9.7%344k
06.00-09.00
▸
9.4%161k
06.00-12.00
▸
9.7%249k
06.00-18.00
▸
10.1%322k
06.00-24.00
▸
9.8%341k
09.00-12.00
▸
9.8%205k
12.00-15.00
▸
10.9%199k
15.00-18.00
▸
10.3%184k
18.00-21.00
▸
8.4%95k
21.00-24.00
▸
5.5%48k
24.00-06.00
▸
8.2%38k
SaturdayShareReach
06.00-09.00
▸
8.5%35k
06.00-12.00
▸
8.4%77k
06.00-18.00
▸
8.7%125k
06.00-24.00
▸
8.0%133k
06.00-06.00
▸
7.8%135k
09.00-12.00
▸
8.3%65k
12.00-15.00
▸
9.0%65k
15.00-18.00
▸
8.9%64k
18.00-21.00
▸
4.2%17k
21.00-24.00
▸
4.4%12k
24.00-06.00
▸
5.2%6,000
SundayShareReach
06.00-09.00
▸
7.0%22k
06.00-12.00
▸
6.2%54k
06.00-18.00
▸
7.0%98k
06.00-24.00
▸
6.5%108k
06.00-06.00
▸
6.7%112k
09.00-12.00
▸
5.9%43k
12.00-15.00
▸
7.7%57k
15.00-18.00
▸
8.0%49k
18.00-21.00
▸
4.6%23k
21.00-24.00
▸
1.6%7,000
24.00-06.00
▸
8.7%11k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 459k22.0%4.9m10.612.9%
BAUER (LIVERPOOL) (INC PARTNERS) Groupthis station381k19.0%3.5m9.19.1%
BBC RADIO 4 277k14.0%3.0m10.77.8%
GREATEST HITS RADIO 277k14.0%2.4m8.56.2%
BBC RADIO 1 245k12.0%1.9m7.95.1%
BBC RADIO 5 LIVE 213k10.0%1.0m4.92.8%
HITS RADIO 210k10.0%1.3m6.33.5%
TALKSPORT 198k10.0%1.1m5.32.8%
CLASSIC FM 177k9.0%1.4m7.93.7%
BBC 6 MUSIC 84k4.0%881k10.42.3%
CAPITAL DANCE 82k4.0%407k4.91.1%
ABSOLUTE RADIO 74k4.0%589k8.01.6%
HEART DANCE 68k3.0%348k5.10.9%
MAGIC 67k3.0%335k5.00.9%
HEART 80S 57k3.0%240k4.20.6%
ABSOLUTE 80S 53k3.0%328k6.20.9%
BBC RADIO 3 53k3.0%315k5.90.8%
HEART 90S 53k3.0%353k6.70.9%
BBC RADIO 4 EXTRA 52k3.0%283k5.50.7%
PLANET ROCK 52k3.0%430k8.31.1%
ABSOLUTE CLASSIC ROCK 48k2.0%180k3.80.5%
KISSTORY 48k2.0%389k8.01.0%
GOLD RADIO UK 43k2.0%371k8.61.0%
BBC RADIO 5 SPORTS EXTRA 42k2.0%64k1.50.2%
ABSOLUTE RADIO 90S 41k2.0%124k3.00.3%
KISS 36k2.0%87k2.40.2%
BBC RADIO 1XTRA 34k2.0%148k4.30.4%
BBC WORLD SERVICE 34k2.0%189k5.60.5%
BOOM RADIO 34k2.0%330k9.70.9%
VIRGIN RADIO 33k2.0%154k4.70.4%
TALKSPORT2 32k2.0%100k3.10.3%
CAPITAL XTRA (UK) 29k1.0%67k2.30.2%
ABSOLUTE RADIO 00S 27k1.0%60k2.20.2%
SMOOTH CHILL 27k1.0%92k3.40.2%
KERRANG! 26k1.0%154k5.90.4%
SMOOTH COUNTRY 25k1.0%112k4.60.3%
GB NEWS RADIO 24k1.0%66k2.70.2%
SMOOTH RELAX 23k1.0%94k4.10.2%
TALK (WAS TALKRADIO) 22k1.0%117k5.40.3%
CAPITAL XTRA RELOADED 20k1.0%43k2.10.1%
ABSOLUTE RADIO COUNTRY 19k1.0%106k5.50.3%
HEART 70S 19k1.0%95k5.10.3%
JAZZ FM 19k1.0%195k10.00.5%
KISSTORY R&B 17k1.0%27k1.60.1%
HITS RADIO CHILLED 14k1.0%35k2.50.1%
MELLOW MAGIC 14k1.0%32k2.30.1%
VIRGIN RADIO CHILLED 14k1.0%22k1.60.1%
HITS RADIO PRIDE 13k1.0%11k0.80.0%
MAGIC SOUL 12k1.0%126k10.40.3%
ABSOLUTE RADIO 10S 11k1.0%11k1.00.0%
HEAT 11k1.0%13k1.20.0%
TIMES RADIO 10k0.0%70k7.10.2%
BBC ASIAN NETWORK UK 9,0000.0%14k1.50.0%
ABSOLUTE RADIO 70S 8,0000.0%85k11.40.2%
VIRGIN RADIO 80S 8,0000.0%6,0000.70.0%
CAPITAL CHILL 7,0000.0%19k2.90.1%
RADIO X CLASSIC ROCK 7,0000.0%47k6.30.1%
NATION 80S 6,0000.0%16k2.50.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 6,0000.0%3,0000.60.0%
KISS XTRA 4,0000.0%4,0001.10.0%
MAGIC CLASSICAL 1,0000.0%00.50.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (LIVERPOOL) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (LIVERPOOL) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)