BAUER (ENGLAND) (INC PARTNERS)
HGroupAggregate / network · RAJAR code 4849 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 48.29m · unweighted sample 52,558
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 8.27m | 17.0% | 8.5 | 100.0% |
| ADULTS 15-24 | 950k | 13.0% | 4.6 | 11.5% |
| ADULTS 25-34 | 1.39m | 18.0% | 4.7 | 16.8% |
| ADULTS 35-44 | 1.33m | 17.0% | 5.0 | 16.0% |
| ADULTS 45-54 | 1.32m | 19.0% | 10.0 | 16.0% |
| ADULTS 55-64 | 1.57m | 21.0% | 12.0 | 19.0% |
| ADULTS 65-74 | 1.25m | 19.0% | 12.1 | 15.1% |
| ADULTS 75+ | 466k | 10.0% | 11.2 | 5.6% |
| ADULTS 15-34 | 2.34m | 16.0% | 4.6 | 28.3% |
| ADULTS 15-44 | 3.67m | 16.0% | 4.8 | 44.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 3.94m | 17.0% | 9.4 | 47.7% |
| MEN 15-24 | 486k | 13.0% | 5.3 | 5.9% |
| MEN 25-34 | 564k | 14.0% | 5.8 | 6.8% |
| MEN 35-44 | 547k | 14.0% | 5.7 | 6.6% |
| MEN 45-54 | 634k | 18.0% | 9.3 | 7.7% |
| MEN 55-64 | 800k | 22.0% | 13.0 | 9.7% |
| MEN 65-74 | 612k | 20.0% | 13.1 | 7.4% |
| MEN 75+ | 301k | 15.0% | 12.1 | 3.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 4.33m | 17.0% | 7.6 | 52.3% |
| WOMEN 15-24 | 465k | 14.0% | 3.7 | 5.6% |
| WOMEN 25-34 | 827k | 21.0% | 3.9 | 10.0% |
| WOMEN 35-44 | 779k | 19.0% | 4.5 | 9.4% |
| WOMEN 45-54 | 689k | 19.0% | 10.6 | 8.3% |
| WOMEN 55-64 | 770k | 20.0% | 11.0 | 9.3% |
| WOMEN 65-74 | 637k | 18.0% | 11.2 | 7.7% |
| WOMEN 75+ | 165k | 7.0% | 9.6 | 2.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 4.17m | 15.0% | 7.1 | 50.4% |
| C2DE ADULTS | 4.10m | 20.0% | 9.9 | 49.6% |
| ABC1 MEN | 1.90m | 14.0% | 7.3 | 22.9% |
| ABC1 WOMEN | 2.28m | 16.0% | 6.8 | 27.5% |
| C2DE MEN | 2.05m | 20.0% | 11.3 | 24.8% |
| C2DE WOMEN | 2.05m | 20.0% | 8.5 | 24.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 8.7% | 7.27m |
06.00-09.00 | 7.1% | 3.12m |
06.00-12.00 | 9.0% | 5.11m |
06.00-18.00 | 9.3% | 6.77m |
06.00-24.00 | 8.9% | 7.21m |
09.00-12.00 | 10.4% | 4.23m |
12.00-15.00 | 10.0% | 4.11m |
15.00-18.00 | 9.4% | 3.73m |
18.00-21.00 | 6.9% | 2.16m |
21.00-24.00 | 4.3% | 830k |
24.00-06.00 | 5.2% | 641k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.9% | 817k |
06.00-12.00 | 7.4% | 1.94m |
06.00-18.00 | 7.5% | 2.81m |
06.00-24.00 | 7.3% | 3.04m |
06.00-06.00 | 7.2% | 3.10m |
09.00-12.00 | 8.2% | 1.67m |
12.00-15.00 | 7.9% | 1.49m |
15.00-18.00 | 7.2% | 1.13m |
18.00-21.00 | 6.7% | 650k |
21.00-24.00 | 5.0% | 323k |
24.00-06.00 | 4.7% | 170k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.9% | 651k |
06.00-12.00 | 7.3% | 1.69m |
06.00-18.00 | 8.0% | 2.58m |
06.00-24.00 | 7.8% | 2.79m |
06.00-06.00 | 7.7% | 2.89m |
09.00-12.00 | 8.0% | 1.46m |
12.00-15.00 | 8.9% | 1.52m |
15.00-18.00 | 8.2% | 1.11m |
18.00-21.00 | 7.1% | 632k |
21.00-24.00 | 5.2% | 236k |
24.00-06.00 | 6.0% | 250k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 10.43m | 22.0% | 113.7m | 10.9 | 13.6% |
| BAUER (ENGLAND) (INC PARTNERS) Groupthis station | 8.27m | 17.0% | 69.9m | 8.5 | 8.4% |
| BBC RADIO 4 | 7.82m | 16.0% | 92.8m | 11.9 | 11.1% |
| BBC RADIO 1 | 5.85m | 12.0% | 37.8m | 6.5 | 4.5% |
| GREATEST HITS RADIO | 5.04m | 10.0% | 48.0m | 9.5 | 5.7% |
| BBC RADIO 5 LIVE | 4.45m | 9.0% | 27.4m | 6.2 | 3.3% |
| CLASSIC FM | 3.51m | 7.0% | 27.6m | 7.9 | 3.3% |
| HITS RADIO | 3.32m | 7.0% | 15.2m | 4.6 | 1.8% |
| TALKSPORT | 2.81m | 6.0% | 18.9m | 6.7 | 2.3% |
| BBC 6 MUSIC | 2.14m | 4.0% | 19.8m | 9.2 | 2.4% |
| MAGIC | 2.07m | 4.0% | 11.4m | 5.5 | 1.4% |
| BBC RADIO 3 | 1.72m | 4.0% | 13.2m | 7.7 | 1.6% |
| ABSOLUTE RADIO | 1.69m | 3.0% | 11.3m | 6.7 | 1.3% |
| KISSTORY | 1.60m | 3.0% | 6.8m | 4.3 | 0.8% |
| BBC RADIO 4 EXTRA | 1.40m | 3.0% | 11.0m | 7.9 | 1.3% |
| CAPITAL XTRA (UK) | 1.37m | 3.0% | 5.9m | 4.3 | 0.7% |
| GOLD RADIO UK | 1.36m | 3.0% | 10.4m | 7.6 | 1.2% |
| HEART 80S | 1.31m | 3.0% | 5.9m | 4.5 | 0.7% |
| KISS | 1.21m | 2.0% | 5.3m | 4.4 | 0.6% |
| ABSOLUTE 80S | 1.14m | 2.0% | 6.6m | 5.9 | 0.8% |
| BBC WORLD SERVICE | 913k | 2.0% | 4.2m | 4.6 | 0.5% |
| VIRGIN RADIO | 874k | 2.0% | 5.4m | 6.2 | 0.7% |
| CAPITAL DANCE | 843k | 2.0% | 3.9m | 4.7 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 840k | 2.0% | 1.8m | 2.1 | 0.2% |
| PLANET ROCK | 837k | 2.0% | 7.5m | 9.0 | 0.9% |
| HEART DANCE | 820k | 2.0% | 3.6m | 4.4 | 0.4% |
| HEART 90S | 819k | 2.0% | 2.9m | 3.6 | 0.3% |
| ABSOLUTE RADIO 90S | 707k | 1.0% | 2.7m | 3.8 | 0.3% |
| BBC RADIO 1XTRA | 669k | 1.0% | 3.3m | 4.9 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 638k | 1.0% | 3.3m | 5.2 | 0.4% |
| KISSTORY R&B | 578k | 1.0% | 2.0m | 3.5 | 0.2% |
| GB NEWS RADIO | 562k | 1.0% | 3.9m | 6.9 | 0.5% |
| BOOM RADIO | 544k | 1.0% | 8.1m | 15.0 | 1.0% |
| TIMES RADIO | 511k | 1.0% | 4.1m | 7.9 | 0.5% |
| TALK (WAS TALKRADIO) | 482k | 1.0% | 5.2m | 10.8 | 0.6% |
| BBC ASIAN NETWORK UK | 468k | 1.0% | 3.2m | 6.9 | 0.4% |
| TALKSPORT2 | 464k | 1.0% | 1.5m | 3.1 | 0.2% |
| CAPITAL XTRA RELOADED | 455k | 1.0% | 1.7m | 3.7 | 0.2% |
| KERRANG! | 447k | 1.0% | 1.9m | 4.3 | 0.2% |
| MAGIC SOUL | 438k | 1.0% | 2.7m | 6.1 | 0.3% |
| HEART 70S | 431k | 1.0% | 1.5m | 3.4 | 0.2% |
| ABSOLUTE RADIO 00S | 426k | 1.0% | 1.7m | 4.0 | 0.2% |
| SMOOTH RELAX | 407k | 1.0% | 2.2m | 5.3 | 0.3% |
| HEAT | 392k | 1.0% | 1.3m | 3.3 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 384k | 1.0% | 2.8m | 7.3 | 0.3% |
| JAZZ FM | 367k | 1.0% | 1.7m | 4.5 | 0.2% |
| MELLOW MAGIC | 365k | 1.0% | 1.3m | 3.6 | 0.2% |
| SMOOTH COUNTRY | 351k | 1.0% | 1.9m | 5.4 | 0.2% |
| SMOOTH CHILL | 341k | 1.0% | 1.6m | 4.6 | 0.2% |
| VIRGIN RADIO CHILLED | 292k | 1.0% | 495k | 1.7 | 0.1% |
| HITS RADIO PRIDE | 276k | 1.0% | 537k | 1.9 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 259k | 1.0% | 614k | 2.4 | 0.1% |
| HITS RADIO CHILLED | 250k | 1.0% | 726k | 2.9 | 0.1% |
| KISS XTRA | 221k | 0.0% | 539k | 2.4 | 0.1% |
| ABSOLUTE RADIO 10S | 217k | 0.0% | 525k | 2.4 | 0.1% |
| ABSOLUTE RADIO 70S | 202k | 0.0% | 629k | 3.1 | 0.1% |
| VIRGIN RADIO 80S | 200k | 0.0% | 258k | 1.3 | 0.0% |
| RADIO X CLASSIC ROCK | 193k | 0.0% | 1.6m | 8.3 | 0.2% |
| CAPITAL CHILL | 181k | 0.0% | 719k | 4.0 | 0.1% |
| NATION 80S | 131k | 0.0% | 348k | 2.7 | 0.0% |
| BLOOMBERG RADIO | 110k | 0.0% | 254k | 2.3 | 0.0% |
| MAGIC CLASSICAL | 109k | 0.0% | 740k | 6.8 | 0.1% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (ENGLAND) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (ENGLAND) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)