RAJAR Dashboard

BAUER (NORTH EAST) (INC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4846 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
525k
▼ 32k vs prev. quarter
% reach
22.0%
▼ 1.0% vs prev. quarter
Total hours
4.0m
▲ 448k vs prev. quarter
Average hours
7.7
▲ 1.3 vs prev. quarter
Market share
8.6%
▲ 0.7% vs prev. quarter

TSA population 2.38m · unweighted sample 2,242

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+525k22.0%7.7100.0%
ADULTS 15-2494k27.0%5.018.0%
ADULTS 25-34102k29.0%4.919.4%
ADULTS 35-4491k25.0%6.117.3%
ADULTS 45-5465k20.0%8.712.5%
ADULTS 55-6476k20.0%11.314.4%
ADULTS 65-7465k18.0%8.612.4%
ADULTS 75+31k13.0%17.05.9%
ADULTS 15-34196k28.0%4.937.4%
ADULTS 15-44287k27.0%5.354.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+241k21.0%7.946.0%
MEN 15-2447k26.0%5.79.0%
MEN 25-3452k29.0%5.89.9%
MEN 35-4434k19.0%8.86.4%
MEN 45-5424k15.0%5.44.5%
MEN 55-6435k19.0%13.06.6%
MEN 65-7435k20.0%8.06.7%
MEN 75+15k14.0%12.72.8%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+283k23.0%7.554.0%
WOMEN 15-2447k28.0%4.29.0%
WOMEN 25-3450k28.0%3.99.5%
WOMEN 35-4457k31.0%4.610.9%
WOMEN 45-5442k25.0%10.58.0%
WOMEN 55-6441k21.0%9.77.8%
WOMEN 65-7430k16.0%9.35.7%
WOMEN 75+17k12.0%20.93.1%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS249k20.0%6.647.4%
C2DE ADULTS276k24.0%8.752.6%
ABC1 MEN94k18.0%5.817.9%
ABC1 WOMEN155k22.0%7.029.5%
C2DE MEN147k23.0%9.328.1%
C2DE WOMEN129k24.0%8.024.5%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
9.2%456k
06.00-09.00
▸
8.5%193k
06.00-12.00
▸
8.8%300k
06.00-18.00
▸
9.7%416k
06.00-24.00
▸
9.5%451k
09.00-12.00
▸
9.1%231k
12.00-15.00
▸
10.2%254k
15.00-18.00
▸
11.1%247k
18.00-21.00
▸
9.5%163k
21.00-24.00
▸
5.5%56k
24.00-06.00
▸
4.0%45k
SaturdayShareReach
06.00-09.00
▸
6.3%48k
06.00-12.00
▸
7.1%109k
06.00-18.00
▸
7.3%166k
06.00-24.00
▸
7.2%181k
06.00-06.00
▸
6.9%183k
09.00-12.00
▸
7.5%84k
12.00-15.00
▸
7.8%90k
15.00-18.00
▸
6.8%62k
18.00-21.00
▸
8.0%40k
21.00-24.00
▸
4.7%14k
24.00-06.00
▸
1.3%6,000
SundayShareReach
06.00-09.00
▸
7.9%39k
06.00-12.00
▸
6.4%80k
06.00-18.00
▸
6.6%138k
06.00-24.00
▸
6.6%158k
06.00-06.00
▸
6.6%167k
09.00-12.00
▸
5.8%62k
12.00-15.00
▸
6.9%71k
15.00-18.00
▸
6.6%49k
18.00-21.00
▸
6.0%29k
21.00-24.00
▸
7.8%17k
24.00-06.00
▸
6.0%15k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BAUER (NORTH EAST) (INC PARTNERS) Groupthis station525k22.0%4.0m7.78.6%
BBC RADIO 2 502k21.0%6.1m12.113.0%
HITS RADIO 344k14.0%2.0m5.74.2%
BBC RADIO 4 248k10.0%2.6m10.45.5%
BBC RADIO 1 237k10.0%1.1m4.82.5%
BBC RADIO 5 LIVE 203k9.0%1.3m6.22.7%
GREATEST HITS RADIO 179k7.0%1.8m10.13.9%
ABSOLUTE 80S 161k7.0%1.7m10.53.6%
CLASSIC FM 156k7.0%1.2m7.62.5%
ABSOLUTE RADIO 125k5.0%783k6.31.7%
TALKSPORT 114k5.0%965k8.52.1%
GOLD RADIO UK 98k4.0%959k9.82.1%
HEART 80S 88k4.0%474k5.41.0%
BBC 6 MUSIC 87k4.0%1.1m12.52.3%
ABSOLUTE RADIO 90S 66k3.0%297k4.50.6%
HEART DANCE 66k3.0%398k6.00.9%
MAGIC 65k3.0%303k4.70.6%
VIRGIN RADIO 61k3.0%575k9.41.2%
HEART 90S 60k3.0%320k5.30.7%
PLANET ROCK 59k2.0%664k11.31.4%
BBC RADIO 4 EXTRA 55k2.0%449k8.21.0%
ABSOLUTE CLASSIC ROCK 53k2.0%233k4.40.5%
BBC RADIO 3 53k2.0%834k15.81.8%
KISSTORY 49k2.0%315k6.50.7%
CAPITAL DANCE 45k2.0%71k1.60.2%
ABSOLUTE RADIO 00S 40k2.0%108k2.70.2%
GB NEWS RADIO 39k2.0%535k13.81.1%
CAPITAL XTRA (UK) 37k2.0%93k2.50.2%
SMOOTH RELAX 37k2.0%251k6.80.5%
ABSOLUTE RADIO COUNTRY 35k1.0%220k6.30.5%
BBC RADIO 5 SPORTS EXTRA 34k1.0%63k1.80.1%
HEART 70S 28k1.0%97k3.40.2%
HEAT 28k1.0%67k2.50.1%
KISS 28k1.0%115k4.10.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 27k1.0%41k1.50.1%
BOOM RADIO 26k1.0%431k16.60.9%
KISSTORY R&B 24k1.0%87k3.50.2%
TALKSPORT2 24k1.0%67k2.80.1%
HITS RADIO PRIDE 22k1.0%15k0.70.0%
TALK (WAS TALKRADIO) 22k1.0%131k6.00.3%
BBC WORLD SERVICE 21k1.0%90k4.30.2%
MELLOW MAGIC 21k1.0%92k4.40.2%
TIMES RADIO 21k1.0%128k6.10.3%
MAGIC SOUL 20k1.0%79k4.00.2%
NATION 80S 19k1.0%32k1.70.1%
ABSOLUTE RADIO 10S 18k1.0%156k8.50.3%
HITS RADIO CHILLED 16k1.0%56k3.60.1%
JAZZ FM 16k1.0%21k1.40.0%
KERRANG! 16k1.0%65k4.00.1%
VIRGIN RADIO 80S 16k1.0%11k0.70.0%
MAGIC CLASSICAL 13k1.0%88k7.00.2%
RADIO X CLASSIC ROCK 13k1.0%86k6.80.2%
VIRGIN RADIO CHILLED 13k1.0%11k0.90.0%
ABSOLUTE RADIO 70S 11k0.0%22k1.90.0%
BBC RADIO 1XTRA 11k0.0%15k1.40.0%
CAPITAL XTRA RELOADED 11k0.0%13k1.20.0%
SMOOTH CHILL 11k0.0%57k5.30.1%
CAPITAL CHILL 10k0.0%46k4.60.1%
SMOOTH COUNTRY 8,0000.0%72k8.70.2%
BBC ASIAN NETWORK UK 5,0000.0%15k2.70.0%
KISS XTRA 2,0000.0%8,0004.00.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTH EAST) (INC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (NORTH EAST) (INC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)