RAJAR Dashboard

BAUER (SOUTH WEST) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4842 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
638k
▼ 8,000 vs prev. quarter
% reach
15.0%
▬ 0.0% vs prev. quarter
Total hours
5.8m
▲ 256k vs prev. quarter
Average hours
9.1
▲ 0.5 vs prev. quarter
Market share
6.9%
▲ 0.6% vs prev. quarter

TSA population 4.26m · unweighted sample 5,338

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+638k15.0%9.1100.0%
ADULTS 15-2461k10.0%3.39.6%
ADULTS 25-3498k16.0%5.715.3%
ADULTS 35-4484k13.0%4.213.1%
ADULTS 45-54108k18.0%11.317.0%
ADULTS 55-64146k21.0%13.122.9%
ADULTS 65-74107k17.0%9.816.7%
ADULTS 75+34k7.0%14.35.3%
ADULTS 15-34159k13.0%4.824.9%
ADULTS 15-44242k13.0%4.638.0%
MenReach% reachAvg hrs% of audience
ALL MEN 15+314k15.0%10.649.3%
MEN 15-2439k13.0%4.16.1%
MEN 25-3438k12.0%8.05.9%
MEN 35-4437k12.0%4.35.9%
MEN 45-5458k20.0%12.29.1%
MEN 55-6465k20.0%14.710.2%
MEN 65-7453k17.0%12.78.3%
MEN 75+24k11.0%15.83.8%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+323k15.0%7.550.7%
WOMEN 15-2422k8.0%1.93.5%
WOMEN 25-3460k20.0%4.39.4%
WOMEN 35-4446k14.0%4.27.3%
WOMEN 45-5450k17.0%10.37.9%
WOMEN 55-6481k23.0%11.812.6%
WOMEN 65-7454k17.0%7.08.5%
WOMEN 75+10k3.0%10.51.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS322k12.0%7.950.5%
C2DE ADULTS315k19.0%10.349.5%
ABC1 MEN147k12.0%8.423.1%
ABC1 WOMEN175k13.0%7.527.4%
C2DE MEN167k21.0%12.626.2%
C2DE WOMEN148k18.0%7.623.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
7.3%574k
06.00-09.00
▸
5.3%256k
06.00-12.00
▸
7.3%437k
06.00-18.00
▸
7.8%547k
06.00-24.00
▸
7.4%570k
09.00-12.00
▸
9.0%373k
12.00-15.00
▸
8.7%342k
15.00-18.00
▸
7.7%317k
18.00-21.00
▸
5.3%158k
21.00-24.00
▸
4.2%57k
24.00-06.00
▸
5.0%44k
SaturdayShareReach
06.00-09.00
▸
4.1%65k
06.00-12.00
▸
5.4%143k
06.00-18.00
▸
5.6%214k
06.00-24.00
▸
5.6%226k
06.00-06.00
▸
5.6%227k
09.00-12.00
▸
6.2%123k
12.00-15.00
▸
5.5%115k
15.00-18.00
▸
5.9%88k
18.00-21.00
▸
6.4%60k
21.00-24.00
▸
5.8%27k
24.00-06.00
▸
4.3%10k
SundayShareReach
06.00-09.00
▸
4.0%53k
06.00-12.00
▸
5.8%149k
06.00-18.00
▸
6.2%213k
06.00-24.00
▸
6.0%229k
06.00-06.00
▸
5.9%234k
09.00-12.00
▸
6.6%131k
12.00-15.00
▸
7.9%127k
15.00-18.00
▸
5.0%88k
18.00-21.00
▸
4.3%49k
21.00-24.00
▸
4.5%19k
24.00-06.00
▸
5.0%17k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.17m27.0%12.9m11.115.4%
BBC RADIO 4 954k22.0%13.4m14.015.9%
BBC RADIO 1 659k15.0%4.7m7.15.6%
BAUER (SOUTH WEST) (EXC PARTNERS) Groupthis station638k15.0%5.8m9.16.9%
GREATEST HITS RADIO 523k12.0%5.0m9.55.9%
BBC RADIO 5 LIVE 420k10.0%2.6m6.13.1%
CLASSIC FM 378k9.0%3.2m8.43.8%
BBC 6 MUSIC 257k6.0%2.0m7.92.4%
HITS RADIO 210k5.0%1.0m4.81.2%
BBC RADIO 4 EXTRA 188k4.0%1.4m7.61.7%
BBC RADIO 3 181k4.0%1.6m8.81.9%
TALKSPORT 179k4.0%965k5.41.2%
ABSOLUTE RADIO 150k4.0%947k6.31.1%
KISSTORY 149k4.0%536k3.60.6%
KISS 148k3.0%589k4.00.7%
BBC WORLD SERVICE 120k3.0%654k5.40.8%
MAGIC 120k3.0%507k4.20.6%
HEART 80S 116k3.0%646k5.50.8%
GOLD RADIO UK 95k2.0%903k9.51.1%
ABSOLUTE 80S 83k2.0%449k5.40.5%
BBC RADIO 5 SPORTS EXTRA 82k2.0%200k2.40.2%
CAPITAL XTRA (UK) 74k2.0%314k4.30.4%
VIRGIN RADIO 73k2.0%566k7.80.7%
PLANET ROCK 72k2.0%782k10.80.9%
HEART 90S 64k2.0%152k2.40.2%
ABSOLUTE RADIO 90S 62k1.0%269k4.30.3%
TIMES RADIO 59k1.0%602k10.20.7%
CAPITAL DANCE 58k1.0%248k4.30.3%
KISSTORY R&B 56k1.0%225k4.00.3%
TALK (WAS TALKRADIO) 55k1.0%962k17.51.1%
BOOM RADIO 51k1.0%674k13.20.8%
GB NEWS RADIO 51k1.0%379k7.40.5%
HEART DANCE 51k1.0%421k8.20.5%
ABSOLUTE CLASSIC ROCK 48k1.0%361k7.50.4%
BBC RADIO 1XTRA 48k1.0%176k3.60.2%
KERRANG! 44k1.0%143k3.30.2%
TALKSPORT2 44k1.0%83k1.90.1%
ABSOLUTE RADIO COUNTRY 42k1.0%298k7.10.4%
SMOOTH COUNTRY 37k1.0%146k3.90.2%
JAZZ FM 35k1.0%131k3.70.2%
SMOOTH CHILL 35k1.0%226k6.40.3%
HEART 70S 32k1.0%149k4.60.2%
HEAT 31k1.0%157k5.10.2%
VIRGIN RADIO CHILLED 30k1.0%102k3.40.1%
MELLOW MAGIC 28k1.0%89k3.20.1%
SMOOTH RELAX 24k1.0%102k4.30.1%
KISS XTRA 20k0.0%52k2.60.1%
CAPITAL XTRA RELOADED 18k0.0%151k8.40.2%
RADIO X CLASSIC ROCK 15k0.0%50k3.20.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 15k0.0%23k1.60.0%
ABSOLUTE RADIO 00S 14k0.0%18k1.30.0%
ABSOLUTE RADIO 70S 14k0.0%34k2.40.0%
HITS RADIO PRIDE 14k0.0%10k0.70.0%
MAGIC SOUL 12k0.0%40k3.20.0%
VIRGIN RADIO 80S 11k0.0%11k0.90.0%
NATION 80S 10k0.0%25k2.40.0%
ABSOLUTE RADIO 10S 8,0000.0%23k2.90.0%
BBC ASIAN NETWORK UK 8,0000.0%10k1.40.0%
CAPITAL CHILL 8,0000.0%33k4.30.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
MAGIC CLASSICAL 7,0000.0%14k2.00.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH WEST) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (SOUTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)