RAJAR Dashboard

BAUER (WEST MIDLANDS) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4770 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
883k
▼ 32k vs prev. quarter
% reach
19.0%
▬ 0.0% vs prev. quarter
Total hours
7.3m
▼ 691k vs prev. quarter
Average hours
8.3
▼ 0.5 vs prev. quarter
Market share
9.4%
▼ 0.3% vs prev. quarter

TSA population 4.77m · unweighted sample 4,932

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+883k19.0%8.3100.0%
ADULTS 15-24104k15.0%3.111.8%
ADULTS 25-34169k22.0%4.919.1%
ADULTS 35-44137k18.0%6.215.5%
ADULTS 45-54136k20.0%11.815.5%
ADULTS 55-64159k22.0%9.518.0%
ADULTS 65-74119k19.0%14.013.5%
ADULTS 75+59k13.0%9.16.7%
ADULTS 15-34273k18.0%4.230.9%
ADULTS 15-44410k18.0%4.946.4%
MenReach% reachAvg hrs% of audience
ALL MEN 15+433k19.0%8.149.1%
MEN 15-2450k13.0%1.75.6%
MEN 25-3471k19.0%4.28.0%
MEN 35-4461k16.0%8.87.0%
MEN 45-5465k19.0%5.97.4%
MEN 55-6490k25.0%10.710.2%
MEN 65-7450k18.0%15.55.7%
MEN 75+46k21.0%9.65.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+450k18.0%8.550.9%
WOMEN 15-2454k16.0%4.46.1%
WOMEN 25-3498k25.0%5.511.1%
WOMEN 35-4475k19.0%4.18.5%
WOMEN 45-5471k20.0%17.28.1%
WOMEN 55-6469k19.0%7.97.8%
WOMEN 65-7469k20.0%12.97.8%
WOMEN 75+13k6.0%7.31.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS404k16.0%8.945.8%
C2DE ADULTS479k21.0%7.854.2%
ABC1 MEN196k16.0%8.622.2%
ABC1 WOMEN208k16.0%9.223.6%
C2DE MEN237k21.0%7.626.8%
C2DE WOMEN242k21.0%7.927.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
9.8%769k
06.00-09.00
▸
7.1%328k
06.00-12.00
▸
9.3%531k
06.00-18.00
▸
10.2%730k
06.00-24.00
▸
10.0%764k
09.00-12.00
▸
10.9%424k
12.00-15.00
▸
11.4%449k
15.00-18.00
▸
11.1%394k
18.00-21.00
▸
9.5%219k
21.00-24.00
▸
6.9%99k
24.00-06.00
▸
5.0%60k
SaturdayShareReach
06.00-09.00
▸
8.2%93k
06.00-12.00
▸
8.4%204k
06.00-18.00
▸
8.3%302k
06.00-24.00
▸
8.0%329k
06.00-06.00
▸
8.0%338k
09.00-12.00
▸
8.4%171k
12.00-15.00
▸
9.0%165k
15.00-18.00
▸
7.3%118k
18.00-21.00
▸
6.3%61k
21.00-24.00
▸
7.2%42k
24.00-06.00
▸
8.1%20k
SundayShareReach
06.00-09.00
▸
5.4%65k
06.00-12.00
▸
7.6%172k
06.00-18.00
▸
8.1%266k
06.00-24.00
▸
8.2%289k
06.00-06.00
▸
8.0%302k
09.00-12.00
▸
8.6%151k
12.00-15.00
▸
9.1%169k
15.00-18.00
▸
8.2%105k
18.00-21.00
▸
9.1%64k
21.00-24.00
▸
6.0%20k
24.00-06.00
▸
6.3%26k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 996k21.0%10.5m10.613.5%
BAUER (WEST MIDLANDS) (EXC PARTNERS) Groupthis station883k19.0%7.3m8.39.4%
BBC RADIO 4 697k15.0%7.1m10.29.1%
BBC RADIO 1 672k14.0%4.0m5.95.1%
GREATEST HITS RADIO 554k12.0%5.4m9.76.9%
HITS RADIO 466k10.0%2.2m4.72.8%
BBC RADIO 5 LIVE 423k9.0%2.7m6.43.5%
TALKSPORT 332k7.0%3.0m9.23.9%
CLASSIC FM 323k7.0%2.6m8.13.3%
ABSOLUTE RADIO 190k4.0%1.3m7.11.7%
KISSTORY 185k4.0%713k3.80.9%
CAPITAL XTRA (UK) 164k3.0%743k4.50.9%
BBC RADIO 3 160k3.0%1.1m6.91.4%
BBC 6 MUSIC 129k3.0%1.2m9.11.5%
HEART 80S 124k3.0%609k4.90.8%
GOLD RADIO UK 118k2.0%886k7.51.1%
BBC RADIO 4 EXTRA 117k2.0%854k7.31.1%
ABSOLUTE 80S 115k2.0%563k4.90.7%
MAGIC 114k2.0%660k5.80.8%
KISS 105k2.0%290k2.80.4%
BBC RADIO 1XTRA 103k2.0%636k6.20.8%
BBC ASIAN NETWORK UK 101k2.0%700k6.90.9%
PLANET ROCK 97k2.0%512k5.30.7%
ABSOLUTE CLASSIC ROCK 89k2.0%469k5.30.6%
BBC WORLD SERVICE 88k2.0%439k5.00.6%
HEART DANCE 84k2.0%316k3.80.4%
ABSOLUTE RADIO 90S 83k2.0%349k4.20.4%
GB NEWS RADIO 82k2.0%912k11.11.2%
KISSTORY R&B 82k2.0%341k4.20.4%
HEART 90S 81k2.0%231k2.90.3%
CAPITAL DANCE 80k2.0%499k6.20.6%
BBC RADIO 5 SPORTS EXTRA 74k2.0%145k1.90.2%
VIRGIN RADIO 73k2.0%654k9.00.8%
KERRANG! 71k1.0%467k6.60.6%
TALKSPORT2 70k1.0%233k3.30.3%
TALK (WAS TALKRADIO) 68k1.0%543k8.00.7%
BOOM RADIO 64k1.0%573k8.90.7%
HEAT 54k1.0%58k1.10.1%
CAPITAL XTRA RELOADED 53k1.0%263k4.90.3%
ABSOLUTE RADIO 00S 47k1.0%171k3.70.2%
SMOOTH RELAX 41k1.0%213k5.10.3%
HEART 70S 38k1.0%140k3.70.2%
SMOOTH COUNTRY 37k1.0%206k5.50.3%
TIMES RADIO 37k1.0%184k4.90.2%
MAGIC SOUL 34k1.0%215k6.30.3%
ABSOLUTE RADIO COUNTRY 30k1.0%271k8.90.3%
KISS XTRA 30k1.0%62k2.10.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 26k1.0%53k2.00.1%
ABSOLUTE RADIO 10S 24k0.0%66k2.80.1%
HITS RADIO PRIDE 23k0.0%22k1.00.0%
VIRGIN RADIO 80S 23k0.0%51k2.20.1%
RADIO X CLASSIC ROCK 22k0.0%189k8.70.2%
MELLOW MAGIC 21k0.0%69k3.30.1%
VIRGIN RADIO CHILLED 21k0.0%52k2.50.1%
HITS RADIO CHILLED 19k0.0%79k4.20.1%
SMOOTH CHILL 19k0.0%59k3.10.1%
JAZZ FM 17k0.0%86k5.10.1%
MAGIC CLASSICAL 16k0.0%124k7.80.2%
NATION 80S 13k0.0%32k2.50.0%
ABSOLUTE RADIO 70S 10k0.0%8,0000.80.0%
CAPITAL CHILL 7,0000.0%37k5.20.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (WEST MIDLANDS) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (WEST MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)