CAPITAL MIDLANDS

HCombo

Local / regional · RAJAR code 4762 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

View quarter

Weekly reach

863k

▼ 81k vs prev. quarter

% reach

15.0%

▼ 1.0% vs prev. quarter

Total hours

5.7m

▲ 187k vs prev. quarter

Average hours

6.6

▲ 0.8 vs prev. quarter

Market share

5.9%

▲ 0.5% vs prev. quarter

TSA population 5.90m · unweighted sample 6,011

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	863k	15.0%	6.6	100.0%
ADULTS 15-24	185k	19.0%	6.0	21.4%
ADULTS 25-34	200k	21.0%	5.3	23.2%
ADULTS 35-44	191k	20.0%	7.7	22.1%
ADULTS 45-54	140k	16.0%	7.6	16.2%
ADULTS 55-64	74k	8.0%	5.8	8.5%
ADULTS 65-74	65k	9.0%	9.0	7.5%
ADULTS 75+	9,000	2.0%	1.4	1.0%
ADULTS 15-34	385k	20.0%	5.6	44.7%
ADULTS 15-44	576k	20.0%	6.3	66.8%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	407k	14.0%	6.3	47.1%
MEN 15-24	99k	19.0%	6.5	11.5%
MEN 25-34	86k	18.0%	5.8	10.0%
MEN 35-44	80k	17.0%	7.4	9.3%
MEN 45-54	74k	18.0%	4.9	8.6%
MEN 55-64	34k	8.0%	6.5	3.9%
MEN 65-74	25k	8.0%	8.5	2.9%
MEN 75+	7,000	3.0%	1.0	0.8%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	456k	15.0%	6.9	52.9%
WOMEN 15-24	85k	19.0%	5.4	9.9%
WOMEN 25-34	114k	24.0%	4.9	13.3%
WOMEN 35-44	111k	22.0%	7.8	12.8%
WOMEN 45-54	66k	15.0%	10.6	7.6%
WOMEN 55-64	40k	9.0%	5.1	4.6%
WOMEN 65-74	39k	10.0%	9.2	4.5%
WOMEN 75+	1,000	0.0%	3.2	0.2%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	423k	14.0%	5.3	49.1%
C2DE ADULTS	440k	15.0%	7.9	50.9%
ABC1 MEN	194k	13.0%	4.6	22.4%
ABC1 WOMEN	230k	15.0%	5.8	26.6%
C2DE MEN	213k	15.0%	7.8	24.7%
C2DE WOMEN	227k	16.0%	8.0	26.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-10.00 ▸	6.0%	415k
10.00-13.00 ▸	5.8%	365k
13.00-16.00 ▸	6.8%	372k
16.00-19.00 ▸	6.0%	326k
19.00-22.00 ▸	5.1%	153k
22.00-01.00 ▸	2.9%	46k
01.00-04.00 ▸	1.9%	11k
04.00-06.00 ▸	5.7%	66k

Saturday	Share	Reach
09.00-12.00 ▸	5.5%	160k
12.00-16.00 ▸	6.7%	168k
16.00-19.00 ▸	6.6%	115k
19.00-22.00 ▸	5.5%	55k
22.00-24.00 ▸	4.6%	15k
24.00-06.00 ▸	4.1%	19k
05.00-09.00 ▸	4.7%	91k

Sunday	Share	Reach
09.00-12.00 ▸	5.5%	129k
12.00-16.00 ▸	7.1%	156k
16.00-19.00 ▸	7.0%	104k
19.00-22.00 ▸	4.7%	40k
22.00-24.00 ▸	3.0%	9,000
24.00-06.00 ▸	5.0%	18k
05.00-09.00 ▸	5.6%	72k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	1.18m	20.0%	12.9m	10.9	13.3%
CAPITAL MIDLANDS Combothis station	863k	15.0%	5.7m	6.6	5.9%
BBC RADIO 4	862k	15.0%	9.2m	10.7	9.6%
BBC RADIO 1	750k	13.0%	4.5m	6.0	4.7%
GREATEST HITS RADIO	717k	12.0%	6.3m	8.7	6.5%
BBC RADIO 5 LIVE	510k	9.0%	3.1m	6.1	3.2%
HITS RADIO	439k	7.0%	1.7m	3.9	1.8%
TALKSPORT	382k	6.0%	3.2m	8.5	3.4%
CLASSIC FM	368k	6.0%	2.8m	7.7	2.9%
ABSOLUTE RADIO	226k	4.0%	1.8m	7.9	1.9%
KISSTORY	226k	4.0%	1.0m	4.5	1.0%
CAPITAL XTRA (UK)	212k	4.0%	861k	4.1	0.9%
GOLD RADIO UK	195k	3.0%	1.6m	8.1	1.6%
BBC 6 MUSIC	172k	3.0%	1.9m	10.9	1.9%
BBC ASIAN NETWORK UK	161k	3.0%	1.5m	9.4	1.6%
BBC RADIO 3	146k	2.0%	1.0m	7.1	1.1%
BBC RADIO 4 EXTRA	145k	2.0%	1.1m	7.5	1.1%
HEART 80S	143k	2.0%	656k	4.6	0.7%
MAGIC	134k	2.0%	577k	4.3	0.6%
KISS	133k	2.0%	395k	3.0	0.4%
ABSOLUTE 80S	132k	2.0%	616k	4.7	0.6%
BBC RADIO 1XTRA	125k	2.0%	703k	5.6	0.7%
PLANET ROCK	118k	2.0%	857k	7.3	0.9%
HEART 90S	108k	2.0%	316k	2.9	0.3%
BBC WORLD SERVICE	105k	2.0%	389k	3.7	0.4%
KISSTORY R&B	104k	2.0%	413k	4.0	0.4%
CAPITAL DANCE	103k	2.0%	328k	3.2	0.3%
HEART DANCE	101k	2.0%	461k	4.6	0.5%
ABSOLUTE CLASSIC ROCK	98k	2.0%	575k	5.9	0.6%
BBC RADIO 5 SPORTS EXTRA	95k	2.0%	183k	1.9	0.2%
VIRGIN RADIO	95k	2.0%	684k	7.2	0.7%
CAPITAL XTRA RELOADED	88k	1.0%	500k	5.7	0.5%
ABSOLUTE RADIO 90S	86k	1.0%	338k	3.9	0.4%
GB NEWS RADIO	85k	1.0%	886k	10.4	0.9%
TALKSPORT2	84k	1.0%	238k	2.8	0.2%
KERRANG!	80k	1.0%	429k	5.4	0.4%
TALK (WAS TALKRADIO)	78k	1.0%	658k	8.4	0.7%
BOOM RADIO	76k	1.0%	1.1m	14.6	1.2%
HEAT	55k	1.0%	60k	1.1	0.1%
ABSOLUTE RADIO 00S	53k	1.0%	253k	4.7	0.3%
SMOOTH RELAX	52k	1.0%	118k	2.3	0.1%
TIMES RADIO	47k	1.0%	232k	4.9	0.2%
MAGIC SOUL	37k	1.0%	253k	6.8	0.3%
MELLOW MAGIC	36k	1.0%	135k	3.7	0.1%
SMOOTH COUNTRY	36k	1.0%	215k	6.0	0.2%
SMOOTH CHILL	34k	1.0%	151k	4.4	0.2%
VIRGIN RADIO CHILLED	31k	1.0%	41k	1.3	0.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	30k	1.0%	74k	2.5	0.1%
RADIO X CLASSIC ROCK	29k	0.0%	215k	7.5	0.2%
KISS XTRA	28k	0.0%	55k	2.0	0.1%
HEART 70S	27k	0.0%	117k	4.3	0.1%
ABSOLUTE RADIO COUNTRY	26k	0.0%	119k	4.5	0.1%
VIRGIN RADIO 80S	26k	0.0%	34k	1.3	0.0%
HITS RADIO PRIDE	25k	0.0%	20k	0.8	0.0%
ABSOLUTE RADIO 10S	24k	0.0%	45k	1.9	0.0%
JAZZ FM	24k	0.0%	96k	4.0	0.1%
HITS RADIO CHILLED	21k	0.0%	101k	4.8	0.1%
CAPITAL CHILL	19k	0.0%	78k	4.2	0.1%
MAGIC CLASSICAL	15k	0.0%	88k	5.7	0.1%
NATION 80S	15k	0.0%	21k	1.4	0.0%
ABSOLUTE RADIO 70S	14k	0.0%	70k	4.8	0.1%
BLOOMBERG RADIO	—	—	—	—	—

Weekly reach, hours and share for every station RAJAR reports within CAPITAL MIDLANDS’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — CAPITAL MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)