CAPITAL NORTH WEST
HLocal / regional · RAJAR code 4761 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 3.85m · unweighted sample 3,337
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 544k | 14.0% | 4.4 | 100.0% |
| ADULTS 15-24 | 106k | 18.0% | 4.0 | 19.6% |
| ADULTS 25-34 | 151k | 23.0% | 3.8 | 27.8% |
| ADULTS 35-44 | 153k | 23.0% | 5.1 | 28.1% |
| ADULTS 45-54 | 57k | 10.0% | 4.5 | 10.4% |
| ADULTS 55-64 | 44k | 8.0% | 3.7 | 8.1% |
| ADULTS 65-74 | 23k | 5.0% | 6.2 | 4.3% |
| ADULTS 75+ | 10k | 3.0% | 5.0 | 1.8% |
| ADULTS 15-34 | 258k | 20.0% | 3.9 | 47.4% |
| ADULTS 15-44 | 411k | 21.0% | 4.3 | 75.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 208k | 11.0% | 4.4 | 38.2% |
| MEN 15-24 | 43k | 14.0% | 5.2 | 7.9% |
| MEN 25-34 | 46k | 14.0% | 4.1 | 8.4% |
| MEN 35-44 | 53k | 17.0% | 4.0 | 9.8% |
| MEN 45-54 | 29k | 10.0% | 6.3 | 5.2% |
| MEN 55-64 | 20k | 7.0% | 3.7 | 3.6% |
| MEN 65-74 | 9,000 | 4.0% | 2.7 | 1.6% |
| MEN 75+ | 9,000 | 6.0% | 1.4 | 1.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 336k | 17.0% | 4.4 | 61.8% |
| WOMEN 15-24 | 63k | 22.0% | 3.2 | 11.7% |
| WOMEN 25-34 | 105k | 31.0% | 3.6 | 19.4% |
| WOMEN 35-44 | 100k | 30.0% | 5.8 | 18.4% |
| WOMEN 45-54 | 28k | 10.0% | 2.6 | 5.2% |
| WOMEN 55-64 | 24k | 8.0% | 3.7 | 4.4% |
| WOMEN 65-74 | 14k | 5.0% | 8.3 | 2.6% |
| WOMEN 75+ | 1,000 | 1.0% | 35.8 | 0.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 285k | 15.0% | 4.3 | 52.4% |
| C2DE ADULTS | 259k | 14.0% | 4.5 | 47.6% |
| ABC1 MEN | 107k | 11.0% | 4.2 | 19.7% |
| ABC1 WOMEN | 178k | 18.0% | 4.4 | 32.7% |
| C2DE MEN | 100k | 11.0% | 4.6 | 18.4% |
| C2DE WOMEN | 158k | 16.0% | 4.4 | 29.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.8% | 249k |
10.00-13.00 | 2.9% | 216k |
13.00-16.00 | 3.5% | 211k |
16.00-19.00 | 4.2% | 173k |
19.00-22.00 | 4.6% | 106k |
22.00-01.00 | 3.5% | 51k |
01.00-04.00 | 1.7% | 8,000 |
04.00-06.00 | 3.6% | 28k |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 3.1% | 58k |
12.00-16.00 | 4.1% | 92k |
16.00-19.00 | 3.0% | 47k |
19.00-22.00 | 5.1% | 35k |
22.00-24.00 | 4.5% | 14k |
24.00-06.00 | 4.7% | 15k |
05.00-09.00 | 2.2% | 28k |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 4.3% | 76k |
12.00-16.00 | 3.4% | 62k |
16.00-19.00 | 4.9% | 55k |
19.00-22.00 | 3.2% | 23k |
22.00-24.00 | 1.9% | 6,000 |
24.00-06.00 | 4.1% | 8,000 |
05.00-09.00 | 1.9% | 22k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 757k | 20.0% | 8.1m | 10.7 | 12.2% |
| CAPITAL NORTH WEST this station | 544k | 14.0% | 2.4m | 4.4 | 3.6% |
| BBC RADIO 4 | 450k | 12.0% | 5.6m | 12.4 | 8.4% |
| BBC RADIO 1 | 443k | 11.0% | 2.6m | 5.8 | 3.8% |
| GREATEST HITS RADIO | 427k | 11.0% | 3.7m | 8.6 | 5.5% |
| BBC RADIO 5 LIVE | 401k | 10.0% | 3.1m | 7.7 | 4.7% |
| HITS RADIO | 370k | 10.0% | 2.3m | 6.3 | 3.5% |
| TALKSPORT | 329k | 9.0% | 2.0m | 6.1 | 3.0% |
| CLASSIC FM | 234k | 6.0% | 2.0m | 8.6 | 3.0% |
| CAPITAL XTRA (UK) | 165k | 4.0% | 585k | 3.5 | 0.9% |
| KISSTORY | 134k | 3.0% | 419k | 3.1 | 0.6% |
| ABSOLUTE RADIO | 132k | 3.0% | 776k | 5.9 | 1.2% |
| BBC 6 MUSIC | 121k | 3.0% | 647k | 5.4 | 1.0% |
| GOLD RADIO UK | 120k | 3.0% | 1.2m | 10.1 | 1.8% |
| KISS | 118k | 3.0% | 709k | 6.0 | 1.1% |
| ABSOLUTE 80S | 116k | 3.0% | 596k | 5.1 | 0.9% |
| CAPITAL DANCE | 108k | 3.0% | 603k | 5.6 | 0.9% |
| HEART 80S | 105k | 3.0% | 301k | 2.9 | 0.5% |
| MAGIC | 90k | 2.0% | 421k | 4.7 | 0.6% |
| HEART DANCE | 88k | 2.0% | 489k | 5.6 | 0.7% |
| BBC RADIO 1XTRA | 80k | 2.0% | 616k | 7.7 | 0.9% |
| BBC RADIO 3 | 79k | 2.0% | 630k | 8.0 | 0.9% |
| PLANET ROCK | 78k | 2.0% | 828k | 10.6 | 1.2% |
| BBC RADIO 4 EXTRA | 76k | 2.0% | 285k | 3.7 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 70k | 2.0% | 113k | 1.6 | 0.2% |
| ABSOLUTE RADIO 90S | 69k | 2.0% | 174k | 2.5 | 0.3% |
| BBC ASIAN NETWORK UK | 67k | 2.0% | 447k | 6.7 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 65k | 2.0% | 359k | 5.5 | 0.5% |
| HEART 90S | 63k | 2.0% | 174k | 2.8 | 0.3% |
| VIRGIN RADIO | 63k | 2.0% | 149k | 2.4 | 0.2% |
| CAPITAL XTRA RELOADED | 61k | 2.0% | 170k | 2.8 | 0.3% |
| ABSOLUTE RADIO 00S | 59k | 2.0% | 379k | 6.4 | 0.6% |
| GB NEWS RADIO | 56k | 1.0% | 273k | 4.9 | 0.4% |
| KISSTORY R&B | 56k | 1.0% | 215k | 3.8 | 0.3% |
| BOOM RADIO | 52k | 1.0% | 1.1m | 21.3 | 1.7% |
| SMOOTH RELAX | 51k | 1.0% | 325k | 6.4 | 0.5% |
| TALK (WAS TALKRADIO) | 50k | 1.0% | 765k | 15.2 | 1.1% |
| HEAT | 48k | 1.0% | 275k | 5.7 | 0.4% |
| TALKSPORT2 | 46k | 1.0% | 81k | 1.8 | 0.1% |
| SMOOTH CHILL | 43k | 1.0% | 108k | 2.5 | 0.2% |
| HEART 70S | 38k | 1.0% | 60k | 1.6 | 0.1% |
| BBC WORLD SERVICE | 36k | 1.0% | 112k | 3.2 | 0.2% |
| HITS RADIO CHILLED | 34k | 1.0% | 195k | 5.7 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 32k | 1.0% | 244k | 7.5 | 0.4% |
| SMOOTH COUNTRY | 32k | 1.0% | 275k | 8.5 | 0.4% |
| HITS RADIO PRIDE | 31k | 1.0% | 34k | 1.1 | 0.1% |
| MAGIC SOUL | 31k | 1.0% | 279k | 9.0 | 0.4% |
| RADIO X CLASSIC ROCK | 30k | 1.0% | 303k | 10.2 | 0.5% |
| KERRANG! | 29k | 1.0% | 100k | 3.4 | 0.1% |
| MELLOW MAGIC | 26k | 1.0% | 106k | 4.1 | 0.2% |
| VIRGIN RADIO CHILLED | 23k | 1.0% | 33k | 1.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 23k | 1.0% | 25k | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 22k | 1.0% | 72k | 3.3 | 0.1% |
| TIMES RADIO | 22k | 1.0% | 105k | 4.8 | 0.2% |
| ABSOLUTE RADIO 70S | 19k | 1.0% | 86k | 4.4 | 0.1% |
| KISS XTRA | 17k | 0.0% | 36k | 2.2 | 0.1% |
| JAZZ FM | 14k | 0.0% | 219k | 15.2 | 0.3% |
| NATION 80S | 10k | 0.0% | 23k | 2.4 | 0.0% |
| CAPITAL CHILL | 8,000 | 0.0% | 30k | 3.7 | 0.0% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CAPITAL NORTH WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)