HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE)
HComboLocal / regional · RAJAR code 4514 · Half-yearly — 6-month rolling sample · Local
Part of: TOTAL GLOBAL RADIO (UK)
Headline figures · MAR 2026
TSA population 2.06m · unweighted sample 2,514
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 385k | 19.0% | 7.3 | 100.0% |
| ADULTS 15-24 | 56k | 20.0% | 2.6 | 14.5% |
| ADULTS 25-34 | 67k | 20.0% | 5.4 | 17.4% |
| ADULTS 35-44 | 86k | 23.0% | 13.5 | 22.4% |
| ADULTS 45-54 | 79k | 24.0% | 6.1 | 20.5% |
| ADULTS 55-64 | 50k | 16.0% | 7.3 | 13.1% |
| ADULTS 65-74 | 35k | 14.0% | 3.9 | 9.2% |
| ADULTS 75+ | 11k | 6.0% | 13.9 | 2.8% |
| ADULTS 15-34 | 123k | 20.0% | 4.1 | 31.9% |
| ADULTS 15-44 | 209k | 21.0% | 8.0 | 54.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 175k | 17.0% | 6.2 | 45.4% |
| MEN 15-24 | 28k | 19.0% | 2.6 | 7.3% |
| MEN 25-34 | 29k | 17.0% | 5.8 | 7.5% |
| MEN 35-44 | 38k | 21.0% | 8.1 | 9.8% |
| MEN 45-54 | 38k | 23.0% | 5.6 | 9.8% |
| MEN 55-64 | 23k | 15.0% | 10.0 | 6.1% |
| MEN 65-74 | 14k | 11.0% | 2.2 | 3.6% |
| MEN 75+ | 5,000 | 6.0% | 13.6 | 1.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 210k | 20.0% | 8.2 | 54.6% |
| WOMEN 15-24 | 28k | 21.0% | 2.5 | 7.2% |
| WOMEN 25-34 | 38k | 23.0% | 5.2 | 9.9% |
| WOMEN 35-44 | 48k | 25.0% | 17.6 | 12.6% |
| WOMEN 45-54 | 41k | 25.0% | 6.5 | 10.7% |
| WOMEN 55-64 | 27k | 17.0% | 5.0 | 7.0% |
| WOMEN 65-74 | 22k | 16.0% | 5.0 | 5.6% |
| WOMEN 75+ | 6,000 | 6.0% | 14.2 | 1.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 220k | 17.0% | 4.8 | 57.1% |
| C2DE ADULTS | 165k | 21.0% | 10.7 | 42.9% |
| ABC1 MEN | 97k | 16.0% | 4.3 | 25.3% |
| ABC1 WOMEN | 122k | 18.0% | 5.1 | 31.8% |
| C2DE MEN | 77k | 19.0% | 8.6 | 20.1% |
| C2DE WOMEN | 88k | 23.0% | 12.4 | 22.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 5.3% | 177k |
10.00-13.00 | 7.1% | 169k |
13.00-16.00 | 9.0% | 162k |
16.00-19.00 | 9.8% | 156k |
19.00-22.00 | 12.6% | 79k |
22.00-01.00 | 12.6% | 32k |
01.00-04.00 | 8.0% | 15k |
04.00-06.30 | 6.0% | 28k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.4% | 50k |
10.00-13.00 | 6.8% | 58k |
13.00-16.00 | 8.1% | 66k |
16.00-19.00 | 10.3% | 51k |
19.00-23.00 | 17.7% | 36k |
23.00-01.00 | 21.5% | 24k |
01.00-06.00 | 12.0% | 13k |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.2% | 23k |
10.00-13.00 | 7.9% | 70k |
13.00-16.00 | 9.5% | 59k |
16.00-19.00 | 9.1% | 48k |
19.00-22.00 | 10.9% | 14k |
22.00-01.00 | 4.0% | 8,000 |
01.00-06.00 | 10.7% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 498k | 24.0% | 5.7m | 11.5 | 16.6% |
| HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) Combothis station | 385k | 19.0% | 2.8m | 7.3 | 8.1% |
| BBC RADIO 1 | 322k | 16.0% | 3.0m | 9.3 | 8.7% |
| BBC RADIO 4 | 292k | 14.0% | 2.5m | 8.5 | 7.2% |
| BBC RADIO 5 LIVE | 212k | 10.0% | 1.5m | 7.2 | 4.4% |
| CLASSIC FM | 153k | 7.0% | 1.3m | 8.3 | 3.7% |
| GREATEST HITS RADIO | 112k | 5.0% | 1.0m | 9.0 | 2.9% |
| BBC 6 MUSIC | 109k | 5.0% | 934k | 8.6 | 2.7% |
| TALKSPORT | 109k | 5.0% | 480k | 4.4 | 1.4% |
| HEART 80S | 81k | 4.0% | 281k | 3.4 | 0.8% |
| ABSOLUTE RADIO | 67k | 3.0% | 369k | 5.5 | 1.1% |
| KISSTORY | 63k | 3.0% | 263k | 4.2 | 0.8% |
| MAGIC | 63k | 3.0% | 245k | 3.9 | 0.7% |
| HITS RADIO | 61k | 3.0% | 154k | 2.5 | 0.4% |
| GOLD RADIO UK | 60k | 3.0% | 520k | 8.7 | 1.5% |
| CAPITAL XTRA (UK) | 58k | 3.0% | 252k | 4.3 | 0.7% |
| BBC RADIO 4 EXTRA | 56k | 3.0% | 729k | 13.0 | 2.1% |
| BBC RADIO 1XTRA | 50k | 2.0% | 225k | 4.5 | 0.7% |
| BBC RADIO 3 | 45k | 2.0% | 240k | 5.3 | 0.7% |
| ABSOLUTE 80S | 42k | 2.0% | 187k | 4.4 | 0.5% |
| VIRGIN RADIO | 37k | 2.0% | 180k | 4.9 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 36k | 2.0% | 67k | 1.9 | 0.2% |
| CAPITAL DANCE | 36k | 2.0% | 92k | 2.6 | 0.3% |
| HEART 90S | 35k | 2.0% | 96k | 2.7 | 0.3% |
| BBC WORLD SERVICE | 33k | 2.0% | 106k | 3.2 | 0.3% |
| HEART DANCE | 30k | 1.0% | 115k | 3.8 | 0.3% |
| KISS | 30k | 1.0% | 110k | 3.6 | 0.3% |
| ABSOLUTE RADIO 90S | 28k | 1.0% | 94k | 3.3 | 0.3% |
| BOOM RADIO | 28k | 1.0% | 696k | 24.5 | 2.0% |
| BBC ASIAN NETWORK UK | 27k | 1.0% | 70k | 2.6 | 0.2% |
| PLANET ROCK | 27k | 1.0% | 149k | 5.5 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 25k | 1.0% | 118k | 4.7 | 0.3% |
| GB NEWS RADIO | 23k | 1.0% | 81k | 3.5 | 0.2% |
| HEART 70S | 23k | 1.0% | 110k | 4.7 | 0.3% |
| TALK (WAS TALKRADIO) | 23k | 1.0% | 227k | 10.1 | 0.7% |
| KISSTORY R&B | 21k | 1.0% | 54k | 2.5 | 0.2% |
| TIMES RADIO | 21k | 1.0% | 158k | 7.4 | 0.5% |
| CAPITAL XTRA RELOADED | 18k | 1.0% | 51k | 2.8 | 0.1% |
| HEAT | 18k | 1.0% | 96k | 5.2 | 0.3% |
| JAZZ FM | 18k | 1.0% | 44k | 2.5 | 0.1% |
| KERRANG! | 18k | 1.0% | 182k | 10.0 | 0.5% |
| MAGIC SOUL | 17k | 1.0% | 93k | 5.6 | 0.3% |
| MELLOW MAGIC | 16k | 1.0% | 87k | 5.4 | 0.3% |
| SMOOTH RELAX | 16k | 1.0% | 131k | 8.3 | 0.4% |
| ABSOLUTE RADIO 00S | 15k | 1.0% | 31k | 2.2 | 0.1% |
| SMOOTH COUNTRY | 15k | 1.0% | 70k | 4.8 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 14k | 1.0% | 75k | 5.5 | 0.2% |
| SMOOTH CHILL | 14k | 1.0% | 44k | 3.2 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 13k | 1.0% | 20k | 1.6 | 0.1% |
| VIRGIN RADIO CHILLED | 11k | 1.0% | 22k | 2.1 | 0.1% |
| RADIO X CLASSIC ROCK | 10k | 0.0% | 56k | 5.6 | 0.2% |
| ABSOLUTE RADIO 10S | 9,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| KISS XTRA | 9,000 | 0.0% | 28k | 3.1 | 0.1% |
| MAGIC CLASSICAL | 9,000 | 0.0% | 157k | 18.3 | 0.5% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 15k | 1.8 | 0.0% |
| TALKSPORT2 | 8,000 | 0.0% | 32k | 3.8 | 0.1% |
| VIRGIN RADIO 80S | 7,000 | 0.0% | 7,000 | 1.0 | 0.0% |
| BLOOMBERG RADIO | 5,000 | 0.0% | 19k | 4.0 | 0.1% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 7,000 | 1.3 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 4,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES (EXCL HEART HERTFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)