RAJAR Dashboard

BAUER (YORKSHIRE) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4486 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.05m
▼ 47k vs prev. quarter
% reach
20.0%
▼ 1.0% vs prev. quarter
Total hours
9.8m
▼ 289k vs prev. quarter
Average hours
9.3
▲ 0.1 vs prev. quarter
Market share
10.9%
▼ 0.4% vs prev. quarter

TSA population 5.17m · unweighted sample 6,088

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.05m20.0%9.3100.0%
ADULTS 15-24124k16.0%5.411.8%
ADULTS 25-34187k23.0%6.617.8%
ADULTS 35-44152k19.0%5.014.4%
ADULTS 45-54167k23.0%10.315.8%
ADULTS 55-64185k23.0%12.717.5%
ADULTS 65-74189k26.0%12.917.9%
ADULTS 75+50k10.0%12.54.7%
ADULTS 15-34311k20.0%6.129.6%
ADULTS 15-44464k19.0%5.844.0%
MenReach% reachAvg hrs% of audience
ALL MEN 15+527k21.0%10.950.0%
MEN 15-2459k15.0%5.75.6%
MEN 25-3485k21.0%11.18.1%
MEN 35-4460k15.0%6.35.7%
MEN 45-5489k25.0%10.58.5%
MEN 55-6497k24.0%13.99.2%
MEN 65-74104k28.0%12.59.9%
MEN 75+33k16.0%16.13.1%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+526k20.0%7.750.0%
WOMEN 15-2465k17.0%5.16.2%
WOMEN 25-34103k25.0%2.99.7%
WOMEN 35-4492k22.0%4.28.8%
WOMEN 45-5477k21.0%10.27.3%
WOMEN 55-6488k21.0%11.58.3%
WOMEN 65-7484k23.0%13.58.0%
WOMEN 75+17k6.0%5.61.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS486k18.0%7.346.1%
C2DE ADULTS568k23.0%11.053.9%
ABC1 MEN222k18.0%8.321.1%
ABC1 WOMEN264k19.0%6.525.0%
C2DE MEN305k24.0%12.828.9%
C2DE WOMEN263k21.0%8.824.9%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
11.1%955k
06.00-09.00
▸
9.6%421k
06.00-12.00
▸
12.2%702k
06.00-18.00
▸
12.1%905k
06.00-24.00
▸
11.4%946k
09.00-12.00
▸
14.2%614k
12.00-15.00
▸
12.8%581k
15.00-18.00
▸
11.1%472k
18.00-21.00
▸
8.2%266k
21.00-24.00
▸
3.7%108k
24.00-06.00
▸
4.8%88k
SaturdayShareReach
06.00-09.00
▸
8.4%129k
06.00-12.00
▸
11.1%288k
06.00-18.00
▸
10.9%402k
06.00-24.00
▸
10.7%431k
06.00-06.00
▸
10.4%441k
09.00-12.00
▸
12.4%247k
12.00-15.00
▸
11.2%213k
15.00-18.00
▸
10.2%167k
18.00-21.00
▸
11.7%99k
21.00-24.00
▸
5.7%52k
24.00-06.00
▸
4.5%23k
SundayShareReach
06.00-09.00
▸
8.9%103k
06.00-12.00
▸
10.8%232k
06.00-18.00
▸
10.8%325k
06.00-24.00
▸
10.5%349k
06.00-06.00
▸
10.4%359k
09.00-12.00
▸
11.6%205k
12.00-15.00
▸
11.2%205k
15.00-18.00
▸
10.3%145k
18.00-21.00
▸
11.9%96k
21.00-24.00
▸
3.6%23k
24.00-06.00
▸
7.6%39k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.27m25.0%14.5m11.416.2%
BAUER (YORKSHIRE) (EXC PARTNERS) Groupthis station1.05m20.0%9.8m9.310.9%
GREATEST HITS RADIO 817k16.0%8.2m10.19.2%
BBC RADIO 4 720k14.0%8.3m11.59.2%
BBC RADIO 1 551k11.0%2.9m5.23.2%
BBC RADIO 5 LIVE 471k9.0%3.6m7.64.0%
HITS RADIO 434k8.0%2.3m5.22.5%
CLASSIC FM 339k7.0%3.0m8.83.3%
TALKSPORT 305k6.0%1.9m6.22.1%
BBC 6 MUSIC 208k4.0%2.1m9.92.3%
ABSOLUTE RADIO 186k4.0%1.2m6.21.3%
BBC RADIO 3 163k3.0%982k6.01.1%
KISSTORY 159k3.0%835k5.20.9%
HEART 80S 158k3.0%514k3.30.6%
ABSOLUTE 80S 152k3.0%947k6.21.1%
GOLD RADIO UK 151k3.0%1.0m6.61.1%
BBC RADIO 4 EXTRA 142k3.0%1.4m9.61.5%
MAGIC 139k3.0%749k5.40.8%
PLANET ROCK 125k2.0%1.2m9.61.3%
CAPITAL XTRA (UK) 116k2.0%397k3.40.4%
CAPITAL DANCE 109k2.0%600k5.50.7%
ABSOLUTE RADIO 90S 97k2.0%542k5.60.6%
HEART DANCE 94k2.0%319k3.40.4%
KISS 88k2.0%306k3.50.3%
BBC RADIO 5 SPORTS EXTRA 87k2.0%243k2.80.3%
ABSOLUTE CLASSIC ROCK 86k2.0%394k4.60.4%
HEART 90S 86k2.0%245k2.80.3%
ABSOLUTE RADIO 00S 80k2.0%536k6.70.6%
VIRGIN RADIO 77k1.0%395k5.10.4%
BBC WORLD SERVICE 75k1.0%542k7.20.6%
HEART 70S 70k1.0%288k4.10.3%
ABSOLUTE RADIO COUNTRY 59k1.0%411k7.00.5%
KISSTORY R&B 57k1.0%150k2.70.2%
BBC RADIO 1XTRA 56k1.0%469k8.30.5%
TALKSPORT2 56k1.0%210k3.80.2%
BOOM RADIO 45k1.0%807k17.80.9%
HEAT 45k1.0%100k2.20.1%
TALK (WAS TALKRADIO) 45k1.0%360k7.90.4%
HITS RADIO PRIDE 44k1.0%91k2.10.1%
GB NEWS RADIO 43k1.0%264k6.20.3%
TIMES RADIO 41k1.0%390k9.50.4%
KERRANG! 40k1.0%127k3.20.1%
ABSOLUTE RADIO 10S 37k1.0%179k4.90.2%
SMOOTH RELAX 37k1.0%152k4.10.2%
ABSOLUTE RADIO 70S 34k1.0%155k4.60.2%
CAPITAL XTRA RELOADED 31k1.0%80k2.60.1%
VIRGIN RADIO CHILLED 31k1.0%29k0.90.0%
MAGIC SOUL 30k1.0%108k3.60.1%
JAZZ FM 29k1.0%81k2.70.1%
BBC ASIAN NETWORK UK 28k1.0%46k1.70.1%
MELLOW MAGIC 28k1.0%68k2.50.1%
SMOOTH CHILL 26k0.0%135k5.20.2%
HITS RADIO CHILLED 22k0.0%39k1.70.0%
SMOOTH COUNTRY 22k0.0%181k8.10.2%
VIRGIN RADIO 80S 22k0.0%13k0.60.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 20k0.0%38k1.90.0%
CAPITAL CHILL 19k0.0%74k3.80.1%
RADIO X CLASSIC ROCK 13k0.0%181k14.10.2%
KISS XTRA 7,0000.0%11k1.50.0%
MAGIC CLASSICAL 7,0000.0%26k3.50.0%
NATION 80S 6,0000.0%4,0000.70.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (YORKSHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)