RAJAR Dashboard

BAUER (NORTH EAST) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4485 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
483k
▼ 27k vs prev. quarter
% reach
20.0%
▼ 1.0% vs prev. quarter
Total hours
3.7m
▲ 482k vs prev. quarter
Average hours
7.7
▲ 1.4 vs prev. quarter
Market share
7.9%
▲ 0.8% vs prev. quarter

TSA population 2.38m · unweighted sample 2,242

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+483k20.0%7.7100.0%
ADULTS 15-2493k27.0%4.819.2%
ADULTS 25-3494k26.0%4.119.5%
ADULTS 35-4482k22.0%6.716.9%
ADULTS 45-5459k18.0%8.112.3%
ADULTS 55-6466k17.0%12.113.8%
ADULTS 65-7462k17.0%8.212.8%
ADULTS 75+27k11.0%19.65.5%
ADULTS 15-34187k27.0%4.538.7%
ADULTS 15-44269k25.0%5.255.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+224k19.0%7.846.3%
MEN 15-2446k26.0%5.79.6%
MEN 25-3446k26.0%4.59.5%
MEN 35-4429k17.0%10.06.1%
MEN 45-5423k14.0%5.54.8%
MEN 55-6431k17.0%14.16.4%
MEN 65-7433k19.0%6.96.9%
MEN 75+14k14.0%13.22.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+259k21.0%7.553.7%
WOMEN 15-2446k28.0%4.09.6%
WOMEN 25-3448k27.0%3.710.0%
WOMEN 35-4452k28.0%4.910.8%
WOMEN 45-5436k22.0%9.87.5%
WOMEN 55-6435k18.0%10.37.3%
WOMEN 65-7429k15.0%9.65.9%
WOMEN 75+13k9.0%26.82.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS227k19.0%6.947.0%
C2DE ADULTS256k22.0%8.453.0%
ABC1 MEN85k16.0%6.317.6%
ABC1 WOMEN142k21.0%7.229.4%
C2DE MEN138k22.0%8.828.7%
C2DE WOMEN117k22.0%7.824.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
8.6%420k
06.00-09.00
▸
7.7%172k
06.00-12.00
▸
8.3%275k
06.00-18.00
▸
9.2%380k
06.00-24.00
▸
8.9%417k
09.00-12.00
▸
8.7%216k
12.00-15.00
▸
9.8%236k
15.00-18.00
▸
10.5%222k
18.00-21.00
▸
8.5%145k
21.00-24.00
▸
4.4%49k
24.00-06.00
▸
2.7%37k
SaturdayShareReach
06.00-09.00
▸
5.2%39k
06.00-12.00
▸
6.4%97k
06.00-18.00
▸
6.5%152k
06.00-24.00
▸
6.5%165k
06.00-06.00
▸
6.3%165k
09.00-12.00
▸
6.9%75k
12.00-15.00
▸
6.9%82k
15.00-18.00
▸
6.5%59k
18.00-21.00
▸
7.5%35k
21.00-24.00
▸
4.4%13k
24.00-06.00
▸
1.0%5,000
SundayShareReach
06.00-09.00
▸
5.7%32k
06.00-12.00
▸
5.1%70k
06.00-18.00
▸
5.2%120k
06.00-24.00
▸
5.1%131k
06.00-06.00
▸
5.1%139k
09.00-12.00
▸
4.9%55k
12.00-15.00
▸
5.5%62k
15.00-18.00
▸
4.9%39k
18.00-21.00
▸
5.3%23k
21.00-24.00
▸
4.2%11k
24.00-06.00
▸
5.4%13k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 502k21.0%6.1m12.113.0%
BAUER (NORTH EAST) (EXC PARTNERS) Groupthis station483k20.0%3.7m7.77.9%
HITS RADIO 344k14.0%2.0m5.74.2%
BBC RADIO 4 248k10.0%2.6m10.45.5%
BBC RADIO 1 237k10.0%1.1m4.82.5%
BBC RADIO 5 LIVE 203k9.0%1.3m6.22.7%
GREATEST HITS RADIO 179k7.0%1.8m10.13.9%
ABSOLUTE 80S 161k7.0%1.7m10.53.6%
CLASSIC FM 156k7.0%1.2m7.62.5%
ABSOLUTE RADIO 125k5.0%783k6.31.7%
TALKSPORT 114k5.0%965k8.52.1%
GOLD RADIO UK 98k4.0%959k9.82.1%
HEART 80S 88k4.0%474k5.41.0%
BBC 6 MUSIC 87k4.0%1.1m12.52.3%
ABSOLUTE RADIO 90S 66k3.0%297k4.50.6%
HEART DANCE 66k3.0%398k6.00.9%
MAGIC 65k3.0%303k4.70.6%
VIRGIN RADIO 61k3.0%575k9.41.2%
HEART 90S 60k3.0%320k5.30.7%
PLANET ROCK 59k2.0%664k11.31.4%
BBC RADIO 4 EXTRA 55k2.0%449k8.21.0%
ABSOLUTE CLASSIC ROCK 53k2.0%233k4.40.5%
BBC RADIO 3 53k2.0%834k15.81.8%
KISSTORY 49k2.0%315k6.50.7%
CAPITAL DANCE 45k2.0%71k1.60.2%
ABSOLUTE RADIO 00S 40k2.0%108k2.70.2%
GB NEWS RADIO 39k2.0%535k13.81.1%
CAPITAL XTRA (UK) 37k2.0%93k2.50.2%
SMOOTH RELAX 37k2.0%251k6.80.5%
ABSOLUTE RADIO COUNTRY 35k1.0%220k6.30.5%
BBC RADIO 5 SPORTS EXTRA 34k1.0%63k1.80.1%
HEART 70S 28k1.0%97k3.40.2%
HEAT 28k1.0%67k2.50.1%
KISS 28k1.0%115k4.10.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 27k1.0%41k1.50.1%
BOOM RADIO 26k1.0%431k16.60.9%
KISSTORY R&B 24k1.0%87k3.50.2%
TALKSPORT2 24k1.0%67k2.80.1%
HITS RADIO PRIDE 22k1.0%15k0.70.0%
TALK (WAS TALKRADIO) 22k1.0%131k6.00.3%
BBC WORLD SERVICE 21k1.0%90k4.30.2%
MELLOW MAGIC 21k1.0%92k4.40.2%
TIMES RADIO 21k1.0%128k6.10.3%
MAGIC SOUL 20k1.0%79k4.00.2%
NATION 80S 19k1.0%32k1.70.1%
ABSOLUTE RADIO 10S 18k1.0%156k8.50.3%
HITS RADIO CHILLED 16k1.0%56k3.60.1%
JAZZ FM 16k1.0%21k1.40.0%
KERRANG! 16k1.0%65k4.00.1%
VIRGIN RADIO 80S 16k1.0%11k0.70.0%
MAGIC CLASSICAL 13k1.0%88k7.00.2%
RADIO X CLASSIC ROCK 13k1.0%86k6.80.2%
VIRGIN RADIO CHILLED 13k1.0%11k0.90.0%
ABSOLUTE RADIO 70S 11k0.0%22k1.90.0%
BBC RADIO 1XTRA 11k0.0%15k1.40.0%
CAPITAL XTRA RELOADED 11k0.0%13k1.20.0%
SMOOTH CHILL 11k0.0%57k5.30.1%
CAPITAL CHILL 10k0.0%46k4.60.1%
SMOOTH COUNTRY 8,0000.0%72k8.70.2%
BBC ASIAN NETWORK UK 5,0000.0%15k2.70.0%
KISS XTRA 2,0000.0%8,0004.00.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTH EAST) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (NORTH EAST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)