RAJAR Dashboard

BAUER (NORTH WEST) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4484 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.13m
▼ 77k vs prev. quarter
% reach
19.0%
▼ 1.0% vs prev. quarter
Total hours
9.5m
▼ 703k vs prev. quarter
Average hours
8.4
▬ 0.0 vs prev. quarter
Market share
9.1%
▼ 0.8% vs prev. quarter

TSA population 5.91m · unweighted sample 5,609

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.13m19.0%8.4100.0%
ADULTS 15-24114k13.0%2.410.2%
ADULTS 25-34182k19.0%5.516.2%
ADULTS 35-44199k21.0%5.517.7%
ADULTS 45-54164k20.0%9.914.6%
ADULTS 55-64222k24.0%15.319.7%
ADULTS 65-74184k22.0%8.916.3%
ADULTS 75+59k12.0%7.25.3%
ADULTS 15-34297k16.0%4.326.4%
ADULTS 15-44496k17.0%4.844.1%
MenReach% reachAvg hrs% of audience
ALL MEN 15+544k19.0%9.648.4%
MEN 15-2455k12.0%2.84.9%
MEN 25-3475k16.0%3.16.7%
MEN 35-4488k19.0%6.07.8%
MEN 45-5486k21.0%10.97.7%
MEN 55-64102k23.0%19.89.1%
MEN 65-74100k25.0%11.18.9%
MEN 75+37k17.0%6.73.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+581k19.0%7.251.6%
WOMEN 15-2460k13.0%2.15.3%
WOMEN 25-34107k22.0%7.29.5%
WOMEN 35-44111k22.0%5.19.9%
WOMEN 45-5478k19.0%8.86.9%
WOMEN 55-64119k26.0%11.410.6%
WOMEN 65-7484k19.0%6.37.5%
WOMEN 75+22k8.0%7.92.0%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS507k17.0%6.345.1%
C2DE ADULTS617k21.0%10.254.9%
ABC1 MEN251k17.0%7.122.3%
ABC1 WOMEN257k17.0%5.422.8%
C2DE MEN293k21.0%11.826.1%
C2DE WOMEN324k22.0%8.728.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
9.6%1.00m
06.00-09.00
▸
9.3%433k
06.00-12.00
▸
10.8%698k
06.00-18.00
▸
10.3%929k
06.00-24.00
▸
9.8%996k
09.00-12.00
▸
11.8%586k
12.00-15.00
▸
10.3%552k
15.00-18.00
▸
9.3%517k
18.00-21.00
▸
7.1%273k
21.00-24.00
▸
3.4%96k
24.00-06.00
▸
6.5%99k
SaturdayShareReach
06.00-09.00
▸
6.9%93k
06.00-12.00
▸
7.7%233k
06.00-18.00
▸
8.1%351k
06.00-24.00
▸
7.6%379k
06.00-06.00
▸
7.4%385k
09.00-12.00
▸
8.1%194k
12.00-15.00
▸
9.0%195k
15.00-18.00
▸
7.6%151k
18.00-21.00
▸
6.8%76k
21.00-24.00
▸
3.2%26k
24.00-06.00
▸
3.1%18k
SundayShareReach
06.00-09.00
▸
5.1%67k
06.00-12.00
▸
6.5%206k
06.00-18.00
▸
7.7%345k
06.00-24.00
▸
7.9%370k
06.00-06.00
▸
7.9%384k
09.00-12.00
▸
7.1%172k
12.00-15.00
▸
8.8%193k
15.00-18.00
▸
8.8%149k
18.00-21.00
▸
8.9%88k
21.00-24.00
▸
8.2%38k
24.00-06.00
▸
7.5%35k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.18m20.0%12.4m10.512.0%
BAUER (NORTH WEST) (EXC PARTNERS) Groupthis station1.13m19.0%9.5m8.49.1%
BBC RADIO 4 720k12.0%8.4m11.78.1%
BBC RADIO 1 689k12.0%4.1m5.93.9%
GREATEST HITS RADIO 685k12.0%6.3m9.16.0%
BBC RADIO 5 LIVE 606k10.0%4.3m7.14.2%
HITS RADIO 577k10.0%3.3m5.73.2%
TALKSPORT 491k8.0%2.9m5.82.8%
CLASSIC FM 390k7.0%3.2m8.23.1%
ABSOLUTE RADIO 208k4.0%1.3m6.31.3%
BBC 6 MUSIC 200k3.0%1.5m7.51.4%
CAPITAL XTRA (UK) 199k3.0%753k3.80.7%
KISS 179k3.0%1.3m7.21.2%
KISSTORY 179k3.0%806k4.50.8%
ABSOLUTE 80S 172k3.0%945k5.50.9%
GOLD RADIO UK 163k3.0%1.5m9.31.5%
CAPITAL DANCE 158k3.0%795k5.00.8%
HEART 80S 156k3.0%571k3.70.6%
MAGIC 153k3.0%781k5.10.8%
BBC RADIO 3 142k2.0%1.1m7.41.0%
HEART DANCE 134k2.0%618k4.60.6%
BBC RADIO 4 EXTRA 125k2.0%658k5.30.6%
PLANET ROCK 122k2.0%1.0m8.21.0%
BBC RADIO 5 SPORTS EXTRA 108k2.0%184k1.70.2%
HEART 90S 108k2.0%507k4.70.5%
BBC RADIO 1XTRA 104k2.0%734k7.10.7%
ABSOLUTE RADIO 90S 98k2.0%264k2.70.3%
VIRGIN RADIO 98k2.0%324k3.30.3%
ABSOLUTE CLASSIC ROCK 96k2.0%545k5.70.5%
BOOM RADIO 90k2.0%1.6m17.71.5%
ABSOLUTE RADIO 00S 87k1.0%429k5.00.4%
GB NEWS RADIO 83k1.0%383k4.60.4%
CAPITAL XTRA RELOADED 80k1.0%218k2.70.2%
SMOOTH RELAX 78k1.0%508k6.50.5%
TALKSPORT2 77k1.0%199k2.60.2%
BBC ASIAN NETWORK UK 76k1.0%461k6.10.4%
KISSTORY R&B 74k1.0%244k3.30.2%
BBC WORLD SERVICE 68k1.0%299k4.40.3%
SMOOTH CHILL 65k1.0%230k3.60.2%
TALK (WAS TALKRADIO) 62k1.0%868k14.10.8%
KERRANG! 61k1.0%255k4.20.2%
HEAT 59k1.0%287k4.80.3%
SMOOTH COUNTRY 58k1.0%458k7.90.4%
HEART 70S 53k1.0%156k2.90.2%
ABSOLUTE RADIO COUNTRY 51k1.0%335k6.50.3%
HITS RADIO PRIDE 49k1.0%296k6.10.3%
HITS RADIO CHILLED 48k1.0%303k6.40.3%
MAGIC SOUL 44k1.0%405k9.20.4%
ABSOLUTE RADIO 10S 39k1.0%91k2.30.1%
RADIO X CLASSIC ROCK 38k1.0%353k9.30.3%
JAZZ FM 37k1.0%408k11.10.4%
VIRGIN RADIO CHILLED 36k1.0%55k1.50.1%
MELLOW MAGIC 34k1.0%128k3.80.1%
TIMES RADIO 29k0.0%167k5.80.2%
CAPITAL CHILL 26k0.0%72k2.70.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 26k0.0%27k1.00.0%
ABSOLUTE RADIO 70S 24k0.0%96k4.00.1%
KISS XTRA 22k0.0%41k1.90.0%
NATION 80S 17k0.0%42k2.40.0%
VIRGIN RADIO 80S 16k0.0%11k0.70.0%
MAGIC CLASSICAL 1,0000.0%00.30.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTH WEST) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (NORTH WEST) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)