RAJAR Dashboard

MI-SOUL

H

Local / regional · RAJAR code 4456 · Half-yearly — 6-month rolling sample · London

Headline figures · MAR 2026

Weekly reach
127k
▲ 22k vs prev. quarter
% reach
1.0%
▬ 0.0% vs prev. quarter
Total hours
807k
▲ 127k vs prev. quarter
Average hours
6.3
▼ 0.2 vs prev. quarter
Market share
0.4%
▬ 0.0% vs prev. quarter

TSA population 12.91m · unweighted sample 12,313

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+127k1.0%6.3100.0%
ADULTS 15-245,0000.0%1.34.2%
ADULTS 25-3411k0.0%0.98.7%
ADULTS 35-449,0000.0%2.67.2%
ADULTS 45-5431k1.0%7.424.3%
ADULTS 55-6457k3.0%8.244.9%
ADULTS 65-7410k1.0%5.98.1%
ADULTS 75+3,0000.0%1.62.5%
ADULTS 15-3416k0.0%1.112.9%
ADULTS 15-4426k0.0%1.620.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+63k1.0%7.649.3%
MEN 15-243,0000.0%1.42.3%
MEN 25-345,0000.0%1.04.1%
MEN 35-446,0001.0%3.74.6%
MEN 45-5419k2.0%5.214.8%
MEN 55-6428k3.0%12.321.9%
MEN 65-742,0000.0%1.11.5%
MEN 75+————
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+65k1.0%5.150.7%
WOMEN 15-242,0000.0%1.32.0%
WOMEN 25-346,0000.0%0.94.6%
WOMEN 35-443,0000.0%0.72.6%
WOMEN 45-5412k1.0%10.89.5%
WOMEN 55-6429k3.0%4.423.0%
WOMEN 65-748,0001.0%7.06.6%
WOMEN 75+3,0001.0%1.62.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS63k1.0%3.449.7%
C2DE ADULTS64k1.0%9.250.3%
ABC1 MEN28k1.0%3.122.2%
ABC1 WOMEN35k1.0%3.727.5%
C2DE MEN34k1.0%11.327.1%
C2DE WOMEN30k1.0%6.823.2%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
0.5%111k
06.00-09.00
▸
0.3%50k
06.00-12.00
▸
0.4%78k
06.00-18.00
▸
0.5%97k
06.00-24.00
▸
0.5%108k
09.00-12.00
▸
0.5%61k
12.00-15.00
▸
0.5%65k
15.00-18.00
▸
0.7%54k
18.00-21.00
▸
0.5%34k
21.00-24.00
▸
0.1%8,000
24.00-06.00
▸
0.1%8,000
SaturdayShareReach
06.00-09.00
▸
0.3%14k
06.00-12.00
▸
0.3%24k
06.00-18.00
▸
0.3%27k
06.00-24.00
▸
0.3%29k
06.00-06.00
▸
0.2%29k
09.00-12.00
▸
0.3%18k
12.00-15.00
▸
0.3%12k
15.00-18.00
▸
0.2%7,000
18.00-21.00
▸
0.1%5,000
21.00-24.00
▸
0.2%3,000
24.00-06.00
▸
0.1%1,000
SundayShareReach
06.00-09.00
▸
——
06.00-12.00
▸
0.1%11k
06.00-18.00
▸
0.3%30k
06.00-24.00
▸
0.3%41k
06.00-06.00
▸
0.3%47k
09.00-12.00
▸
0.1%11k
12.00-15.00
▸
0.5%19k
15.00-18.00
▸
0.5%17k
18.00-21.00
▸
0.5%16k
21.00-24.00
▸
0.2%6,000
24.00-06.00
▸
0.4%8,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 4 2.14m17.0%25.2m11.813.1%
BBC RADIO 2 2.02m16.0%19.5m9.610.1%
HEART LONDON 1.76m14.0%9.1m5.24.7%
CAPITAL LONDON 1.52m12.0%7.8m5.24.1%
BBC RADIO 1 1.22m9.0%7.8m6.44.1%
BBC RADIO 5 LIVE 1.18m9.0%6.1m5.23.2%
MAGIC (LONDON) 1.03m8.0%5.6m5.42.9%
SMOOTH RADIO LONDON 971k8.0%4.8m4.92.5%
CLASSIC FM 941k7.0%6.2m6.63.2%
TALKSPORT 781k6.0%5.0m6.52.6%
GREATEST HITS RADIO (LONDON) 675k5.0%4.6m6.82.4%
HITS RADIO (LONDON) (WAS KISS (LONDON)) 641k5.0%1.4m2.20.7%
BBC 6 MUSIC 600k5.0%5.6m9.32.9%
BBC RADIO 3 584k5.0%4.2m7.12.2%
CAPITAL XTRA (LONDON) 576k4.0%3.0m5.21.6%
LBC NEWS (LONDON) 491k4.0%1.8m3.60.9%
KISSTORY 469k4.0%1.6m3.50.9%
RADIO X LONDON 369k3.0%3.1m8.41.6%
ABSOLUTE RADIO 358k3.0%2.3m6.41.2%
BBC RADIO 4 EXTRA 349k3.0%2.2m6.41.2%
HEART 80S 321k2.0%1.5m4.50.8%
BBC WORLD SERVICE 302k2.0%1.2m3.90.6%
KISS 295k2.0%1.3m4.40.7%
GOLD RADIO LONDON 276k2.0%2.1m7.51.1%
BBC RADIO 5 SPORTS EXTRA 227k2.0%467k2.10.2%
VIRGIN RADIO 216k2.0%1.3m5.90.7%
MAGIC SOUL 212k2.0%1.2m5.90.6%
BBC RADIO 1XTRA 208k2.0%858k4.10.4%
HEART 90S 204k2.0%632k3.10.3%
ABSOLUTE 80S 201k2.0%909k4.50.5%
TIMES RADIO 193k1.0%1.6m8.50.9%
CAPITAL XTRA RELOADED 171k1.0%584k3.40.3%
HEART DANCE 165k1.0%548k3.30.3%
CAPITAL DANCE 163k1.0%616k3.80.3%
BBC ASIAN NETWORK UK 144k1.0%1.0m7.00.5%
GB NEWS RADIO 142k1.0%568k4.00.3%
KISSTORY R&B 134k1.0%502k3.80.3%
MELLOW MAGIC 131k1.0%370k2.80.2%
PLANET ROCK 131k1.0%1.4m10.50.7%
ABSOLUTE RADIO 90S 130k1.0%359k2.80.2%
MI-SOUL this station127k1.0%807k6.30.4%
TALK (WAS TALKRADIO) 123k1.0%1.0m8.40.5%
ABSOLUTE CLASSIC ROCK 121k1.0%544k4.50.3%
JAZZ FM 121k1.0%548k4.50.3%
BLOOMBERG RADIO 110k1.0%254k2.30.1%
HEART 70S 105k1.0%313k3.00.2%
BOOM RADIO 97k1.0%1.1m10.90.5%
SMOOTH CHILL 91k1.0%348k3.80.2%
SMOOTH RELAX 90k1.0%472k5.20.2%
KISS XTRA 85k1.0%177k2.10.1%
HITS RADIO CHILLED 83k1.0%91k1.10.0%
HEAT 79k1.0%232k3.00.1%
ABSOLUTE RADIO 00S 76k1.0%120k1.60.1%
TALKSPORT2 75k1.0%183k2.40.1%
SMOOTH COUNTRY 70k1.0%233k3.30.1%
CAPITAL CHILL 69k1.0%227k3.30.1%
HITS RADIO PRIDE 66k1.0%61k0.90.0%
KERRANG! 65k1.0%193k3.00.1%
VIRGIN RADIO 80S 65k1.0%80k1.20.0%
VIRGIN RADIO CHILLED 65k1.0%56k0.90.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 65k1.0%191k2.90.1%
FUN KIDS (LONDON) 60k0.0%95k1.60.0%
ABSOLUTE RADIO COUNTRY 56k0.0%232k4.10.1%
ABSOLUTE RADIO 10S 47k0.0%54k1.20.0%
ABSOLUTE RADIO 70S 39k0.0%84k2.10.0%
MAGIC CLASSICAL 37k0.0%364k9.90.2%
RADIO X CLASSIC ROCK 34k0.0%257k7.60.1%
NATION 80S 29k0.0%87k3.00.0%
NATION CLASSIC HITS 15k0.0%9,0000.60.0%

Weekly reach, hours and share for every station RAJAR reports within MI-SOUL’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — MI-SOUL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)