HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS))
HLocal / regional · RAJAR code 4302 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 4.60m · unweighted sample 4,673
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 441k | 10.0% | 4.8 | 100.0% |
| ADULTS 15-24 | 47k | 7.0% | 2.2 | 10.8% |
| ADULTS 25-34 | 129k | 17.0% | 5.4 | 29.2% |
| ADULTS 35-44 | 84k | 11.0% | 3.8 | 19.1% |
| ADULTS 45-54 | 77k | 12.0% | 5.4 | 17.5% |
| ADULTS 55-64 | 48k | 7.0% | 5.8 | 10.9% |
| ADULTS 65-74 | 30k | 5.0% | 7.7 | 6.9% |
| ADULTS 75+ | 24k | 6.0% | 1.9 | 5.5% |
| ADULTS 15-34 | 176k | 12.0% | 4.5 | 40.0% |
| ADULTS 15-44 | 261k | 12.0% | 4.3 | 59.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 193k | 9.0% | 4.3 | 43.8% |
| MEN 15-24 | 15k | 4.0% | 0.8 | 3.5% |
| MEN 25-34 | 55k | 15.0% | 4.7 | 12.4% |
| MEN 35-44 | 34k | 9.0% | 4.5 | 7.8% |
| MEN 45-54 | 37k | 11.0% | 3.2 | 8.3% |
| MEN 55-64 | 22k | 6.0% | 7.3 | 5.0% |
| MEN 65-74 | 10k | 4.0% | 8.0 | 2.4% |
| MEN 75+ | 20k | 9.0% | 2.3 | 4.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 248k | 11.0% | 5.1 | 56.2% |
| WOMEN 15-24 | 32k | 10.0% | 2.9 | 7.3% |
| WOMEN 25-34 | 74k | 20.0% | 5.9 | 16.8% |
| WOMEN 35-44 | 50k | 13.0% | 3.4 | 11.4% |
| WOMEN 45-54 | 41k | 12.0% | 7.3 | 9.2% |
| WOMEN 55-64 | 26k | 7.0% | 4.6 | 5.9% |
| WOMEN 65-74 | 20k | 6.0% | 7.6 | 4.5% |
| WOMEN 75+ | 5,000 | 2.0% | 0.4 | 1.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 211k | 9.0% | 4.9 | 47.7% |
| C2DE ADULTS | 231k | 10.0% | 4.6 | 52.3% |
| ABC1 MEN | 99k | 9.0% | 5.4 | 22.5% |
| ABC1 WOMEN | 111k | 9.0% | 4.5 | 25.2% |
| C2DE MEN | 94k | 9.0% | 3.1 | 21.2% |
| C2DE WOMEN | 137k | 12.0% | 5.7 | 31.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.4% | 189k |
06.00-06.00 | 2.8% | 369k |
06.00-09.00 | 2.4% | 150k |
06.00-18.00 | 2.9% | 339k |
06.00-24.00 | 2.8% | 367k |
09.00-13.00 | 2.6% | 179k |
10.00-13.00 | 2.6% | 149k |
13.00-16.00 | 3.5% | 173k |
16.00-20.00 | 3.3% | 153k |
20.00-24.00 | 1.2% | 50k |
24.00-06.00 | 3.0% | 27k |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 2.8% | 76k |
06.00-18.00 | 2.8% | 127k |
06.00-24.00 | 2.7% | 143k |
06.00-06.00 | 2.8% | 145k |
07.00-11.00 | 2.7% | 66k |
11.00-14.00 | 2.7% | 57k |
14.00-18.00 | 2.9% | 69k |
18.00-22.00 | 2.9% | 32k |
22.00-24.00 | 1.4% | 8,000 |
24.00-06.00 | 3.0% | 6,000 |
24.00-07.00 | 2.8% | 7,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 2.4% | 67k |
06.00-18.00 | 2.7% | 116k |
06.00-24.00 | 2.7% | 126k |
06.00-06.00 | 2.7% | 133k |
07.00-11.00 | 2.3% | 59k |
11.00-13.00 | 2.9% | 45k |
13.00-16.00 | 3.3% | 51k |
16.00-19.00 | 2.6% | 38k |
19.00-22.00 | 3.1% | 22k |
22.00-24.00 | 0.8% | 2,000 |
24.00-07.00 | 3.6% | 10k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 965k | 21.0% | 10.1m | 10.5 | 13.4% |
| BBC RADIO 4 | 682k | 15.0% | 7.0m | 10.3 | 9.3% |
| BBC RADIO 1 | 652k | 14.0% | 3.9m | 6.0 | 5.1% |
| GREATEST HITS RADIO | 539k | 12.0% | 5.3m | 9.8 | 6.9% |
| HITS RADIO | 456k | 10.0% | 2.2m | 4.7 | 2.8% |
| HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) this station | 441k | 10.0% | 2.1m | 4.8 | 2.8% |
| BBC RADIO 5 LIVE | 415k | 9.0% | 2.7m | 6.4 | 3.5% |
| TALKSPORT | 324k | 7.0% | 3.0m | 9.1 | 3.9% |
| CLASSIC FM | 317k | 7.0% | 2.5m | 8.0 | 3.3% |
| ABSOLUTE RADIO | 180k | 4.0% | 1.2m | 6.8 | 1.6% |
| KISSTORY | 177k | 4.0% | 679k | 3.8 | 0.9% |
| CAPITAL XTRA (UK) | 160k | 3.0% | 720k | 4.5 | 1.0% |
| BBC RADIO 3 | 157k | 3.0% | 1.1m | 6.7 | 1.4% |
| BBC 6 MUSIC | 128k | 3.0% | 1.2m | 9.1 | 1.5% |
| HEART 80S | 117k | 3.0% | 586k | 5.0 | 0.8% |
| BBC RADIO 4 EXTRA | 115k | 3.0% | 841k | 7.3 | 1.1% |
| ABSOLUTE 80S | 113k | 2.0% | 542k | 4.8 | 0.7% |
| MAGIC | 110k | 2.0% | 643k | 5.9 | 0.8% |
| GOLD RADIO UK | 109k | 2.0% | 758k | 6.9 | 1.0% |
| BBC RADIO 1XTRA | 102k | 2.0% | 628k | 6.2 | 0.8% |
| BBC ASIAN NETWORK UK | 101k | 2.0% | 700k | 6.9 | 0.9% |
| KISS | 101k | 2.0% | 274k | 2.7 | 0.4% |
| PLANET ROCK | 93k | 2.0% | 498k | 5.4 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 88k | 2.0% | 465k | 5.3 | 0.6% |
| BBC WORLD SERVICE | 88k | 2.0% | 439k | 5.0 | 0.6% |
| ABSOLUTE RADIO 90S | 82k | 2.0% | 344k | 4.2 | 0.5% |
| GB NEWS RADIO | 81k | 2.0% | 911k | 11.2 | 1.2% |
| HEART DANCE | 81k | 2.0% | 302k | 3.7 | 0.4% |
| KISSTORY R&B | 79k | 2.0% | 335k | 4.3 | 0.4% |
| HEART 90S | 77k | 2.0% | 206k | 2.7 | 0.3% |
| CAPITAL DANCE | 76k | 2.0% | 461k | 6.0 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 74k | 2.0% | 145k | 1.9 | 0.2% |
| VIRGIN RADIO | 68k | 1.0% | 628k | 9.2 | 0.8% |
| TALK (WAS TALKRADIO) | 67k | 1.0% | 524k | 7.8 | 0.7% |
| KERRANG! | 66k | 1.0% | 454k | 6.8 | 0.6% |
| TALKSPORT2 | 66k | 1.0% | 228k | 3.5 | 0.3% |
| BOOM RADIO | 64k | 1.0% | 571k | 8.9 | 0.8% |
| CAPITAL XTRA RELOADED | 53k | 1.0% | 262k | 5.0 | 0.3% |
| HEAT | 52k | 1.0% | 54k | 1.0 | 0.1% |
| ABSOLUTE RADIO 00S | 44k | 1.0% | 163k | 3.7 | 0.2% |
| SMOOTH RELAX | 41k | 1.0% | 212k | 5.2 | 0.3% |
| HEART 70S | 38k | 1.0% | 140k | 3.7 | 0.2% |
| SMOOTH COUNTRY | 37k | 1.0% | 202k | 5.5 | 0.3% |
| TIMES RADIO | 36k | 1.0% | 169k | 4.7 | 0.2% |
| MAGIC SOUL | 34k | 1.0% | 215k | 6.3 | 0.3% |
| KISS XTRA | 30k | 1.0% | 62k | 2.1 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 28k | 1.0% | 255k | 9.2 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 26k | 1.0% | 52k | 2.0 | 0.1% |
| VIRGIN RADIO 80S | 23k | 0.0% | 51k | 2.3 | 0.1% |
| ABSOLUTE RADIO 10S | 22k | 0.0% | 66k | 2.9 | 0.1% |
| HITS RADIO PRIDE | 22k | 0.0% | 17k | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 22k | 0.0% | 189k | 8.7 | 0.2% |
| MELLOW MAGIC | 21k | 0.0% | 69k | 3.3 | 0.1% |
| VIRGIN RADIO CHILLED | 20k | 0.0% | 48k | 2.4 | 0.1% |
| SMOOTH CHILL | 19k | 0.0% | 58k | 3.1 | 0.1% |
| HITS RADIO CHILLED | 17k | 0.0% | 75k | 4.5 | 0.1% |
| JAZZ FM | 16k | 0.0% | 84k | 5.3 | 0.1% |
| MAGIC CLASSICAL | 16k | 0.0% | 124k | 7.8 | 0.2% |
| NATION 80S | 13k | 0.0% | 32k | 2.5 | 0.0% |
| ABSOLUTE RADIO 70S | 10k | 0.0% | 8,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 7,000 | 0.0% | 37k | 5.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)