HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS))
HLocal / regional · RAJAR code 4302 · · Local
Headline figures · JUN 2026
Weekly reach
400k
41kvs prev. quarter
% reach
9.0%
1.0%vs prev. quarter
Total hours
2.1m
43kvs prev. quarter
Average hours
5.4
0.6vs prev. quarter
Market share
2.8%
0.0%vs prev. quarter
TSA population 4.66m · unweighted sample 4,808
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.2% | 155k |
10.00-13.00 | 2.3% | 143k |
13.00-16.00 | 3.4% | 165k |
16.00-20.00 | 3.9% | 169k |
20.00-24.00 | 1.2% | 50k |
24.00-06.00 | 2.3% | 25k |
06.00-09.00 | 2.2% | 125k |
09.00-13.00 | 2.3% | 167k |
06.00-18.00 | 2.8% | 315k |
06.00-24.00 | 2.7% | 343k |
06.00-06.00 | 2.7% | 347k |
| Saturday | Share | Reach |
|---|---|---|
24.00-07.00 | 2.1% | 8,000 |
07.00-11.00 | 3.6% | 77k |
11.00-14.00 | 2.8% | 54k |
14.00-18.00 | 2.6% | 61k |
18.00-22.00 | 3.3% | 33k |
22.00-24.00 | 0.8% | 5,000 |
24.00-06.00 | 2.0% | 4,000 |
06.00-12.00 | 3.4% | 86k |
06.00-18.00 | 3.1% | 132k |
06.00-24.00 | 3.0% | 142k |
06.00-06.00 | 3.0% | 144k |
| Sunday | Share | Reach |
|---|---|---|
24.00-07.00 | 3.2% | 10k |
07.00-11.00 | 2.2% | 48k |
11.00-13.00 | 2.7% | 46k |
13.00-16.00 | 3.8% | 65k |
16.00-19.00 | 4.0% | 38k |
19.00-22.00 | 3.1% | 18k |
22.00-24.00 | 0.1% | 1,000 |
06.00-12.00 | 2.1% | 61k |
06.00-18.00 | 2.9% | 109k |
06.00-24.00 | 3.0% | 117k |
06.00-06.00 | 2.9% | 121k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 400k | 9.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 56k | 8.0% | 2.7 | 14.0% |
| ADULTS 25-34 | 103k | 14.0% | 5.6 | 25.6% |
| ADULTS 35-44 | 87k | 11.0% | 4.5 | 21.6% |
| ADULTS 45-54 | 70k | 11.0% | 4.6 | 17.5% |
| ADULTS 55-64 | 43k | 6.0% | 7.5 | 10.7% |
| ADULTS 65-74 | 34k | 6.0% | 11.1 | 8.5% |
| ADULTS 75+ | 8,000 | 2.0% | 1.8 | 2.1% |
| ADULTS 15-34 | 159k | 11.0% | 4.6 | 39.6% |
| ADULTS 15-44 | 245k | 11.0% | 4.5 | 61.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 164k | 7.0% | 4.2 | 41.0% |
| MEN 15-24 | 17k | 5.0% | 1.7 | 4.3% |
| MEN 25-34 | 39k | 10.0% | 5.7 | 9.7% |
| MEN 35-44 | 40k | 11.0% | 4.4 | 10.0% |
| MEN 45-54 | 33k | 10.0% | 3.2 | 8.2% |
| MEN 55-64 | 17k | 5.0% | 6.8 | 4.1% |
| MEN 65-74 | 11k | 4.0% | 3.6 | 2.8% |
| MEN 75+ | 8,000 | 4.0% | 1.7 | 1.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 236k | 10.0% | 6.1 | 59.0% |
| WOMEN 15-24 | 39k | 11.0% | 3.2 | 9.7% |
| WOMEN 25-34 | 64k | 17.0% | 5.5 | 15.9% |
| WOMEN 35-44 | 47k | 12.0% | 4.6 | 11.7% |
| WOMEN 45-54 | 37k | 11.0% | 5.8 | 9.3% |
| WOMEN 55-64 | 26k | 7.0% | 7.9 | 6.5% |
| WOMEN 65-74 | 23k | 7.0% | 14.8 | 5.6% |
| WOMEN 75+ | 1,000 | — | 3.0 | 0.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 178k | 7.0% | 5.0 | 44.4% |
| C2DE ADULTS | 223k | 10.0% | 5.7 | 55.6% |
| ABC1 MEN | 68k | 6.0% | 4.1 | 17.1% |
| ABC1 WOMEN | 110k | 9.0% | 5.6 | 27.4% |
| C2DE MEN | 96k | 9.0% | 4.4 | 23.9% |
| C2DE WOMEN | 127k | 11.0% | 6.6 | 31.7% |
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 4.02m | 86.0% | 77.0m | 19.2 | 100.0% |
| ANY COMMER CIAL | 3.10m | 67.0% | 41.0m | 13.2 | 53.2% |
| ANY BBC | 2.48m | 53.0% | 34.3m | 13.8 | 44.5% |
| BBC RADIO 2 | 951k | 20.0% | 11.0m | 11.6 | 14.3% |
| BBC RADIO 4 | 730k | 16.0% | 7.9m | 10.8 | 10.3% |
| HEART NET WORK (UK) | 670k | 14.0% | 3.5m | 5.3 | 4.6% |
| BBC RADIO 1 | 604k | 13.0% | 3.7m | 6.1 | 4.8% |
| GREAT- EST HITS RADIO | 523k | 11.0% | 4.9m | 9.4 | 6.4% |
| OTHER NATION AL COMMER CIAL | 519k | 11.0% | 3.0m | 5.8 | 3.9% |
| BBC RADIO 5 LIVE | 470k | 10.0% | 3.0m | 6.4 | 3.9% |
| CAPITAL NET WORK (UK) | 469k | 10.0% | 1.9m | 4.0 | 2.4% |
| OTHER BBC LOCAL | 464k | 10.0% | 2.6m | 5.6 | 3.4% |
| SMOOTH RADIO NET WORK (UK) | 452k | 10.0% | 3.2m | 7.1 | 4.2% |
| HITS RADIO | 409k | 9.0% | 2.2m | 5.3 | 2.8% |
| HITS RADIO (WEST MID LANDS) | 400k | 9.0% | 2.1m | 5.4 | 2.8% |
| OTHER STATION | 392k | 8.0% | 1.7m | 4.4 | 2.2% |
| CLASSIC FM | 344k | 7.0% | 2.6m | 7.5 | 3.3% |
| TALK SPORT | 340k | 7.0% | 3.2m | 9.5 | 4.2% |
| LBC BRAND (UK) | 201k | 4.0% | 1.3m | 6.6 | 1.7% |
| ABSO LUTE RADIO | 194k | 4.0% | 1.3m | 6.5 | 1.6% |
| KISS TORY | 187k | 4.0% | 995k | 5.3 | 1.3% |
| BBC 6 MUSIC | 170k | 4.0% | 1.5m | 9.1 | 2.0% |
| BBC RADIO 3 | 141k | 3.0% | 1.1m | 7.9 | 1.4% |
| CAPITAL XTRA (UK) | 136k | 3.0% | 411k | 3.0 | 0.5% |
| RADIO X NET WORK (UK) | 130k | 3.0% | 744k | 5.7 | 1.0% |
| HEART 80S | 127k | 3.0% | 590k | 4.6 | 0.8% |
| BBC RADIO 4 EXTRA | 120k | 3.0% | 722k | 6.0 | 0.9% |
| ABSO LUTE 80S | 116k | 3.0% | 771k | 6.6 | 1.0% |
| GOLD RADIO UK | 106k | 2.0% | 693k | 6.6 | 0.9% |
| KISS | 104k | 2.0% | 331k | 3.2 | 0.4% |
| OTHER LOCAL COMM. | 104k | 2.0% | 407k | 3.9 | 0.5% |
| BBC ASIAN NET WORK | 103k | 2.0% | 539k | 5.2 | 0.7% |
| BBC RADIO 1XTRA | 97k | 2.0% | 629k | 6.5 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 94k | 2.0% | 420k | 4.5 | 0.5% |
| GB NEWS RADIO | 92k | 2.0% | 745k | 8.1 | 1.0% |
| PLANET ROCK | 92k | 2.0% | 514k | 5.6 | 0.7% |
| MAGIC | 89k | 2.0% | 523k | 5.9 | 0.7% |
| VIRGIN RADIO | 88k | 2.0% | 627k | 7.2 | 0.8% |
| BBC WORLD SERVICE | 83k | 2.0% | 470k | 5.7 | 0.6% |
| ABSO LUTE RADIO 90S | 83k | 2.0% | 322k | 3.9 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 78k | 2.0% | 307k | 3.9 | 0.4% |
| CAPITAL DANCE | 76k | 2.0% | 427k | 5.6 | 0.6% |
| HEART 90S | 75k | 2.0% | 214k | 2.8 | 0.3% |
| TALK | 75k | 2.0% | 378k | 5.0 | 0.5% |
| KISS TORY R&B | 72k | 2.0% | 282k | 3.9 | 0.4% |
| HEART DANCE | 71k | 2.0% | 376k | 5.3 | 0.5% |
| KER RANG! | 69k | 1.0% | 475k | 6.8 | 0.6% |
| BOOM RADIO | 54k | 1.0% | 558k | 10.3 | 0.7% |
| CAPITAL XTRA RELOAD ED | 53k | 1.0% | 184k | 3.5 | 0.2% |
| TALK SPORT2 | 52k | 1.0% | 111k | 2.1 | 0.1% |
| TIMES RADIO | 49k | 1.0% | 293k | 6.0 | 0.4% |
| ABSO LUTE RADIO COUN TRY | 48k | 1.0% | 307k | 6.4 | 0.4% |
| HEART 70S | 47k | 1.0% | 138k | 3.0 | 0.2% |
| SMOOTH COUN TRY | 44k | 1.0% | 327k | 7.4 | 0.4% |
| MAGIC SOUL | 42k | 1.0% | 213k | 5.1 | 0.3% |
| HEAT | 41k | 1.0% | 74k | 1.8 | 0.1% |
| SMOOTH RELAX | 36k | 1.0% | 187k | 5.2 | 0.2% |
| MELLOW MAGIC | 31k | 1.0% | 88k | 2.9 | 0.1% |
| ABSO LUTE RADIO 70S | 27k | 1.0% | 121k | 4.5 | 0.2% |
| JAZZ FM | 27k | 1.0% | 158k | 5.9 | 0.2% |
| ABSO LUTE RADIO 00S | 26k | 1.0% | 55k | 2.1 | 0.1% |
| SMOOTH CHILL | 26k | 1.0% | 98k | 3.7 | 0.1% |
| RADIO X CLASSIC ROCK | 24k | 1.0% | 245k | 10.3 | 0.3% |
| VIRGIN RADIO CHILLED | 22k | — | 50k | 2.2 | 0.1% |
| VIRGIN RADIO LE- GENDS | 21k | — | 28k | 1.3 | — |
| KISS XTRA | 20k | — | 32k | 1.6 | — |
| HITS RADIO PRIDE | 19k | — | 13k | 0.7 | — |
| MAGIC CLASSIC AL | 19k | — | 124k | 6.6 | 0.2% |
| ABSO LUTE RADIO 10S | 16k | — | 29k | 1.8 | — |
| HITS RADIO CHILLED | 16k | — | 96k | 6.1 | 0.1% |
| NATION 80S | 15k | — | 98k | 6.5 | 0.1% |
| CAPITAL CHILL | 14k | — | 105k | 7.4 | 0.1% |
| VIRGIN RADIO 80S | 14k | — | 30k | 2.2 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (WEST MIDLANDS) (WAS FREE RADIO (WEST MIDLANDS)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)