RAJAR Dashboard

BAUER (MIDLANDS) (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4286 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.27m
▼ 25k vs prev. quarter
% reach
18.0%
▬ 0.0% vs prev. quarter
Total hours
9.9m
▼ 714k vs prev. quarter
Average hours
7.8
▼ 0.4 vs prev. quarter
Market share
8.2%
▼ 0.2% vs prev. quarter

TSA population 7.20m · unweighted sample 7,815

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.27m18.0%7.8100.0%
ADULTS 15-24152k14.0%3.712.0%
ADULTS 25-34239k21.0%4.218.9%
ADULTS 35-44185k16.0%5.514.6%
ADULTS 45-54206k20.0%10.416.3%
ADULTS 55-64234k21.0%8.918.5%
ADULTS 65-74160k17.0%12.312.7%
ADULTS 75+89k13.0%12.37.1%
ADULTS 15-34391k17.0%4.030.9%
ADULTS 15-44576k17.0%4.545.5%
MenReach% reachAvg hrs% of audience
ALL MEN 15+608k17.0%8.148.0%
MEN 15-2478k13.0%3.36.2%
MEN 25-34101k18.0%3.58.0%
MEN 35-4474k13.0%8.05.9%
MEN 45-54100k20.0%7.07.9%
MEN 55-64124k23.0%10.59.8%
MEN 65-7466k15.0%13.55.2%
MEN 75+65k20.0%12.85.1%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+658k18.0%7.652.0%
WOMEN 15-2474k14.0%4.05.9%
WOMEN 25-34138k24.0%4.810.9%
WOMEN 35-44111k18.0%3.98.7%
WOMEN 45-54106k20.0%13.68.4%
WOMEN 55-64110k20.0%7.28.7%
WOMEN 65-7495k19.0%11.57.5%
WOMEN 75+24k7.0%10.91.9%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS597k16.0%7.947.2%
C2DE ADULTS668k19.0%7.852.8%
ABC1 MEN269k15.0%7.921.3%
ABC1 WOMEN328k17.0%7.825.9%
C2DE MEN338k20.0%8.226.7%
C2DE WOMEN330k19.0%7.326.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
▸
8.5%1.11m
06.00-09.00
▸
6.5%465k
06.00-12.00
▸
8.5%765k
06.00-18.00
▸
8.9%1.05m
06.00-24.00
▸
8.7%1.10m
09.00-12.00
▸
9.9%611k
12.00-15.00
▸
9.6%630k
15.00-18.00
▸
9.2%550k
18.00-21.00
▸
7.9%307k
21.00-24.00
▸
5.7%135k
24.00-06.00
▸
4.9%94k
SaturdayShareReach
06.00-09.00
▸
6.5%120k
06.00-12.00
▸
7.5%297k
06.00-18.00
▸
7.5%442k
06.00-24.00
▸
7.3%480k
06.00-06.00
▸
7.2%489k
09.00-12.00
▸
7.9%251k
12.00-15.00
▸
8.3%229k
15.00-18.00
▸
6.4%165k
18.00-21.00
▸
5.9%88k
21.00-24.00
▸
6.3%54k
24.00-06.00
▸
5.5%22k
SundayShareReach
06.00-09.00
▸
4.4%83k
06.00-12.00
▸
6.8%243k
06.00-18.00
▸
7.5%377k
06.00-24.00
▸
7.5%405k
06.00-06.00
▸
7.3%421k
09.00-12.00
▸
7.9%216k
12.00-15.00
▸
8.6%235k
15.00-18.00
▸
7.7%149k
18.00-21.00
▸
7.9%88k
21.00-24.00
▸
5.7%31k
24.00-06.00
▸
5.0%31k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.52m21.0%16.6m10.913.8%
BAUER (MIDLANDS) (EXC PARTNERS) Groupthis station1.27m18.0%9.9m7.88.2%
BBC RADIO 4 1.07m15.0%11.8m11.09.8%
BBC RADIO 1 938k13.0%6.1m6.55.1%
GREATEST HITS RADIO 841k12.0%7.6m9.06.3%
BBC RADIO 5 LIVE 636k9.0%4.3m6.73.5%
HITS RADIO 578k8.0%2.7m4.62.2%
CLASSIC FM 458k6.0%3.5m7.72.9%
TALKSPORT 449k6.0%3.9m8.83.3%
ABSOLUTE RADIO 287k4.0%2.2m7.71.8%
KISSTORY 266k4.0%1.1m4.30.9%
CAPITAL XTRA (UK) 238k3.0%929k3.90.8%
GOLD RADIO UK 229k3.0%1.8m8.01.5%
BBC 6 MUSIC 222k3.0%2.2m9.91.8%
BBC RADIO 3 198k3.0%1.3m6.81.1%
BBC RADIO 4 EXTRA 188k3.0%1.4m7.51.2%
HEART 80S 181k3.0%813k4.50.7%
MAGIC 177k2.0%951k5.40.8%
ABSOLUTE 80S 163k2.0%806k5.00.7%
BBC ASIAN NETWORK UK 163k2.0%1.5m9.31.3%
KISS 155k2.0%461k3.00.4%
PLANET ROCK 142k2.0%1.1m7.40.9%
BBC RADIO 1XTRA 136k2.0%732k5.40.6%
BBC WORLD SERVICE 131k2.0%552k4.20.5%
CAPITAL DANCE 131k2.0%608k4.60.5%
HEART DANCE 130k2.0%565k4.30.5%
HEART 90S 124k2.0%352k2.80.3%
KISSTORY R&B 123k2.0%496k4.00.4%
ABSOLUTE CLASSIC ROCK 119k2.0%640k5.40.5%
BBC RADIO 5 SPORTS EXTRA 117k2.0%238k2.00.2%
VIRGIN RADIO 115k2.0%809k7.00.7%
ABSOLUTE RADIO 90S 114k2.0%516k4.50.4%
KERRANG! 99k1.0%650k6.60.5%
CAPITAL XTRA RELOADED 98k1.0%520k5.30.4%
BOOM RADIO 97k1.0%1.2m12.71.0%
GB NEWS RADIO 97k1.0%994k10.30.8%
TALK (WAS TALKRADIO) 89k1.0%788k8.90.7%
TALKSPORT2 89k1.0%278k3.10.2%
SMOOTH RELAX 64k1.0%259k4.10.2%
ABSOLUTE RADIO 00S 61k1.0%235k3.80.2%
HEAT 61k1.0%62k1.00.1%
TIMES RADIO 54k1.0%275k5.10.2%
SMOOTH COUNTRY 49k1.0%248k5.10.2%
MAGIC SOUL 47k1.0%284k6.00.2%
HEART 70S 46k1.0%170k3.70.1%
VIRGIN RADIO CHILLED 40k1.0%67k1.70.1%
MELLOW MAGIC 39k1.0%160k4.10.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 38k1.0%89k2.40.1%
ABSOLUTE RADIO COUNTRY 37k1.0%283k7.60.2%
SMOOTH CHILL 37k1.0%165k4.40.1%
KISS XTRA 36k1.0%67k1.90.1%
RADIO X CLASSIC ROCK 34k0.0%275k8.20.2%
JAZZ FM 31k0.0%114k3.70.1%
ABSOLUTE RADIO 10S 30k0.0%78k2.60.1%
HITS RADIO PRIDE 30k0.0%27k0.90.0%
VIRGIN RADIO 80S 30k0.0%57k1.90.0%
HITS RADIO CHILLED 26k0.0%116k4.50.1%
MAGIC CLASSICAL 22k0.0%144k6.50.1%
CAPITAL CHILL 19k0.0%81k4.20.1%
ABSOLUTE RADIO 70S 18k0.0%72k4.00.1%
NATION 80S 17k0.0%37k2.10.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within BAUER (MIDLANDS) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER (MIDLANDS) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)