HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS)
HNetworkAggregate / network · RAJAR code 4238 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 4.25m · unweighted sample 4,994
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 1.26m | 30.0% | 9.5 | 100.0% |
| ADULTS 15-24 | 180k | 30.0% | 6.8 | 14.2% |
| ADULTS 25-34 | 206k | 30.0% | 8.7 | 16.4% |
| ADULTS 35-44 | 247k | 37.0% | 8.0 | 19.6% |
| ADULTS 45-54 | 219k | 37.0% | 9.5 | 17.4% |
| ADULTS 55-64 | 220k | 31.0% | 13.5 | 17.4% |
| ADULTS 65-74 | 151k | 24.0% | 10.5 | 12.0% |
| ADULTS 75+ | 39k | 11.0% | 8.9 | 3.1% |
| ADULTS 15-34 | 386k | 30.0% | 7.8 | 30.6% |
| ADULTS 15-44 | 633k | 33.0% | 7.9 | 50.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 589k | 29.0% | 10.1 | 46.7% |
| MEN 15-24 | 98k | 34.0% | 10.2 | 7.8% |
| MEN 25-34 | 98k | 29.0% | 9.7 | 7.7% |
| MEN 35-44 | 118k | 36.0% | 10.4 | 9.3% |
| MEN 45-54 | 91k | 31.0% | 7.2 | 7.2% |
| MEN 55-64 | 102k | 30.0% | 15.2 | 8.1% |
| MEN 65-74 | 59k | 20.0% | 7.0 | 4.7% |
| MEN 75+ | 24k | 15.0% | 7.3 | 1.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 673k | 30.0% | 9.0 | 53.3% |
| WOMEN 15-24 | 82k | 27.0% | 2.6 | 6.5% |
| WOMEN 25-34 | 109k | 32.0% | 7.9 | 8.6% |
| WOMEN 35-44 | 129k | 38.0% | 5.9 | 10.3% |
| WOMEN 45-54 | 128k | 42.0% | 11.2 | 10.1% |
| WOMEN 55-64 | 118k | 32.0% | 12.0 | 9.3% |
| WOMEN 65-74 | 92k | 26.0% | 12.7 | 7.3% |
| WOMEN 75+ | 15k | 8.0% | 11.5 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 626k | 27.0% | 8.1 | 49.6% |
| C2DE ADULTS | 636k | 33.0% | 10.9 | 50.4% |
| ABC1 MEN | 272k | 25.0% | 7.7 | 21.5% |
| ABC1 WOMEN | 354k | 28.0% | 8.3 | 28.1% |
| C2DE MEN | 318k | 33.0% | 12.2 | 25.2% |
| C2DE WOMEN | 318k | 33.0% | 9.7 | 25.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 18.8% | 682k |
10.00-14.00 | 17.9% | 730k |
14.00-18.00 | 19.6% | 687k |
18.00-20.00 | 21.6% | 385k |
18.00-22.00 | 18.7% | 430k |
20.00-22.00 | 12.9% | 194k |
22.00-01.00 | 6.0% | 82k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 15.6% | 152k |
09.00-12.00 | 16.3% | 263k |
12.00-14.00 | 13.6% | 187k |
14.00-18.00 | 14.6% | 219k |
18.00-22.00 | 15.3% | 130k |
22.00-01.00 | 17.3% | 59k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 12.4% | 97k |
09.00-12.00 | 14.8% | 218k |
12.00-16.00 | 15.2% | 264k |
16.00-19.00 | 15.7% | 161k |
19.00-22.00 | 14.6% | 71k |
22.00-01.00 | 4.7% | 16k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 777k | 18.0% | 7.5m | 9.7 | 10.8% |
| BBC RADIO 4 | 450k | 11.0% | 4.3m | 9.6 | 6.2% |
| BBC RADIO 1 | 424k | 10.0% | 2.2m | 5.3 | 3.2% |
| GREATEST HITS RADIO | 364k | 9.0% | 3.1m | 8.6 | 4.5% |
| BBC RADIO 5 LIVE | 335k | 8.0% | 1.6m | 4.9 | 2.3% |
| CLASSIC FM | 285k | 7.0% | 2.8m | 9.9 | 4.0% |
| BBC 6 MUSIC | 206k | 5.0% | 2.2m | 10.8 | 3.2% |
| TALKSPORT | 205k | 5.0% | 1.7m | 8.4 | 2.5% |
| HITS RADIO | 192k | 5.0% | 431k | 2.2 | 0.6% |
| ABSOLUTE 80S | 164k | 4.0% | 812k | 5.0 | 1.2% |
| ABSOLUTE RADIO | 149k | 3.0% | 716k | 4.8 | 1.0% |
| HEART 80S | 137k | 3.0% | 666k | 4.9 | 1.0% |
| GOLD RADIO UK | 125k | 3.0% | 631k | 5.1 | 0.9% |
| PLANET ROCK | 114k | 3.0% | 1.0m | 9.1 | 1.5% |
| MAGIC | 100k | 2.0% | 447k | 4.5 | 0.6% |
| BBC RADIO 3 | 96k | 2.0% | 754k | 7.9 | 1.1% |
| ABSOLUTE RADIO COUNTRY | 94k | 2.0% | 628k | 6.7 | 0.9% |
| HEART DANCE | 86k | 2.0% | 305k | 3.6 | 0.4% |
| VIRGIN RADIO | 84k | 2.0% | 461k | 5.5 | 0.7% |
| HEART 90S | 71k | 2.0% | 193k | 2.7 | 0.3% |
| BBC WORLD SERVICE | 69k | 2.0% | 375k | 5.5 | 0.5% |
| CAPITAL DANCE | 69k | 2.0% | 564k | 8.1 | 0.8% |
| BBC RADIO 4 EXTRA | 67k | 2.0% | 327k | 4.9 | 0.5% |
| ABSOLUTE RADIO 90S | 65k | 2.0% | 179k | 2.8 | 0.3% |
| KISSTORY | 64k | 2.0% | 156k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 63k | 1.0% | 452k | 7.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 63k | 1.0% | 179k | 2.9 | 0.3% |
| ABSOLUTE RADIO 00S | 62k | 1.0% | 216k | 3.5 | 0.3% |
| CAPITAL XTRA (UK) | 57k | 1.0% | 117k | 2.1 | 0.2% |
| VIRGIN RADIO 80S | 55k | 1.0% | 168k | 3.0 | 0.2% |
| KERRANG! | 52k | 1.0% | 357k | 6.8 | 0.5% |
| KISS | 52k | 1.0% | 161k | 3.1 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 52k | 1.0% | 88k | 1.7 | 0.1% |
| HEART 70S | 51k | 1.0% | 124k | 2.4 | 0.2% |
| GB NEWS RADIO | 42k | 1.0% | 262k | 6.2 | 0.4% |
| BOOM RADIO | 40k | 1.0% | 445k | 11.3 | 0.6% |
| HITS RADIO PRIDE | 35k | 1.0% | 69k | 2.0 | 0.1% |
| TALK (WAS TALKRADIO) | 35k | 1.0% | 464k | 13.1 | 0.7% |
| TALKSPORT2 | 35k | 1.0% | 68k | 2.0 | 0.1% |
| TIMES RADIO | 34k | 1.0% | 409k | 11.9 | 0.6% |
| VIRGIN RADIO CHILLED | 34k | 1.0% | 63k | 1.9 | 0.1% |
| SMOOTH RELAX | 30k | 1.0% | 66k | 2.2 | 0.1% |
| MELLOW MAGIC | 27k | 1.0% | 105k | 3.8 | 0.2% |
| ABSOLUTE RADIO 10S | 26k | 1.0% | 20k | 0.8 | 0.0% |
| JAZZ FM | 25k | 1.0% | 118k | 4.8 | 0.2% |
| ABSOLUTE RADIO 70S | 24k | 1.0% | 38k | 1.6 | 0.1% |
| SMOOTH CHILL | 24k | 1.0% | 197k | 8.3 | 0.3% |
| BBC ASIAN NETWORK UK | 21k | 0.0% | 144k | 6.9 | 0.2% |
| RADIO X CLASSIC ROCK | 21k | 0.0% | 126k | 6.0 | 0.2% |
| NATION 80S | 19k | 0.0% | 77k | 4.1 | 0.1% |
| BBC RADIO 1XTRA | 18k | 0.0% | 147k | 8.0 | 0.2% |
| MAGIC CLASSICAL | 18k | 0.0% | 207k | 11.5 | 0.3% |
| HEAT | 17k | 0.0% | 14k | 0.8 | 0.0% |
| KISSTORY R&B | 15k | 0.0% | 45k | 2.9 | 0.1% |
| HITS RADIO CHILLED | 14k | 0.0% | 13k | 0.9 | 0.0% |
| MAGIC SOUL | 14k | 0.0% | 24k | 1.7 | 0.0% |
| CAPITAL CHILL | 13k | 0.0% | 66k | 5.0 | 0.1% |
| SMOOTH COUNTRY | 13k | 0.0% | 16k | 1.2 | 0.0% |
| CAPITAL XTRA RELOADED | 10k | 0.0% | 12k | 1.1 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 6,000 | 1.4 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO NETWORK (SCOTLAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)