SMOOTH RADIO MIDLANDS

HCombo

Local / regional · RAJAR code 4175 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

View quarter

Weekly reach

909k

▼ 56k vs prev. quarter

% reach

12.0%

▼ 1.0% vs prev. quarter

Total hours

5.6m

▼ 490k vs prev. quarter

Average hours

6.1

▼ 0.2 vs prev. quarter

Market share

4.5%

▼ 0.2% vs prev. quarter

TSA population 7.47m · unweighted sample 7,929

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	909k	12.0%	6.1	100.0%
ADULTS 15-24	69k	6.0%	3.4	7.6%
ADULTS 25-34	133k	11.0%	3.3	14.6%
ADULTS 35-44	127k	10.0%	4.2	14.0%
ADULTS 45-54	112k	10.0%	6.8	12.3%
ADULTS 55-64	207k	18.0%	8.7	22.7%
ADULTS 65-74	150k	16.0%	6.7	16.5%
ADULTS 75+	111k	16.0%	7.1	12.2%
ADULTS 15-34	202k	8.0%	3.3	22.2%
ADULTS 15-44	329k	9.0%	3.7	36.2%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	394k	11.0%	6.5	43.3%
MEN 15-24	31k	5.0%	2.3	3.4%
MEN 25-34	49k	8.0%	3.0	5.3%
MEN 35-44	55k	9.0%	4.6	6.1%
MEN 45-54	54k	10.0%	7.3	6.0%
MEN 55-64	80k	14.0%	9.7	8.8%
MEN 65-74	71k	16.0%	8.2	7.8%
MEN 75+	55k	17.0%	6.3	6.0%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	515k	14.0%	5.8	56.7%
WOMEN 15-24	38k	7.0%	4.2	4.2%
WOMEN 25-34	84k	14.0%	3.4	9.3%
WOMEN 35-44	72k	11.0%	3.9	7.9%
WOMEN 45-54	58k	11.0%	6.4	6.4%
WOMEN 55-64	127k	22.0%	8.0	13.9%
WOMEN 65-74	80k	15.0%	5.3	8.8%
WOMEN 75+	56k	15.0%	7.9	6.2%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	408k	10.0%	5.6	44.9%
C2DE ADULTS	501k	14.0%	6.5	55.1%
ABC1 MEN	153k	8.0%	6.2	16.8%
ABC1 WOMEN	255k	12.0%	5.2	28.1%
C2DE MEN	241k	13.0%	6.7	26.5%
C2DE WOMEN	260k	15.0%	6.4	28.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-10.00 ▸	3.9%	402k
06.00-06.00 ▸	4.4%	800k
10.00-13.00 ▸	5.2%	475k
13.00-16.00 ▸	4.6%	430k
16.00-19.00 ▸	4.4%	350k
19.00-22.00 ▸	4.0%	170k
22.00-01.00 ▸	4.7%	90k
01.00-04.00 ▸	2.3%	18k
04.00-06.00 ▸	3.3%	42k

Saturday	Share	Reach
06.00-10.00 ▸	3.4%	119k
10.00-13.00 ▸	4.7%	160k
13.00-16.00 ▸	3.9%	113k
16.00-19.00 ▸	3.9%	99k
19.00-22.00 ▸	3.3%	46k
22.00-01.00 ▸	8.4%	44k
01.00-06.00 ▸	2.3%	14k

Sunday	Share	Reach
06.00-10.00 ▸	4.2%	113k
10.00-13.00 ▸	5.8%	162k
13.00-16.00 ▸	5.5%	139k
16.00-19.00 ▸	4.3%	95k
19.00-22.00 ▸	5.0%	54k
22.00-01.00 ▸	5.2%	23k
01.00-06.00 ▸	5.3%	21k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	1.56m	21.0%	17.5m	11.2	14.1%
BBC RADIO 4	1.05m	14.0%	11.2m	10.7	9.0%
BBC RADIO 1	1.00m	13.0%	6.5m	6.4	5.2%
SMOOTH RADIO MIDLANDS Combothis station	909k	12.0%	5.6m	6.1	4.5%
GREATEST HITS RADIO	893k	12.0%	7.6m	8.6	6.1%
BBC RADIO 5 LIVE	660k	9.0%	4.2m	6.4	3.4%
HITS RADIO	583k	8.0%	2.7m	4.7	2.2%
CLASSIC FM	477k	6.0%	3.5m	7.4	2.8%
TALKSPORT	457k	6.0%	4.0m	8.7	3.2%
ABSOLUTE RADIO	308k	4.0%	2.3m	7.3	1.8%
KISSTORY	269k	4.0%	1.2m	4.4	0.9%
GOLD RADIO UK	253k	3.0%	2.1m	8.2	1.7%
CAPITAL XTRA (UK)	238k	3.0%	960k	4.0	0.8%
BBC 6 MUSIC	235k	3.0%	2.3m	9.9	1.9%
BBC RADIO 3	194k	3.0%	1.4m	7.1	1.1%
BBC RADIO 4 EXTRA	194k	3.0%	1.4m	7.0	1.1%
HEART 80S	189k	3.0%	854k	4.5	0.7%
ABSOLUTE 80S	177k	2.0%	868k	4.9	0.7%
MAGIC	170k	2.0%	752k	4.4	0.6%
BBC ASIAN NETWORK UK	169k	2.0%	1.5m	9.1	1.2%
KISS	163k	2.0%	519k	3.2	0.4%
PLANET ROCK	148k	2.0%	1.1m	7.1	0.9%
HEART DANCE	146k	2.0%	590k	4.0	0.5%
BBC RADIO 1XTRA	142k	2.0%	733k	5.2	0.6%
HEART 90S	133k	2.0%	398k	3.0	0.3%
KISSTORY R&B	130k	2.0%	499k	3.8	0.4%
CAPITAL DANCE	128k	2.0%	553k	4.3	0.4%
VIRGIN RADIO	127k	2.0%	781k	6.2	0.6%
BBC WORLD SERVICE	126k	2.0%	485k	3.9	0.4%
BBC RADIO 5 SPORTS EXTRA	124k	2.0%	264k	2.1	0.2%
ABSOLUTE RADIO 90S	118k	2.0%	472k	4.0	0.4%
ABSOLUTE CLASSIC ROCK	115k	2.0%	616k	5.3	0.5%
GB NEWS RADIO	102k	1.0%	1.1m	10.8	0.9%
TALK (WAS TALKRADIO)	101k	1.0%	996k	9.8	0.8%
BOOM RADIO	99k	1.0%	1.4m	14.5	1.2%
CAPITAL XTRA RELOADED	98k	1.0%	520k	5.3	0.4%
KERRANG!	96k	1.0%	490k	5.1	0.4%
TALKSPORT2	96k	1.0%	321k	3.3	0.3%
HEAT	77k	1.0%	171k	2.2	0.1%
SMOOTH RELAX	68k	1.0%	237k	3.5	0.2%
ABSOLUTE RADIO 00S	63k	1.0%	300k	4.7	0.2%
TIMES RADIO	57k	1.0%	352k	6.2	0.3%
MAGIC SOUL	55k	1.0%	358k	6.5	0.3%
SMOOTH COUNTRY	53k	1.0%	285k	5.4	0.2%
HEART 70S	48k	1.0%	160k	3.3	0.1%
SMOOTH CHILL	45k	1.0%	192k	4.3	0.2%
VIRGIN RADIO CHILLED	45k	1.0%	75k	1.7	0.1%
RADIO X CLASSIC ROCK	44k	1.0%	448k	10.2	0.4%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	44k	1.0%	105k	2.4	0.1%
MELLOW MAGIC	40k	1.0%	152k	3.7	0.1%
JAZZ FM	38k	1.0%	124k	3.3	0.1%
KISS XTRA	35k	0.0%	66k	1.9	0.1%
ABSOLUTE RADIO COUNTRY	34k	0.0%	282k	8.2	0.2%
VIRGIN RADIO 80S	33k	0.0%	60k	1.8	0.0%
ABSOLUTE RADIO 10S	31k	0.0%	67k	2.2	0.1%
HITS RADIO PRIDE	31k	0.0%	25k	0.8	0.0%
HITS RADIO CHILLED	26k	0.0%	113k	4.3	0.1%
ABSOLUTE RADIO 70S	22k	0.0%	81k	3.7	0.1%
MAGIC CLASSICAL	20k	0.0%	131k	6.7	0.1%
CAPITAL CHILL	19k	0.0%	77k	4.0	0.1%
NATION 80S	18k	0.0%	38k	2.1	0.0%
BLOOMBERG RADIO	—	—	—	—	—

Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO MIDLANDS’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)