SMOOTH RADIO MIDLANDS
HCombo
Local / regional · RAJAR code 4175 · · Local
Headline figures · JUN 2026
Weekly reach
836k
73kvs prev. quarter
% reach
11.0%
1.0%vs prev. quarter
Total hours
5.7m
159kvs prev. quarter
Average hours
6.8
0.7vs prev. quarter
Market share
4.5%
0.0%vs prev. quarter
TSA population 7.56m · unweighted sample 8,024
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.7% | 347k |
10.00-13.00 | 4.8% | 417k |
13.00-16.00 | 4.6% | 401k |
16.00-19.00 | 4.7% | 327k |
19.00-22.00 | 4.6% | 177k |
22.00-01.00 | 4.7% | 86k |
01.00-04.00 | 4.1% | 18k |
04.00-06.00 | 5.9% | 56k |
06.00-06.00 | 4.4% | 728k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 5.8% | 22k |
06.00-10.00 | 4.4% | 124k |
10.00-13.00 | 4.3% | 142k |
13.00-16.00 | 4.3% | 105k |
16.00-19.00 | 4.6% | 101k |
19.00-22.00 | 5.3% | 50k |
22.00-01.00 | 5.8% | 34k |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 6.1% | 21k |
06.00-10.00 | 4.1% | 105k |
10.00-13.00 | 5.1% | 142k |
13.00-16.00 | 5.4% | 130k |
16.00-19.00 | 4.2% | 87k |
19.00-22.00 | 5.4% | 48k |
22.00-01.00 | 6.8% | 30k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 836k | 11.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 78k | 7.0% | 3.3 | 9.3% |
| ADULTS 25-34 | 117k | 10.0% | 3.0 | 14.0% |
| ADULTS 35-44 | 124k | 10.0% | 4.4 | 14.8% |
| ADULTS 45-54 | 105k | 10.0% | 8.2 | 12.5% |
| ADULTS 55-64 | 172k | 15.0% | 9.4 | 20.6% |
| ADULTS 65-74 | 144k | 14.0% | 8.9 | 17.2% |
| ADULTS 75+ | 97k | 14.0% | 8.3 | 11.6% |
| ADULTS 15-34 | 195k | 8.0% | 3.1 | 23.3% |
| ADULTS 15-44 | 319k | 9.0% | 3.6 | 38.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 366k | 10.0% | 7.5 | 43.7% |
| MEN 15-24 | 38k | 6.0% | 2.8 | 4.5% |
| MEN 25-34 | 42k | 7.0% | 2.6 | 5.0% |
| MEN 35-44 | 59k | 10.0% | 5.1 | 7.1% |
| MEN 45-54 | 53k | 10.0% | 10.0 | 6.3% |
| MEN 55-64 | 64k | 12.0% | 11.0 | 7.7% |
| MEN 65-74 | 74k | 16.0% | 9.4 | 8.9% |
| MEN 75+ | 36k | 12.0% | 7.9 | 4.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 470k | 12.0% | 6.3 | 56.3% |
| WOMEN 15-24 | 40k | 7.0% | 3.7 | 4.8% |
| WOMEN 25-34 | 75k | 12.0% | 3.3 | 9.0% |
| WOMEN 35-44 | 64k | 10.0% | 3.7 | 7.7% |
| WOMEN 45-54 | 52k | 10.0% | 6.4 | 6.3% |
| WOMEN 55-64 | 108k | 19.0% | 8.4 | 12.9% |
| WOMEN 65-74 | 70k | 13.0% | 8.4 | 8.4% |
| WOMEN 75+ | 60k | 16.0% | 8.5 | 7.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 371k | 9.0% | 6.6 | 44.3% |
| C2DE ADULTS | 465k | 13.0% | 7.0 | 55.7% |
| ABC1 MEN | 163k | 9.0% | 7.8 | 19.4% |
| ABC1 WOMEN | 208k | 10.0% | 5.7 | 24.9% |
| C2DE MEN | 203k | 11.0% | 7.2 | 24.3% |
| C2DE WOMEN | 262k | 14.0% | 6.8 | 31.3% |
Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 6.43m | 85.0% | 126.4m | 19.7 | 100.0% |
| ANY COMMER CIAL | 5.02m | 66.0% | 68.2m | 13.6 | 54.0% |
| ANY BBC | 3.95m | 52.0% | 54.9m | 13.9 | 43.4% |
| BBC RADIO 2 | 1.53m | 20.0% | 18.1m | 11.8 | 14.3% |
| BBC RADIO 4 | 1.07m | 14.0% | 12.6m | 11.7 | 9.9% |
| CAPITAL NET WORK (UK) | 981k | 13.0% | 6.2m | 6.3 | 4.9% |
| HEART NET WORK (UK) | 981k | 13.0% | 5.1m | 5.2 | 4.1% |
| BBC RADIO 1 | 956k | 13.0% | 6.5m | 6.9 | 5.2% |
| GREAT- EST HITS RADIO | 902k | 12.0% | 8.1m | 9.0 | 6.4% |
| SMOOTH RADIO MID LANDS | 836k | 11.0% | 5.7m | 6.8 | 4.5% |
| SMOOTH RADIO NET WORK (UK) | 836k | 11.0% | 5.7m | 6.8 | 4.5% |
| OTHER NATION AL COMMER CIAL | 833k | 11.0% | 4.6m | 5.5 | 3.6% |
| OTHER BBC LOCAL | 830k | 11.0% | 4.5m | 5.4 | 3.6% |
| BBC RADIO 5 LIVE | 690k | 9.0% | 4.3m | 6.3 | 3.4% |
| OTHER STATION | 620k | 8.0% | 3.3m | 5.3 | 2.6% |
| HITS RADIO | 552k | 7.0% | 3.2m | 5.8 | 2.6% |
| CLASSIC FM | 533k | 7.0% | 4.1m | 7.7 | 3.3% |
| TALK SPORT | 463k | 6.0% | 4.4m | 9.5 | 3.5% |
| LBC BRAND (UK) | 302k | 4.0% | 2.1m | 6.8 | 1.6% |
| ABSO LUTE RADIO | 290k | 4.0% | 1.9m | 6.7 | 1.5% |
| KISS TORY | 283k | 4.0% | 1.6m | 5.8 | 1.3% |
| CAPITAL XTRA (UK) | 250k | 3.0% | 841k | 3.4 | 0.7% |
| BBC 6 MUSIC | 249k | 3.0% | 2.4m | 9.6 | 1.9% |
| RADIO X NET WORK (UK) | 226k | 3.0% | 1.8m | 8.0 | 1.4% |
| GOLD RADIO UK | 220k | 3.0% | 1.7m | 7.7 | 1.3% |
| HEART 80S | 212k | 3.0% | 884k | 4.2 | 0.7% |
| ABSO LUTE 80S | 207k | 3.0% | 1.2m | 5.6 | 0.9% |
| BBC RADIO 3 | 191k | 3.0% | 1.3m | 6.9 | 1.0% |
| BBC RADIO 4 EXTRA | 181k | 2.0% | 1.2m | 6.8 | 1.0% |
| KISS | 176k | 2.0% | 583k | 3.3 | 0.5% |
| OTHER LOCAL COMM. | 173k | 2.0% | 590k | 3.4 | 0.5% |
| BBC ASIAN NET WORK | 168k | 2.0% | 1.4m | 8.3 | 1.1% |
| BBC RADIO 1XTRA | 155k | 2.0% | 798k | 5.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 148k | 2.0% | 482k | 3.3 | 0.4% |
| MAGIC | 147k | 2.0% | 795k | 5.4 | 0.6% |
| PLANET ROCK | 146k | 2.0% | 862k | 5.9 | 0.7% |
| HEART 90S | 137k | 2.0% | 423k | 3.1 | 0.3% |
| VIRGIN RADIO | 136k | 2.0% | 694k | 5.1 | 0.5% |
| ABSO LUTE RADIO 90S | 130k | 2.0% | 487k | 3.7 | 0.4% |
| CAPITAL DANCE | 127k | 2.0% | 598k | 4.7 | 0.5% |
| GB NEWS RADIO | 123k | 2.0% | 1.0m | 8.5 | 0.8% |
| HEART DANCE | 119k | 2.0% | 613k | 5.1 | 0.5% |
| KISS TORY R&B | 118k | 2.0% | 432k | 3.6 | 0.3% |
| BBC WORLD SERVICE | 110k | 1.0% | 497k | 4.5 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 108k | 1.0% | 505k | 4.7 | 0.4% |
| TALK | 106k | 1.0% | 661k | 6.2 | 0.5% |
| KER RANG! | 101k | 1.0% | 619k | 6.1 | 0.5% |
| CAPITAL XTRA RELOAD ED | 99k | 1.0% | 354k | 3.6 | 0.3% |
| TALK SPORT2 | 83k | 1.0% | 213k | 2.6 | 0.2% |
| BOOM RADIO | 81k | 1.0% | 863k | 10.7 | 0.7% |
| SMOOTH COUN TRY | 71k | 1.0% | 466k | 6.5 | 0.4% |
| SMOOTH RELAX | 66k | 1.0% | 247k | 3.7 | 0.2% |
| TIMES RADIO | 65k | 1.0% | 425k | 6.5 | 0.3% |
| HEART 70S | 62k | 1.0% | 155k | 2.5 | 0.1% |
| MAGIC SOUL | 60k | 1.0% | 353k | 5.9 | 0.3% |
| ABSO LUTE RADIO COUN TRY | 54k | 1.0% | 314k | 5.8 | 0.2% |
| SMOOTH CHILL | 54k | 1.0% | 269k | 5.0 | 0.2% |
| ABSO LUTE RADIO 00S | 53k | 1.0% | 109k | 2.1 | 0.1% |
| HEAT | 51k | 1.0% | 87k | 1.7 | 0.1% |
| RADIO X CLASSIC ROCK | 51k | 1.0% | 514k | 10.0 | 0.4% |
| JAZZ FM | 49k | 1.0% | 217k | 4.4 | 0.2% |
| MELLOW MAGIC | 45k | 1.0% | 119k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 40k | 1.0% | 109k | 2.7 | 0.1% |
| ABSO LUTE RADIO 70S | 37k | — | 117k | 3.2 | 0.1% |
| VIRGIN RADIO LE- GENDS | 37k | — | 90k | 2.4 | 0.1% |
| KISS XTRA | 32k | — | 60k | 1.9 | — |
| CAPITAL CHILL | 29k | — | 179k | 6.2 | 0.1% |
| HITS RADIO PRIDE | 28k | — | 21k | 0.7 | — |
| HITS RADIO CHILLED | 27k | — | 112k | 4.2 | 0.1% |
| ABSO LUTE RADIO 10S | 25k | — | 58k | 2.3 | — |
| VIRGIN RADIO 80S | 24k | — | 40k | 1.7 | — |
| NATION 80S | 23k | — | 117k | 5.2 | 0.1% |
| MAGIC CLASSIC AL | 23k | — | 150k | 6.6 | 0.1% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)