SMOOTH RADIO EAST MIDLANDS
HLocal / regional · RAJAR code 4076 · · Local
Part of: SMOOTH BRAND (UK), COMMUNICORP UK, SMOOTH RADIO NETWORK (UK)
Headline figures · JUN 2026
Weekly reach
403k
23kvs prev. quarter
% reach
12.0%
1.0%vs prev. quarter
Total hours
2.8m
40kvs prev. quarter
Average hours
6.8
0.2vs prev. quarter
Market share
4.7%
0.1%vs prev. quarter
TSA population 3.43m · unweighted sample 3,959
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
04.00-06.00 | 5.7% | 20k |
06.00-10.00 | 3.5% | 171k |
10.00-13.00 | 4.7% | 209k |
13.00-16.00 | 5.4% | 206k |
16.00-19.00 | 5.2% | 177k |
19.00-22.00 | 4.5% | 92k |
22.00-01.00 | 5.3% | 41k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.0% | 60k |
10.00-13.00 | 4.3% | 62k |
13.00-16.00 | 4.3% | 50k |
16.00-19.00 | 5.7% | 61k |
19.00-22.00 | 5.7% | 30k |
22.00-01.00 | 5.0% | 17k |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.6% | 50k |
10.00-13.00 | 5.4% | 72k |
13.00-16.00 | 5.3% | 69k |
16.00-19.00 | 4.2% | 42k |
19.00-22.00 | 6.1% | 28k |
22.00-01.00 | 7.6% | 17k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 403k | 12.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 36k | 7.0% | 2.8 | 8.9% |
| ADULTS 25-34 | 54k | 10.0% | 2.9 | 13.5% |
| ADULTS 35-44 | 58k | 10.0% | 5.0 | 14.3% |
| ADULTS 45-54 | 63k | 13.0% | 7.1 | 15.6% |
| ADULTS 55-64 | 80k | 15.0% | 10.6 | 19.8% |
| ADULTS 65-74 | 60k | 13.0% | 7.7 | 14.9% |
| ADULTS 75+ | 53k | 17.0% | 8.6 | 13.1% |
| ADULTS 15-34 | 90k | 8.0% | 2.9 | 22.4% |
| ADULTS 15-44 | 148k | 9.0% | 3.7 | 36.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 174k | 10.0% | 7.3 | 43.2% |
| MEN 15-24 | 16k | 6.0% | 2.8 | 4.0% |
| MEN 25-34 | 17k | 6.0% | 2.1 | 4.1% |
| MEN 35-44 | 27k | 10.0% | 5.7 | 6.8% |
| MEN 45-54 | 32k | 13.0% | 9.2 | 8.0% |
| MEN 55-64 | 35k | 14.0% | 11.8 | 8.7% |
| MEN 65-74 | 31k | 14.0% | 8.8 | 7.8% |
| MEN 75+ | 15k | 10.0% | 3.5 | 3.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 229k | 13.0% | 6.4 | 56.8% |
| WOMEN 15-24 | 20k | 8.0% | 2.7 | 4.9% |
| WOMEN 25-34 | 38k | 14.0% | 3.3 | 9.4% |
| WOMEN 35-44 | 30k | 10.0% | 4.4 | 7.5% |
| WOMEN 45-54 | 31k | 12.0% | 4.8 | 7.6% |
| WOMEN 55-64 | 44k | 17.0% | 9.7 | 11.0% |
| WOMEN 65-74 | 29k | 12.0% | 6.4 | 7.1% |
| WOMEN 75+ | 38k | 22.0% | 10.7 | 9.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 177k | 10.0% | 6.1 | 43.9% |
| C2DE ADULTS | 226k | 14.0% | 7.4 | 56.1% |
| ABC1 MEN | 77k | 9.0% | 6.6 | 19.2% |
| ABC1 WOMEN | 100k | 10.0% | 5.6 | 24.7% |
| C2DE MEN | 97k | 12.0% | 7.9 | 24.0% |
| C2DE WOMEN | 129k | 17.0% | 7.1 | 32.1% |
Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 2.89m | 84.0% | 59.0m | 20.4 | 100.0% |
| ANY COMMER CIAL | 2.20m | 64.0% | 30.4m | 13.8 | 51.5% |
| ANY BBC | 1.85m | 54.0% | 26.7m | 14.5 | 45.3% |
| BBC RADIO 2 | 742k | 22.0% | 8.7m | 11.8 | 14.8% |
| CAPITAL NET WORK (UK) | 525k | 15.0% | 4.2m | 8.1 | 7.2% |
| BBC RADIO 4 | 465k | 14.0% | 6.1m | 13.2 | 10.4% |
| OTHER BBC LOCAL | 448k | 13.0% | 2.7m | 6.1 | 4.6% |
| BBC RADIO 1 | 443k | 13.0% | 3.4m | 7.7 | 5.8% |
| GREAT- EST HITS RADIO | 405k | 12.0% | 3.4m | 8.5 | 5.8% |
| SMOOTH RADIO EAST MID LANDS | 403k | 12.0% | 2.8m | 6.8 | 4.7% |
| SMOOTH RADIO NET WORK (UK) | 403k | 12.0% | 2.8m | 6.8 | 4.7% |
| OTHER NATION AL COMMER CIAL | 363k | 11.0% | 1.9m | 5.3 | 3.3% |
| HEART NET WORK (UK) | 351k | 10.0% | 1.7m | 4.9 | 2.9% |
| BBC RADIO 5 LIVE | 276k | 8.0% | 1.7m | 6.2 | 2.9% |
| OTHER STATION | 264k | 8.0% | 1.9m | 7.3 | 3.2% |
| CLASSIC FM | 243k | 7.0% | 1.9m | 7.9 | 3.3% |
| HITS RADIO | 177k | 5.0% | 1.2m | 6.7 | 2.0% |
| TALK SPORT | 149k | 4.0% | 1.2m | 8.3 | 2.1% |
| GOLD RADIO UK | 128k | 4.0% | 1.0m | 8.0 | 1.7% |
| BBC 6 MUSIC | 120k | 3.0% | 1.3m | 10.6 | 2.2% |
| LBC BRAND (UK) | 118k | 3.0% | 827k | 7.0 | 1.4% |
| ABSO LUTE RADIO | 118k | 3.0% | 907k | 7.7 | 1.5% |
| CAPITAL XTRA (UK) | 114k | 3.0% | 414k | 3.6 | 0.7% |
| RADIO X NET WORK (UK) | 111k | 3.0% | 1.1m | 10.2 | 1.9% |
| KISS TORY | 109k | 3.0% | 692k | 6.4 | 1.2% |
| ABSO LUTE 80S | 107k | 3.0% | 503k | 4.7 | 0.9% |
| HEART 80S | 100k | 3.0% | 326k | 3.3 | 0.6% |
| BBC RADIO 3 | 81k | 2.0% | 486k | 6.0 | 0.8% |
| OTHER LOCAL COMM. | 81k | 2.0% | 216k | 2.7 | 0.4% |
| KISS | 80k | 2.0% | 261k | 3.3 | 0.4% |
| BBC RADIO 4 EXTRA | 79k | 2.0% | 593k | 7.5 | 1.0% |
| MAGIC | 72k | 2.0% | 437k | 6.1 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 70k | 2.0% | 174k | 2.5 | 0.3% |
| HEART 90S | 67k | 2.0% | 202k | 3.0 | 0.3% |
| PLANET ROCK | 67k | 2.0% | 570k | 8.5 | 1.0% |
| BBC ASIAN NET WORK | 65k | 2.0% | 860k | 13.1 | 1.5% |
| CAPITAL DANCE | 59k | 2.0% | 213k | 3.6 | 0.4% |
| BBC RADIO 1XTRA | 56k | 2.0% | 177k | 3.2 | 0.3% |
| ABSO LUTE RADIO 90S | 55k | 2.0% | 204k | 3.7 | 0.3% |
| HEART DANCE | 55k | 2.0% | 245k | 4.5 | 0.4% |
| VIRGIN RADIO | 55k | 2.0% | 225k | 4.1 | 0.4% |
| KISS TORY R&B | 49k | 1.0% | 148k | 3.0 | 0.3% |
| CAPITAL XTRA RELOAD ED | 45k | 1.0% | 170k | 3.7 | 0.3% |
| BOOM RADIO | 42k | 1.0% | 451k | 10.7 | 0.8% |
| BBC WORLD SERVICE | 40k | 1.0% | 119k | 3.0 | 0.2% |
| ABSO LUTE CLASSIC ROCK | 40k | 1.0% | 262k | 6.5 | 0.4% |
| KER RANG! | 38k | 1.0% | 216k | 5.8 | 0.4% |
| GB NEWS RADIO | 33k | 1.0% | 315k | 9.5 | 0.5% |
| SMOOTH RELAX | 33k | 1.0% | 65k | 2.0 | 0.1% |
| TALK SPORT2 | 33k | 1.0% | 107k | 3.3 | 0.2% |
| TALK | 32k | 1.0% | 280k | 8.6 | 0.5% |
| SMOOTH CHILL | 30k | 1.0% | 204k | 6.8 | 0.3% |
| SMOOTH COUN TRY | 30k | 1.0% | 142k | 4.8 | 0.2% |
| ABSO LUTE RADIO 00S | 29k | 1.0% | 58k | 2.0 | 0.1% |
| RADIO X CLASSIC ROCK | 29k | 1.0% | 271k | 9.4 | 0.5% |
| JAZZ FM | 26k | 1.0% | 66k | 2.5 | 0.1% |
| HEART 70S | 24k | 1.0% | 46k | 2.0 | 0.1% |
| TIMES RADIO | 23k | 1.0% | 146k | 6.3 | 0.2% |
| MAGIC SOUL | 22k | 1.0% | 146k | 6.7 | 0.2% |
| VIRGIN RADIO CHILLED | 19k | 1.0% | 52k | 2.7 | 0.1% |
| VIRGIN RADIO LE- GENDS | 18k | 1.0% | 62k | 3.5 | 0.1% |
| CAPITAL CHILL | 16k | — | 75k | 4.6 | 0.1% |
| MELLOW MAGIC | 16k | — | 53k | 3.2 | 0.1% |
| HEAT | 14k | — | 25k | 1.8 | — |
| ABSO LUTE RADIO 70S | 13k | — | 17k | 1.3 | — |
| ABSO LUTE RADIO COUN TRY | 13k | — | 54k | 4.1 | 0.1% |
| ABSO LUTE RADIO 10S | 12k | — | 37k | 3.2 | 0.1% |
| KISS XTRA | 12k | — | 26k | 2.1 | — |
| VIRGIN RADIO 80S | 12k | — | 11k | 0.9 | — |
| MAGIC CLASSIC AL | 10k | — | 34k | 3.3 | 0.1% |
| HITS RADIO PRIDE | 9,000 | — | 8,000 | 0.9 | — |
| HITS RADIO CHILLED | 9,000 | — | 14k | 1.6 | — |
| NATION 80S | 9,000 | — | 21k | 2.2 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)