RAJAR Dashboard

SMOOTH RADIO EAST MIDLANDS

H

Local / regional · RAJAR code 4076 · Half-yearly — 6-month rolling sample · Local

Part of: SMOOTH BRAND (UK), COMMUNICORP UK, SMOOTH RADIO NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
426k
▼ 24k vs prev. quarter
% reach
13.0%
▬ 0.0% vs prev. quarter
Total hours
2.8m
▼ 643k vs prev. quarter
Average hours
6.6
▼ 1.0 vs prev. quarter
Market share
4.8%
▼ 0.9% vs prev. quarter

TSA population 3.39m · unweighted sample 3,952

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+426k13.0%6.6100.0%
ADULTS 15-2425k5.0%1.65.8%
ADULTS 25-3461k11.0%3.014.3%
ADULTS 35-4453k10.0%5.012.5%
ADULTS 45-5467k14.0%6.715.7%
ADULTS 55-64106k20.0%8.624.8%
ADULTS 65-7460k14.0%7.714.0%
ADULTS 75+55k16.0%9.012.9%
ADULTS 15-3485k8.0%2.620.1%
ADULTS 15-44139k9.0%3.532.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+174k10.0%7.040.8%
MEN 15-246,0002.0%0.81.5%
MEN 25-3419k7.0%1.74.5%
MEN 35-4422k8.0%5.45.1%
MEN 45-5433k14.0%8.87.7%
MEN 55-6445k18.0%8.710.6%
MEN 65-7429k14.0%8.66.8%
MEN 75+20k12.0%6.64.6%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+252k15.0%6.359.2%
WOMEN 15-2418k7.0%1.94.3%
WOMEN 25-3442k16.0%3.59.8%
WOMEN 35-4432k11.0%4.87.4%
WOMEN 45-5434k14.0%4.68.0%
WOMEN 55-6460k23.0%8.614.2%
WOMEN 65-7430k13.0%6.87.2%
WOMEN 75+35k19.0%10.38.3%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS199k11.0%6.046.8%
C2DE ADULTS226k15.0%7.153.2%
ABC1 MEN69k8.0%6.316.1%
ABC1 WOMEN131k13.0%5.830.7%
C2DE MEN105k13.0%7.524.7%
C2DE WOMEN121k17.0%6.828.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
3.5%183k
10.00-13.00
▸
5.8%229k
13.00-16.00
▸
6.0%222k
16.00-19.00
▸
4.8%177k
19.00-22.00
▸
4.4%79k
22.00-01.00
▸
5.2%38k
04.00-06.00
▸
3.8%17k
SaturdayShareReach
06.00-10.00
▸
3.2%51k
10.00-13.00
▸
4.9%74k
13.00-16.00
▸
4.5%63k
16.00-19.00
▸
3.6%47k
19.00-22.00
▸
4.2%25k
22.00-01.00
▸
7.0%20k
SundayShareReach
06.00-10.00
▸
4.2%50k
10.00-13.00
▸
6.2%81k
13.00-16.00
▸
5.4%70k
16.00-19.00
▸
3.6%37k
19.00-22.00
▸
4.4%23k
22.00-01.00
▸
7.7%16k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 780k23.0%9.1m11.715.6%
BBC RADIO 4 486k14.0%5.7m11.89.8%
BBC RADIO 1 441k13.0%3.3m7.55.7%
SMOOTH RADIO EAST MIDLANDS this station426k13.0%2.8m6.64.8%
GREATEST HITS RADIO 389k11.0%2.8m7.34.9%
BBC RADIO 5 LIVE 298k9.0%2.0m6.73.4%
CLASSIC FM 218k6.0%1.4m6.52.4%
HITS RADIO 174k5.0%837k4.81.4%
TALKSPORT 158k5.0%1.1m7.11.9%
GOLD RADIO UK 154k5.0%1.3m8.52.2%
ABSOLUTE RADIO 138k4.0%1.1m7.71.8%
BBC 6 MUSIC 131k4.0%1.5m11.22.5%
KISSTORY 103k3.0%520k5.10.9%
BBC RADIO 4 EXTRA 100k3.0%721k7.21.2%
HEART 80S 85k2.0%301k3.60.5%
CAPITAL XTRA (UK) 83k2.0%241k2.90.4%
MAGIC 81k2.0%397k4.90.7%
ABSOLUTE 80S 77k2.0%373k4.80.6%
KISS 73k2.0%250k3.40.4%
HEART DANCE 71k2.0%302k4.20.5%
BBC ASIAN NETWORK UK 69k2.0%848k12.31.5%
BBC RADIO 3 69k2.0%480k7.00.8%
PLANET ROCK 69k2.0%734k10.61.3%
VIRGIN RADIO 64k2.0%232k3.60.4%
CAPITAL DANCE 63k2.0%138k2.20.2%
HEART 90S 61k2.0%188k3.10.3%
BBC RADIO 5 SPORTS EXTRA 58k2.0%132k2.30.2%
BBC WORLD SERVICE 53k2.0%156k3.00.3%
KISSTORY R&B 53k2.0%167k3.20.3%
ABSOLUTE RADIO 90S 48k1.0%200k4.10.3%
BBC RADIO 1XTRA 48k1.0%123k2.60.2%
CAPITAL XTRA RELOADED 47k1.0%264k5.60.5%
BOOM RADIO 46k1.0%934k20.11.6%
ABSOLUTE CLASSIC ROCK 37k1.0%188k5.10.3%
KERRANG! 36k1.0%219k6.00.4%
TALK (WAS TALKRADIO) 36k1.0%462k12.70.8%
SMOOTH RELAX 33k1.0%68k2.00.1%
TALKSPORT2 28k1.0%91k3.30.2%
VIRGIN RADIO CHILLED 28k1.0%27k0.90.0%
SMOOTH CHILL 27k1.0%135k5.00.2%
GB NEWS RADIO 26k1.0%237k9.00.4%
TIMES RADIO 26k1.0%181k7.00.3%
HEAT 25k1.0%119k4.70.2%
JAZZ FM 25k1.0%48k1.90.1%
MAGIC SOUL 23k1.0%148k6.50.3%
RADIO X CLASSIC ROCK 23k1.0%261k11.20.4%
ABSOLUTE RADIO 00S 22k1.0%137k6.20.2%
MELLOW MAGIC 21k1.0%99k4.70.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 21k1.0%56k2.70.1%
HEART 70S 20k1.0%56k2.90.1%
SMOOTH COUNTRY 19k1.0%84k4.40.1%
ABSOLUTE RADIO 70S 14k0.0%75k5.40.1%
CAPITAL CHILL 14k0.0%47k3.50.1%
VIRGIN RADIO 80S 13k0.0%11k0.90.0%
ABSOLUTE RADIO 10S 12k0.0%14k1.10.0%
HITS RADIO PRIDE 11k0.0%7,0000.70.0%
ABSOLUTE RADIO COUNTRY 10k0.0%32k3.30.1%
MAGIC CLASSICAL 10k0.0%32k3.10.1%
HITS RADIO CHILLED 9,0000.0%38k4.20.1%
KISS XTRA 9,0000.0%7,0000.70.0%
NATION 80S 5,0000.0%6,0001.20.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO EAST MIDLANDS’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH RADIO EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)