KMFM GROUP
HBrandLocal / regional · RAJAR code 4040 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.37m · unweighted sample 1,607
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 175k | 13.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 34k | 19.0% | 3.8 | 19.5% |
| ADULTS 25-34 | 29k | 15.0% | 4.4 | 16.5% |
| ADULTS 35-44 | 37k | 17.0% | 3.9 | 21.0% |
| ADULTS 45-54 | 35k | 17.0% | 6.9 | 20.0% |
| ADULTS 55-64 | 17k | 8.0% | 6.0 | 9.8% |
| ADULTS 65-74 | 20k | 9.0% | 14.3 | 11.3% |
| ADULTS 75+ | 3,000 | 3.0% | 1.3 | 1.9% |
| ADULTS 15-34 | 63k | 17.0% | 4.1 | 36.0% |
| ADULTS 15-44 | 100k | 17.0% | 4.0 | 57.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 75k | 11.0% | 4.0 | 43.0% |
| MEN 15-24 | 13k | 14.0% | 3.0 | 7.6% |
| MEN 25-34 | 15k | 15.0% | 6.9 | 8.3% |
| MEN 35-44 | 18k | 17.0% | 3.9 | 10.2% |
| MEN 45-54 | 12k | 12.0% | 2.3 | 6.6% |
| MEN 55-64 | 11k | 11.0% | 4.1 | 6.5% |
| MEN 65-74 | 4,000 | 4.0% | 3.5 | 2.3% |
| MEN 75+ | 2,000 | 4.0% | 1.5 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 100k | 14.0% | 7.3 | 57.0% |
| WOMEN 15-24 | 21k | 24.0% | 4.2 | 12.0% |
| WOMEN 25-34 | 14k | 14.0% | 2.0 | 8.2% |
| WOMEN 35-44 | 19k | 16.0% | 3.9 | 10.8% |
| WOMEN 45-54 | 23k | 22.0% | 9.3 | 13.4% |
| WOMEN 55-64 | 6,000 | 5.0% | 9.7 | 3.3% |
| WOMEN 65-74 | 16k | 13.0% | 17.1 | 9.0% |
| WOMEN 75+ | 1,000 | 1.0% | 0.8 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 83k | 10.0% | 3.6 | 47.1% |
| C2DE ADULTS | 93k | 16.0% | 7.9 | 52.9% |
| ABC1 MEN | 30k | 9.0% | 3.4 | 17.3% |
| ABC1 WOMEN | 52k | 12.0% | 3.7 | 29.8% |
| C2DE MEN | 45k | 15.0% | 4.4 | 25.6% |
| C2DE WOMEN | 48k | 18.0% | 11.2 | 27.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.1% | 89k |
06.00-06.00 | 3.8% | 154k |
06.00-19.00 | 4.2% | 150k |
09.00-19.00 | 4.2% | 130k |
10.00-13.00 | 4.5% | 82k |
10.00-11.00 | 4.6% | 53k |
11.00-16.00 | 4.5% | 100k |
13.00-16.00 | 4.6% | 70k |
16.00-19.00 | 3.1% | 60k |
19.00-22.00 | 1.7% | 16k |
19.00-24.00 | 1.4% | 17k |
22.00-24.00 | 0.7% | 6,000 |
24.00-06.00 | 0.7% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
07.00-11.00 | 4.0% | 28k |
07.00-24.00 | 3.6% | 53k |
07.00-07.00 | 3.6% | 55k |
10.00-11.00 | 5.7% | 26k |
11.00-15.00 | 4.6% | 38k |
15.00-19.00 | 2.5% | 20k |
19.00-22.00 | 0.7% | 2,000 |
22.00-24.00 | 2.2% | 3,000 |
24.00-07.00 | 3.0% | 7,000 |
| Sunday | Share | Reach |
|---|---|---|
07.00-12.00 | 5.1% | 34k |
07.00-22.00 | 5.1% | 54k |
07.00-24.00 | 4.9% | 54k |
07.00-07.00 | 4.6% | 60k |
12.00-16.00 | 6.2% | 41k |
16.00-19.00 | 4.0% | 21k |
19.00-22.00 | 1.3% | 4,000 |
22.00-24.00 | — | — |
24.00-24.00 | 4.7% | 57k |
24.00-07.00 | 2.8% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 368k | 27.0% | 3.8m | 10.4 | 14.4% |
| BBC RADIO 4 | 257k | 19.0% | 3.0m | 11.8 | 11.4% |
| KMFM GROUP Brandthis station | 175k | 13.0% | 1.0m | 5.9 | 3.9% |
| BBC RADIO 1 | 162k | 12.0% | 947k | 5.8 | 3.6% |
| CLASSIC FM | 155k | 11.0% | 1.7m | 10.8 | 6.3% |
| BBC RADIO 5 LIVE | 119k | 9.0% | 698k | 5.9 | 2.6% |
| TALKSPORT | 89k | 6.0% | 633k | 7.1 | 2.4% |
| GREATEST HITS RADIO | 83k | 6.0% | 1.1m | 13.6 | 4.3% |
| MAGIC | 80k | 6.0% | 335k | 4.2 | 1.3% |
| GOLD RADIO UK | 56k | 4.0% | 461k | 8.3 | 1.7% |
| ABSOLUTE RADIO | 52k | 4.0% | 397k | 7.7 | 1.5% |
| KISSTORY | 52k | 4.0% | 225k | 4.3 | 0.8% |
| BBC 6 MUSIC | 51k | 4.0% | 367k | 7.2 | 1.4% |
| BBC RADIO 3 | 50k | 4.0% | 630k | 12.7 | 2.4% |
| HEART 80S | 43k | 3.0% | 170k | 4.0 | 0.6% |
| HEART DANCE | 35k | 3.0% | 165k | 4.8 | 0.6% |
| HITS RADIO | 35k | 3.0% | 292k | 8.5 | 1.1% |
| KISS | 34k | 2.0% | 200k | 5.9 | 0.8% |
| BBC RADIO 4 EXTRA | 32k | 2.0% | 183k | 5.7 | 0.7% |
| BOOM RADIO | 26k | 2.0% | 458k | 17.5 | 1.7% |
| CAPITAL XTRA (UK) | 25k | 2.0% | 123k | 4.9 | 0.5% |
| HEART 70S | 25k | 2.0% | 96k | 3.9 | 0.4% |
| HEART 90S | 25k | 2.0% | 48k | 1.9 | 0.2% |
| ABSOLUTE 80S | 24k | 2.0% | 87k | 3.6 | 0.3% |
| SMOOTH COUNTRY | 24k | 2.0% | 107k | 4.4 | 0.4% |
| BBC WORLD SERVICE | 23k | 2.0% | 82k | 3.6 | 0.3% |
| KISSTORY R&B | 23k | 2.0% | 110k | 4.9 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 1.0% | 25k | 1.3 | 0.1% |
| ABSOLUTE RADIO 90S | 19k | 1.0% | 53k | 2.9 | 0.2% |
| CAPITAL DANCE | 19k | 1.0% | 189k | 10.0 | 0.7% |
| PLANET ROCK | 19k | 1.0% | 68k | 3.7 | 0.3% |
| GB NEWS RADIO | 18k | 1.0% | 113k | 6.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 17k | 1.0% | 65k | 3.8 | 0.2% |
| KERRANG! | 17k | 1.0% | 56k | 3.3 | 0.2% |
| MAGIC SOUL | 17k | 1.0% | 211k | 12.2 | 0.8% |
| VIRGIN RADIO | 16k | 1.0% | 94k | 6.0 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 15k | 1.0% | 66k | 4.4 | 0.2% |
| SMOOTH RELAX | 15k | 1.0% | 76k | 5.2 | 0.3% |
| TIMES RADIO | 15k | 1.0% | 54k | 3.6 | 0.2% |
| MELLOW MAGIC | 14k | 1.0% | 106k | 7.6 | 0.4% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 65k | 4.7 | 0.2% |
| JAZZ FM | 13k | 1.0% | 112k | 8.7 | 0.4% |
| HEAT | 11k | 1.0% | 19k | 1.7 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 43k | 4.0 | 0.2% |
| BBC RADIO 1XTRA | 10k | 1.0% | 20k | 2.0 | 0.1% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 21k | 2.4 | 0.1% |
| CAPITAL CHILL | 7,000 | 0.0% | 42k | 6.3 | 0.2% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 16k | 2.2 | 0.1% |
| MAGIC CLASSICAL | 7,000 | 1.0% | 101k | 14.0 | 0.4% |
| TALKSPORT2 | 7,000 | 1.0% | 12k | 1.7 | 0.0% |
| BLOOMBERG RADIO | 6,000 | 0.0% | 15k | 2.6 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 0.0% | 19k | 3.3 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.3 | 0.0% |
| HITS RADIO PRIDE | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| KISS XTRA | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 4,000 | 1.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within KMFM GROUP’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — KMFM GROUP TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)