BAUER (LINCOLNSHIRE) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 4028 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 939k · unweighted sample 1,346
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 175k | 19.0% | 11.2 | 100.0% |
| ADULTS 15-24 | 14k | 12.0% | 3.7 | 8.1% |
| ADULTS 25-34 | 18k | 14.0% | 7.5 | 10.5% |
| ADULTS 35-44 | 30k | 22.0% | 8.0 | 16.8% |
| ADULTS 45-54 | 27k | 21.0% | 10.6 | 15.6% |
| ADULTS 55-64 | 38k | 24.0% | 14.4 | 21.7% |
| ADULTS 65-74 | 38k | 23.0% | 16.5 | 21.8% |
| ADULTS 75+ | 10k | 10.0% | 7.3 | 5.6% |
| ADULTS 15-34 | 33k | 13.0% | 5.8 | 18.5% |
| ADULTS 15-44 | 62k | 16.0% | 6.9 | 35.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 87k | 19.0% | 11.9 | 49.8% |
| MEN 15-24 | 7,000 | 11.0% | 5.4 | 4.1% |
| MEN 25-34 | 6,000 | 9.0% | 6.5 | 3.3% |
| MEN 35-44 | 17k | 26.0% | 8.8 | 9.7% |
| MEN 45-54 | 11k | 17.0% | 3.7 | 6.2% |
| MEN 55-64 | 22k | 28.0% | 18.1 | 12.4% |
| MEN 65-74 | 18k | 23.0% | 18.8 | 10.4% |
| MEN 75+ | 7,000 | 15.0% | 5.7 | 3.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 88k | 18.0% | 10.5 | 50.2% |
| WOMEN 15-24 | 7,000 | 12.0% | 2.0 | 4.0% |
| WOMEN 25-34 | 13k | 20.0% | 7.9 | 7.2% |
| WOMEN 35-44 | 12k | 18.0% | 6.9 | 7.1% |
| WOMEN 45-54 | 16k | 24.0% | 15.1 | 9.4% |
| WOMEN 55-64 | 16k | 20.0% | 9.5 | 9.2% |
| WOMEN 65-74 | 20k | 24.0% | 14.3 | 11.4% |
| WOMEN 75+ | 3,000 | 6.0% | 10.5 | 1.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 86k | 18.0% | 10.7 | 49.1% |
| C2DE ADULTS | 89k | 19.0% | 11.7 | 50.9% |
| ABC1 MEN | 34k | 17.0% | 8.8 | 19.3% |
| ABC1 WOMEN | 52k | 19.0% | 11.9 | 29.8% |
| C2DE MEN | 54k | 20.0% | 13.8 | 30.5% |
| C2DE WOMEN | 36k | 17.0% | 8.4 | 20.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 11.0% | 158k |
06.00-09.00 | 9.2% | 91k |
06.00-12.00 | 10.3% | 125k |
06.00-18.00 | 11.5% | 152k |
06.00-24.00 | 11.3% | 157k |
09.00-12.00 | 11.1% | 98k |
12.00-15.00 | 12.3% | 100k |
15.00-18.00 | 13.9% | 94k |
18.00-21.00 | 8.7% | 50k |
21.00-24.00 | 10.6% | 20k |
24.00-06.00 | 5.2% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 8.9% | 22k |
06.00-12.00 | 9.3% | 44k |
06.00-18.00 | 10.2% | 61k |
06.00-24.00 | 9.9% | 67k |
06.00-06.00 | 9.6% | 67k |
09.00-12.00 | 9.4% | 36k |
12.00-15.00 | 12.2% | 35k |
15.00-18.00 | 10.1% | 27k |
18.00-21.00 | 5.5% | 13k |
21.00-24.00 | 10.8% | 9,000 |
24.00-06.00 | 5.5% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 8.9% | 15k |
06.00-12.00 | 9.2% | 39k |
06.00-18.00 | 10.7% | 63k |
06.00-24.00 | 10.2% | 65k |
06.00-06.00 | 9.9% | 66k |
09.00-12.00 | 9.4% | 34k |
12.00-15.00 | 11.4% | 38k |
15.00-18.00 | 13.1% | 27k |
18.00-21.00 | 6.5% | 18k |
21.00-24.00 | 7.9% | 5,000 |
24.00-06.00 | 6.1% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 244k | 26.0% | 2.7m | 11.1 | 14.8% |
| BAUER (LINCOLNSHIRE) (EXC PARTNERS) Groupthis station | 175k | 19.0% | 2.0m | 11.2 | 10.8% |
| GREATEST HITS RADIO | 162k | 17.0% | 2.0m | 12.1 | 10.7% |
| BBC RADIO 1 | 148k | 16.0% | 1.1m | 7.6 | 6.1% |
| BBC RADIO 4 | 127k | 13.0% | 1.2m | 9.3 | 6.5% |
| BBC RADIO 5 LIVE | 86k | 9.0% | 846k | 9.8 | 4.6% |
| HITS RADIO | 82k | 9.0% | 509k | 6.2 | 2.8% |
| TALKSPORT | 62k | 7.0% | 371k | 6.0 | 2.0% |
| CLASSIC FM | 58k | 6.0% | 505k | 8.7 | 2.8% |
| GOLD RADIO UK | 36k | 4.0% | 236k | 6.6 | 1.3% |
| ABSOLUTE 80S | 32k | 3.0% | 206k | 6.5 | 1.1% |
| ABSOLUTE RADIO | 32k | 3.0% | 216k | 6.8 | 1.2% |
| KISSTORY | 31k | 3.0% | 122k | 3.9 | 0.7% |
| MAGIC | 31k | 3.0% | 167k | 5.4 | 0.9% |
| KISS | 30k | 3.0% | 138k | 4.6 | 0.8% |
| PLANET ROCK | 30k | 3.0% | 286k | 9.6 | 1.6% |
| HEART 80S | 28k | 3.0% | 124k | 4.4 | 0.7% |
| BBC RADIO 3 | 27k | 3.0% | 289k | 10.6 | 1.6% |
| CAPITAL DANCE | 26k | 3.0% | 117k | 4.5 | 0.6% |
| HEART 90S | 25k | 3.0% | 96k | 3.8 | 0.5% |
| BBC RADIO 4 EXTRA | 24k | 3.0% | 91k | 3.8 | 0.5% |
| BBC 6 MUSIC | 23k | 2.0% | 251k | 10.9 | 1.4% |
| HEART DANCE | 23k | 2.0% | 90k | 3.9 | 0.5% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 64k | 2.9 | 0.4% |
| ABSOLUTE RADIO 90S | 21k | 2.0% | 81k | 3.9 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 2.0% | 31k | 1.6 | 0.2% |
| VIRGIN RADIO | 20k | 2.0% | 69k | 3.5 | 0.4% |
| BBC WORLD SERVICE | 19k | 2.0% | 36k | 1.9 | 0.2% |
| BOOM RADIO | 14k | 2.0% | 300k | 20.8 | 1.6% |
| BBC RADIO 1XTRA | 12k | 1.0% | 26k | 2.2 | 0.1% |
| HEART 70S | 12k | 1.0% | 17k | 1.4 | 0.1% |
| KERRANG! | 12k | 1.0% | 65k | 5.2 | 0.4% |
| SMOOTH RELAX | 12k | 1.0% | 97k | 7.9 | 0.5% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 26k | 2.3 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 10k | 1.0% | 25k | 2.5 | 0.1% |
| KISSTORY R&B | 10k | 1.0% | 28k | 2.9 | 0.2% |
| KISS XTRA | 10k | 1.0% | 24k | 2.3 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 11k | 1.2 | 0.1% |
| MELLOW MAGIC | 8,000 | 1.0% | 20k | 2.5 | 0.1% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 17k | 2.4 | 0.1% |
| GB NEWS RADIO | 7,000 | 1.0% | 30k | 4.5 | 0.2% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 99k | 14.7 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 1.0% | 27k | 3.8 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 6,000 | 1.0% | 44k | 7.4 | 0.2% |
| CAPITAL CHILL | 6,000 | 1.0% | 23k | 3.9 | 0.1% |
| JAZZ FM | 6,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| TALKSPORT2 | 6,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| TIMES RADIO | 6,000 | 1.0% | 28k | 4.3 | 0.2% |
| VIRGIN RADIO 80S | 6,000 | 1.0% | 25k | 4.2 | 0.1% |
| HITS RADIO PRIDE | 5,000 | 1.0% | 34k | 7.1 | 0.2% |
| MAGIC SOUL | 5,000 | 1.0% | 7,000 | 1.4 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 45k | 8.6 | 0.2% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 10k | 2.6 | 0.1% |
| HEAT | 4,000 | 0.0% | 9,000 | 2.1 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 12k | 3.3 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 24k | 6.5 | 0.1% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 19k | 7.0 | 0.1% |
| SMOOTH CHILL | 3,000 | 0.0% | 10k | 2.8 | 0.1% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 44k | 19.6 | 0.2% |
| NATION 80S | 1,000 | 0.0% | 5,000 | 3.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (LINCOLNSHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (LINCOLNSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)