BAUER (SOUTH YORKSHIRE) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3994 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.70m · unweighted sample 1,784
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 448k | 26.0% | 9.6 | 100.0% |
| ADULTS 15-24 | 63k | 26.0% | 6.5 | 14.0% |
| ADULTS 25-34 | 71k | 26.0% | 11.2 | 15.9% |
| ADULTS 35-44 | 77k | 29.0% | 5.3 | 17.2% |
| ADULTS 45-54 | 74k | 31.0% | 9.5 | 16.6% |
| ADULTS 55-64 | 65k | 24.0% | 10.0 | 14.6% |
| ADULTS 65-74 | 83k | 33.0% | 12.4 | 18.5% |
| ADULTS 75+ | 14k | 9.0% | 20.8 | 3.2% |
| ADULTS 15-34 | 134k | 26.0% | 9.0 | 29.9% |
| ADULTS 15-44 | 211k | 27.0% | 7.7 | 47.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 223k | 27.0% | 12.5 | 49.8% |
| MEN 15-24 | 30k | 24.0% | 5.0 | 6.7% |
| MEN 25-34 | 29k | 21.0% | 23.3 | 6.5% |
| MEN 35-44 | 31k | 24.0% | 8.1 | 6.9% |
| MEN 45-54 | 44k | 38.0% | 8.6 | 9.9% |
| MEN 55-64 | 30k | 23.0% | 11.2 | 6.8% |
| MEN 65-74 | 48k | 38.0% | 14.5 | 10.8% |
| MEN 75+ | 10k | 16.0% | 28.1 | 2.2% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 225k | 26.0% | 6.8 | 50.2% |
| WOMEN 15-24 | 33k | 28.0% | 7.9 | 7.3% |
| WOMEN 25-34 | 42k | 31.0% | 2.8 | 9.4% |
| WOMEN 35-44 | 46k | 34.0% | 3.5 | 10.3% |
| WOMEN 45-54 | 30k | 25.0% | 10.9 | 6.7% |
| WOMEN 55-64 | 35k | 25.0% | 9.1 | 7.8% |
| WOMEN 65-74 | 35k | 28.0% | 9.4 | 7.7% |
| WOMEN 75+ | 4,000 | 4.0% | 2.9 | 0.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 200k | 24.0% | 7.1 | 44.7% |
| C2DE ADULTS | 247k | 29.0% | 11.6 | 55.3% |
| ABC1 MEN | 93k | 24.0% | 9.2 | 20.7% |
| ABC1 WOMEN | 107k | 24.0% | 5.4 | 24.0% |
| C2DE MEN | 130k | 30.0% | 14.8 | 29.1% |
| C2DE WOMEN | 117k | 28.0% | 8.0 | 26.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 15.1% | 413k |
06.00-09.00 | 13.0% | 191k |
06.00-12.00 | 16.9% | 301k |
06.00-18.00 | 16.7% | 388k |
06.00-24.00 | 15.6% | 408k |
09.00-12.00 | 19.6% | 259k |
12.00-15.00 | 18.3% | 247k |
15.00-18.00 | 14.2% | 213k |
18.00-21.00 | 9.9% | 124k |
21.00-24.00 | 5.0% | 45k |
24.00-06.00 | 3.8% | 25k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 9.2% | 42k |
06.00-12.00 | 13.6% | 120k |
06.00-18.00 | 13.0% | 166k |
06.00-24.00 | 12.3% | 173k |
06.00-06.00 | 11.9% | 174k |
09.00-12.00 | 15.7% | 110k |
12.00-15.00 | 13.4% | 91k |
15.00-18.00 | 10.9% | 72k |
18.00-21.00 | 9.8% | 35k |
21.00-24.00 | 5.2% | 17k |
24.00-06.00 | 2.3% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 10.6% | 40k |
06.00-12.00 | 14.9% | 97k |
06.00-18.00 | 14.1% | 135k |
06.00-24.00 | 13.3% | 146k |
06.00-06.00 | 12.8% | 149k |
09.00-12.00 | 16.7% | 94k |
12.00-15.00 | 14.8% | 94k |
15.00-18.00 | 11.5% | 57k |
18.00-21.00 | 12.2% | 40k |
21.00-24.00 | 1.9% | 4,000 |
24.00-06.00 | 3.6% | 6,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 412k | 24.0% | 4.2m | 10.2 | 14.0% |
| GREATEST HITS RADIO | 336k | 20.0% | 3.4m | 10.2 | 11.5% |
| BBC RADIO 4 | 217k | 13.0% | 2.3m | 10.8 | 7.8% |
| BBC RADIO 1 | 197k | 12.0% | 765k | 3.9 | 2.6% |
| HITS RADIO | 191k | 11.0% | 997k | 5.2 | 3.3% |
| BBC RADIO 5 LIVE | 153k | 9.0% | 1.2m | 7.8 | 4.0% |
| CLASSIC FM | 109k | 6.0% | 865k | 7.9 | 2.9% |
| TALKSPORT | 106k | 6.0% | 704k | 6.6 | 2.4% |
| ABSOLUTE 80S | 65k | 4.0% | 358k | 5.5 | 1.2% |
| GOLD RADIO UK | 63k | 4.0% | 518k | 8.2 | 1.7% |
| KISSTORY | 60k | 4.0% | 268k | 4.5 | 0.9% |
| BBC 6 MUSIC | 59k | 3.0% | 627k | 10.7 | 2.1% |
| HEART 80S | 59k | 3.0% | 193k | 3.3 | 0.6% |
| ABSOLUTE RADIO | 57k | 3.0% | 321k | 5.6 | 1.1% |
| PLANET ROCK | 54k | 3.0% | 532k | 9.9 | 1.8% |
| MAGIC | 51k | 3.0% | 300k | 5.9 | 1.0% |
| BBC RADIO 3 | 50k | 3.0% | 355k | 7.1 | 1.2% |
| BBC RADIO 4 EXTRA | 42k | 2.0% | 605k | 14.5 | 2.0% |
| BBC RADIO 5 SPORTS EXTRA | 39k | 2.0% | 140k | 3.6 | 0.5% |
| CAPITAL DANCE | 37k | 2.0% | 254k | 6.9 | 0.9% |
| CAPITAL XTRA (UK) | 37k | 2.0% | 77k | 2.1 | 0.3% |
| HEART 70S | 31k | 2.0% | 132k | 4.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 29k | 2.0% | 65k | 2.2 | 0.2% |
| HEART 90S | 29k | 2.0% | 72k | 2.5 | 0.2% |
| ABSOLUTE RADIO 90S | 26k | 2.0% | 102k | 3.9 | 0.3% |
| TALKSPORT2 | 26k | 2.0% | 160k | 6.2 | 0.5% |
| BBC WORLD SERVICE | 25k | 1.0% | 191k | 7.7 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 24k | 1.0% | 107k | 4.5 | 0.4% |
| KISS | 23k | 1.0% | 63k | 2.8 | 0.2% |
| KISSTORY R&B | 23k | 1.0% | 65k | 2.8 | 0.2% |
| VIRGIN RADIO | 23k | 1.0% | 152k | 6.5 | 0.5% |
| BOOM RADIO | 19k | 1.0% | 194k | 10.1 | 0.6% |
| KERRANG! | 19k | 1.0% | 68k | 3.5 | 0.2% |
| ABSOLUTE RADIO 00S | 18k | 1.0% | 67k | 3.7 | 0.2% |
| BBC RADIO 1XTRA | 17k | 1.0% | 280k | 16.4 | 0.9% |
| TALK (WAS TALKRADIO) | 17k | 1.0% | 67k | 3.9 | 0.2% |
| CAPITAL XTRA RELOADED | 15k | 1.0% | 32k | 2.1 | 0.1% |
| HEART DANCE | 15k | 1.0% | 29k | 1.9 | 0.1% |
| HEAT | 14k | 1.0% | 41k | 3.0 | 0.1% |
| GB NEWS RADIO | 13k | 1.0% | 110k | 8.3 | 0.4% |
| JAZZ FM | 12k | 1.0% | 35k | 2.9 | 0.1% |
| VIRGIN RADIO 80S | 11k | 1.0% | 7,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 10k | 1.0% | 23k | 2.2 | 0.1% |
| SMOOTH RELAX | 10k | 1.0% | 52k | 5.0 | 0.2% |
| ABSOLUTE RADIO 70S | 9,000 | 1.0% | 55k | 5.9 | 0.2% |
| CAPITAL CHILL | 9,000 | 1.0% | 22k | 2.5 | 0.1% |
| MAGIC SOUL | 9,000 | 1.0% | 24k | 2.5 | 0.1% |
| SMOOTH CHILL | 9,000 | 1.0% | 54k | 6.0 | 0.2% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 6,000 | 0.7 | 0.0% |
| TIMES RADIO | 8,000 | 0.0% | 19k | 2.3 | 0.1% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 5,000 | 0.8 | 0.0% |
| MELLOW MAGIC | 7,000 | 0.0% | 21k | 3.0 | 0.1% |
| BBC ASIAN NETWORK UK | 6,000 | 0.0% | 15k | 2.5 | 0.0% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 140k | 25.2 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 0.0% | 5,000 | 0.8 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| SMOOTH COUNTRY | 5,000 | 0.0% | 23k | 4.2 | 0.1% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 4,000 | 2.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH YORKSHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH YORKSHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)