BAUER (LANCASHIRE) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3992 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.71m · unweighted sample 1,709
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 306k | 18.0% | 6.9 | 100.0% |
| ADULTS 15-24 | 36k | 15.0% | 2.0 | 11.8% |
| ADULTS 25-34 | 60k | 24.0% | 3.6 | 19.6% |
| ADULTS 35-44 | 62k | 23.0% | 6.4 | 20.1% |
| ADULTS 45-54 | 28k | 11.0% | 4.1 | 9.1% |
| ADULTS 55-64 | 60k | 21.0% | 15.2 | 19.6% |
| ADULTS 65-74 | 46k | 18.0% | 6.0 | 15.1% |
| ADULTS 75+ | 14k | 9.0% | 8.9 | 4.7% |
| ADULTS 15-34 | 96k | 19.0% | 3.0 | 31.3% |
| ADULTS 15-44 | 158k | 21.0% | 4.3 | 51.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 144k | 17.0% | 8.5 | 47.0% |
| MEN 15-24 | 13k | 10.0% | 1.4 | 4.1% |
| MEN 25-34 | 32k | 26.0% | 2.8 | 10.6% |
| MEN 35-44 | 24k | 19.0% | 7.4 | 7.9% |
| MEN 45-54 | 19k | 15.0% | 3.3 | 6.1% |
| MEN 55-64 | 24k | 17.0% | 26.1 | 7.7% |
| MEN 65-74 | 22k | 17.0% | 8.5 | 7.2% |
| MEN 75+ | 11k | 16.0% | 7.6 | 3.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 162k | 19.0% | 5.4 | 53.0% |
| WOMEN 15-24 | 24k | 21.0% | 2.2 | 7.7% |
| WOMEN 25-34 | 27k | 21.0% | 4.6 | 9.0% |
| WOMEN 35-44 | 38k | 28.0% | 5.8 | 12.3% |
| WOMEN 45-54 | 9,000 | 7.0% | 5.8 | 3.0% |
| WOMEN 55-64 | 37k | 26.0% | 8.2 | 11.9% |
| WOMEN 65-74 | 24k | 19.0% | 3.6 | 7.9% |
| WOMEN 75+ | 4,000 | 4.0% | 12.6 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 145k | 17.0% | 4.8 | 47.3% |
| C2DE ADULTS | 161k | 19.0% | 8.8 | 52.7% |
| ABC1 MEN | 72k | 17.0% | 5.6 | 23.6% |
| ABC1 WOMEN | 72k | 17.0% | 4.1 | 23.6% |
| C2DE MEN | 72k | 17.0% | 11.6 | 23.4% |
| C2DE WOMEN | 90k | 20.0% | 6.5 | 29.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 7.4% | 256k |
06.00-09.00 | 6.0% | 96k |
06.00-12.00 | 7.7% | 157k |
06.00-18.00 | 7.9% | 231k |
06.00-24.00 | 7.6% | 254k |
09.00-12.00 | 8.9% | 127k |
12.00-15.00 | 8.6% | 133k |
15.00-18.00 | 7.7% | 124k |
18.00-21.00 | 5.8% | 66k |
21.00-24.00 | 2.7% | 20k |
24.00-06.00 | 3.3% | 20k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.9% | 28k |
06.00-12.00 | 7.4% | 60k |
06.00-18.00 | 7.5% | 94k |
06.00-24.00 | 7.1% | 103k |
06.00-06.00 | 6.9% | 106k |
09.00-12.00 | 7.7% | 48k |
12.00-15.00 | 8.7% | 57k |
15.00-18.00 | 5.9% | 31k |
18.00-21.00 | 6.5% | 20k |
21.00-24.00 | 2.4% | 7,000 |
24.00-06.00 | 3.2% | 8,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.5% | 25k |
06.00-12.00 | 4.7% | 55k |
06.00-18.00 | 4.9% | 85k |
06.00-24.00 | 4.8% | 94k |
06.00-06.00 | 4.9% | 97k |
09.00-12.00 | 4.4% | 40k |
12.00-15.00 | 5.7% | 41k |
15.00-18.00 | 4.1% | 26k |
18.00-21.00 | 4.8% | 16k |
21.00-24.00 | 3.3% | 6,000 |
24.00-06.00 | 6.0% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 354k | 21.0% | 4.1m | 11.5 | 13.6% |
| BAUER (LANCASHIRE) (EXC PARTNERS) Groupthis station | 306k | 18.0% | 2.1m | 6.9 | 7.1% |
| BBC RADIO 1 | 252k | 15.0% | 1.9m | 7.5 | 6.3% |
| GREATEST HITS RADIO | 207k | 12.0% | 2.2m | 10.6 | 7.3% |
| BBC RADIO 4 | 203k | 12.0% | 2.7m | 13.1 | 8.9% |
| HITS RADIO | 170k | 10.0% | 547k | 3.2 | 1.8% |
| TALKSPORT | 152k | 9.0% | 750k | 4.9 | 2.5% |
| BBC RADIO 5 LIVE | 146k | 9.0% | 793k | 5.4 | 2.6% |
| CLASSIC FM | 119k | 7.0% | 1.2m | 10.4 | 4.1% |
| ABSOLUTE 80S | 77k | 5.0% | 496k | 6.4 | 1.7% |
| ABSOLUTE RADIO | 74k | 4.0% | 380k | 5.1 | 1.3% |
| KISS | 71k | 4.0% | 945k | 13.2 | 3.2% |
| CAPITAL XTRA (UK) | 56k | 3.0% | 224k | 4.0 | 0.7% |
| PLANET ROCK | 51k | 3.0% | 467k | 9.1 | 1.6% |
| GOLD RADIO UK | 48k | 3.0% | 223k | 4.7 | 0.7% |
| KISSTORY | 45k | 3.0% | 148k | 3.3 | 0.5% |
| HEART 80S | 44k | 3.0% | 191k | 4.3 | 0.6% |
| HEART DANCE | 44k | 3.0% | 128k | 2.9 | 0.4% |
| BBC RADIO 4 EXTRA | 43k | 3.0% | 222k | 5.2 | 0.7% |
| BBC RADIO 3 | 41k | 2.0% | 235k | 5.7 | 0.8% |
| VIRGIN RADIO | 39k | 2.0% | 163k | 4.2 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 36k | 2.0% | 167k | 4.7 | 0.6% |
| MAGIC | 35k | 2.0% | 115k | 3.3 | 0.4% |
| ABSOLUTE RADIO 90S | 34k | 2.0% | 87k | 2.6 | 0.3% |
| CAPITAL DANCE | 33k | 2.0% | 163k | 4.9 | 0.5% |
| SMOOTH RELAX | 33k | 2.0% | 202k | 6.2 | 0.7% |
| BOOM RADIO | 31k | 2.0% | 389k | 12.5 | 1.3% |
| BBC 6 MUSIC | 30k | 2.0% | 264k | 8.8 | 0.9% |
| BBC WORLD SERVICE | 29k | 2.0% | 94k | 3.3 | 0.3% |
| BBC RADIO 1XTRA | 28k | 2.0% | 67k | 2.3 | 0.2% |
| HEART 90S | 27k | 2.0% | 87k | 3.2 | 0.3% |
| BBC ASIAN NETWORK UK | 26k | 2.0% | 38k | 1.5 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 60k | 2.3 | 0.2% |
| GB NEWS RADIO | 26k | 2.0% | 173k | 6.5 | 0.6% |
| ABSOLUTE RADIO 00S | 25k | 1.0% | 130k | 5.2 | 0.4% |
| SMOOTH CHILL | 19k | 1.0% | 88k | 4.6 | 0.3% |
| KERRANG! | 18k | 1.0% | 51k | 2.8 | 0.2% |
| HEAT | 17k | 1.0% | 199k | 11.7 | 0.7% |
| ABSOLUTE RADIO 10S | 15k | 1.0% | 55k | 3.6 | 0.2% |
| CAPITAL CHILL | 15k | 1.0% | 42k | 2.9 | 0.1% |
| HEART 70S | 14k | 1.0% | 34k | 2.4 | 0.1% |
| TALKSPORT2 | 14k | 1.0% | 45k | 3.2 | 0.1% |
| HITS RADIO CHILLED | 13k | 1.0% | 91k | 7.1 | 0.3% |
| ABSOLUTE RADIO 70S | 12k | 1.0% | 8,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 52k | 4.5 | 0.2% |
| MAGIC SOUL | 12k | 1.0% | 30k | 2.6 | 0.1% |
| RADIO X CLASSIC ROCK | 12k | 1.0% | 53k | 4.6 | 0.2% |
| HITS RADIO PRIDE | 11k | 1.0% | 257k | 24.4 | 0.9% |
| VIRGIN RADIO CHILLED | 11k | 1.0% | 10k | 0.9 | 0.0% |
| KISS XTRA | 9,000 | 1.0% | 27k | 2.9 | 0.1% |
| MELLOW MAGIC | 9,000 | 1.0% | 17k | 1.9 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 5,000 | 0.6 | 0.0% |
| KISSTORY R&B | 7,000 | 0.0% | 46k | 6.5 | 0.2% |
| NATION 80S | 7,000 | 0.0% | 22k | 3.0 | 0.1% |
| SMOOTH COUNTRY | 7,000 | 0.0% | 77k | 10.9 | 0.3% |
| TALK (WAS TALKRADIO) | 7,000 | 0.0% | 80k | 11.1 | 0.3% |
| CAPITAL XTRA RELOADED | 4,000 | 0.0% | 27k | 6.5 | 0.1% |
| TIMES RADIO | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 0.0% | 2,000 | 0.5 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (LANCASHIRE) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (LANCASHIRE) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)