BAUER (SOUTH WALES) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3825 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.83m · unweighted sample 2,679
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 254k | 14.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 35k | 13.0% | 4.6 | 13.8% |
| ADULTS 25-34 | 50k | 18.0% | 5.2 | 19.8% |
| ADULTS 35-44 | 33k | 12.0% | 4.2 | 13.0% |
| ADULTS 45-54 | 43k | 17.0% | 6.4 | 16.7% |
| ADULTS 55-64 | 47k | 17.0% | 14.8 | 18.7% |
| ADULTS 65-74 | 37k | 15.0% | 11.6 | 14.5% |
| ADULTS 75+ | 9,000 | 5.0% | 2.9 | 3.5% |
| ADULTS 15-34 | 85k | 15.0% | 5.0 | 33.6% |
| ADULTS 15-44 | 118k | 14.0% | 4.8 | 46.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 120k | 14.0% | 10.7 | 47.4% |
| MEN 15-24 | 24k | 17.0% | 6.1 | 9.5% |
| MEN 25-34 | 11k | 7.0% | 11.9 | 4.2% |
| MEN 35-44 | 13k | 10.0% | 5.1 | 5.3% |
| MEN 45-54 | 21k | 17.0% | 7.3 | 8.3% |
| MEN 55-64 | 26k | 18.0% | 18.1 | 10.1% |
| MEN 65-74 | 23k | 20.0% | 14.1 | 9.0% |
| MEN 75+ | 3,000 | 3.0% | 3.2 | 1.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 134k | 14.0% | 5.2 | 52.6% |
| WOMEN 15-24 | 11k | 8.0% | 1.3 | 4.3% |
| WOMEN 25-34 | 40k | 28.0% | 3.5 | 15.7% |
| WOMEN 35-44 | 20k | 13.0% | 3.6 | 7.8% |
| WOMEN 45-54 | 21k | 17.0% | 5.5 | 8.5% |
| WOMEN 55-64 | 22k | 15.0% | 10.9 | 8.6% |
| WOMEN 65-74 | 14k | 11.0% | 7.5 | 5.4% |
| WOMEN 75+ | 6,000 | 6.0% | 2.8 | 2.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 123k | 13.0% | 6.6 | 48.5% |
| C2DE ADULTS | 131k | 14.0% | 9.0 | 51.5% |
| ABC1 MEN | 54k | 12.0% | 9.4 | 21.3% |
| ABC1 WOMEN | 69k | 14.0% | 4.5 | 27.2% |
| C2DE MEN | 66k | 15.0% | 11.8 | 26.1% |
| C2DE WOMEN | 65k | 14.0% | 6.1 | 25.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 6.2% | 222k |
06.00-09.00 | 5.0% | 79k |
06.00-12.00 | 6.7% | 166k |
06.00-18.00 | 6.8% | 212k |
06.00-24.00 | 6.5% | 221k |
09.00-12.00 | 7.9% | 139k |
12.00-15.00 | 6.4% | 122k |
15.00-18.00 | 7.7% | 106k |
18.00-21.00 | 4.2% | 56k |
21.00-24.00 | 3.6% | 19k |
24.00-06.00 | 1.8% | 10k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.2% | 16k |
06.00-12.00 | 5.6% | 60k |
06.00-18.00 | 5.5% | 87k |
06.00-24.00 | 5.4% | 93k |
06.00-06.00 | 5.3% | 94k |
09.00-12.00 | 6.2% | 56k |
12.00-15.00 | 5.6% | 39k |
15.00-18.00 | 5.2% | 32k |
18.00-21.00 | 5.6% | 18k |
21.00-24.00 | 3.6% | 6,000 |
24.00-06.00 | 2.3% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.0% | 20k |
06.00-12.00 | 5.4% | 49k |
06.00-18.00 | 5.3% | 76k |
06.00-24.00 | 5.0% | 82k |
06.00-06.00 | 4.7% | 82k |
09.00-12.00 | 5.5% | 42k |
12.00-15.00 | 5.6% | 41k |
15.00-18.00 | 4.8% | 28k |
18.00-21.00 | 3.0% | 12k |
21.00-24.00 | 2.1% | 4,000 |
24.00-06.00 | 0.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 518k | 28.0% | 6.0m | 11.5 | 17.7% |
| BBC RADIO 4 | 258k | 14.0% | 2.9m | 11.2 | 8.6% |
| BAUER (SOUTH WALES) (EXC PARTNERS) Groupthis station | 254k | 14.0% | 2.0m | 7.8 | 5.9% |
| BBC RADIO 1 | 226k | 12.0% | 1.6m | 6.9 | 4.6% |
| HITS RADIO | 154k | 8.0% | 700k | 4.5 | 2.1% |
| BBC RADIO 5 LIVE | 134k | 7.0% | 927k | 6.9 | 2.7% |
| GREATEST HITS RADIO | 110k | 6.0% | 1.3m | 11.7 | 3.8% |
| CLASSIC FM | 107k | 6.0% | 982k | 9.2 | 2.9% |
| TALKSPORT | 88k | 5.0% | 550k | 6.3 | 1.6% |
| KISS | 71k | 4.0% | 441k | 6.2 | 1.3% |
| MAGIC | 60k | 3.0% | 195k | 3.3 | 0.6% |
| PLANET ROCK | 60k | 3.0% | 475k | 7.9 | 1.4% |
| BBC 6 MUSIC | 57k | 3.0% | 489k | 8.6 | 1.5% |
| KISSTORY | 55k | 3.0% | 269k | 4.9 | 0.8% |
| ABSOLUTE 80S | 48k | 3.0% | 176k | 3.7 | 0.5% |
| BBC RADIO 3 | 47k | 3.0% | 444k | 9.5 | 1.3% |
| BBC RADIO 4 EXTRA | 45k | 2.0% | 281k | 6.3 | 0.8% |
| GOLD RADIO UK | 45k | 2.0% | 352k | 7.8 | 1.0% |
| HEART 80S | 41k | 2.0% | 85k | 2.1 | 0.3% |
| ABSOLUTE RADIO | 40k | 2.0% | 246k | 6.2 | 0.7% |
| HEART 70S | 40k | 2.0% | 205k | 5.2 | 0.6% |
| HEART DANCE | 33k | 2.0% | 110k | 3.3 | 0.3% |
| VIRGIN RADIO | 33k | 2.0% | 136k | 4.1 | 0.4% |
| KERRANG! | 29k | 2.0% | 371k | 12.7 | 1.1% |
| NATION 80S | 29k | 2.0% | 86k | 3.0 | 0.3% |
| HEART 90S | 28k | 2.0% | 91k | 3.2 | 0.3% |
| HEAT | 28k | 2.0% | 89k | 3.2 | 0.3% |
| CAPITAL XTRA (UK) | 26k | 1.0% | 93k | 3.6 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 25k | 1.0% | 59k | 2.4 | 0.2% |
| BOOM RADIO | 22k | 1.0% | 228k | 10.5 | 0.7% |
| BBC WORLD SERVICE | 21k | 1.0% | 99k | 4.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 20k | 1.0% | 71k | 3.6 | 0.2% |
| ABSOLUTE RADIO 90S | 20k | 1.0% | 101k | 5.1 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 20k | 1.0% | 292k | 14.5 | 0.9% |
| CAPITAL DANCE | 19k | 1.0% | 53k | 2.7 | 0.2% |
| CAPITAL XTRA RELOADED | 19k | 1.0% | 82k | 4.4 | 0.2% |
| GB NEWS RADIO | 19k | 1.0% | 145k | 7.4 | 0.4% |
| MELLOW MAGIC | 19k | 1.0% | 117k | 6.3 | 0.3% |
| TIMES RADIO | 19k | 1.0% | 167k | 8.6 | 0.5% |
| BBC RADIO 1XTRA | 18k | 1.0% | 148k | 8.0 | 0.4% |
| KISSTORY R&B | 17k | 1.0% | 72k | 4.3 | 0.2% |
| SMOOTH RELAX | 17k | 1.0% | 105k | 6.3 | 0.3% |
| TALKSPORT2 | 17k | 1.0% | 28k | 1.7 | 0.1% |
| ABSOLUTE RADIO 70S | 15k | 1.0% | 31k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 177k | 13.9 | 0.5% |
| CAPITAL CHILL | 12k | 1.0% | 31k | 2.6 | 0.1% |
| HITS RADIO PRIDE | 12k | 1.0% | 35k | 2.9 | 0.1% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 33k | 2.9 | 0.1% |
| BBC ASIAN NETWORK UK | 11k | 1.0% | 15k | 1.4 | 0.0% |
| SMOOTH CHILL | 10k | 1.0% | 43k | 4.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 12k | 1.2 | 0.0% |
| JAZZ FM | 8,000 | 0.0% | 19k | 2.2 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 8,000 | 0.0% | 7,000 | 0.9 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 12k | 1.7 | 0.0% |
| MAGIC SOUL | 5,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 28k | 6.1 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 28k | 7.0 | 0.1% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (SOUTH WALES) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (SOUTH WALES) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)