HITS RADIO (LINCS) (WAS LINCS FM)
HLocal / regional · RAJAR code 3281 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 939k · unweighted sample 1,346
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 69k | 7.0% | 6.3 | 100.0% |
| ADULTS 15-24 | 10k | 9.0% | 4.4 | 14.9% |
| ADULTS 25-34 | 7,000 | 6.0% | 9.0 | 10.8% |
| ADULTS 35-44 | 15k | 11.0% | 3.5 | 21.3% |
| ADULTS 45-54 | 11k | 9.0% | 3.8 | 16.3% |
| ADULTS 55-64 | 10k | 6.0% | 10.4 | 13.8% |
| ADULTS 65-74 | 11k | 7.0% | 10.6 | 16.6% |
| ADULTS 75+ | 4,000 | 4.0% | 2.2 | 6.3% |
| ADULTS 15-34 | 18k | 7.0% | 6.4 | 25.7% |
| ADULTS 15-44 | 32k | 8.0% | 5.1 | 47.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 30k | 7.0% | 9.2 | 43.7% |
| MEN 15-24 | 6,000 | 9.0% | 6.3 | 8.3% |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 8,000 | 12.0% | 3.6 | 11.4% |
| MEN 45-54 | 4,000 | 6.0% | 3.5 | 5.6% |
| MEN 55-64 | 5,000 | 7.0% | 15.5 | 7.8% |
| MEN 65-74 | 5,000 | 7.0% | 21.3 | 7.6% |
| MEN 75+ | 2,000 | 5.0% | 3.0 | 3.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 39k | 8.0% | 4.1 | 56.3% |
| WOMEN 15-24 | 5,000 | 8.0% | 2.2 | 6.7% |
| WOMEN 25-34 | 7,000 | 12.0% | 9.0 | 10.8% |
| WOMEN 35-44 | 7,000 | 10.0% | 3.5 | 9.9% |
| WOMEN 45-54 | 7,000 | 11.0% | 3.9 | 10.7% |
| WOMEN 55-64 | 4,000 | 5.0% | 3.7 | 6.0% |
| WOMEN 65-74 | 6,000 | 7.0% | 1.6 | 9.0% |
| WOMEN 75+ | 2,000 | 4.0% | 1.5 | 3.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 30k | 6.0% | 4.8 | 44.1% |
| C2DE ADULTS | 38k | 8.0% | 7.6 | 55.9% |
| ABC1 MEN | 10k | 5.0% | 3.8 | 14.1% |
| ABC1 WOMEN | 21k | 7.0% | 5.2 | 30.0% |
| C2DE MEN | 20k | 8.0% | 11.8 | 29.6% |
| C2DE WOMEN | 18k | 9.0% | 2.8 | 26.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.1% | 34k |
10.00-14.00 | 2.1% | 27k |
14.00-18.00 | 2.7% | 39k |
18.00-22.00 | 2.2% | 17k |
22.00-02.00 | 1.7% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.7% | 11k |
10.00-14.00 | 2.9% | 13k |
14.00-18.00 | 2.3% | 9,000 |
18.00-22.00 | 4.3% | 8,000 |
22.00-02.00 | 1.0% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 5.0% | 5,000 |
08.00-12.00 | 2.5% | 11k |
12.00-16.00 | 2.9% | 13k |
16.00-19.00 | 2.0% | 3,000 |
19.00-22.00 | 2.4% | 3,000 |
22.00-02.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 244k | 26.0% | 2.7m | 11.1 | 14.8% |
| BBC RADIO 1 | 148k | 16.0% | 1.1m | 7.6 | 6.1% |
| BBC RADIO 4 | 127k | 13.0% | 1.2m | 9.3 | 6.5% |
| GREATEST HITS RADIO (LINCOLNSHIRE) | 124k | 13.0% | 1.5m | 12.3 | 8.4% |
| BBC RADIO 5 LIVE | 86k | 9.0% | 846k | 9.8 | 4.6% |
| HITS RADIO (LINCS) (WAS LINCS FM) this station | 69k | 7.0% | 435k | 6.3 | 2.4% |
| TALKSPORT | 62k | 7.0% | 371k | 6.0 | 2.0% |
| CLASSIC FM | 58k | 6.0% | 505k | 8.7 | 2.8% |
| GOLD RADIO UK | 36k | 4.0% | 236k | 6.6 | 1.3% |
| ABSOLUTE 80S | 32k | 3.0% | 206k | 6.5 | 1.1% |
| ABSOLUTE RADIO | 32k | 3.0% | 216k | 6.8 | 1.2% |
| KISSTORY | 31k | 3.0% | 122k | 3.9 | 0.7% |
| MAGIC | 31k | 3.0% | 167k | 5.4 | 0.9% |
| KISS | 30k | 3.0% | 138k | 4.6 | 0.8% |
| PLANET ROCK | 30k | 3.0% | 286k | 9.6 | 1.6% |
| HEART 80S | 28k | 3.0% | 124k | 4.4 | 0.7% |
| BBC RADIO 3 | 27k | 3.0% | 289k | 10.6 | 1.6% |
| CAPITAL DANCE | 26k | 3.0% | 117k | 4.5 | 0.6% |
| HEART 90S | 25k | 3.0% | 96k | 3.8 | 0.5% |
| BBC RADIO 4 EXTRA | 24k | 3.0% | 91k | 3.8 | 0.5% |
| BBC 6 MUSIC | 23k | 2.0% | 251k | 10.9 | 1.4% |
| HEART DANCE | 23k | 2.0% | 90k | 3.9 | 0.5% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 64k | 2.9 | 0.4% |
| ABSOLUTE RADIO 90S | 21k | 2.0% | 81k | 3.9 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 2.0% | 31k | 1.6 | 0.2% |
| VIRGIN RADIO | 20k | 2.0% | 69k | 3.5 | 0.4% |
| BBC WORLD SERVICE | 19k | 2.0% | 36k | 1.9 | 0.2% |
| BOOM RADIO | 14k | 2.0% | 300k | 20.8 | 1.6% |
| BBC RADIO 1XTRA | 12k | 1.0% | 26k | 2.2 | 0.1% |
| HEART 70S | 12k | 1.0% | 17k | 1.4 | 0.1% |
| KERRANG! | 12k | 1.0% | 65k | 5.2 | 0.4% |
| SMOOTH RELAX | 12k | 1.0% | 97k | 7.9 | 0.5% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 26k | 2.3 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 10k | 1.0% | 25k | 2.5 | 0.1% |
| KISSTORY R&B | 10k | 1.0% | 28k | 2.9 | 0.2% |
| KISS XTRA | 10k | 1.0% | 24k | 2.3 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 11k | 1.2 | 0.1% |
| MELLOW MAGIC | 8,000 | 1.0% | 20k | 2.5 | 0.1% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 17k | 2.4 | 0.1% |
| GB NEWS RADIO | 7,000 | 1.0% | 30k | 4.5 | 0.2% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 99k | 14.7 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 1.0% | 27k | 3.8 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 6,000 | 1.0% | 44k | 7.4 | 0.2% |
| CAPITAL CHILL | 6,000 | 1.0% | 23k | 3.9 | 0.1% |
| JAZZ FM | 6,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| TALKSPORT2 | 6,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| TIMES RADIO | 6,000 | 1.0% | 28k | 4.3 | 0.2% |
| VIRGIN RADIO 80S | 6,000 | 1.0% | 25k | 4.2 | 0.1% |
| HITS RADIO PRIDE | 5,000 | 1.0% | 34k | 7.1 | 0.2% |
| MAGIC SOUL | 5,000 | 1.0% | 7,000 | 1.4 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 45k | 8.6 | 0.2% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 10k | 2.6 | 0.1% |
| HEAT | 4,000 | 0.0% | 9,000 | 2.1 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 12k | 3.3 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 24k | 6.5 | 0.1% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 19k | 7.0 | 0.1% |
| SMOOTH CHILL | 3,000 | 0.0% | 10k | 2.8 | 0.1% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 44k | 19.6 | 0.2% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 5,000 | 3.2 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (LINCS) (WAS LINCS FM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (LINCS) (WAS LINCS FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)