BAUER (EDINBURGH) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3190 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.23m · unweighted sample 1,554
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 391k | 32.0% | 9.8 | 100.0% |
| ADULTS 15-24 | 38k | 20.0% | 1.8 | 9.6% |
| ADULTS 25-34 | 53k | 26.0% | 7.1 | 13.6% |
| ADULTS 35-44 | 74k | 38.0% | 7.5 | 19.1% |
| ADULTS 45-54 | 67k | 38.0% | 11.8 | 17.3% |
| ADULTS 55-64 | 80k | 42.0% | 12.3 | 20.4% |
| ADULTS 65-74 | 62k | 34.0% | 14.4 | 16.0% |
| ADULTS 75+ | 16k | 17.0% | 9.7 | 4.0% |
| ADULTS 15-34 | 91k | 23.0% | 4.9 | 23.3% |
| ADULTS 15-44 | 165k | 28.0% | 6.1 | 42.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 166k | 28.0% | 11.1 | 42.4% |
| MEN 15-24 | 13k | 15.0% | 3.1 | 3.4% |
| MEN 25-34 | 28k | 28.0% | 9.4 | 7.1% |
| MEN 35-44 | 26k | 27.0% | 11.4 | 6.7% |
| MEN 45-54 | 29k | 34.0% | 8.0 | 7.5% |
| MEN 55-64 | 38k | 41.0% | 13.9 | 9.7% |
| MEN 65-74 | 26k | 30.0% | 18.2 | 6.5% |
| MEN 75+ | 6,000 | 14.0% | 3.1 | 1.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 225k | 35.0% | 8.8 | 57.6% |
| WOMEN 15-24 | 24k | 26.0% | 1.1 | 6.3% |
| WOMEN 25-34 | 26k | 24.0% | 4.6 | 6.6% |
| WOMEN 35-44 | 48k | 48.0% | 5.4 | 12.4% |
| WOMEN 45-54 | 38k | 42.0% | 14.7 | 9.7% |
| WOMEN 55-64 | 42k | 43.0% | 10.8 | 10.8% |
| WOMEN 65-74 | 37k | 37.0% | 11.7 | 9.4% |
| WOMEN 75+ | 9,000 | 19.0% | 14.0 | 2.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 239k | 33.0% | 10.0 | 61.1% |
| C2DE ADULTS | 152k | 30.0% | 9.5 | 38.9% |
| ABC1 MEN | 92k | 28.0% | 10.5 | 23.6% |
| ABC1 WOMEN | 146k | 37.0% | 9.7 | 37.5% |
| C2DE MEN | 74k | 28.0% | 11.9 | 18.8% |
| C2DE WOMEN | 79k | 32.0% | 7.3 | 20.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 23.1% | 349k |
06.00-09.00 | 23.0% | 174k |
06.00-12.00 | 24.7% | 259k |
06.00-18.00 | 24.7% | 330k |
06.00-24.00 | 23.7% | 348k |
09.00-12.00 | 25.8% | 220k |
12.00-15.00 | 24.5% | 226k |
15.00-18.00 | 25.0% | 201k |
18.00-21.00 | 19.9% | 122k |
21.00-24.00 | 10.7% | 50k |
24.00-06.00 | 6.9% | 25k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 19.4% | 69k |
06.00-12.00 | 22.0% | 119k |
06.00-18.00 | 19.9% | 162k |
06.00-24.00 | 18.8% | 170k |
06.00-06.00 | 18.4% | 171k |
09.00-12.00 | 23.3% | 104k |
12.00-15.00 | 20.8% | 92k |
15.00-18.00 | 14.5% | 55k |
18.00-21.00 | 12.4% | 30k |
21.00-24.00 | 15.2% | 19k |
24.00-06.00 | 3.8% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 13.6% | 36k |
06.00-12.00 | 17.8% | 85k |
06.00-18.00 | 19.2% | 139k |
06.00-24.00 | 18.7% | 154k |
06.00-06.00 | 18.4% | 160k |
09.00-12.00 | 19.6% | 80k |
12.00-15.00 | 23.4% | 88k |
15.00-18.00 | 16.8% | 63k |
18.00-21.00 | 18.7% | 35k |
21.00-24.00 | 5.3% | 6,000 |
24.00-06.00 | 11.8% | 11k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (EDINBURGH) (EXC PARTNERS) Groupthis station | 391k | 32.0% | 3.8m | 9.8 | 21.9% |
| BBC RADIO 2 | 195k | 16.0% | 1.8m | 9.0 | 10.1% |
| BBC RADIO 4 | 139k | 11.0% | 1.1m | 8.1 | 6.5% |
| BBC RADIO 5 LIVE | 114k | 9.0% | 561k | 4.9 | 3.2% |
| GREATEST HITS RADIO | 110k | 9.0% | 975k | 8.9 | 5.6% |
| BBC RADIO 1 | 101k | 8.0% | 381k | 3.8 | 2.2% |
| CLASSIC FM | 89k | 7.0% | 814k | 9.1 | 4.7% |
| BBC 6 MUSIC | 68k | 6.0% | 803k | 11.8 | 4.6% |
| TALKSPORT | 53k | 4.0% | 324k | 6.1 | 1.9% |
| ABSOLUTE RADIO | 48k | 4.0% | 334k | 6.9 | 1.9% |
| ABSOLUTE 80S | 42k | 3.0% | 214k | 5.2 | 1.2% |
| GOLD RADIO UK | 41k | 3.0% | 173k | 4.2 | 1.0% |
| HITS RADIO | 40k | 3.0% | 57k | 1.4 | 0.3% |
| BBC RADIO 3 | 34k | 3.0% | 267k | 7.8 | 1.5% |
| HEART 80S | 33k | 3.0% | 123k | 3.7 | 0.7% |
| MAGIC | 32k | 3.0% | 88k | 2.7 | 0.5% |
| HEART DANCE | 24k | 2.0% | 102k | 4.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 114k | 5.0 | 0.7% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 27k | 1.2 | 0.2% |
| ABSOLUTE RADIO 90S | 21k | 2.0% | 47k | 2.3 | 0.3% |
| BBC WORLD SERVICE | 20k | 2.0% | 103k | 5.3 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 170k | 9.5 | 1.0% |
| PLANET ROCK | 17k | 1.0% | 132k | 7.8 | 0.8% |
| CAPITAL DANCE | 16k | 1.0% | 83k | 5.3 | 0.5% |
| BBC RADIO 4 EXTRA | 15k | 1.0% | 42k | 2.8 | 0.2% |
| GB NEWS RADIO | 15k | 1.0% | 43k | 2.9 | 0.2% |
| KISS | 15k | 1.0% | 64k | 4.2 | 0.4% |
| HEART 90S | 14k | 1.0% | 57k | 4.2 | 0.3% |
| TALKSPORT2 | 14k | 1.0% | 29k | 2.2 | 0.2% |
| VIRGIN RADIO | 13k | 1.0% | 41k | 3.2 | 0.2% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 82k | 6.7 | 0.5% |
| HEART 70S | 12k | 1.0% | 32k | 2.8 | 0.2% |
| KISSTORY | 12k | 1.0% | 25k | 2.1 | 0.1% |
| SMOOTH CHILL | 12k | 1.0% | 169k | 13.9 | 1.0% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 155k | 13.3 | 0.9% |
| VIRGIN RADIO 80S | 12k | 1.0% | 78k | 6.4 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 176k | 15.8 | 1.0% |
| KERRANG! | 11k | 1.0% | 135k | 12.0 | 0.8% |
| TIMES RADIO | 11k | 1.0% | 129k | 12.3 | 0.7% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 1.0% | 12k | 1.1 | 0.1% |
| JAZZ FM | 10k | 1.0% | 85k | 8.8 | 0.5% |
| SMOOTH RELAX | 10k | 1.0% | 36k | 3.8 | 0.2% |
| ABSOLUTE RADIO 10S | 8,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| MELLOW MAGIC | 8,000 | 1.0% | 25k | 3.3 | 0.1% |
| NATION 80S | 6,000 | 1.0% | 21k | 3.3 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 22k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 12k | 2.0 | 0.1% |
| BOOM RADIO | 5,000 | 0.0% | 16k | 3.0 | 0.1% |
| CAPITAL XTRA RELOADED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 34k | 7.7 | 0.2% |
| MAGIC SOUL | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 8,000 | 3.0 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 34k | 13.6 | 0.2% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within BAUER (EDINBURGH) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (EDINBURGH) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)