BAUER (NORTHERN IRELAND) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3160 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.58m · unweighted sample 1,816
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 815k | 52.0% | 10.5 | 100.0% |
| ADULTS 15-24 | 117k | 51.0% | 4.7 | 14.3% |
| ADULTS 25-34 | 147k | 63.0% | 11.8 | 18.0% |
| ADULTS 35-44 | 177k | 68.0% | 9.9 | 21.7% |
| ADULTS 45-54 | 144k | 59.0% | 13.4 | 17.6% |
| ADULTS 55-64 | 120k | 47.0% | 15.4 | 14.8% |
| ADULTS 65-74 | 89k | 39.0% | 7.9 | 11.0% |
| ADULTS 75+ | 22k | 17.0% | 3.0 | 2.6% |
| ADULTS 15-34 | 263k | 57.0% | 8.6 | 32.3% |
| ADULTS 15-44 | 440k | 61.0% | 9.1 | 54.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 362k | 47.0% | 11.2 | 44.4% |
| MEN 15-24 | 55k | 47.0% | 3.2 | 6.8% |
| MEN 25-34 | 63k | 54.0% | 14.5 | 7.7% |
| MEN 35-44 | 78k | 62.0% | 10.3 | 9.6% |
| MEN 45-54 | 64k | 54.0% | 13.1 | 7.9% |
| MEN 55-64 | 57k | 45.0% | 17.1 | 6.9% |
| MEN 65-74 | 33k | 31.0% | 9.1 | 4.1% |
| MEN 75+ | 12k | 19.0% | 3.7 | 1.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 453k | 56.0% | 10.0 | 55.6% |
| WOMEN 15-24 | 62k | 56.0% | 6.1 | 7.6% |
| WOMEN 25-34 | 84k | 72.0% | 9.7 | 10.3% |
| WOMEN 35-44 | 99k | 73.0% | 9.5 | 12.1% |
| WOMEN 45-54 | 80k | 64.0% | 13.7 | 9.8% |
| WOMEN 55-64 | 64k | 49.0% | 14.0 | 7.8% |
| WOMEN 65-74 | 56k | 45.0% | 7.1 | 6.9% |
| WOMEN 75+ | 10k | 14.0% | 2.3 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 377k | 50.0% | 9.1 | 46.3% |
| C2DE ADULTS | 438k | 53.0% | 11.7 | 53.7% |
| ABC1 MEN | 182k | 46.0% | 8.6 | 22.3% |
| ABC1 WOMEN | 195k | 55.0% | 9.7 | 24.0% |
| C2DE MEN | 180k | 47.0% | 13.8 | 22.1% |
| C2DE WOMEN | 258k | 57.0% | 10.3 | 31.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 28.4% | 740k |
06.00-09.00 | 28.6% | 435k |
06.00-12.00 | 28.5% | 596k |
06.00-18.00 | 28.5% | 706k |
06.00-24.00 | 28.8% | 730k |
09.00-12.00 | 28.4% | 460k |
12.00-15.00 | 28.4% | 439k |
15.00-18.00 | 28.6% | 435k |
18.00-21.00 | 33.1% | 319k |
21.00-24.00 | 25.0% | 120k |
24.00-06.00 | 14.4% | 62k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 21.7% | 84k |
06.00-12.00 | 25.0% | 245k |
06.00-18.00 | 27.2% | 351k |
06.00-24.00 | 28.3% | 370k |
06.00-06.00 | 27.6% | 374k |
09.00-12.00 | 26.3% | 217k |
12.00-15.00 | 28.3% | 205k |
15.00-18.00 | 30.5% | 161k |
18.00-21.00 | 34.2% | 107k |
21.00-24.00 | 32.3% | 47k |
24.00-06.00 | 11.5% | 19k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 18.6% | 53k |
06.00-12.00 | 21.4% | 162k |
06.00-18.00 | 25.2% | 298k |
06.00-24.00 | 25.7% | 322k |
06.00-06.00 | 25.4% | 335k |
09.00-12.00 | 22.6% | 143k |
12.00-15.00 | 26.9% | 177k |
15.00-18.00 | 29.0% | 155k |
18.00-21.00 | 29.5% | 101k |
21.00-24.00 | 23.4% | 31k |
24.00-06.00 | 16.5% | 23k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 215k | 14.0% | 1.9m | 8.9 | 6.3% |
| BBC RADIO 1 | 171k | 11.0% | 1.2m | 6.8 | 3.8% |
| BBC RADIO 4 | 169k | 11.0% | 1.6m | 9.7 | 5.4% |
| BBC RADIO 5 LIVE | 152k | 10.0% | 1.1m | 7.1 | 3.5% |
| CLASSIC FM | 111k | 7.0% | 635k | 5.7 | 2.1% |
| TALKSPORT | 87k | 6.0% | 286k | 3.3 | 0.9% |
| GREATEST HITS RADIO | 60k | 4.0% | 519k | 8.7 | 1.7% |
| HEART 80S | 50k | 3.0% | 139k | 2.8 | 0.5% |
| MAGIC | 49k | 3.0% | 277k | 5.7 | 0.9% |
| BBC RADIO 3 | 37k | 2.0% | 240k | 6.6 | 0.8% |
| HITS RADIO | 36k | 2.0% | 108k | 3.0 | 0.4% |
| ABSOLUTE 80S | 35k | 2.0% | 151k | 4.4 | 0.5% |
| KISS | 32k | 2.0% | 56k | 1.7 | 0.2% |
| PLANET ROCK | 29k | 2.0% | 417k | 14.4 | 1.4% |
| KISSTORY | 28k | 2.0% | 207k | 7.3 | 0.7% |
| GOLD RADIO UK | 27k | 2.0% | 64k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 26k | 2.0% | 107k | 4.1 | 0.3% |
| ABSOLUTE RADIO | 26k | 2.0% | 232k | 9.1 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 34k | 1.3 | 0.1% |
| CAPITAL DANCE | 26k | 2.0% | 108k | 4.2 | 0.4% |
| VIRGIN RADIO | 26k | 2.0% | 202k | 7.8 | 0.7% |
| BBC 6 MUSIC | 25k | 2.0% | 167k | 6.7 | 0.5% |
| BBC WORLD SERVICE | 25k | 2.0% | 54k | 2.2 | 0.2% |
| HEART DANCE | 25k | 2.0% | 87k | 3.4 | 0.3% |
| CAPITAL XTRA (UK) | 24k | 2.0% | 55k | 2.3 | 0.2% |
| ABSOLUTE RADIO 90S | 22k | 1.0% | 73k | 3.3 | 0.2% |
| HEART 70S | 22k | 1.0% | 84k | 3.9 | 0.3% |
| KERRANG! | 19k | 1.0% | 134k | 7.0 | 0.4% |
| TIMES RADIO | 19k | 1.0% | 179k | 9.4 | 0.6% |
| BBC RADIO 4 EXTRA | 18k | 1.0% | 73k | 4.0 | 0.2% |
| TALK (WAS TALKRADIO) | 18k | 1.0% | 136k | 7.4 | 0.4% |
| HEART 90S | 17k | 1.0% | 34k | 2.0 | 0.1% |
| HEAT | 16k | 1.0% | 9,000 | 0.5 | 0.0% |
| MELLOW MAGIC | 13k | 1.0% | 41k | 3.0 | 0.1% |
| TALKSPORT2 | 12k | 1.0% | 21k | 1.8 | 0.1% |
| HITS RADIO PRIDE | 11k | 1.0% | 7,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 79k | 8.1 | 0.3% |
| BBC RADIO 1XTRA | 10k | 1.0% | 54k | 5.3 | 0.2% |
| GB NEWS RADIO | 10k | 1.0% | 78k | 7.5 | 0.3% |
| SMOOTH RELAX | 9,000 | 1.0% | 27k | 3.1 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 7,000 | 0.7 | 0.0% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 13k | 1.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 6,000 | 0.9 | 0.0% |
| KISSTORY R&B | 6,000 | 0.0% | 10k | 1.7 | 0.0% |
| SMOOTH CHILL | 6,000 | 0.0% | 16k | 2.5 | 0.1% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 00S | 5,000 | 0.0% | 26k | 5.4 | 0.1% |
| ABSOLUTE RADIO 10S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| BOOM RADIO | 5,000 | 0.0% | 82k | 15.0 | 0.3% |
| JAZZ FM | 5,000 | 0.0% | 6,000 | 1.1 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 9,000 | 2.5 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 39k | 10.2 | 0.1% |
| CAPITAL CHILL | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 7,000 | 2.3 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 4,000 | 3.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (NORTHERN IRELAND) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (NORTHERN IRELAND) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)