BAUER (GLASGOW) (EXC PARTNERS)
HGroupAggregate / network · RAJAR code 3150 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.00m · unweighted sample 2,113
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 753k | 38.0% | 10.7 | 100.0% |
| ADULTS 15-24 | 105k | 36.0% | 10.0 | 14.0% |
| ADULTS 25-34 | 120k | 36.0% | 8.7 | 15.9% |
| ADULTS 35-44 | 133k | 43.0% | 9.4 | 17.7% |
| ADULTS 45-54 | 128k | 45.0% | 9.0 | 17.0% |
| ADULTS 55-64 | 153k | 46.0% | 15.5 | 20.3% |
| ADULTS 65-74 | 99k | 33.0% | 11.6 | 13.2% |
| ADULTS 75+ | 14k | 9.0% | 3.8 | 1.9% |
| ADULTS 15-34 | 225k | 36.0% | 9.3 | 29.9% |
| ADULTS 15-44 | 358k | 39.0% | 9.3 | 47.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 385k | 40.0% | 10.4 | 51.2% |
| MEN 15-24 | 80k | 54.0% | 12.6 | 10.6% |
| MEN 25-34 | 61k | 37.0% | 7.6 | 8.1% |
| MEN 35-44 | 70k | 46.0% | 12.4 | 9.3% |
| MEN 45-54 | 59k | 43.0% | 7.3 | 7.8% |
| MEN 55-64 | 69k | 43.0% | 14.1 | 9.1% |
| MEN 65-74 | 40k | 30.0% | 5.7 | 5.4% |
| MEN 75+ | 7,000 | 9.0% | 4.8 | 0.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 367k | 35.0% | 11.1 | 48.8% |
| WOMEN 15-24 | 25k | 18.0% | 1.7 | 3.3% |
| WOMEN 25-34 | 59k | 35.0% | 9.8 | 7.9% |
| WOMEN 35-44 | 63k | 41.0% | 6.1 | 8.4% |
| WOMEN 45-54 | 69k | 47.0% | 10.5 | 9.2% |
| WOMEN 55-64 | 84k | 49.0% | 16.7 | 11.2% |
| WOMEN 65-74 | 59k | 35.0% | 15.6 | 7.8% |
| WOMEN 75+ | 7,000 | 9.0% | 2.8 | 0.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 358k | 34.0% | 8.4 | 47.6% |
| C2DE ADULTS | 394k | 41.0% | 12.9 | 52.4% |
| ABC1 MEN | 177k | 35.0% | 7.6 | 23.5% |
| ABC1 WOMEN | 182k | 33.0% | 9.1 | 24.1% |
| C2DE MEN | 209k | 45.0% | 12.7 | 27.7% |
| C2DE WOMEN | 186k | 38.0% | 13.1 | 24.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 23.0% | 371k |
06.00-06.00 | 24.1% | 676k |
06.00-12.00 | 23.9% | 449k |
06.00-18.00 | 24.8% | 600k |
06.00-24.00 | 24.7% | 656k |
06.00-19.00 | 25.2% | 628k |
10.00-13.00 | 25.2% | 393k |
13.00-16.00 | 26.7% | 344k |
16.00-19.00 | 26.6% | 358k |
19.00-24.00 | 21.3% | 226k |
24.00-06.00 | 8.5% | 60k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 20.2% | 118k |
06.00-12.00 | 19.8% | 169k |
06.00-18.00 | 19.4% | 265k |
06.00-24.00 | 20.5% | 312k |
06.00-06.00 | 20.9% | 312k |
06.00-19.00 | 19.5% | 280k |
10.00-13.00 | 18.2% | 144k |
13.00-19.00 | 20.1% | 185k |
14.00-18.00 | 20.6% | 143k |
19.00-24.00 | 26.8% | 99k |
24.00-06.00 | 15.2% | 20k |
| Sunday | Share | Reach |
|---|---|---|
06.00-18.00 | 19.0% | 243k |
06.00-24.00 | 19.5% | 256k |
06.00-06.00 | 18.9% | 275k |
06.00-10.00 | 16.2% | 81k |
06.00-19.00 | 19.3% | 248k |
10.00-13.00 | 17.6% | 140k |
13.00-16.00 | 20.6% | 138k |
13.00-19.00 | 21.8% | 170k |
16.00-19.00 | 23.3% | 103k |
19.00-24.00 | 21.3% | 55k |
24.00-06.00 | 26.7% | 27k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BAUER (GLASGOW) (EXC PARTNERS) Groupthis station | 753k | 38.0% | 8.1m | 10.7 | 23.1% |
| BBC RADIO 2 | 351k | 18.0% | 3.2m | 9.0 | 9.0% |
| BBC RADIO 1 | 200k | 10.0% | 984k | 4.9 | 2.8% |
| BBC RADIO 4 | 194k | 10.0% | 1.9m | 9.7 | 5.4% |
| GREATEST HITS RADIO | 180k | 9.0% | 1.4m | 7.8 | 4.0% |
| BBC RADIO 5 LIVE | 124k | 6.0% | 610k | 4.9 | 1.7% |
| CLASSIC FM | 121k | 6.0% | 1.1m | 9.5 | 3.3% |
| TALKSPORT | 99k | 5.0% | 737k | 7.5 | 2.1% |
| HITS RADIO | 92k | 5.0% | 85k | 0.9 | 0.2% |
| BBC 6 MUSIC | 90k | 4.0% | 950k | 10.5 | 2.7% |
| ABSOLUTE 80S | 89k | 4.0% | 478k | 5.4 | 1.4% |
| HEART 80S | 71k | 4.0% | 330k | 4.7 | 0.9% |
| ABSOLUTE RADIO | 69k | 3.0% | 296k | 4.3 | 0.8% |
| ABSOLUTE RADIO COUNTRY | 62k | 3.0% | 375k | 6.1 | 1.1% |
| PLANET ROCK | 59k | 3.0% | 631k | 10.6 | 1.8% |
| GOLD RADIO UK | 50k | 2.0% | 205k | 4.1 | 0.6% |
| HEART DANCE | 48k | 2.0% | 127k | 2.7 | 0.4% |
| VIRGIN RADIO | 46k | 2.0% | 202k | 4.4 | 0.6% |
| ABSOLUTE RADIO 00S | 44k | 2.0% | 118k | 2.7 | 0.3% |
| MAGIC | 44k | 2.0% | 179k | 4.0 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 39k | 2.0% | 227k | 5.8 | 0.6% |
| BBC RADIO 3 | 38k | 2.0% | 360k | 9.4 | 1.0% |
| CAPITAL DANCE | 38k | 2.0% | 208k | 5.4 | 0.6% |
| KISSTORY | 38k | 2.0% | 77k | 2.0 | 0.2% |
| ABSOLUTE RADIO 90S | 37k | 2.0% | 87k | 2.4 | 0.2% |
| BBC WORLD SERVICE | 37k | 2.0% | 152k | 4.1 | 0.4% |
| HEART 90S | 37k | 2.0% | 70k | 1.9 | 0.2% |
| KERRANG! | 35k | 2.0% | 193k | 5.6 | 0.6% |
| CAPITAL XTRA (UK) | 33k | 2.0% | 91k | 2.8 | 0.3% |
| HEART 70S | 32k | 2.0% | 75k | 2.4 | 0.2% |
| BBC RADIO 4 EXTRA | 31k | 2.0% | 194k | 6.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 31k | 2.0% | 118k | 3.8 | 0.3% |
| VIRGIN RADIO 80S | 31k | 2.0% | 38k | 1.2 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 29k | 1.0% | 57k | 1.9 | 0.2% |
| VIRGIN RADIO CHILLED | 25k | 1.0% | 48k | 1.9 | 0.1% |
| BOOM RADIO | 23k | 1.0% | 201k | 8.6 | 0.6% |
| HITS RADIO PRIDE | 23k | 1.0% | 60k | 2.5 | 0.2% |
| KISS | 22k | 1.0% | 63k | 2.8 | 0.2% |
| SMOOTH RELAX | 19k | 1.0% | 48k | 2.5 | 0.1% |
| BBC ASIAN NETWORK UK | 18k | 1.0% | 99k | 5.5 | 0.3% |
| RADIO X CLASSIC ROCK | 15k | 1.0% | 83k | 5.6 | 0.2% |
| TALK (WAS TALKRADIO) | 15k | 1.0% | 282k | 19.1 | 0.8% |
| TIMES RADIO | 15k | 1.0% | 186k | 12.1 | 0.5% |
| GB NEWS RADIO | 14k | 1.0% | 64k | 4.4 | 0.2% |
| KISSTORY R&B | 14k | 1.0% | 43k | 3.1 | 0.1% |
| ABSOLUTE RADIO 10S | 13k | 1.0% | 10k | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 12k | 1.0% | 12k | 1.0 | 0.0% |
| HEAT | 12k | 1.0% | 11k | 0.9 | 0.0% |
| JAZZ FM | 11k | 1.0% | 29k | 2.6 | 0.1% |
| MAGIC CLASSICAL | 11k | 1.0% | 131k | 12.3 | 0.4% |
| NATION 80S | 11k | 1.0% | 55k | 5.2 | 0.2% |
| TALKSPORT2 | 11k | 1.0% | 24k | 2.2 | 0.1% |
| BBC RADIO 1XTRA | 10k | 1.0% | 115k | 11.0 | 0.3% |
| SMOOTH CHILL | 10k | 1.0% | 36k | 3.4 | 0.1% |
| SMOOTH COUNTRY | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 8,000 | 0.0% | 11k | 1.4 | 0.0% |
| MAGIC SOUL | 8,000 | 0.0% | 17k | 2.0 | 0.0% |
| HITS RADIO CHILLED | 7,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| MELLOW MAGIC | 7,000 | 0.0% | 27k | 4.1 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within BAUER (GLASGOW) (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — BAUER (GLASGOW) (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)